Pricing Strategy Differences between Digital and Physical Products > IM Management

When you’re offering digital products, the way in which you price them is typically different to how you’d price physical products. You need to consider different factors when setting your pricing to ensure you’re attracting the right customers.

So, how do you know how to price your digital products? Here are some of the key pricing strategy differences between digital and physical products to keep in mind.

Value over Cost

One of the key differences between digital and physical product pricing is that with physical you’re charging by cost, and with digital you’re charging with value.

What does this mean? Well, when you sell a physical product, you need to take into account the cost of investing in the product. With digital products, however, there is no real cost of production so you focus on the value the product will provide.

Think about how much value you are bringing to your customers with the product. Are you offering a money-saving product, or will it teach customers a new skill? If it is an investment, the earning potential is huge, and you should price your product in accordance to how much value it will deliver.

Proof of Value

When you’re selling a physical product, you’ll typically offer a refund and returns policy. However, digital products can often be viewed as risky for customers. Therefore, when you’re setting your pricing strategy, it’s a good idea to offer proof of value.

This can often mean free trials and money back guarantees. If a customer can see there is some level of protection there, it’s going to encourage them to buy. When you add a money back guarantee, it also shows you have high confidence in your product, which again encourages customers to buy it.

Additional Incentives

Another key difference between pricing physical and digital products is the additional incentives. With physical products, the customer simply gets that product in the cost of purchase. With digital products, however, there are often additional incentives thrown in.

These can include free eBooks, worksheets, and toolkits for example. This really increases the selling power of the product. Alternatively, you could charge more for additional incentives. Offering a tiered pricing structure helps to attract a wider variety of customers. They can choose how much of an investment they make, and you’ll benefit from both low- and high-paying customers.

Cheaper Isn’t Always Better

A good thing to remember about pricing digital products is that cheaper isn’t always better. With physical goods, if they are sold at a cheaper rate than your competitors, it’s going to have a positive effect on your business. However, it doesn’t always work the same way around for digital products. In fact, selling digital products too cheaply can actually put customers off. This is because it can cause them to question the quality of the content they’ll be receiving.

These are just a few differences in the way you price physical and digital products. There is a lot to consider when you’re putting together a pricing strategy for your digital goods. Really think about the value your product will be providing and don’t be afraid to price higher than your competitors.

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How To Build Instant Trust With Your Email List In 4 Steps > List Building

What makes your subscribers to stay on your list and expect your emails to come in their inbox? The answer is trust. Without trust, you cannot keep your subscribers interested in your emails. Why? That’s because they don’t trust you. They don’t have any reason to listen to you. Whatever email that you send to them, when your subscribers don’t trust you, they will either delete it or ignore it. That’s why trust is an important thing that you have to cultivate with your subscribers. Make your subscribers to trust you, and they will expect your emails with eagerness and follow your lead.

Trust has to be built from the start with your subscribers, and it needs to be kept for a long time. Once you’ve earned the trust of your subscribers, you have to do whatever is necessary to keep their trust in you. You don’t want to lose their trust, or else they will leave your list. When your subscribers leave your list, it will be very difficult for you to rebuild your trust with them. So, how can you build trust with your subscribers? Here are 4 simple steps to build instant trust with your email list:

1. Make People Recognize Your Business Reputation

This is the most important thing that you have to do. You need to show your audience that you have a good business reputation. However, you don’t do it by telling them that you have a reputable business. But instead, you do it by building your brand to a point that people feel comfortable with it. When they see your brand, they have to think immediately that your business has a reputable brand, and therefore, they can trust you. This is important because people will always prefer to do business with reputable brands, rather than with an unknown salesman.

2. Show Your Expertise To Your Subscribers

You need to let your audience know that you are an expert in your field. In other words, your subscribers have to catch the impression that you know what you are talking about. If you want to promote a product related to money investment, you need to be able to show your audience that you are an expert in money investment. Otherwise, people will not listen to you. Will you buy something from someone who doesn’t know anything about the product they sell? Most probably, you will not. So, it is important for you to know what you are talking about to your subscribers, and become an expert that your subscribers can rely on.

