Tips for Creating a Content Marketing Strategy Using Pinterest > Social Media Marketing

Creating a content marketing strategy using Pinterest can seem daunting. However, it’s actually easy once you know how. You might be tempted to skip a strategy altogether, but this is likely to see you achieve very little results.

So, to help get you started, here you’ll discover some great tips for creating a content marketing strategy using Pinterest.

Gather Content in Advance

When you are just starting out with your content marketing, it helps to create a ton of posts in advance. That way, it gives you more time to focus on your strategy. Scour Pinterest for curated content you can post, remembering to credit the original pinner where you can.

You should also work on creating your own unique pins, aiming to get at least 20 done in advance. However, the more content you can create at the beginning, the better.

Utilize Social Media Posting Apps

Did you know there are some great social media posting apps? Applications such as Hootsuite enable you to schedule pins in advance. This means you can create your pins, then set them to automatically post on a specific day and time.

Not only do these apps save you a lot of time, but they also help you to post at the most effective times. A general rule is to avoid posting content during work times. If people are at work, they aren’t going to necessarily see your pin when it’s posted. However, if you were to post between 8pm and 11pm, you’ll likely see a lot more engagement.

So, make use of social media scheduling apps to make posting your pins much more convenient.

Plan Seasonal Content in Advance

It’s important to focus on seasonal content, but this can be time consuming. Within your content marketing strategy, aim to write and create any seasonal pins well in advance. That way, you have plenty of time to optimize and tweak them. You can use the social media scheduling apps to post the pins too.

As well as planning it in advance, Pinterest recommends you post in advance too. In fact, they recommend pinning seasonal content around 30-45 days in advance.

Pinterest has a great seasonal insights planner you can use to plan your seasonal content in advance.

Use Pinterest Trends

Another useful tool included in Pinterest’s arsenal is Pinterest Trends. This is a must for any content marketing strategy. You need to identify current trends in order to ensure you are sharing the right content.

Use Pinterest Trends to see which search terms are most popular in your niche. You can do this at any time, and it is 100% free.

As you can see, there are lots of ways you can create a content marketing strategy with Pinterest. Making sure you plan well in advance, identify current trends and utilize social media scheduling apps are some of the best things to focus on when putting together a content marketing strategy.

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Give Your Audience What They Want > Facebook Marketing

It is important that you post the right type of content on Facebook. You need to bear in mind that you are competing with a lot of other content in the news feeds of your audience. When you give your audience what they want then you will get a lot more views and increase your engagement levels through commenting, liking and sharing.

Identify your Target Audience

The more that you know about your audience on Facebook the better results you can achieve. Start by creating a persona that describes your ideal audience member. You can create a good persona by asking the following questions:

  • What is their gender?
  • What is their age range?
  • Where are they located?
  • What are their interests?
  • What income levels do they have?

There are a lot more questions that you can come up with here. Look online for some good resources on creating the ideal customer persona. Take your time to make this as accurate as possible. It is really important.

What Problems does your Audience have?

When you know what problems your audience has you can plan your Facebook content so that you address these questions. By doing this they will perceive you as an expert in your niche and will be more likely to check you out further by visiting your website.

Do your homework here. If you are in the make money online niche then think about the problems that people want to solve:

  • How can they make more commissions?
  • How can they get more traffic to their offers?
  • How can they rank their website on Google?
  • How can they achieve more conversions?
  • What online business model should they use?
  • Which web hosting is the best?
  • How can they build a high converting sales funnel?

There are always problems in all niches. You can join related Facebook Groups and find out what questions members ask the most. When you can solve the problems of your audience they will love you forever!

What kind of Content does your Audience like the most?

If you have been using Facebook for a while you can go into Facebook Insights and see which of your posts were the most popular. Examine these posts carefully to determine what made them a hit with your audience.

You can then use this information to shape your future Facebook posts. It is not a good idea to post about the same subjects all of the time as your audience could quickly lose interest. Just figure out the format and other details of winning posts and use this same formula again.

If you don’t have a history of posts then again you can turn to Facebook Groups to find out which posts are popular with your audience. This is easy to see from the number of comments, likes and shares that a post has.

Plan your Content

Once your audience starts to consume your content they will want more and more of it so you need to post on a regular basis so that you don’t disappoint them. Stick to a posting schedule so your audience knows when to expect your next post.

