Play Up Your Business’s Strengths > Online Copywriting

In order to get others to listen to what you have to say, you need to be able to convey what makes you credible. To keep others from getting turned off, however, it can’t sound like you’re bragging. Top copywriters and marketers are able to weave massive amounts of credibility into their copy, without ever sounding like they’re bragging. Here’s how it’s done.

==> Use the Art of Storytelling

There’s a lot you can say in the context of telling a story that can’t be said otherwise.

You could tell a story about how you and your friend, the former CTO of Google, came up with a brilliant concept for helping employees increase productivity. You share what the technique is, share the results and teach it to your audience.

If you hadn’t used a story, it would have sounded presumptuous to say that you’re friends with the former CTO of Google. But in the context of a story, it just becomes a useful tidbit which still carries with it a lot of credibility.

==> Sprinkle Rather Than Pour

Instead of trying to dump all your credibility factors on your audience all at once, learn to sprinkle.

Drop a fact here, allude to another factor there. Mention an incredible result in one blog post, then move on. Briefly touch on an influential friend on another page and don’t make a big deal out of it.

In other words, just drop subtle hints that you know what you’re talking about, then move on. Don’t try to prove anything and don’t “pile on” credibility points.

The one exception is your bio page. When people are reading your bio page, they explicitly want to know about you and who you are. In your bio page, go all out and share all your credibility factors, along with other facts about yourself they may want to know.

==> Use Images

If you’ve ever been in the press, put the press logos on your site, saying “As Seen On …”

If your site is SSL secure, put on the SSL logo. If it’s BBB approved, put on the BBB approved logo.

If you have before and after photos, put on the before and after photos. If you have a photo of a check, use the photo rather than saying how much money you made.

Photos not only build more credibility, but have a way of slipping under the radar. It seems cocky to tell someone you met the president, but posting an image of you shaking the president’s hand on your website will seem impressive rather than boastful.

Unless you make it clear why you’re credible, people won’t listen. But it’s important that you share this credibility in an under the radar manner, rather than an in your face manner. Now you know how.

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5 Monetization Mistakes and How to Avoid Them > Content Marketing

As you work to monetize your content, keep these things in mind to help you stay on the right track.

Too Many Distractions – Make sure your content doesn’t distract from your goal. Keep your formatting and message focused. If your goal is to motivate an opt-in, then make sure no other calls to action or links distract from that goal.

More Than One Goal Or Tactic – It’s not uncommon to see reports packed with affiliate links, “sign up for my e-course” links, and even affiliate recruitment links. Unfortunately, this is all too confusing for your readers. Focus on one goal per piece of content for best results.

Unclear Call To Action/Goal – Do your readers know what action they’re supposed to take once they’ve read your content? Make sure your call to action is clear and actionable.

No Follow Through – Seize the moment. You’ve successfully captured your prospect’s attention, now make sure you follow through. For example, if you’re using a report to build your list, and then you don’t follow through with goal-oriented, value-driven emails you’re missing out.

Inconsistent Content Quality and Frequency – The best way to achieve business and monetization success is with a content plan that consistently and frequently delivers high quality content. Be the business that always provides value-driven content and you’ll earn the trust and respect of your prospects, which ultimately leads to profits.

Overall, the key is to be focused and make sure your audience knows exactly what you want them to do. And, of course…ALWAYS follow up!

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Master Storytelling for Maximum Credibility > Online Copywriting

Storytelling makes sales letters and websites much more entertaining, gives you huge boosts in credibility and will in general significantly increase your sales. What are the elements of a great story? How can you use it to increase your credibility? Here are the most important skills and elements to master.

==> Start with a Lesson

Every story needs to have a crystal clear lesson. The lesson could be a moral one (e.g. “Don’t cheat your customers”), or it could be a technical one (e.g. “What happens when you only pay attention to CTR and not page quality in Adwords”).

Whatever the case, the lesson needs to be clear to you before you start to write the story. Never try to put two lessons in one story and never start writing a story before being clear on the lesson.

Your story’s lesson doesn’t have to be clear to your reader until they get to the very end. But it must be clear to you before you write a single word.

==> Use Characters They Can Relate To

If you’re talking to beginning stockbrokers, will they relate more to a story about an old widow’s investment mistakes, or the investment mistakes of a young but rash stockbroker? The latter, of course.

The more you can use characters they can relate to, the better.