3. Don’t Lie To Your Subscribers About What You Offer

It is good to offer something to your subscribers. After all, this is how you make money from your list. However, do not lie to your subscribers about what you offer. In other words, you should not exaggerate about the products and services that you offer to your audience. Tell your audience as it is. Or, if you want to hype up your products and services a little bit, you should provide them with a guarantee, which helps to reinforce their trust about your business. In any case, the best practice that you should do is to under-promise about your products, and then over-deliver on your results. Promise them less, and deliver them more.

4. Give Them An Option To Leave Your List Anytime

If you want to break the trust of your audience quickly, it is simple to do. Don’t place any unsubscribe link in your emails. This is enough to make your subscribers treat you as a spammer. Even if they have subscribed to your mailing list via your website, they won’t appreciate it when you don’t give them the option to leave your list anytime. Your audience wants freedom to enter your list, as well as to leave your list. After all, this is the basic legal law that you have to follow when you conduct an email marketing business. If you don’t follow this, then you will risk your account getting banned by your mailing list provider. So, keep the trust of your audience by giving them an option to remove themselves from your mailing list by placing an unsubscribe link on each of your emails.

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Guide To Build Your List From Scratch – 4 Important Things To Do > List Building

If you want to make some good money online, there are many ways for you to do it. But, one of the most effective ways is list building. List building is an important part of your online business. But, not many people want to harness the power of list building. And yes, building a list is time consuming. That’s why they don’t want to do the hard work in building a list from scratch. Many businesses simply buy an existing list, and hope that they can make a fortune with it. The problem is that when you are not building your list from scratch, you cannot build a good relationship with your subscribers from the start.

By building your list from scratch, you can allow your subscribers to get to know about you from the start, building a good emotional relationship with them, which makes it easier for you to convert them into customers. But, this is quite difficult, challenging, and time consuming to do. Moreover, you have to be willing to put in the hard work of building your list before you are able to see the number of subscribers grow in your list. Here are 4 important things to do to build your list from scratch:

1. Build A Website That You Will Use As A Lead Generation Tool

Before you can build a list, you have to create the tool that you can use to let your audience know the existence of your list, and persuade them to join your list. Adding subscribers to your list is not an easy thing to do. Remember, your subscribers cannot come from anywhere. They have to belong to your target audience, which means the people that are interested in the niche you are in. The first step is to build a website where you can use as a lead generation tool. On this website, your goal is to allow your audience or website visitors to subscribe to your list. So, you have to add quality content regularly to your website in order to do this. Publish articles that give good information about your niche, and put your subscription box at the end of your articles.

2. Tweak The Homepage Of Your Website And Make It Look Impressive

Now that you have prepared a website to attract more subscribers to your list, let’s take a look at the homepage of your website. The homepage of your website has to be impressive enough to make your audience want to subscribe to your list immediately. Usually, a good practice is to put a squeeze page on your homepage. What is a squeeze page? It is a page where you can persuade your audience to subscribe to your list in exchange of something. For instance, you can offer a free report, free audio interview, free video, or anything else, which entices your audience to subscribe to your list.

3. Offer Only Quality Products And Services That Can Solve Your Audience’s Problems

The products and services that you offer to your audience should be able to help them solve their problems. This is the point. If you offer something that doesn’t provide any solution to your audience, then how can they be willing to follow your lead? If you put a call to action that encourages your audience to subscribe to your list, but you are not capable of providing any solution to them, then they will not take action. But, if you can convince them that you are able to help them solve their biggest problem, then they will subscribe to your list without thinking twice. However, be sure that you are not using your mailing list merely to promote your products and services, since sooner or later your subscribers will consider you as a spammer.