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The Most Popular Niches on Pinterest > Social Marketing

Pinterest can be a gold mine for businesses. The popular social media platform has millions of daily users. And like all social media sites, some niches are much more popular than others.

So, which niches are most popular on Pinterest? Here, we’ll look at some of the niches you’ll want to consider when you’re thinking of using Pinterest for business.

Beauty

When it comes to the most competitive and profitable niches on Pinterest, beauty is a major player. From beauty hacks to makeup and jewelry to skin care – lots of consumers use the site to discover new beauty trends and products.

You’ll find it easy to market your beauty business on Pinterest. The majority of users are female, making it the best social media platform for beauty businesses.

Home Décor

Another niche in high demand on the platform is home décor. For this reason, it is particularly popular for drop shippers. However, it could also be great for interior designers, decorators and home stagers.

Just some of the popular home décor search terms include home décor ideas, home décor kitchen and home décor on a budget. There are a staggering 60.5 million users following the home décor niche on Pinterest.

Food and Recipes

Pinterest is a great platform for those in the food sector. Whether you bake cakes, prepare wholesome meals or focus on vegan-style products, Pinterest is a great platform for marketing yourself.

There are approximately 31 million users following food and recipe style content on the site. Some of the most popular searches include food recipes, food cravings, food photography and food presentation.

Celebrities

People love discovering more about their favorite celebrities. So, it’s unsurprising the celebrity niche is a competitive one. There are 16.5 million users following celebrity-based content on Pinterest. So, if you’re looking to focus more on celebrity gossip and becoming a celebrity influencer, it’s a good platform to utilize.

Top celebrity search trends on the site include celebrity updates, gossip, style, lifestyle and fashion.

Landscaping

Landscaping is a really popular niche on Pinterest. Users frequently use the platform to find inspiration for their yards. This means it can be a lucrative platform for landscape designers and those offering gardening-based products.

There are around 27.2 million users following gardening content on the site. Just some popular search terms include landscaping ideas, landscaping with rocks and landscaping a front yard on a budget.

Travel

Finally, another popular nice is travel. A huge 52 million users follow travel-related content on Pinterest. Most people love to travel, and the site is great for finding images of all kinds of destinations. Whether you sell vacations or you offer travel-related products, getting your business onto Pinterest could prove extremely lucrative.

Some of the top travel search terms on the site include travel quotes, essentials and destinations.

This is just a very small collection of the most popular niches on Pinterest. The truth is, any niche can be lucrative on the platform. So, no matter what type of business you’re running, setting up on Pinterest can be a great move.

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Tiered Pricing: When to Do It and How > IM Management

Have you considered using tiered pricing for your digital products? There are lots of pricing strategies you can utilize, but tiered pricing does tend to be one of the most effective.

Here, we’ll look at tiered pricing and when it can be used. You’ll also discover how to do it effectively.

What Is Tiered Pricing?

Tiered pricing is basically offering different priced packages. You’ll provide a basic price for the product, then increased prices for larger bundles.

Say you sell online courses. The basic tier would include access to the course only. Then you could create two additional tiers, each offering something extra at an additional cost. The middle tier could include course access, alongside additional resources. Finally, the most expensive package could include the course, resources, and one-to-one email mentoring.

This is just a basic example, but it allows you to market your products to a much larger customer base.

When Might It Prove Useful?

Tiered pricing can prove extremely useful if you’re selling to a wide range of customers. The different prices will appeal to different buyers. For example, not everyone will have the money to invest in your highest package deal. So, they could choose to invest in your basic, lower-cost package instead.

Giving customers options tends to work out really well. People want to choose the service they receive. So, if you give them an option, they’re more likely to buy at least one of your packages.

How Can You Use It?

There are a lot of different ways you can utilize tiered pricing. However, the most effective tends to be offering a three-tier system.

This includes offering a basic price, then a more advanced option, followed up by an expensive price (as in the example above). The basic package is going to be your most successful as it’s accessible to everyone. The advanced option should be advertised as the optimal option, providing everything the customer needs. Then finally the expensive option should offer a complete, excessive service that goes beyond what the customer needs.

The great thing about this tiered option is that it appeals to everyone. You’ll have the opportunity to make huge sales with your expensive option, but you won’t miss out on the customers who can’t necessarily afford that option right now.

Another way to offer tiered pricing is to bundle products together. These are known as quantity tiers. The more the customer buys, the more of a discount they get. This works better for products rather than digital services. This type of pricing is actually known as volume pricing, and it only works better than tiered pricing on limited products.