Even in a very short story, aim to develop your character as much as possible. The reader needs to be able to get a taste for their personality and their current emotional state in their story.

Every character should want something. They may or may not get it in the story, but the desire itself creates tension in the air. “Will they get it?” is the question that should be on the reader’s mind until the end of the story.

==> The Two Ways to Build Credibility with Stories

There are two main ways to build credibility with stories.

The first is to tell true stories and slip credibility points into the story.

For example, teach your audience how to build a successful website by telling a story. In the process, you can “slip” in comments from other people about how unique your process is.

In telling a story about how to be a successful stockbroker, you might “slip” into the story the fact that you beat 95% of the other stockbrokers, then go right back into the story.

There are claims that would sound presumptuous or bragging if said outright, but that can be safely said in a story.

The second way to build credibility? To clearly demonstrate that you know what you’re talking about by giving top-notch tips and advice.

Use the story to illustrate an educational point and really give your users something valuable. The credibility doesn’t come from talking about yourself, but just really demonstrating that you know your topic.

Storytelling is a powerful tool in any copywriter, marketer or business person’s arsenal. It might feel awkward at first, but with a little bit of practice this skill can pay off for the rest of your life.

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How to Emotionally Connect with Your Readers > Online Copywriting

Your most loyal readers will connect with you not just through your content, but through your emotions. An emotional connection with your readers is just as important as the actual content on your website.

How do you connect emotionally with your readers?

==> Share Personal Experiences and Stories

Share personal stories from your life. Tell them about the time you got rejected by the one you were in love with. Or about the time you staked everything on a business deal and lost it all.

Talk about your big mistakes and your big successes. Talk about where you came from and your dreams of where you want to go.

Talk about what you’re doing today and why. Reveal yourself to your readers.

Of course, you’ll always want to tie everything back to a lesson or a moral they can learn from the story. It shouldn’t be “about” you, but you can share aspects of yourself throughout the process of teaching a valuable lesson.

==> Pace, Pace, Lead

The “Pace, Pace, Lead” technique first originated from Milton Erickson, one of the three therapists whose techniques were used to form today’s NLP techniques.

The “Pace, Pace, Lead” technique was Erickson’s primary technique for building trust and emotional connection with his clients. Using this technique, he was able to get even the toughest clients to trust him and open up.

What is the “Pace, Pace, Lead” technique?

Basically, start by pacing, or “following along” with your reader’s emotional state. Describe their frustrations, their wants, and their emotional frame of mind to them so well that they feel like you really understand them.

Then and only then do you try to “lead” them to where you want to go (for example a lesson you want them to learn, a different emotional state, etc.).

==> Be Genuinely Emotionally Engaged

In face to face conversation, your body language and facial expressions convey your emotions to other people without you needing to say a word.

With phone conversations, subtle variations in your tone of voice give people cues on how you’re feeling, even though they can’t see your face.

This phenomenon also exists in writing. Though there are fewer cues to go on, people can sense when you’re genuinely emotionally engaged when you’re writing.

If you’re really passionate about a subject, it’ll come through. If you’re genuinely angry about an injustice, people can tell. If you actually love a product you’re endorsing, people will feel that as well.

Written communication doesn’t convey emotion nearly as well as face to face communication, but this human-to-human emotional link can’t be ignored, even in writing.

In other words, put yourself in a real emotional state before you start writing. Write during peak emotional moments and don’t wait until inspiration has disappeared to start writing. Write when the emotion is there. People can tell and they’ll connect with that.

Writing to connect emotionally with your readers takes more dedication and vulnerability on your part. It entails revealing more of yourself than if you were just writing factual articles. But that’s what it takes to build a deeply loyal readership.

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Five Trust-Hindering Mistakes to Avoid > IM Management

Trust is much more easily destroyed than it is built. Building trust is like building a sandcastle – it’s incredibly beautiful when it’s built, but just one mistake could wash it all away.

Here are five of the most common yet deadly trust-hindering mistakes to avoid.

==> Selling Too Loudly

Some sales letters give the impression that they’re “screaming” at the reader to buy.

While great copywriters can make this style of copywriting work, for the vast majority of people, this style will more likely turn visitors off than actually generate sales.

==> Not Acknowledging Objections

If there’s a glaring objection in your product or offer, address it upfront. Don’t pretend it’s not there.

