The Benefits of a PLR Membership > PLR

Smart marketers that are on a budget know that one of the best ways to get top quality articles, eBooks, audios and more on a monthly basis go with a PLR membership site.  The advantages of ready to go PLR delivered to your email or downloaded from a membership site each month are many.

In the business of Internet Marketing, there are many tasks that must be mastered, or at the very least outsourced, and writing is one of them.  Maybe you don’t like writing or suffer from a lack confidence with your writing skills.  Or maybe you know how to write, but feel your time would be better spent doing other tasks.  So you turn to PLR content.

The problem with PLR in general, is that you can’t count on the quality from provider to provider.  Yes, you could do a Google search of your “niche term + PLR” and find plenty of offerings.  Chances are, though, that you’ll have to rewrite it because it’s either poorly written or way out dated – which is why it’s so cheap.

On the other end of the spectrum, you could hire a ghostwriter or freelancer at $30+ a page and that’s great if you have the budget.  But for most marketers who are starting out on a budget but still want quality what is there for them?

Enter the PLR membership site.  PLR membership sites have several distinct advantages, one being the fact that they limit the licenses sold, such as only 200 members are issued licenses.  That keeps the value high.  While some might say that 200 licenses are still too many, the fact is that only 10% of the actual products are being used.  The actual competition is more like 20 versions, most of which are being changed enough to avoid duplication.

Another distinct advantage is that the owners of the membership site go all out putting together high value product for their members.  A package will typically include at least one 30+ page report, a 5-7 page shorter viral report, a pack of articles, and a well written sales letter with nice graphics.

Finally, a PLR membership is perfect for the infopreneur who likes to crank out a niche site complete with all of the promotional materials in a matter of a few days.  The name of the game in Internet Marketing is speed of implementation.  With a new PLR pack ready to go, you can have a brand new product available on the market every month.

The cost of the PLR membership can range from $27 a month all the way up to $199 per month.  But if you break it down, you can’t beat the value.  The best PLR memberships offer at least one well researched eBook ($400), a sales letter with quality graphics ($400+), and a pack of articles to use on your auto responder, blog or to do article marketing ($200).  So for the monthly fee, you get $1,000+ worth of well written, ready to go info products, which can potentially make you thousands of dollars.  It’s a no-brainer.

The only disadvantage with PLR membership sites is that they’re hard to come by.  If you can find a place on a good PLR membership site, grab your spot, because the best sites are always full and only taking names for a standby list.

Benefits of Participating on Reddit > Social Media Marketing

Reddit is an online community that was started in 2006 by college student Modestly professor Yishai Schuller. He had learned about a new way to make money from home, so he set up this website as a forum where people can come and share their knowledge and contribute to the global economy. People can post links and ads on the side bar of the site and vote on the ones they like best. They can create polls and ask questions for other users.

The moderators of the site are known as “redditors” or “moderators”. Every week, redditors up votes or down votes a post if it meets the requirements of the community. If the post receives enough “down votes” it will be removed from the front page and those who want to post the content will need to find a new forum. On the day of the submission, a small flair box will appear above the up vote/down vote button, and a new post will appear with the title “Reddited”.

The process of getting your post approved on the front page can be complicated, especially if you don’t know how karma works. On Reddit, karma is the difference between a post being approved and not being approved. Everyone starts out with zero karma and the more karma that you have, the more influence you have in the voting process. If you have lots of good Karma, it takes a lot of effort to get your post approved, but if you have lots of bad Karma it’s very easy to knock your karma down to zero.

On most forums, including those on Reddit, Karma is determined by how many up votes a post receives. This is why it’s so hard to come across information on how to manipulate karma in the Reddit forum. Because of this, there aren’t any “front page” posts in the reddiquette anymore and all links and ads are tracked by Karma instead of having the front page flair.