As you can see, tiered pricing offers a great range of benefits. It’s simpler to incorporate than you might think too. You can always check out your competitors to get an idea of the types of tiered prices they offer.

If you’re looking to increase the chances of making a sale while appealing to a large customer base, this type of pricing can be extremely effective.

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How to Use PLR Products With a Squeeze Page > PLR

If you are trying to sell a PLR product, then you will need to create a high quality sales page that will help you to demonstrate all the good qualities of that product while encouraging your audience to make a quick impulse purchase.

But this is only one type of ‘page’ you’ll be using to sell your items and to build your leads. Just as important is a ‘squeeze’ page. This is a page that you’ll use to convince people to sign up to a mailing list and it’s highly important because from there, you will then be able to get them to buy from you over the course of several emails. And in order to create a successful squeeze page, chances are you’ll be using another type of PLR product – called a ‘free report’ or an ‘incentive’.

How it Works

The general idea is simple: by giving away a free PDF that contains information that your audience wants, you will encourage people to sign up for your mailing list. They sign up, you send the report and hopefully, they then enjoy what they’ve read and make a note that they will want to read more of what you have to say in future. From there, you then provide more value through messages and eventually you offer your real paid product that they can buy off you for full price.

How to Get it Right

What’s important though is that you word your squeeze page correctly and use the right kind of incentive. The big risk here is that you encourage people to sign up only because they want something free. From there, they then might unsubscribe or alternatively just never read another email from you.

One way to get around this is to make the incentive something relatively small and to emphasize how much better the full product is. Another tip is to make the freebie in some way incomplete so that if they enjoy that offer, they’ll then be keen to get the full thing. A good way of doing this is to make your incentive the first chapter of a larger book, or perhaps one tip of 27. Always leave them wanting more.

And finally, make sure that the emails themselves are also providing value. This way, your audience will be keen to keep opening them even after they’ve collected their free offer.

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How To Get Free Traffic From Facebook Groups > Facebook Marketing

Facebook Groups are an excellent way for you to generate some free traffic. You just have to know what to do and what not to do. No matter what niche you are in it is likely that there will be a number of Facebook Groups related to it. By participating in these groups you can also grow your own audience.

Identify the right Groups

To find groups that are related to your niche all you have to do is to use the search facility in Facebook. First think about the keywords that best describe your niche. So if you are in the weight loss niche you might come up with:

  • Weight loss
  • Burn fat
  • Diets
  • Nutrition
  • Exercise
  • Diet programs

You can go sub-niche as well if that suits you. Examples of this could be “weight loss for women”, “weight loss for men over 50” and “losing belly fat”. Do your homework here and come up with as many keywords as you can.

Find Active Groups

You do not want to join a group that is “dead” as this will be a waste of your time. So look for active groups that have a lot of members. Sometimes you will need to apply to join a group to see what is really going on.

When the search results come back try and identify 5 to 10 good groups and apply to join them all. The best groups are closed and you want to avoid open groups as these tend to receive a lot of spam. Once you are a member have a good look around the group to see how active it is.

Be sure to read the rules of the group before you spend any time in them. Most groups will allow links to external websites in posts but there are some that won’t.

Provide Value in the beginning

Don’t just dive in with promotional messages when you first join a group. Members are going to think that you are a spammer and you will be kicked out fast. A good post to start with is one introducing yourself. Tell people who you are and what you stand for. You can tell them about your Facebook Page and your website in this post.

It is very likely that a lot of existing group members will respond to your intro post and welcome you to the group. Be sure to thank them for all of their comments. Interaction is really important.

Check for Promo Days

Quite a number of groups on Facebook have “promo days”. These are special days where you can openly promote your business and your offers to other group members. If you have joined several groups then we recommend that you make a note of these promo days in a calendar or spreadsheet so that you can take advantage of them.

Repurpose your existing Content

You need to make posts on other days as well as it will not be appreciated if you are just active on promo days. So you can use content that you have already published on your website that adds value to the group.

Making posts of value will increase your credibility and influence within the group. You want other members to see you as an authority in the niche. They will then check out your Facebook Page and your website to find out more about you.

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Psychological Pricing Tips > IM Management

Looking for a great way to boost sales? Psychological pricing could be the key to getting the results you crave.