4. Don’t Share Your List To Others

Once your subscribers get to your list, it must stay with you. Don’t get tempted to sell, rent, or share your list with other list builders. If you have a profitable list for yourself, why would you want to decrease the profitability of your list by sharing it with other list owners? There is a time for you to send emails to other people’s mailing lists, but when you’ve built your list from scratch, you have to stop the temptation to give it to others. In this way, you will be able to keep the profitability of your list as much as possible, and make your subscribers trust you because you respect their privacy.

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3 Things You Must Never Do When Sending Email To Your List > Email Marketing

Many people have a wrong perception about email marketing, thinking that once they’ve built a manageable list, their job is already done. No, this is not the way you do business with email marketing. Building a list is just the first step for you to earn consistent income online. Maintaining your list is another step. It involves keeping your list interested in what you are offering, and keep your un-subscription rate to a minimum. You don’t want to build a list and then lose your subscribers a few weeks later.

The way you send your email will definitely affect the success rate of your email marketing campaign. Remember that you have to ensure that your subscribers stay happy with the emails that you are sending to them. You also have to ensure that your emails are not treated as spam emails that your subscribers will not want to deal with. This is because if they regard your emails as spam, they may report you to their ISP or even the government, ensuring that you are out of business.

Thus, it is important for you to pay attention to the way you send your emails to your list. Here are 3 things that you must never do when sending email to your list:

1. Pay Attention To Your Delivery Rate

Why should you pay attention to your delivery rate? That’s because not all emails that you send will be delivered to your subscribers’ inbox. Some percentage of your emails will not be delivered to their address due to various reasons. For instance, your subscribers may not be willing to receive further emails from you, by reporting you to their ISP. In this case, their ISP is blocking your emails from coming through. Another reason might be a technical problem on your subscribers’ end, which prevented your emails from getting delivered successfully.

You have to pay attention to the percentage of email delivery that you have, because it is important to ensure that your subscribers get your emails. The more people get your emails, the better it is for your business. If possible, you should have more than 95% delivery rate, which means that your emails are successfully delivered to 95% of your subscribers, which is good. You should delete emails that are inactive from your list.

2. Keep An Unsubscribe Link Visible On Each Of Your Emails

Here’s something important for you to remember. You have to give your subscribers an option to unsubscribe from your list. Don’t think that because you are providing high quality content in your emails, you have the rights not to provide any unsubscribe link in your emails. This is because when you are not providing any unsubscribe link in your emails, your email will fall in the spam category. Emails that fall in the spam category usually get to the junk folder in your subscribers’ inbox. Your subscribers won’t read your emails because they are not delivered to their main inbox.

By providing an unsubscribe link, you are giving your subscribers a choice. It means that they can leave your list anytime, when they no longer want to receive your emails. When you do this, your emails will not be considered as spam, since your subscribers want to receive your emails in their inbox. It also helps you to avoid legal problems in your business, which can create a complicated situation in your business.

3. Keep Your Emails From Disturbing Content

If you don’t want your subscribers to report your emails as bad emails, which can result in their un-subscription, as well as bad consequences for your business, you have to make sure that each email that you send do not have any disturbing content in it. For instance, don’t insert any pornographic content in your emails, since it may result in an immediate termination of your mailing list account. Many popular email list providers don’t allow their users to send pornographic content to their subscribers. This is also true when you send other types of disturbing content, such as the images of violence, with blood and other inappropriate visuals.

What you have to remember is that you have to keep the content of your email relevant to your niche. Don’t send any out of topic emails that may make your subscribers to wonder whether the emails are truly sent by you, since the topic is not relevant to the topic that you usually write.

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The Secret To Build A Profitable Opt-in List – 3 Easy Steps To Do > List Building

The secret of success in email marketing is not building a big list, or a list with tens of thousands of subscribers. You will not be able to make money if your list subscribers don’t respond well to your call to action, no matter how many people subscribed to your list. The one thing that will make you succeed in your email marketing campaign is the value of your list. If you only have 200 list subscribers, but they are highly responsive, then chances are you are going to make more money than having a non-responsive list with 2000 subscribers. So, the secret of success in email marketing is to build a profitable opt-in list.