One way around this is to submit your post to /r/reddit or a related sub-redditor. These kinds of submission work better for higher posts. You’ll get no vote or down vote, just your comment accepted. There are still some marketers on Reddit using bots to obtain free front page upvoting, but those techniques are no longer popular with editors (most of whom prefer to post original content). The only way to really manipulate Reddit so that your post is approved is to use the right kind of comments.

On the whole, it’s pretty clear that we are at the beginning of an exciting new era in online community building. We may never know what the future of internet marketing will look like, but redditors are definitely taking full advantage of the easy submission and updating possibilities currently available on reddiquette. While we are still seeing some major changes to reddiquette on a day-to-day basis, the ability to quickly post and update a post makes it one of the best methods for gaining easy access and influencing conversation on the most important website on the world wide web. If you haven’t started using it, I would urge you to do so.

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An Intermediate Guide to Website Traffic > SEO & Traffic Report

Free SEO & Traffic report “An Intermediate Guide to Website Traffic” looks at: Search Engines & Accessibility, Site Speed & Performance, SEO, Why Using WordPress Helps SEO, Improving Traffic with Content, Link Building the Right Way, Using Paid Methods to Get More Traffic, Using Analytics to Ensure Success and 50 Ways to Get Traffic Ideas List. Click “An Intermediate Guide to Website Traffic” to download (549 KB pdf) this free Traffic & SEO report.

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Earning Social Proof > IM Management

Social proof is a concept in online marketing that individuals use to judge the reliability of a person or business online, and that search engines also use to improve page rank for any given website. It’s about building trust among customers and potential customers, as well as proving that you’re a reliable and honest business entity.

Social Proof Starts with Being Social

With the advent of social media like Google+, Twitter, Facebook, Pinterest and others, you can’t escape the importance of being social when it comes to online marketing. Friends of friends actually do care about what their friends and family are doing, saying and buying. The actions of the influencers in your life actually help determine the actions you might make.

Friends of a Feather…

Studies show that your closest friends influence not only your happiness but also your net worth. The saying that “birds of a feather, flock together” isn’t really far off. This means that with the right connections on social media, if you can get the word out about your products and/or services to one of your most ideal clients, and they share, it will likely end up in the view of more of your ideal clients.

Word-of-Mouth Is Imperative

What’s more is that most people trust word-of-mouth recommendations for products and services more than they trust any other type of marketing or advertising. If your best friend says she likes something, you can usually be sure you’ll feel the same way. If someone you trust says they found value in something, you feel confident that you will too.

Social Proof Takes Time and Effort

Developing and increasing your social proof happens through interaction on social media, blogging, and participating in your community. It doesn’t matter if your community is online or offline, being an active participant will go far in creating the social proof that you need to be seen as a trustworthy source of information. The more people who start quoting you, the more people who friend you, follow you, and retweet your information, the more social proof you collect.

Use the Tools of the Trade

Tools like Google Authorship allow you to connect your articles and blog posts to your image in search. Plus creating branded social media URLs, along with a consistent image and profile will go far in ensuring that people know who you are. Once a person reads, enjoys, likes, shares and comments on something that you have written, they’ll be more likely to see search results that your work appears in.

Before online marketing we already knew that customers were more likely to tell people if they had a bad experience or disliked a service than if it was good. The tide has shifted somewhat in how people behave now that we have online communication and social media. Today, a person who likes something is likely to share with more than 1000 people over time due to the connections of others. Earning social proof is not something you can ignore if you want to market online successfully.

 

Beginner’s Guide to Website Traffic > SEO & Traffic Ebook

Traffic & SEO ebook “Beginner’s Guide to Website Traffic” covers: Getting Traffic: Quality vs. Quantity, How to Measure the Effectiveness of Traffic, Understanding Who Your Audience Is Exactly, 10 Easy – Free – or Inexpensive – Traffic Techniques You Can Use Right Now, 8 Tips to Improve Off-Page SEO, Content Marketing. Click “Beginner’s Guide to Website Traffic” to download (564 KB pdf) this free Traffic & SEO ebook.