High street stores have been utilizing psychological pricing for decades. Not only is it easy to do, but it’s also extremely effective. Here, we’ll look at some of the best psychological pricing tips you can follow to start driving more sales.

It’s All about the Numbers

Did you know that a large part of psychological pricing is all about the numbers? Reducing the last number by just 1 can make a huge difference to how well your products sell.

High street stores are particularly clever at using this psychological pricing tip. You’ll often see goods priced something like $27.99 instead of $28. Why? Because that 1 cent difference makes it look a lot cheaper than it actually is. Customers are much more likely to purchase something if it ends in 9 or 7.

Offer Something for Free

Another clever psychological pricing tip is to offer something for free. Consumers love getting something for nothing. Even if they have to make a purchase to receive a freebie, they’ll still want it. This is a clever way to get customers to buy something they previously weren’t considering.

It could be a “buy one get one free” offer, for example. Or, you could offer a free eBook with a purchase. Another freebie option is to offer a free trial of your product. As long as it’s great and provides value, the consumer is more likely to purchase the product after the trial period ends.

Consider Prestige Pricing

You don’t always have to focus on freebies and cheaper pricing to draw in customers. In fact, prestige pricing can often work just as well.

With prestige pricing, you’re effectively setting a high price for your product. This gives it a more exclusive and luxurious image. It works in the complete opposite way to using 9 and 7 numbers. If your product is priced at $100, rather than $99.99, it gives it a more valuable image in the customer’s mind. So, if you’re trying to target high-paying customers, prestige pricing tends to work well.

Offer Installments

You could also offer your product in payment installments. When a customer can spread the cost of a purchase, it makes them more likely to invest. This is down to two factors.

Firstly, payment installments can work well for those trying to budget their money. They may not be able to afford the full amount but could commit to a lower upfront cost. Secondly, it sounds much better to pay four installments of $25 than it does to pay $100. So, this is a great tip for increasing the amount of sales you make.

Psychological pricing really can work if you do it right. The above are some of the best tips you can follow to make this pricing strategy work for you. You may find it a good idea to experiment with the different tips above. Some will work better than others depending upon the types of products you’re offering.

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Reasons Why You Should Use Pinterest for Your Business > Social Marketing

Wondering whether Pinterest would be a good platform to sign up to for your business? Like all social media sites, it has some pretty great benefits for businesses when used correctly.

The image-based site has millions of users from across the globe. So, let’s take a look at some of the reasons it can be a great platform for your business.

Reaching Existing and New Customers

As of 2019, Pinterest had 322 million active monthly users. In just one year, its user base grew by 30%. It is one of the biggest social media sites in the world, giving you access to a huge range of potential new customers.

You’ll also find a lot of your existing customers are on the platform. This gives you the opportunity to build up a reputation quickly as your existing customers will subscribe and interact with your posts.

One of the best things about Pinterest is that its users are much more engaged than they are on other social media platforms. With Facebook and Twitter for example, it’s all about getting followers. However, on Pinterest, users are much more likely to share your content, giving you much greater exposure.

Helping You to Identify Key Trends

Pinterest isn’t just great at helping you attract and engage with customers; it can also help you to identify key trends. Delivering fresh content that your audience wants is crucial to your success. In order to do this, you need to know what’s trending.

There is a tool you can use on the site which shows you the top trends in the US. It also shows you what time search queries for the biggest trends typically take place. This can greatly help with your marketing efforts as you’ll not only know what to market, but also when to post in order to gain the most exposure.

Driving Traffic to Your Site

Another reason to sign up to Pinterest is that it can drive a lot more traffic to your website. Did you know the platform can drive more traffic to your website than the other social media sites available?

However, in order to drive traffic to your site, you need to be delivering great content. So, while Pinterest does have the potential to drive a lot of new traffic your way, it all depends upon how successful your posts are.

Great for Smaller Businesses

Pinterest is great for smaller businesses as it doesn’t focus on brands. That is, users aren’t just searching for well-known businesses and products. This gives smaller, unknown brands just as much of a chance at success on the platform as bigger businesses.

These are just some of the top reasons why you should use Pinterest for your business. It can deliver a lot of great benefits, including helping you to grow your business and develop a loyal and engaged fanbase. However, remember that you’ll only experience these benefits if you know how to use Pinterest properly.

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When the Product Goes Live: What to Expect > Online Promotion

Launching a new product is unlike anything else in running your business. You’re often dealing with a whole new class of customers who may not know anything about you. You’re dealing with new partners and affiliates you’ve never worked with before. Your support and fulfillment facilities are going to be put under an abnormally high amount of strain.