For example, if you’re selling a herbal supplement that’s effective but causes gas for a couple weeks, acknowledge it. Customers will probably read about that in reviews and forums anyway. Address the objection and make it seem like less of an issue by comparing it to the benefits.

==> Not Having a Professional Design

Do ugly sales letters outpull well-designed web pages? For a single-time sale, the answer is often yes.

But in the long run, if you want to get people to trust you and buy from you again and again, having bad-looking sales letters and websites will hurt you rather than help you.

You can create really spectacular-looking websites, without a dip in conversion. All you need is a great designer and a little bit of split testing.

==> Making a Claim You Can’t Prove

Don’t claim that you can teach someone how to make $10,000 a month if you can’t prove your claim. Never make a claim that’s bigger than what you can prove.

Even a smaller claim that’s less impressive will generate more conversions than if you made a huge claim that you can’t prove.

Make a claim that’s reasonable and let the customers decide for themselves whether or not to buy. Of course, you should still use powerful language and write great copy, but at the core you always need to be clear and honest about what you’re offering.

==> Not Paying Attention to Brand

Your brand affects your traffic and your conversions. It’s an often overlooked element by many marketers.

Don’t underestimate how much people might know about you before they land on your website. There’s a good chance they’ll know about the quality of your product, your credibility as a person and what other customers have experienced – all before they land on your site. You can bet that’ll influence their decisions.

Pay attention to your brand. Release top-notch products and provide first class service. It might not seem like it’ll pay off in the short term, but in the long run it’ll make all the difference.

These are five of the most common trust-hindering mistakes to avoid. Avoid these mistakes, diligently build trust and your conversions will rise as a result.

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The Three Fastest Sources of Traffic for Traffic Boosts > SEO & Traffic

Need to generate traffic, fast? In this article, we’re going to cover three techniques that work within just hours to just a few weeks. These techniques can help take even a website with no traffic and bring it back to life.

==> Six Hours: Pay Per Click Traffic

Pay Per Click (PPC) traffic is the fastest way to bring a traffic boost to your website.

You don’t need to worry about the whims of the search engines or about waiting for your brand to get established. All you need to do is whip out your credit card and let the traffic flow in.

Of course, it’s not that simple. First, you need to come up with lists of keywords for what people are likely to type in. Then, you need to write compelling ads that’ll get people to click.

Finally, you need to install tracking software that allows you to detect exactly which keyword(s) are converting.

Once you’ve done these three steps, activate your campaign and watch the traffic come flooding in.

==> Two Weeks: The “Bum Marketing” Method

While this method won’t work within two weeks consistently, it does often enough.

The “bum marketing” method is so named because it’s supposedly so simple that even a bum off the street could do it.

The method? Find keywords that have less than 10,000 competing exact-search results. Write an article for that keyword. Post it to an article directory.

With the directory’s PageRank, the article should easily outrank the rest of the competition, provided there aren’t any super-strong sites in the 10,000 competitors.

Make sure you target keywords with at least 1,000 searches a month. Success with this technique comes from doing many, many articles, not just one or two.

==> One to Four Weeks: Finding a JV Deal

Finding and launching a JV deal takes a little longer, but can be very lucrative.

A JV deal essentially means someone else agrees to promote your product. They send two to four emails out to their list promoting you.

First, you need to land the deal. The best way to land JV deals is through friends and friends of friends. The second best way is to just call up potential partners.

Once you have an outline of the deal, you’re not finished. You’ve then got to craft the emails, create custom landing pages and create tracking codes to make sure your partner gets paid.

From start to finish, launching a JV deal can take anywhere from one to four weeks.

Each of these methods, if executed well, could bring in a lot of traffic. You could make a full-time living just from using these techniques well. Don’t jump from technique to technique; instead pick one, commit to it and see it through.

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Google Content Network – A Fast Yet Overlooked Traffic Source > Google

One of the most commonly misunderstood sources of traffic among web marketers is the Google Content Network. It’s true that working with the content network is different than working with PPC, but when used correctly the content network can deliver streams of targeted traffic to your website, almost overnight.

How do you get started with the content network?

==> Start by Compiling Groups of Keywords

Unlike AdWords that allows you to bid on keywords individually, the content network works by keyword “groups.”

Brainstorm a few different groups of related keywords. For example, if you were selling used watches, you might go for a keyword group like:

* Used watches
* Preowned watches
* Watch valuation
* Buy a used watch
* Real used watches

The idea is to find keywords that people are likely to have in their pages and group them together. Unlike search PPC, where you’re targeting words that people type in, this time you’re targeting keywords that’ll cause your ads to show up on the right kinds of websites.

