5 Reasons Data Science Could Take Over Advertising In The Future > Free Audio Instruction
100 Fast List Building Methods And Techniques > Free List Building Ebook
Free List Building ebook “100 Fast List Building Methods And Techniques” does as title says and provides tips such as: Changing the Call to Action Button, Require Email Address for People to View Pricing, Publication of Infographics, Host Beneficiary Relationships, Collecting Addresses from Twitter, Regular and Consistent Publishing, Making it Easier for Users to Share Content, Designing Persuasive Sign-Up Closer and more. Click “100 Fast List Building Methods And Techniques” to download (552 KB pdf) this free ebook.
6 Ways You can Overcome Writer’s or Blogger’s Block > Free Audio Instruction
A Simple Guide to Promoting Affiliate Products > Free Affiliate Marketing Ebook
Free Affiliate Marketing ebook “A Simple Guide to Promoting Affiliate Products” looks at: Finding the Best Affiliate Products to Promote, Where do you stand? Where do you look for products to start promoting? How do you identify products to promote, Go for the basic needs and Other things to keep in mind. Click “A Simple Guide to Promoting Affiliate Products” to download (1.1 MB zip) this free Affiliate Marketing ebook.
The Importance Of A Good Back Story > Facebook Marketing
You will gain more influence over your audience when you have a good back story. This is your personal story about how you started and how you got to where you are today. Without a good back story your audience will not warm to you as much and you will not get as much free traffic as you could from Facebook.
Use the Zero to Hero approach
Most people start their business from nothing so be sure to add a “zero to hero” element to your back story. You want to give your audience hope that they can do the same thing as you starting from scratch.
We are not suggesting that you are dishonest in any way with your back story. But emphasizing that it was a real struggle for you to start with is something that most of your audience will resonate with.
Nobody launches a business and is successful overnight so tell people about your journey. What sacrifices did you have to make? Maybe you had very little money and had to be really resourceful to get your business idea off the ground?
Let’s use an example here. You are a successful online entrepreneur. It is something that you always dreamed of doing and you have finally made it. Now you can help others to do the same through your Facebook Page.
Many people have a dream of making it online. Think back to what you did to become successful. Did you try many different things before you found the one that was right for you? Many people try different online business models and are not successful so they will relate to this.
Perhaps you spent all of the money that you had on training courses and programs that promised to provide you the secrets of online success. Did any of these help you or were they just a waste of time? Again many people that dream of online success spend a lot of money on courses that do not really help them.
You were once a Nobody
Make it clear in your back story that you were once a “nobody” that had nothing. Through hard work and dedication you were able to turn everything around and become successful. You want your audience to feel that they can do what you did.
Your audience are going to want to ask you questions about how you worked everything out and made a success of your online business. They will want to know if you had to make significant mindset changes to get where you are today for example.
You need to answer all of their questions in the form of Facebook posts and the products and services that you offer. Once people know, like and trust you they will be a lot more willing to check out your offers so make sure that you provide value in your Facebook content.
Be Consistent with your Back Story
You need to ensure that the story you tell on Facebook is the same as the one that you tell on your website and your other social profiles. If people are interested in you then they are definitely going to check you out. If they find inconsistent stories then you will lose their trust.
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Tips for Optimizing Your Images > Pinterest Marketing
If you want to get the most out of Pinterest for business, it’s important to optimize your posts. Proper optimization ensures your pins are found by the right audience and that they are much easier to find amongst the millions of images posted through Pinterest.
Not sure how to do this? Here, you’ll discover some great tips you can follow to ensure your pins are well optimized.
Choose Vertical Images
Did you know that vertical images have proven to be much more effective on Pinterest than horizontal ones? According to statistics, vertical images are shared much more often.
The reason for this could be down to the fact that vertical images take up more space. This means they dominate your attention as you are scrolling through results. So, make sure you’re creating tall, vertical images where possible.
Pay Attention to Image Dimensions
The dimensions of your image are also important. These include the width and height of the image. According to research, aiming for an aspect ratio of between 2:3 and 4:5 is best. Images with these dimensions tend to achieve 60% more pins.