What can you expect? How can you make sure the whole process goes smoothly? Here are a few tips, starting from the 72 hours before the launch all the way through to a month after the launch process.

=> 72 Hours before Launch

The three days before the launch are going to be hectic. Here are a few things to prepare for.

First, call your merchant account and let them know you’re going to be doing a launch. If a merchant sees someone who’s been doing an average of $3,000 a month suddenly pull in $30,000 in a single day, they’re going to be suspicious, especially if they don’t know what’s going on.

It’s often a good idea to have a back-up merchant account, even if that back-up is PayPal, just in case your account gets frozen. (This is unfortunately common for marketers launching new products who have merchant accounts that don’t understand internet marketing.)

Check with fulfillment to make sure they have enough products. Though you don’t want to overstock, it’s often a good idea to print a few more copies of products just in case you get more orders than expected.

=> During the Actual Launch

Expect the launch day to be hectic for you and everyone else on your staff.

People will call because they can’t get their order to go through. A video on the sales letter might not be configured properly, or an affiliate might discover halfway through his campaign that his traffic isn’t being tracked properly.

The list goes on and on. Even if you do everything you possibly can to create a smooth launch process, there are still going to be many mini-fires that need to be put out.

You and everyone on your staff need be on full alert that day, keeping track of everything. Watch your website stats and sales stats constantly and be in contact with customer support so you’ll know if any issues pop up.

=> Up to a Month after the Launch

The product launch process doesn’t end with just the launch day. There are still issues that can come up, for as long as a month after.

It’s important to remember that you’ve just taken a large number of people who aren’t familiar with you and turned them into buyers. These customers, sent from JV partners and/or affiliates, will behave very differently than your normal buyers.

They may refund your trial period more often. They might bombard you with emails. Or, on the plus side, they may be much more susceptible to upsells because they liked your product and haven’t been exposed to the rest of your work.

It’s important to recognize the difference in psychology between people from your own list and your new customers. Put out the fires that come up and jump on opportunities as soon as you see them.

These are a few things to look out for when you’re launching a new product. A product launch isn’t just a product push; it entails a complete different way of thinking. It takes care and vigilance, from at least 72 hours before the launch all the way to 30 days after the launch is finished.

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Thinking Big in a Small Niche > Niche Marketing

Just because you’re in a niche market doesn’t mean you can’t make a lot of money. In fact, six or seven figure a year businesses have been built around tiny niches like making your parrot talk or repairing very specific PC problems.

How can you take your tiny market, no matter how small, and still build an extremely profitable business?

=> The Essential: Building a List

The first and most important step is to build a list. Without a strong list, nothing else matters and nothing else works.

Make it your home page’s primary and only goal: to get your visitors on an email list. Aim for a conversion rate of at least 15%.

Email the people on your list regularly and build a relationship with them. Demonstrate that you know what you’re talking about by giving them great advice, consistently.

=> The Product Funnel

Successful marketers know that the money is made on the back end, not the front end. If you’re in a niche market, however, sometimes it can be very difficult to come up with back end products.

If you’re having trouble coming up with a second topic, instead try coming up with different ways of presenting the same information as your first product.

For example, do group coaching calls or individual coaching calls. Charge for it, record the calls and turn them into a product.

If your initial product is just a digital eBook, consider creating also a physical DVD or CD set. The perceived value is a lot higher.

If you can work a high ticket item in there, such as a big DVD set or a workshop, you have an even better chance of making a lot of money even in a small niche.

=> Partnering with Others

In a small niche, most of the high profile teachers and marketers will know one another. If there are big players in your industry that you don’t know yet, make an effort to connect with them. If they’ve already heard of you, often all it takes is a phone call.

Partnering with other people in your industry for various projects is an extremely powerful way to take advantage of the smallness of your niche.

Do products together. Do group interviews. Teach a workshop together. Create a DVD series where every guru in the space participates. Charge a lot of money for it.

It’s been said that the difference between experienced marketers and beginning marketers is that they think with “one more zero.” Beginning marketers ask themselves how they can make $2,000 a month, while successful marketers ask themselves how they can make $20,000 a month.

The actual techniques may not be all that different, but it’s how you apply them. Start by building a highly responsive list, then develop a product line with a wide range of price points. Finally, find others in your industry that you can partner with to increase your earnings even more.

