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Remember when people wrote letters by hand and sent them through the postal service? If they made a mistake, they had to either erase or start over. And if they got through the entire letter and realized that they forgot something, they would add a post script, or P.S. to the end. Times sure have changed.
Or have they? If you’ve perused any online sales letters lately, you’ve probably seen several that have a P.S. attached to the end. Seems rather odd that a carefully planned sales letter would have an afterthought attached to the end, doesn’t it?
But most copywriting experts agree that a P.S. is one of the most important parts of any sales letter. And that’s not just a hunch – it has been confirmed over and over through split testing. The reason is deceptively simple: It’s because of its location.
Think about it. Have you ever looked at a sales letter that interested you, but not had the time or energy to read through the entire thing? What do you do? Chances are, you skim through it, or just skip straight to the end to see what is on offer and how much it will cost. And you’re certainly not the only one who does that. The Internet has a way of perpetuating short attention spans, and with so many sites out there competing for users’ attention, they’re usually looking to cut straight to the chase.
Since effective copywriting involves working with the reader’s natural tendencies, it doesn’t really make sense to try to keep the reader from skipping to the end of your sales letter. It’s much better to put something there that will draw him in and make him want to go back and read more. And that is where the P.S. comes in. Make it noticeable, and it’s almost guaranteed that it will get read.
How to Use the P.S. to Your Advantage
So now you know why the P.S. is so important. The next step is deciding what to put in it.
It definitely should NOT be an afterthought. In essence, that’s what the term “post script” means, but that’s not what it should be in a sales letter. It’s got to be something that will grab the reader’s attention and entice him to learn more.
One tactic that many marketers use is creating a sense of urgency. They mention that the asking price is only good for a limited time, or that the buyer will receive certain bonuses that may not be available later on. This encourages the reader to go back and see what else you have to say, or possibly even to go ahead and make the purchase.
Another strategy that is often used is reiterating key benefits of the product. You may have laid them out in the body of the letter already, but by mentioning them again in the P.S., you make sure that the skimmers see them.
A carefully crafted P.S. can keep your visitors on your site longer, and ultimately result in greater conversions. Try adding one (or tweaking the one you’ve got) and see if it boosts your sales!
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A lot of businesses have experimented with Facebook Live but have not taken it seriously and ended up with some very poor results. It is very important that you produce the very best Facebook Live events that you can to give your audience the right impression of your business.
Nobody wants to look at a Facebook Live event that has poor quality video or poor quality audio. Facebook users will also not want to stay with an event that has not been planned properly and just seems to be off the cuff. So in this article we will show you how to take your Facebook Live campaigns seriously and get the best results possible.
Invest in the Right Equipment
It is possible for you to use your phone or your tablet device to host a Facebook Live event but this is not something that we recommend. While it is true to say that modern mobile devices do you have good quality video recorders in them, the microphones used are not usually of high quality.
Another problem with using a mobile device is that unless you have some kind of tripod or stand you will have to hold your smartphone or tablet in your hand while you are recording. This is not ideal because it is going to create a shaky video.
Some people will tell you that you can use the webcam and microphone in your laptop for a Facebook Live event. We do not advise that you do this because the quality of webcams and microphones in laptops tends to leave a lot to be desired.
It is worth spending a few dollars on an HD quality webcam and a good quality USB microphone so that you can produce a high-quality Facebook Live event. If the video quality or sound quality of your Facebook Live event is poor, your audience will not stick around for very long. For the sake of spending a couple of hundred dollars you will lose all the advantages that a Facebook Live event can bring to you.
Plan your Facebook Live Event
Even if you are an expert in your niche and a very confident individual we would not recommend that you try to create a Facebook Live event off the cuff. Your audience will not appreciate that you have not planned your event in advance.
Think about what you want to achieve with your Facebook Live event. Do you only want to hold one event or create a series of events? It is always best to provide a structure to your events so that they flow properly and your audience will remain fully engaged.
It is not necessary to create a full script for your Facebook Live event. Reading from a script when you are live on camera can look very unnatural and this will be noticed by your viewers. What you can do instead is create a list of items that you want to cover during your event and use this as a prompt to make sure that you don’t forget anything.
Always remember that you are presenting your business to your audience with all of your Facebook Live events. It is essential that you make a good impression with each event. If your Facebook Live event is a low quality, unplanned shambles then your audience are not going to take you seriously.