==> Use Placement Targeting for Instant Results

Don’t want to have to wait for Google to find websites for you? You can do it yourself instead.

Google’s placement targeting tool allows you to look for the website(s) that you think will work best for your offer and target those sites specifically to have your ads display on.

Go to Google’s Placement Targeting tools to look through a list of sites. You can browse by keyword or by topic. Be sure to look at what kinds of ads they accept. If you’re targeting a highly trafficked website, it may pay to design a graphic banner ad just for their site.

==> Content Network Traffic Behavior

Content network traffic behaves differently than PPC or SEO traffic.

For whatever reason, marketers have typically not been able to sell high-ticket, mid-ticket or often even low-ticket items to content network traffic.

What does work, however, is converting content network traffic into email list subscribers. Once they’re a subscriber, it’s not that difficult to get them to become a buyer a few weeks down the road.

Why does content network traffic behave differently? Nobody really knows. Some believe it’s because the traffic is less targeted, because they’re not actively searching for you in the search engines. Others believe there’s just less credibility in clicking an AdSense ad.

Whatever the reason, the secret to success to know how your traffic source works and adapt to it.

That’s how you set up content network traffic, both through keywords and through placements. Remember that content network traffic works far, far better as a “long-term sell” than a one-time sale. Remember to keep testing different traffic sources, eliminate the sites that aren’t converting and keep the rest.

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Forum Ads for Instant Sales > Sales Conversion

One of the fastest ways to generate sales right now is to advertise on a forum. In particular, advertise in forum marketplaces. These are places where people come with the intent to buy. Here’s how to create effective forum ads.

==> Picking the Marketplace

Where you advertise your product depends entirely on what you’re selling.

If you’re selling copywriting services for example, you might post your ad on a couple copywriting boards and a couple internet marketing boards.

If you’re selling a guide on how to write copy, you’ll have to limit yourself to forums that allow advertisements of products, not just services.

Specific industries also have their own niche forums that often have marketplaces. For example, in the candle industry there are forums where people can buy and sell homemade candles of different sorts.

Identify and find a few marketplaces that match the products you’re selling.

==> Figuring Out the Price

More often than not, forum prices have a pretty set marketplace. There tends to be a range.

For example, marketing guides on the Warrior Forum tend to sell for $5 to $20. Writing services on Digital Point range from $3 apiece to $8 apiece, while the range is double that on the Warrior Forum and WickedFire.

Figure out what the price range is on the forum(s) you’re targeting. Aim to be within that range, but closer to the top of the range if possible.

==> Creating Your Ad

Write an attention-catching title. The title is what people will see when they’re browsing many ads and is the most important part of your post.

Make sure the offer is clear within three seconds of opening your post. What exactly are you selling? What makes it different? Why you and not someone else?

Write proof-laden, benefit-heavy copy. Make a big claim about why they should buy from you, while backing it up with proof, proof and more proof.

==> What to Expect

People who browse marketplaces in forums basically have their credit card (or PayPal address) in hand. They’re looking to buy.

Let’s say you’re selling a guide on how to make your first $500 online. You go to the Warrior Forum and set up a WSO.

Simultaneously, a hundred beginning marketers are reading the WSO section, looking for a guide that’ll help guide them through their first steps.

That’s a perfect supply-meets-demand scenario. There’s very little thinking time or hesitation, because they’ve actually already decided to buy the moment they opened the forum. You just had to convince them that your product was the right one.

In short, forum ads can bring in a quick influx of sales. You don’t need to build backlinks or split test anything. You don’t even need to risk any money. Just find an appropriate forum, write a great ad and watch the sales come in.

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Three Ideas and Strategies to Give Your Visitors a Reason to Return > Website Design

A website generates two main types of visitors. There are the visitors that stop by and leave. They never return again. Then there are the visitors that stop by. They bookmark your site. They sign up for your opt-in list. They subscribe to your blog. These are the visitors you want. When you can motivate more new visitors to come back, you’re on your way to converting them to customers.

The majority of people do not make a purchase the first time they visit a website. A website has to earn their trust. It has to establish credibility, liking and authority. These are all buying triggers, and for most websites they’re earned over time. They key is to give them a reason to come back. Here are three ideas and strategies to give your visitors a reason to return.