So, aim to make your images 600 pixels wide and 900 pixels tall. This should help you to see much better results.
Post Video Pins
Video pins are great for optimization. They tend to generate much more interest, increase engagement and provide more information and value.
When creating video pins, it’s important to give them subtitles. A lot of users prefer to view videos without sound, making subtitles essential. You’ll also need to follow guidelines regarding the correct size and how to clearly title the video.
When you start to add video pins, they will help to drive a lot more traffic to your site and your Pinterest account.
Write Custom Descriptions
For each pin your produce, you’ll want to give it a custom description. This helps to optimize the pin, ensuring it can be found easily by users. The ideal description is around 200 characters in length and contains relevant keywords. At the very least, it should aim to include the title of the pin.
Be aware that although 200 characters is the ideal length, you’ll want to focus on strengthening the first 50-60 characters. This is because these are the only ones shown to users before they click on it. So, you have 50-60 characters to capture their attention.
Utilize Rich Pins
Pinterest has a great feature known as “rich pins.” However, it will require you to optimize your website with a few specific meta tags. This might mean you’ll need a professional to help you.
Once fully set up, rich pins help to optimize your pins using information from your website. It speeds up the time it takes to create the pin, while also making it more effective.
The above are some of the best ways to optimize your images for Pinterest. If you are just starting out, you would do well to research as much as you can about pin optimization before making your first posts.
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Materials to Look for When You Buy a PLR Package > PLR
A PLR package normally includes an ebook or digital product that you are allowed to resell to other buyers, along with various other ‘extras’ that will help make that easier. These extras are essentially marketing materials that you can use to promote your product, add value and encourage more ‘conversions’. It’s extra value for you and if everything goes to plan, it will increase your turnover while reducing the amount of work you need to do to encourage sales. So, what kinds of extras can you expect to find included when buying PLR products? Just a few examples include:
Sales Pages
A sales page is a page designed entirely to help you sell a product. This is a page for a website that has no other purpose than to guide new visitors to the action button (the ‘buy now’ button) and thereby help you to make a sale.
This singular aim means that the page will be designed with no external links and all the content will be written specifically to encourage people to want to buy from you. It’s a very powerful tool and a great freebie to have in place.
Mind Map
A mind map is just one example of a free gift you can offer along with your ebook. This is a quick visual reference that your buyers can use to recap on everything they learned in the book.
Resource Sheet
Similarly, a resource sheet will normally show people where they can find further reading or tools related to your topic. If you’re an affiliate for any products, this is a great place to sneak in a few URLs!
Blog Posts
Blog posts can be used to create your own blog or alternatively they can be given away to other bloggers to use as ‘guest posts’. Include a link back to your page and that’s some easy marketing for you!
Email Content
Likewise, it’s common to find that you get ready-made email campaigns including the email bodies and the subject lines. All you need to do is enter these into an autoresponder in order to start driving traffic to your sales page.
Free Report
A free report will often act like a ‘preview’ for your book. It can incentivize people to sign up to your mailing list, all while demonstrating the kind of excellent information and content they can expect if they order your full product.
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Searching For The Perfect Niche > Niche Marketing Ebook
Free Niche Marketing ebook “Searching For The Perfect Niche” looks at looks at finding a market which people are willing to spend on a product. In another words create a product for a market/niche that will be profitable instead of spending time & effort on a product that “might sell”. Ebook explains process to find those niches. Click “Searching For The Perfect Niche” to download (1.6 MB pdf) this free niche marketing ebook.
Ways To Increase Your Facebook Engagement Part 2 > Facebook Marketing
This is the second article about increasing your engagement levels on Facebook to receive more free traffic. By following the advice below, you will increase your chances of receiving more comments, likes and shares which will help to generate more free traffic.
- Create Shorter Posts
Long posts are not a good thing on Facebook. Most users will scroll through their news feeds until they find something that piques their interest. If they see a very long and wordy post then they are likely to skip past this very quickly.