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Generate Free Traffic With Your Own Facebook Group > Facebook Marketing

Having your own Facebook Group is a great way to generate free traffic. You are in control when you have your own group and it is a great way to increase your authority and influence group members. But you need to setup your group in the right way and keep your members happy.

Go for a Closed Group

There are three options for your group when you open it which are:

  1. Open
  2. Closed
  3. Secret

An open group means that anyone can join without applying to become a member. This sounds great but unfortunately open groups are more likely to be targeted by spammers so we do not recommend this.

With a closed group, a Facebook user has to make a request to you as the group owner to become a member. This is much better as you are in control of who joins. Closed groups are also searchable.

A secret group cannot be found using a Facebook search. We do not recommend that you go for this arrangement.

Setting Up your Group

Give your group a name based on your best keyword. Remember that you want users to find your group using search so this is the best strategy. If your niche is weight loss then you could call your group “The Weight Loss Winners Group” or something like this.

You can add tags to your group to help identify it in a search so be sure to use other related keywords here. Next you want to add a striking cover photo for your group. This needs to be a related image with a strong message such as “Learn how to lose weight and keep it off”.

We recommend that you include a photo of yourself as well. It is important that other members know, like and trust you as that is the way that you will exert the most influence over them.

Write a good group description that highlights the benefits to members. If someone is checking out your group to see if they should join they will see the description. So make this the best it can be so that you accrue the maximum amount of members.

Your Pinned Post

A “pinned post” will remain at the top of the group all of the time. When new members join it will be the first thing that they see. Make sure that you welcome all of your members in this post. Tell members that the best content about the niche will be in this group.

We recommend that you add a native video in your pinned post as well. This video will be you talking about the advantages of joining the group and what it will do for them. Don’t be shy – get in front of the camera and sell your group!

Group Content

You want to actively encourage members to post in the group. Take the lead and post some valuable content yourself. A group that has all of the content posted by the owner looks strange so do everything you can to encourage member participation.

Create posts that answer the questions that your members have. This will help establish you as a true expert and increase your influence. Provide part answers in group posts and provide links to your website where they will find the full answers.

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How To Create Content That Users Will Share On Facebook > Facebook Marketing

You want to get as many shares for your content as possible to generate free traffic from Facebook. It is also a great way to extend your reach as people will share your content with their friends.

Follow the advice below and you will maximize your chances of your content being shared. Assuming that most Facebook users have around 200 friends, then even a low response of 1% will work wonders for your traffic. Remember that these people have friends as well.

Use Emotion in your Posts

There will always be a lot of competition in a Facebook users news feed so you want tour post to stand out. A compelling title is essential, as is using emotion in the post so that you fire up the user which will encourage them to share it with their friends.

You can use a number of emotional triggers in your posts such as:

  • Fear
  • Anxiety
  • Outrage
  • Humor

The more that you can stir the emotions, the more likely it is that your post will get shared.

Make your Call to Action Strong

You need to make it really clear what you want the user to do in your post. Don’t assume that they will know what to do because they won’t. If you want users to share your post then make this clear to them. Ask them to think about the friends that they have who would benefit from reading the post.

Good Images get more Shares

Facebook is a visual platform so add images to your posts. Don’t just use stock photos as a lot of other marketers do. Striking images that have good captions are the best for sharing. You can easily add a caption to your image by using a free online graphics service such as Canva.com.

Using related images is important. Let’s say that your post is about motivation – you could use an image of a person winning a race for example and add a caption such as “You can win your race too”.

Posts that feature other People

When you create posts that include others you will increase the likelihood of them being shared. A good example of this is an interview with an expert in your niche. You can create a small sample of the interview for the Facebook post and then link to your website for the full interview.

Make it your business to know who the people are in your niche that your audience really respects. Find them and follow them and make a contribution to their page by adding a useful comment. Invite them to participate in an interview with you. Most people will accept your invitation.

Another good “people” orientated post is the “roundup”. This is where a number of niche influencers have contributed to an article on your website. You can mention their names in your Facebook post and then provide a link to your article.

Freebies and Giveaways

If you create a post where you are giving away something valuable for free then this should get shared a lot. People love to get good stuff for free and they will also enjoy telling their friends about it.

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What Are The Best Types Of Facebook Content? > Facebook Marketing

The correct answer to this question will always be “whatever your audience wants” but that would mean that this article would be very short so we will give you some useful pointers here. The type of content that you post on Facebook will certainly affect your engagement rates and the traffic that you get from the platform.