#1 Valuable content is definitely required. If you provide a consistent flow of great content, visitors will come back for more. However, there’s more you can do to ensure their loyalty.

#2 Provide a free membership. Take a look at your website. Why do people visit your site? What benefit can you offer on a regular basis? Now instead of offering that information to random visitors, consider creating a membership site. Membership implies exclusivity. It also implies extra value.

When people sign up for your membership program they will receive “extra” content, products or services. For example, you might create a “Report of the Month” club. The information is free for members who have signed up. Each month you deliver a quality report. You can use the report to promote affiliate products and/or your own products/services too.

#3 Include user generated content. Enable visitors to provide their own content for your website. Blogging is one way to accomplish this. You can include a “blog for us” form on your site. You can also turn the “Commenting” feature on and allow visitors to respond to your content. However, if you don’t have a blog site, then consider adding a plug-in or feature that enables them to add content.

For example, you might include a “Best Tips” category. You can then enable visitors to post or submit their best tips. You publish their information and you now have an interactive audience.

Finally, take a look at your usability features. What can you add to your site or blog to make it friendlier? For example, are other commenters notified when a comment is published to a post they also commented on? Can they forward your content to a friend? Can they print it?

The easier you make it to interact on your site, the better. Provide great content. Enable visitors to receive more via memberships and let them share information. The more repeat traffic you have, the faster you’ll build a loyal customer base.

Natural Copywriting > Online Marketing

When it comes to writing sales pages, squeeze pages and other online forms of persuasion many people freeze in their tracks. They’re afraid if they don’t get just the right (perfect) formula they won’t sell a thing.

While it is true that you need to get it right, you certainly don’t have to get it perfect to start making sales with your own copywriting.

Think about when you tell a friend of the delicious meal you had a local restaurant. Do you follow a formula to make sure you’ve told them just the right things? No – I bet you don’t! You just let the conversation flow naturally…You probably start with how it was a busy place but the transition from waiting for a table to being greeting by your waitress was seamless. You might talk about how welcoming and friendly everyone was. Then you talk about how clean and bright the washrooms were. Then you might go on to say how delicious the food was. And you might even include a story about the waitress who went out of her way to make sure your son had everything he needed to keep busy while waiting for the dinner.

There are many formulas out there to follow, but what usually works best is to write as if I were talking a friend.

Natural Copywriting Is a Conversation

Pretend you’re about to let a friend know about this great product, or service, or program you’re about to write for and think about what you’d say to her. Think about what she might ask you. Think about the reasons why it might not be for her. Then just start writing what comes naturally to you, what flows from your personality.

Readers can sense your energy. It flows through in everything you write. So if you’re writing is stiff and salesy then it’s not likely to get as great results as if it flows naturally from your unique personality.

This doesn’t mean you shouldn’t use any kind of format or formula for copywriting. There are certain elements that are proven to work and should be included. However, you should place a strong emphasis on your natural-born talent to communicate – you have that skill already!

Elements of Persuasive Copy

Here are some of the elements that you should consider including:

  • Headlines: This is pretty much an essential element of most copywriting
  • Sub-headlines: Important for breaking up text
  • Bullet Point & Numbered Lists:Again, break up text and draw the eye
  • Testimonials
  • Product Details(number of pages, format, warranty, pricing, etc)

Another tip for writing sales copy is make sure you have covered the W5 + H:

  1. Who?
  2. What?
  3. When?
  4. Where?
  5. Why?
  6. How?

Like a news reporter you want to give them all the information they need. Whatever way you format it, taking the time to go through your copy and make sure it answers these six questions will help make sure you put the least barriers between the page and the next action you want your reader to take.

Remember that in the salescopy writing process: You don’t write it just once. Good copy is not just created, it evolves. You put up a page and then you wait, you test, you tweak, you change and repeat. If you expect to put up the winning copy with one shot good luck! It is a process and it takes time, patience and attention. Do this and the payoffs will be worth the effort.

As mentioned earlier, you have a natural talent for communicating. Don’t be afraid to use it, let your personality shine through and to enrich the lives of others with the quality information you have to share!

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Five Instant CTR Boosters to Increase PPC Traffic > SEO & Traffic

Are your click-through rates low? Your CTR not only affects how much traffic you get right away, but also how much traffic you’ll get in the long run. Google AdWords, for example, bases their Quality Score more on CTR than any other factor.