You also need to take into account that the user is very likely to be using a mobile device. Reading a long post on a phone is not a good experience so you will lose people if you do this.
It is possible for you to attract the attention of your audience with just a single sentence. The idea is that you want to tell them something interesting and then give them the option to read the full story on your website.
Why not just ask your audience a question? People naturally respond to questions. Or post an image with an intriguing caption on it that will make users curious. You can quote some interesting statistics and persuade the user to click through to the article on your website for the full story. Just keep your posts short.
- Ask a Question
It is easier to get more engagement if you ask your audience a question. When you ask the right question users will feel compelled to answer. Make it as easy as possible for people to respond to your questions. Create a numbered list and ask your audience to respond by just typing in the appropriate number.
When people are using Facebook they don’t want to work hard. Don’t ask questions and expect your audience to provide a very detailed answer as most of them won’t. For example, you could ask them what subject they would like you to post about next and then give them numbered choices.
Use these questions to increase your engagement:
- Why do you like…?
- How do you…?
- What is your favorite…?
- Do you agree that…?
- Do you need help with…?
Just think that all Facebook users are very lazy (this may not be true but when you make something easy for users you will get a better response). Put some thought into your questions so that you get the information that you need.
- Use Facebook Stories
Few marketers use Facebook Stories. This is probably because it takes more time and effort to create them. But the good thing about stories is that they appear at the top of user news feeds just like they do on Instagram. This is really good exposure.
Facebook users like stories. When you post some good stories you will warm up your audience to want to see more of your content. Some of them will look at previous posts on your Facebook Page that they hadn’t read before.
There are a number of examples where Facebook users have shown more interest in a business after reading their stories. They are powerful so work out how you can create good stories and add them as often as you can.
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Ways To Increase Your Facebook Engagement Part 1 > Facebook Marketing
By increasing your engagement with your Facebook posts you will drive more free traffic to your website. In the first of a two part series, we will show you some good ways to raise your engagement levels with your Facebook audience.
- Get your Posting Times right
If you post your Facebook content at the wrong times then you will severely limit your exposure. You need to know when your audience are the most active and post at these days and times.
If you have posted some content on Facebook before you can use Facebook Insights to see which posts had the most views and engagement (likes, shares, comments). Make a not of the day and time that you made these posts.
There has been a lot of research on the best Facebook posting times and this is continuously changing. Rather than provide days and times that may be out of date here, it is better if you search for “best Facebook posting times” on Google or another search engine and look at the most up to date research on this.
- Create Posts that your Audience wants
OK this is obvious, but are you actually doing this? Most Facebook marketers tend to post the things that they think will be of the most interest to their audience and a lot of the time this doesn’t work well.
Don’t think that you only have to post content related to your niche. Even if you are in a niche where you can post a lot of relevant content then it is good to mix it up sometimes. For example, you can publish a post that coincides with a world event such as “Earth Day” and tell people what you are doing to support this.
The rule of thumb that you need to follow is this – the needs of your audience are more important than your needs. Think about what information would be really useful to your audience such as some interesting facts or statistics.
Another thing you can think about is how you can entertain your audience. What could you post that will make them laugh? Facebook users like to be entertained so find something amusing and post this. If you can relate this to your niche then that is even better.
- Respond to any Comments fast
If someone leaves a comment on one of your posts then you need to respond to them as quickly as possible. There is an expectation on Facebook that any comment needs a response in a few hours.
Thank your audience for leaving comments. If you are asked a question in the comments then provide a full answer. When other users see that you are responding professionally to comments they will be more inclined to leave them as well.
- Add a Compelling Call to Action
Make sure that you add a compelling call to action (CTA) to your posts. If you want a user to do something (such as visit a related page on your website) then you need to tell them. I(f you do not add a good CTA then you will not get as much traffic as you could.
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What You Can Learn from Your Competition > IM Management
When you’re trying to decide how much to price your products, there’s a lot you can learn from your competitors. While ultimately several factors will impact how much you should price your products, your competition can certainly help point you in the right direction.
Here, you’ll discover some key information that you can learn from your competition and how it can help you to determine the right pricing strategy.