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One of the most important things you’ll ever learn in business is that the money is in the list.
Make no bones about it, your list is quite likely the number one asset for your online business.
The problem is, a lot of people mistakenly put their newsletter or mailing list on the backburner because it seems like too much work.
That’s a darned shame because unleashing the power of your list doesn’t have to be much work at all…
Here are some tips to make things easier for you:
Making email a priority is pretty simple when you have a plan. What’s your email marketing plan?
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Creating an autoresponder series can be very powerful for your online marketing. One of the biggest stumbling blocks that business owners have with autoresponders is how to put their content together.
Here are some tips that will make things a whole lot easier…
Determine Your Goals
When you are trying to write an autoresponder series it helps if you understand what your goal is. Is it to make sales? Is it to introduce your subscribers to you and all your offerings? If you can narrow down your goals for each autoresponder series it will be easier to start writing the content.
Pick a Product of Focus
Each autoresponder series should concentrate on one product that you’re trying to sell. If you pick one product it will be a lot easier to create focused messages. You can then write a series such as “7 Tips For Losing Weight Fast”. Then send only one tip per day or week depending on how long you want the series to last.
There can be exceptions to this rule, but the more you focus, the more likely you’ll achieve the results you want.
Stay Single-Minded
Sometimes creating an autoresponder series, or any content at all, can become overwhelming because we want to cover too much. Stay single-minded on a micro topic with a specific goal for each series and it will be a lot easier to focus on coming up with short and to-the-point content for your autoresponder series.
Brainstorm Your Topics
Plan your series from beginning to end, to ensure you cover the topic from every angle needed. Simply set aside an hour or so to jot down ideas and flesh out how your series will work.
Include a Call-to-Action (CTA)
A call-to-action should be included in every single one of your autoresponder series emails. Don’t wait until the last one of the series. Your readers might not read every single email in the series and they need to be reminded of your offer. A targeted and focused call to action will be what makes your autoresponder series successful. Once you’ve delivered the meat of your content to them, end with a call to action that they can’t resist.
It’s Not the End
The most important thing to realize is when a subscriber comes to the end of a short (or long) autoresponder series, it shouldn’t be the end of the relationship. Otherwise, all that work you’ve done is lost. Ensure you continue to add messages to the series or set up your autoresponder software to move subscribers to another list once they complete a series.
Email marketing is an ongoing relationship, so keep things flowing with ongoing and useful communication.
The more you satisfy your subscribers’ cravings for quality information, the more likely they’re to respond to your call-to-action.
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Creating an information product from scratch can seem daunting. But when it’s broken down into a step-by-step process, it suddenly becomes a lot easier. In fact, you can write an extremely high-quality informational product in under a week if you follow this process.
=> Step 1: Research
There are a few things you need to research before you even write the first word.
* The Market – Most specifically, what are the gaps in the market? What are the questions people have that aren’t being adequately answered? What are “hot” trends right now in the market that people are focused on?
* Other products – What questions are already answered? What prices are they charging? What kind of media are they using? What are the main selling points your competitors are using?
* Information – This is by far the lengthiest and most important part. Do in-depth research on your subject to supplement what you already know. Look for little-known yet useful information.
* Expand your search beyond the internet – Check out books from the library and consult industry experts. Do as much research as possible to make sure you create an A+ product.
=> Step 2: Outlining and Drafting
Start by outlining all the things you’ll cover in your information product. If after outlining it you feel that something’s missing, go back to doing your research and fill in the blanks.
Once you have a solid outline, just start writing. Write as quickly as possible, with little attention on spelling or grammatical errors. The goal is to just write the first draft as quickly as possible.
Once you have the first draft finished, which shouldn’t take more than a few days if you’re a fast typer, then set the draft down and take a break. Leave it aside for a day and do something completely unrelated.
=> Step 3: Editing and Finalizing
Look back on your first draft with a critical eye. Look at your work ruthlessly and cut out anything that isn’t absolutely necessary. Add in details that you may have missed the first time. See it from the eyes of your customers and ask yourself what this person needs to really get the answers they’re looking for.
Keep on refining until you feel that you have a product you can publish. At that point, give it to a friend or colleague to look over. Take their feedback and make any last-minute improvements.
That’s it! Creating an information product can seem like an endless task when you’re sitting there with a blank document staring at you. But once you break it down into research, outline, draft, edit and peer review, the whole process becomes a lot easier. With some practice, it’ll quickly become second nature!
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