And this is the big one. It is not easy to build a profitable opt-in list. If it were that easy, many people will just start building a list and become rich. The problem is that not all people do that. In fact, most email marketers, especially those who are new in list building, experience failure in their attempt to make money from their list. There seems to be something that is missing in their method. Why can’t they build a list that generates consistent income for them? This is the question that not all email marketers can answer.

The missing piece in their email marketing strategy is to establish value in their email list, which makes the list more profitable for them. Here’s the secret to build a profitable email list in 3 easy steps:

1. Build Trust With Your Subscribers

This is the first thing that you have to do, since trust is very important in building any business. People will only be willing to buy from you if they can trust you. They don’t need to listen to you if you are somebody who cannot be trusted at all. Ever wonder why spam emails get deleted? That’s because people don’t trust the emails, and more importantly, they don’t trust the sender. If you send your emails as if you are a spammer, then you shouldn’t expect more than losing your subscribers quickly.

So, you have to build trust with your subscribers first. You have to make them know about you, and more importantly, they have to look at you as an expert in your niche. Without building your expert status in the minds of your subscribers, you can’t get them to buy your products. In order to build yourself as a trustworthy expert, you have to send emails with valuable information that your subscribers will appreciate. Also, you have to write lots of informative content on your website.

2. Give People What They Need

If people need water, and you give them rocks instead, do you think that people will pay attention to you? In marketing, especially email marketing, it is important for you to understand the demand of your audience. You are here to act as a reliable supply for their demand. In other words, you have to give your subscribers what they need, not what you want.

You have to listen to what they need most, and give it to them. This will affect the success of your product promotion. For instance, you cannot sell a weight loss supplement if you don’t understand what your audience needs. If you keep on promoting your product without having any sympathy with their condition, they will ignore you most of the time. So, you have to know what’s on their mind, what they need most, and write your emails based on what you know about your subscribers.

3. Network With Other List Builders

This is an important step that you have to do. Yes, you can grow your list by promoting your list alone. But, with the help of other list builders, it will be easier for you to do the job. Think about networking with other list builders on your niche. Ask them to send your emails to their list. This will help you to expand your audience and grow your list. It is better for you to network with list builders that offer complementary products in your list, which means the products that don’t compete directly with your promoted products. You can also ask the list owners to swap their promotions with your list.

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Promote Your Business with These 5 YouTube Marketing Strategies > Video Marketing

YouTube is great for promoting, but you need to do it the right way. It is important to look at YouTube as a destination site rather than as a search site. It you take that into consideration, then you will use YouTube as a supplement to your marketing and promotion of your product and business, not as your overall marketing scheme. Why?

Simply put, because there are thousands and thousands of videos out there. Really. The chances of your video being seen by a random person are not very good. Yes, you can use good tags and categories and that will help your video be located, but that might take time.

Instead, it is much better to create an external website, even a blog, and then link to your YouTube video. This way, people who are already interested in your product will be able to see a video about it to help supplement the information that you have already provided.

Here are 5 more tips that will help you in promoting your business or product with YouTube.

1. Use your uploaded YouTube video in your company’s blog. You can also use it on your company’s MySpace page or Facebook page, as well as on the website itself.

2. The same goes for Twitter. Don’t underestimate the value of Twitter these days. Make sure that your updates includes links to your You Tube site.

3. use your YouTube channel URL to any out-going emails that you send. Make them part of your signature so that no matter who you send them to, they will be able to see your link. Do this for both business and personal emails, but make sure that the signature isn’t needlessly large. That can be annoying.

4. Talk an important blogger or community group into using your video. For instance, if your local community has an online newsletter and you advertise your business with them, add your video to that or a link to the video on your site. In addition, ask them about posting a link to your video on their site, too.