How Much Are They Charging?
The first thing you can learn from your competitors is how much they are charging for similar products. Now, it’s important to compare at least three different competitors here. This will give you the best idea of the average price your product type sells for.
It’s important to not just look at the overall price. You’ll also need to look at what customers get for their money. Are their products different to yours? Do they offer the same things? If not, this needs to be taken into account when you’re comparing their prices to the ones you are considering.
So, while you shouldn’t use your competitors’ pricing as the only reference for how much you should charge, it can definitely help narrow down a figure. Pay attention to any discounts they offer, alongside any tiered pricing models they might include.
You could also see whether they are offering any new pricing models. There may be a way of pricing your products you hadn’t considered.
What Aren’t They Offering?
You can also learn a lot by looking at what your competitors are not offering. This gives you the opportunity to capitalize on the gap in their services. If you can offer what they don’t, you can charge a more premium price for your products and services.
If you’re struggling to determine gaps in their products, take a look at reviews for the company. You’ll often find that customers recommend improvements within their reviews of a business. So, take a look and see what customers aren’t getting from your competitors and use this to your advantage.
Look at Their Financials
OK, so you aren’t going to be able to see full financial records. However, you can get an idea of your competitors’ finances. Many provide reports on their spending, especially how much they’re spending on marketing. You’ll also be able to see how much profit they are earning.
As well as that, you can look at any paid advertisements they’re running and see how effective they are. Understanding how much they are spending on marketing will give you an idea of how much you should be spending if you want to see the same level of results.
There is a lot you can learn from your competitors. While you shouldn’t focus on simply offering a lower price than them, you can use their pricing structure to influence your own.
The above are some of the main things to compare and look into when researching your competitors. When done correctly, competitive pricing can really drive sales and push your business ahead of the competition.
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How to Write a Killer Sales Page to Move PLR Products > PLR
Once you’ve chosen a PLR product and you have the rights to start editing it and selling it, the next thing you need to do is to consider how you’re going to promote it and convince people to part with their cash.
There are many potential answers to this but one of the most important things to consider is the sales page. The sales page is the page on which you’ll be trying to convince visitors to part with their cash and with the right design and phrasing, you can get people who were maybe on the fence to change their minds. Here are some tips to help you do that with the perfect sales script…
Grab Attention
The first thing to realize is that people are in a hurry most of the time. Chances are that they landed on your site by accident and probably want to leave quickly so they can get on with their daily activities. Your job is to convince them to stick around just a bit longer and the best way to do that, is to grab their attention with a strong opening.
One of the best options here is to use a narrative structure. Make it a story because people naturally want to listen to stories through to the end and because stories are great for inspiring emotion.
Make it Skim-able
People are intimidated by large blocks of text and especially because – as we just saw – they tend to be in a hurry. It’s your job then to make sure your content is easily skim-able with lots of headings and lots of nicely spaced out paragraphs.
Focus on the Value Proposition
Most important of all is to ensure that you are focusing on the ‘value proposition’. This is the way in which your product can provide value and this should involve some kind of tangible improvement to the customer’s life. For example, maybe your product is going to make them more confident, help them to feel better in the morning when they wake up and potentially have more success with the ladies/men. If you’re selling an ebook on fitness, then that is what you want to focus your text on, not the number of pages you’re offering!
Make Them Buy
Finally, make sure that your customers aren’t going to leave to ‘think on’. Chances are that they’re not going to come back. Instead, introduce a limited time offer or make up something about limited stock. Doing this will add ‘time pressure’ and that will make them want to act quickly.
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Upselling and Cross-Selling Tips > IM Management
If you want to increase your profits, you’re going to want to consider upselling and cross-selling to your customers.
Did you know that the probability of selling to existing customers is around 60% to 70%? On the other hand, the probability of selling to a new customer is just 5% to 20%. When you consider these statistics, you can easily see why it’s important to try to utilize your existing customer base.
Having said that, there are some do’s and don’ts when it comes to upselling and cross-selling. Here, you’ll discover some of the best tips you can follow to ensure you’re doing it correctly.