How can you increase your CTR? Here are five ways.

==> Increase Your Bids by Position

Download AdWords Editor if you don’t already have it. Download all your latest stats.

Sort your keywords by ad position. Your ideal target should be somewhere between 2.5 and 5. Anything lower than 2 results in non-buying clickers, while anything 6 and above won’t get enough traffic.

Highlight any keywords that aren’t in this range and increase them all at once by clicking “Advanced Bid Changes” at the bottom.

==> Steal a Main Concept

Do you have a competitor that’s constantly outpositioning you on your ads? Try stealing their main concept.

Of course, you should never steal their whole ad. That’ll just make your ad look like a “me too.” Instead, take what’s working for them and give it your own unique twist.

==> Go Exact Match

Instead of bidding broad match or phrase match, try bidding just exact match.

This will result in significantly less traffic, but the traffic that you do get will be much more targeted.

Both your CTR and your eventual conversion rates will shoot up.

==> Go on a Headline Split Testing Spree

Headlines determine your CTR more than any other part of your ad. If you want to increase your CTR, start with your headline.

Go on a headline split testing “spree.” Come up with 4-10 you want to split test. Split test them two at a time until you find the best headline(s).

Keep in mind that if you have your keyword in your headline, the keyword will be bolded. This can often, but not always, increase conversion rates.

You should also try taking advantage of dynamic keyword insertion to see if you can increase your conversion rates. Dynamic keyword insertion allows you to sound as if you’re speaking directly to your audience, even if they typed in a completely different keyword.

==> Try Using Symbols

Symbols like $, % and = pull attention. Try using them in your headlines and/or copy.

Don’t put it into your title arbitrarily, but if you can come up with a creative way to have a symbol in your headline, that alone could really increase your CTR.

These are five different tactics you can apply immediately to see a boost to your CTR. Remember that a strong CTR isn’t something that’s necessarily achieved overnight, but through careful split testing to see what works and what doesn’t. That said, there’s still a lot you can do to boost your CTR immediately.

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Find Small Yet Targeted Sites to Advertise On > SEO & Traffic

One of the most overlooked sources of traffic is buying ads directly with smaller websites in your market. These ads will often be underpriced, with CPMs far lower than you could get from professional webmasters or from buying them from a network like Google AdSense.

How do you find these sites to advertise on? How do you negotiate your ad deals?

==> Locating Potential Sites to Do Deals With

Start with a Google search. Search using your main keyword, then as many long tail keywords as you can think of.

Look through the first page, the second page and the third page. Remember, we’re not looking for the “big players” who land in the top three, but smaller sites with less traffic that might still be worth advertising with.

Also look through Google’s content network listings. Do this by logging into your AdWords account, then going to “Placement Targeting” and “Find Placements.”

Type in your keyword and look at all the listings that come up. Focus on the moderate traffic listings.

Finally, look on each of these sites individually and try to find links to other sites. See if you can come up with new keywords or side markets as you browse through some of these sites.

Compile a list of at least twenty potential websites you can advertise on.

==> Making Contact

If you find someone whose site is listed with the Google Content Network, the offer should be pretty simple: you’ll pay them 10% to 20% more than Google is paying them on a CPM basis, and they don’t have to worry about CPCs varying. They just get a PayPal payment from you every month, consistently.

If you’re contacting a website that doesn’t have advertising on it, then your job is a bit trickier. You’ll be talking to webmasters that may have no idea what the market rate for an ad is.

The upside to that is that you’ll sometimes get spectacular deals. For example, you might be able to pay a college student just $50 a month for an ad that’s ranked in the top five for a highly trafficked keyword.

On the other hand, you might run into business owners that just try to overcharge you because they don’t know what a good rate is.

The best way to navigate this is to come up with an approximate number that you’re willing to pay per CPM or CPC. Stick to your guns and don’t deviate.

What’s the best way to make the initial contact? Phone, if possible. Get their phone number on their website or through Whois and give them a call.

If you can’t get a phone number, send them an email. Make sure the email is to the point, includes your website and makes it clear that you’re ready to make a payment.

Finding smaller websites to advertise on directly can be one of the cheapest yet most effective sources of advertising that money can buy.

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Tips for Outsourcing Your Writing > Email Marketing

As a business owner, there are so many things you have to take care of, so it’s not always easy to get to everything. If you’ve been putting off your email marketing because you never seem to get around with it, you can stop that right now. Here are some tips to help you effectively outsource your newsletter writing.