5. Use the video or the video link in as many relevant areas as you can. It’s better to place them in a few key areas where you will get a targeted audience them posting them everywhere you can and reach nobody who is really interested. Relevance is the key here.

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Create the Perfect YouTube Marketing Video-5 Tips To Get it Right > Video Marketing

You can use YouTube to market your business, product, or services. However, you need a good video in order to draw traffic and make people want to visit your website after they have finished watching.

So what goes into the perfect YouTube marketing video? Creativity always counts, of course, as does professionalism. Still, there are other things to take into consideration as well. The following is a list of 5 tips that will get you started.

1. Make your video creative. With all of the videos out there, yours needs to stand out in the crowd. Use fun music, great shots, and try to find an angle that hasn’t already been done. People generally turn on to You Tube to be entertained and your video needs to be able to do this.

2. Give some tips or solutions to common problems that are associated with your particular product, business, or services. This is an informational type of video and the audience will like the fact that they are learning something. Try to make the tips unique enough that most people can use them but haven’t necessarily heard of them before.

3. Make your video educational. People like to learn things when they watch video. Your perfect You Tube marketing video doesn’t have to be all about how to find your website and what the cost of your product is. For example, if you are advertising your mechanical business then why not give a demonstration on how to change a tire? People will watch your video, learn something, and then visit your website. These how-to videos are a lot less threatening than standard commercials or advertisement that you see on television. Plus, they are entertaining.

4. Add some realism or “behind the scenes” in your video. You can do this by introducing your staff, introducing some customers, or even giving the audience a “behind the scenes” tour of the office, factory, or place of work. People appreciate this and it gives your product or business some authenticity.

5. Add closed-captions to your video. Keep in mind that not everyone is able to hear and that those audience members might be the very ones that want to order your product. It’s very thoughtful to keep the hearing impaired in mind when creating a video, even a marketing video, because most people rarely do.

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Titan Entrepreneur > Free Online Marketing Ebook

Free Online Marketing ebook “Titan Entrepreneur” looks into: Creating the Mindset for Your Internet Business, Your Internet Business – How Far Can It Take You? Unleashing the Power of the Law of Attraction on Your Internet Business, Looking for the Right Business Opportunity, Internet Business – Preliminary Steps, Taking Your Internet Business Forward with Social Networking, When You Love Your Work, You Don’t Work Anymore, Balancing Personal and Professional Life, Taking Second Chances – When Primary Efforts Fail and What to Do When Your Internet Business Becomes a Success. Click “Titan Entrepreneur” to download (545 KB pdf) this free ebook.

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Crushing It With YouTube > Video Marketing Marketing Ebook

Free Video Marketing info ebook “Crushing It With YouTube” looks at: Learn how to become a part of the YouTube legacy for Free. Show you how to make your own videos for YouTube. Receive valuable tips on how to optimize these videos for effectiveness. Get instructions on opening your YouTube account and maximizing results by using the best tools. Watch Your website traffic increase beyond your hopes by following our proven methods and strategies. Discover basic background knowledge and interesting facts about YouTube and social media marketing. Save precious time by following the PROS rather than learning through unnecessary trial and error. Once you have jumped into the YouTube marketing action, you can then use what you have learned over and over again. Click “Crushing It With YouTube” to download (1.1 MB pdf) this free ebook.

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10 Ways to Create The Perfect Online Video > Video Marketing Ebook

Free Video Marketing ebook “10 Ways to Create The Perfect Online Video” covers: Focus on Planning Productions, Use new Kinds of Motion, Use Open and Closing Loops, Use a Professional, Supercharge Your Content, Video Software Tool Kit, Music and Sound Tracks, Titles and Graphics, Exporting to Web and Optimizing Video. Click “10 Ways to Create The Perfect Online Video” to download (600 KB pdf) this free video marketing ebook.