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10 Advanced Affiliate Marketing Strategies > Affiliate Marketing Report

Free Affiliate Marketing report “10 Advanced Affiliate Marketing Strategies” comes with these 10 advanced techniques: Mix it up with Merchants, Tracking – Tracking – Tracking, Measure Performance Using Split Testing, Use Tracking Software, Pay Attention to Reviews, Make Changes to Increase Your Bottom Line, Check on Your Cost vs. Gain Values, Do a Compare and Contrast of Affiliates, Avoid Getting Declined, Using SID Codes and Tips – Tidbits for Your Affiliate Marketing. Click “10 Advanced Affiliate Marketing Strategies” to download (321 KB pdf) this Affiliate Marketing report.

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Beginner’s Guide to Affiliate Marketing Success > Affiliate Marketing Report

Affiliate Marketing info report “Beginner’s Guide to Affiliate Marketing Success” looks at: What is Affiliate Marketing? How to Earn Money Monetizing Your Website with Affiliate Marketing, What are the Benefits of Affiliate Marketing? How to Spot a Good Affiliate Program, Exploring Affiliate Networks, Choosing What’s Best for You and Your Affiliate Program, How to Choose an Affiliate Marketing Program and Building Relationships. Click “Beginner’s Guide to Affiliate Marketing Success” to download (333 KB pdf) this Affiliate Marketing information report.

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No More Sabotage: Developing Your Success Mindset > IM Management Report

Online Marketing Management report “No More Sabotage: Developing Your Success Mindset” looks into your most important business tool which is “You”, report covers topics: What is Mindset? Why do You Have Self-sabotaging Behavior? Avoid Self-Sabotage Success, Tips for Ensuring Success, Tips for Developing a Successful Mindset. Click “No More Sabotage: Developing Your Success Mindset” to download (607 KB pdf) this free personal improvement report.

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Online Marketer’s Guide to Reinvesting Your Profits > IM Investment Report

Free Online Marketing Management report “Online Marketer’s Guide to Reinvesting Your Profits” looks into: Why reinvestment matters, Ways to Invest Profits, Is it a good investment? Measuring the value of an investment, Reinvestment Pyramid, Moving to the Next Level. Click “Online Marketer’s Guide to Reinvesting Your Profits” to download (529 KB pdf) this free business re-investment report.

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Testing Your Website > Website Design

What is the single most important thing to do beyond creating a website? It’s testing it. There are any number of ways that a website can be tested to ensure that you are doing what you can to reach your target audience, enhance sales and provide your readers with what they need to stay loyal to you. So, let’s get to work.

Before You Go Live

Some aspects of your website always need to be examined and re-examined. It is the curse of good, the enemy of better. But, readers like to know that you pay attention to detail and here is where it all comes together. You have sent out press releases, announced that you will be unveiling a website for your business or other organization. People are waiting with expectancy, so don’t disappoint them if you can help it.

Here are some areas to pay special attention to before the big launch day.

1. Check for typos and other errors – If you don’t check and recheck, you are guaranteed to miss something. Ask a friend to read over your pages as a fresh set of eyes. This includes site maps, buttons, headers and the like.

2. Check your forms – Do they appear as they should? Do all the boxes work? Is it easy to navigate? Does it direct the customer to the right landing page when they hit “continue?”

3. Check page loading times – The kiss of death is that spinning wheel that signifies something is possibly going on in the background although you don’t know what. Ensure that loading speeds for pages are inside acceptable parameters. If they are loading slowly, there is a problem that needs attention.

4. Browser testing – Maybe you like Yahoo as a browser, but there are other options out there. Does your website load correctly in Firefox, Google, Safari and the rest? Note: this includes making sure that your website is mobile friendly.

5. Images – Do photos take a long time to load? Are they clear and of high quality? Are they overlapping content?

6. All links are valid – Do the textual links lead to the pages they are supposed to land on? Test each and every one for viability.

7. Fonts – How many times have you seen a page that has some weird squiggles on it or characters instead of a word? Make sure all fonts and characters show up as they should on each page.