Identify Your Topics and Goals for Your Content

What do you want the content in your newsletter to achieve? For example, do you want to send traffic to a sales page? Do you want to boost your Facebook page or promote a new contest? Let your ghostwriter know what you want to achieve. It helps them write for your goals.

What Type of Content Do You Want to Writer?

In addition to sending the topics you’d like your ghostwriter to write on, let them know the type of content that you prefer or feel best fits the topic. For example, you might ask them to write a “how to” type article or a product comparison.

Assign the Content Well in Advance of When You Need It

Work with your writer to create a schedule that fits your needs and theirs. For example, you might assign November’s content in October so you have your content ready to upload into your autoresponder at the beginning of the month.

Planning ahead also ensures you bring forth the best content for your subscribers possible and makes it easier for you to include effective product promotions to go with that content.

Provide As Much Information As Possible

In addition to sharing the goals for each newsletter article also let your writer know:

  • What keywords and keyword phrases you want to use, if any. If you publish your newsletter content online then keywords can help improve SEO. If you have specific requests regarding the placement of keywords, for example in the title or the first paragraph, let your ghostwriter know.
  • What you want the message to sound like. Share your brand message and voice. For example, are you friendly and informative, controversial, or authoritative? Include a description of your brand image and message along with a few links to content that accurately conveys your voice.
  • Are there any links you want included in the message? You can always add links later after the content is written. However, sometimes the flow of the article can be improved when the writer inserts the hyperlinks in relevant and appropriate places.
  • How do you want it formatted? For example, does your audience prefer lists? Do they respond to bullet points and content with numbers or steps?

Obviously, it’s a great thing when you can get someone else do quality work for you and free up your schedule in the process. But another benefit you may not notice right away is that working with a writer ensures you are organized and proactive in moving your businesses forward. When there is a writer waiting for instructions, it forces you to stay on top of things and your business has no chance but to grow.

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It’s Easy to Find Quick-to-Rank Keywords > SEO & Traffic

The most important thing in SEO isn’t getting backlinks or even your content. Before any of that can even come into the picture, you first need to choose the right keywords to target. By choosing quick-to-rank keywords, you’ll start getting traffic and profits right away, instead of having to wait months to see results.

How do you choose keywords that you can rank for quickly?

==> Go for Long Tail Keywords

Generally, you’ll want to be targeting keywords that are three words or longer. Target keywords with at least 1,000 searches a month, more if you have a PR 2 or higher website.

Do an exact match search for your keyword. In other words, put your keyword in quotes, i.e. “this is my keyword.” This will give you the exact number of competing websites.

Ideally, this number should be less than 50,000.

==> Evaluating the Top Five

Your primary aim is to get in the top five places as quickly as possible. There’s so little traffic below the top five that it’s not really even worth shooting for.

The weaker the top five, the better your chances of ranking for those keywords quickly.

First of all, evaluate whether or not the top five are deliberately trying to rank for the keyword you’re targeting. There’s a good chance they just ranked by accident, which will make it much easier to push them off.

Do they have the keyword you’re targeting in their title tag? Is the keyword in their meta keyword tags? If so, then you’re in for a tougher fight. If not, the going will be much easier.

How many backlinks does your competition have? Use the Yahoo! Site Explorer to find out. (Google hides links and is inaccurate for the purposes of SEO competitive analysis.)

Also gauge your competitor’s PageRank by using a PageRank checker. Then take a look at the domain age, as well as the number of pages on your competitor’s sites.

The easiest keywords to rank for will have competitors that aren’t specifically targeting the keyword, that don’t have many backlinks, that have low PageRank and/or low domain age. Hard to rank for keywords will have just the opposite.

==> Try to Find Keywords without the Root

Most keywords that contain the “root” keyword will have a lot more competition than those that don’t.

For example, if you’re in the diet niche, keywords like “best diet” or “low carb diet” or “six pack abs diet” are going to be highly competitive.

On the other hand, keywords that don’t have the word “diet” in them will have much less competition. For example, “get a 28-inch waist” will be much easier to rank for.

If you combine these techniques, you’ll have a solid strategy for finding keywords that you can rank for within two to six weeks. Remember that SEO is as much an art as it is a science, and that getting fast rankings is as much a function of putting up many pages targeting different keywords as it is picking good keywords.

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