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How To Optimize Your Facebook Page For Free Traffic > Facebook Marketing

You may well have seen Facebook Pages created by some of the most famous brands. The reason that these brands have these pages is because they work for them. So why not create a Facebook Page for your business to get more traffic to your offers? Here are some tips to get the most out of your Facebook Page.

What is your Goal with Facebook? 

Why have you decided to use Facebook for marketing and the generation of free traffic? You need to be clear about what you want to achieve and then create a plan to increase your followers and your engagement levels. How will you convert your Facebook audience into loyal customers?

We recommend that you set your goals for Facebook marketing before you create your Facebook Page and your content plan. Too many marketers just approach this in a haphazard way and are then disappointed with the results.

Pay Attention to your Profile

It is very easy to setup a new Facebook Page and a lot of businesses fail to make use of all of the real estate that they have available for promotion. One area that is often neglected is the “About” tab which a lot of people will want to read. Make sure that you add a good description about you and your business here.

Be sure to fill out all of the sections on your Facebook Page. Add an appealing cover image to your profile and write a compelling description. Always add links to your website from your Facebook Page.

Your cover image is really important. It needs to sum up your business and contain text that explains why users should follow your page. Don’t make the mistake of using a stock photo here as a lot of marketers do.

Take photos of yourself and other members of your business and include these in your cover photo. It is essential that you get users to know, like and trust you and seeing your face is a good start. Don’t be shy here.

Use Tabs on your Facebook Page

You have customizable tabs available with your Facebook Page so use these to make things easier for your audience. Set up different tabs to organize all of your important content. For example, if you have a freebie or giveaway then you can add a tab for this so that users can go straight to this.

Add Links to your Website

Take every opportunity that you can to add links to your website. The intro of your Facebook Page is something that most users will read, so provide benefits to them of following you and also link to your site here. Use a good call to action here.

You can also add a link to your site in your About tab. Tell people that they can learn much more about you and your business by clicking the link. Be sure to add links to your site in the Personal Information and Biography sections of your Facebook Page as well.

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What Makes a Good Pin? > Pinterest Marketing

When it comes to creating pins, there are methods you can use to make them stand out. You are up against a lot of competition on the platform, so making your pins stand out from the crowd is essential.

The question is, what makes a good pin? Here, you’ll discover the key things you need to know to create effective pins for your business.

Use an Inspiring Image

The image you use for your pin will make a big difference in how successful it is. You’ll need to make sure you are using an inspiring image that encourages people to click through to the content within.

Think of your pins as your portfolio. You want people to save them, which means they need to be visually appealing.

Add a Description to Your Pins

Another thing you’ll want to include is a description. Now, you might notice that many pins on the site don’t come with a description. However, that doesn’t mean you don’t need to add one.

Adding a description to your pins and your boards can give them a lot more context. It can also help to drive a lot more traffic, reach and engagement on your pins. So, what type of information should you include in the description?

Your business name and a call to action are the main things to add. You should also give a brief, concise description of what the pin is about. Here you can include relevant keywords to help optimize the pin.

Focus on Attribution

One thing you need to think about when you’re posting on Pinterest is attribution. When you are using someone else’s content, be sure to credit them when you post.

Similarly, you’ll need to protect your own pins to prevent them being stolen. Adding your branding to your pins is the best way to stop them being used by another business or individual. You can also clearly state that credit needs to be given if any of your pins are used by third parties.

This really helps to build up trust on the platform. As you share other people’s work and give them credit, they are more likely to give you credit too.

Don’t Forget Your Call to Action

All pins should have some type of call to action. Whether it is to visit your website, follow your account, or sign up to your regular newsletter, make sure you tell your audience what is expected of them.

Pins aren’t going to be effective if they don’t contain a clear call to action. By including a call to action in both the description of the pin and within the pin itself, it increases its effectiveness.

These are some of the main things that make a good pin. It’s important to familiarize yourself with how to design the best pins if you want them to be saved and shared with others. There are a lot of mistakes you can make too, so be sure to research the common mistakes businesses make when they first start using the platform.

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