Your Facebook Page

Before we get into the different types of content that get the best results let’s talk about your Facebook Page. You need to make this as attractive as possible to your audience and this means that your cover photo needs to be good and so does your intro and the other components.

Pay careful attention to your cover photo. If this is poor quality or looks like a 5 year old created it then this will certainly put users off. Nobody is going to look at any of your content if your Facebook Page sucks.

High Quality Images

Facebook is a very visual medium. Users want to see good images that inform and entertain them. Don’t just get a lot of stock photos and use these. Take photographs of yourself and other people in your business.

Images with captions on them are good for getting clicks through to your website. You do not need to be a Photoshop genius to create striking captions for your images. You can use free online tools such as Canva.com to add good looking captions for free.

Try to use images that are related to your niche. If you own a restaurant for example, post images of your best dishes and the décor of your establishment. Take pictures of your kitchen and the people that work in it.

Get busy with your camera and take as many interesting photographs as you can. People share a lot of photographs on Facebook so you need to do the same. Humorous images work well as do pictures of beauty.

Use Native Video

Did you know that each day on Facebook users view over 8 billion videos? This shouldn’t surprise you as video is really popular these days with sites like YouTube.com keeping people informed and entertained all of the time.

It is natural for you to create videos about your business and upload them to YouTube because it is the largest video platform. But if you just add links to YouTube videos in your Facebook posts you will miss out on a lot of potential views.

We recommend that you create videos just for Facebook and upload these natively to the platform. Facebook will always give native videos a higher priority than links to external video platforms.

Facebook users like native videos as well as they do not have to leave the social network to view them. Create square style videos especially for your Facebook posts. There are several online tools that will help you to do this. As most people use mobile devices to log in to Facebook, square videos just look a lot better in their news feeds.

Short Posts are better

Make your Facebook posts as short as you can. Facebook users do not want to read a 1,000 word post. Provide some interesting facts about the longer post on your website and let the user click through if they want to read more.

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Avoid These Facebook Mistakes > Facebook Marketing

If you want to drive the maximum amount of free traffic from Facebook then you need to avoid the mistakes that a lot of other marketers make. A lot of people have a tendency to just jump right in where Facebook is concerned and end up with no results or even having their accounts closed.

Facebook is not an Advertising Platform

You cannot just setup a Facebook Page and then start advertising your offers. This will be seen as spam and your account could be closed very fast. Facebook is a social network so you need to follow the rules to get the best results.

Your first job is to connect with your audience. Provide value in your posts and offer some things for free. Getting your audience to know, like and trust you is the most important thing. It is OK to make some promotional posts but don’t do this all of the time. Facebook users will quickly lose interest in you if you are all about self promotion.

People use Facebook to connect with their friends and family and have fun. They do not tend to use the platform to buy stuff. So you need to use the gentle art of persuasion to get them into your sales funnel. Provide them with value first and then tell them about what you have to offer.

Don’t use Clickbait

Facebook is clamping down hard on clickbait posts. A few years ago you could use clickbait to get lots of views to your posts but not anymore. A clickbait post is one that deliberately misleads the user and often has a high degree of sensationalism associated with it.

How would you feel if you read a post title that said something like “the real secret to making money online” and then you clicked through to the website only to find that it didn’t reveal the secret at all or expected you to pay for this information? You wouldn’t feel good about this would you, so don’t try these kinds of tactics on your audience.

Provide your users with helpful titles and descriptions in your posts so that they can make their mind up if they want to click through or not. Your audience will appreciate you doing this and so will Facebook. Avoid using misleading, exaggerated or sensational headlines. People will stop reading your posts if you do this.

Facebook doesn’t like users leaving its platform but it knows that this is inevitable. If a user clicks on your link and then comes straight back to Facebook then they will assume that something was wrong with the information that you provided on your website.

By telling your audience what to expect when they click through to your site it is more likely that they will spend more time there. Facebook sees this as a good thing and will reward you with greater reach for your posts.

Optimize your Website

You do not want Facebook users to click through to your site and then have to wait ages for your pages to load. Your website needs to be as fast as possible so fix any loading speed problems.

As most Facebook users have mobile devices they will not be impressed if your website is not optimized for mobile. There are many ways that you can fix this and you need to test it on your phone or use an online emulator.

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