If you’re starting an online infoproduct marketing website, where can you expect to get your traffic from? In this article, you’ll learn about five of the most potent traffic sources infomarketers use.
These traffic sources are listed approximately by maturity. In other words, you’ll most likely start with the first few methods, then gradually add on the latter methods as your business matures.
Without further ado, here are the five leading traffic sources for infoproducts.
1. Article Marketing
Article marketing is often where beginning marketers get started. The main benefit of article marketing is that it’s 100% free. You’ll often be able to see results in just a few days and often make your first sale in just a couple weeks.
This makes it easy for people who’ve never made money online to start getting traffic and making money online.
How does it work? Basically, you write an article related to your website, trying to rank for specific low-competition keywords in your industry. You then submit that article to one or more article directories, along with other industry websites.
2. AdWords & Other PPC
Google AdWords and other PPC engines are often the next stop for a maturing business. In order to get into PPC, you need to have a decent conversion funnel. Once you have that, it makes a lot of sense to experiment with PPC.
With Google AdWords, by far the largest PPC engine online, the most important things are your click-through rate (CTR), the relevance of the keywords you’re targeting, your ad copy and the quality of your landing page.
3. Search Engine Optimization
Search engine optimization (SEO) is another powerful traffic source. The benefit to SEO is that it can often be free, provided you’re not paying an agency or paying for backlinks. It can also get you a ton of traffic if you manage to rank for your targeted terms.
The downside is that it’s somewhat random, meaning you can’t always guarantee that you’ll get ranked or that you’ll get traffic. You’re subject to the whims of Google’s algorithm (which can and will change), which may affect your business.
SEO takes time to build. In general, you shouldn’t expect to rank for major keywords for at least six months. That’s why SEO tends to be a technique for more mature businesses rather than start-up websites.
4. Reputation
This is a huge and often overlooked source of traffic. As you become more and more well known within an industry, especially if your content is good, people will start to hear about you all on their own.
Reviews will be written about on forums. Your products will be printed out and left on coffee tables. Speakers will invite you to speak at forums. Interview requests will come in, resulting in more traffic.
The bottom line is, if you’re saying something original and useful in an industry, people will start to take notice. This alone will organically get you a lot of traffic.
5. Affiliate Marketing
Finally, having other affiliates promote your product can result in a lot of traffic.
The reason this tactic is mentioned last is because generally you need a very solid conversion funnel before affiliates will be interested in promoting your product. After all, if they could earn $1 per customer sending it to your competitor and only 50 cents sending it to you, who do you think they’d send traffic to?
Having a solid converting funnel will get you PPC affiliates and other “one time” traffic affiliates. If you want to land major industry players as affiliates and JV partners, you’ll also need to have a solid reputation in the industry.
These are five of the most common and most powerful sources of traffic for infomarketing businesses. If you haven’t made your first sale yet, start getting a bit of traffic with article marketing. Then, experiment with PPC to get your traffic funnel started. Work on your SEO over time while you build a solid reputation in the space. Finally, seek out direct response and industry veteran affiliates.
Related Info Products:
Super Affiliate System – Auto-webinar Funnel
CB Engine – Find Top Affiliate Clickbank Products That Convert