Make Sure You Choose the Right Upsell
There are a lot of different upsell products you can offer to your customers. Therefore, you’re going to need to make sure you’re offering the right one.
A great tip is to consider adding customizable options. This allows the buyer to customize the product to fit their needs. They choose from a range of additional options, each of which will drive up the price. Customers love having the flexibility to do this.
Other upsell options include upgraded products, allowing customers to extend the amount of time they can use the digital product, and product protection offers.
Know Which Complementary Options the Customer Needs
You’re going to want to research so you know what complementary options each of your customers need. That way, you can let your sales team know which upsell products to offer along each part of the customer journey.
Take a look at the purchase history of your customers. Segment your customer base so you know which products attract which type of customer. Then, figure out what additional products each customer type would benefit from the most. By offering different upsell and cross-sell products to different customers, you’ll see much more lucrative results.
Provide Testimonials and Reviews
Something that can really help to sell your products is testimonials and reviews. If you’re offering an additional product, make sure you highlight the positives being said about it. If it’s already producing results for somebody else, this will make your customers think they need it too.
Show Your Appreciation
A great tip for retaining customers and continuing to upsell to them, is to continually show your appreciation. After making a sale, reward the customer’s loyalty. This could be something as simple as just sending them a thank you letter, letting them know they are appreciated. You could also send a free gift or give them a unique discount on their next purchase.
If you want to really impress them, why not create a full loyalty scheme? Each purchase could earn the customer points, for example. They could then use these points to redeem different discounts and freebies.
Overall, upselling and cross-selling can prove to be extremely successful at boosting sales. The tips above are some of the best you can follow in order to use these methods correctly.
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Why Niche Marketing Is So Effective > Content Marketing
Niche marketing is one of the easiest and most effective ways for marketing beginners to make money online. It allows beginners to bypass a lot of the competition they’d face with other approaches. You’ll be able to build up experience, tactics, make money and get real-world feedback in a small field that’s skewed in your favor. Then and only then do you venture into a more competitive field, if you choose to.
Why is niche marketing such a great choice for someone who’s just starting out? Here are some of the main reasons.
=> Low Competition Means Faster Profits
Who wants to wait months to begin to make money? Getting cash flow fast is crucial for any business, but especially so for someone just getting started online.
A lot of people don’t really and truly believe they can make money online until they start to see the cash flow in. Having that cash flow in for the first time breaks that belief. That first check is often invigorating and very inspirational. It causes people to want to work harder, now that they know it’s real.
Going into a small niche will allow you to start making money right away. You’re not competing against million-dollar marketers who’ve spent years establishing their site, their brand and their rankings.
Instead, you’re going in with guns blazing into a market where the top sites probably don’t often face serious competition. In other words, you’re going for the low-hanging fruit.
=> A Higher Work-to-Profit Ratio
In a niche market, your work will be translated to profits faster. But it’ll also probably be translated into more profits. Because you have fewer people to compete with, your efforts will quickly get you through barriers that would take a lot longer to break through in a bigger market.
In a bigger market, you could literally spend hundreds of hours building backlinks and working on your SEO without breaking into the first page.
In a niche market, you could put in that same effort and quickly get into the first, second or third place positions for your main keyword. You’ll instantly be getting traffic and making money, which you can put back into your business to make even more money.
=> Simple Techniques Work
With niche marketing, you don’t need complex techniques. You don’t have to understand the ins and outs of AdWords if you don’t want to. You don’t need complex tracking mechanisms or custom-built shopping carts.
Niche marketing allows you to learn very basic marketing tactics, put them into action and see immediate results.
In larger markets, you often do need to learn very advanced tactics to compete. After all, if you’re competing against very sophisticated marketers, you’d need very sophisticated tactics yourself.
Don’t try to take on established or well-funded sites until you’ve built at least one or two successful sites yourself. Niche marketing allows you to test out both simple and advanced marketing tactics in easier fields before you try out more difficult markets.
In short, niche marketing is easier, faster and often more profitable. It’s one of the simplest ways to make a good income online, quickly.
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