8. Check your site map – Is there a site map and does it work to help viewers to navigate your site?

9. Social media – Are all icons present and plugins installed for social media on your site? Do they go to the appropriate site when clicked?

10. Contrast on the page – Is there a high degree of contrast for easy reading and absorption of information on the page? Is there enough white space within content?

11. Secure certificates– For e-commerce sites, it is important to have secure encryption for customer data. Are these present and working?

There is still a lot to do after the website pages are created. Don’t miss any necessary checks before launch day.

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Six Ways to Keep Your Website Fresh > Blogging

Wouldn’t you prefer something fresh over something stale? If we were talking food, you’d undoubtedly say yes. Well, websites are much the same. A visitor who continues to find the same old content or images will eventually move on. Below are six ways to ensure that your visitors keep coming back to you for more.

What Audiences Want

What do audiences on the internet want? At first, websites were few and far between so people accepted what they were given. Now that surfers are as savvy as website owners, they want more and won’t settle until they get it. If you are in touch with your customer base, then you have some idea of what they want to see. In order to keep people coming back to your site, the best practice is to provide what they need. That’s the bottom line.

Keep your Website Fresh with These Six Ideas

1. Update your content – Content is still king and that is what audiences crave. They surf to find out information and will stay with you if you can provide that. It is a time-consuming process, so strive for once a week. To help you out, hire a writer to create new content based on your niche market. Or better still, use every business encounter or issue as the subject of a new content piece. There is no substitute for experience and the knowledge it can impart to readers.

2. Add a blog – Blogs are always helpful. They allow you to interact with your audience in a more informal fashion. Exchange ideas; announce new product launches; host surveys; get feedback. A blog can be updated more often than your website and provide readers with something new to digest each time they return.

3. Repurpose content – Do you have a few evergreen articles? Turn them into short blog posts, quotes for images, podcasts, social media content and more. One article can be spun into a variety of new forms for audience digestion.

4. Check out the competition – See how they are maintaining their traffic. They may have latched on to an idea you hadn’t thought of.

5. Host a contest – People love to compete and win prizes. Advertise the contest on social media. This draws more people to your site and they will have a look around.

6. Ask for feedback – Customers always want to share their opinions. In fact, many people surf the web for reviews of products and services. Make sure that you are providing what your customers want by simply asking them a few questions. Make sure you follow through on their answers as well.

In today’s world, people want and expect more from websites. To stay relevant and fresh to your viewers, you might need to make some changes.

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Seven Common Web Design Mistakes > Website Design

When it comes to creativity, web designers have it in spades. But, can too much of a good thing be all bad? Below are seven design mistakes that could turn folks away from your website.

Look at Me!

That’s what you want your website to say, but without blinding the audience. Business websites are looking for a unique way to announce their presence that gets the attention of viewers and keeps it. At first glance, they are interested, but what they find upon further observation may cause them to think twice. Avoid ushering them in, only to push them back out with what they see.

Seven Mistakes You Don’t Want to Make with the Design of Your Website

1. Poor navigational skills – On your part, that is, not that of the viewer. The first thing anyone wants to know when they visit your website is how to get around. They need a map. Place site maps in conspicuous places. Also, headings need to be prominent and self-explanatory. It might be cute to use the term “Loo” as a heading but if you live in the United States, “Bathroom” is going to get a better response. And when visitors can’t get past the home page, they leave altogether.

2. Illegible font – It might seem cool to use a gothic style font on a Halloween website for effect, but those who are trying to read it won’t think so. If viewers stumble over your content for ten minutes trying to figure out what it says, they will take their business elsewhere. That’ll be pretty scary for you.

3. Clutter everywhere – You can have as many pages as you want for your website. Everything doesn’t have to squish on the same page. In fact, too many images, buttons, text and sounds lead to sensory overload. Tone it down and space your content accordingly.

4. Contact information non-existent – Just because you create a business entity on the internet doesn’t mean that phone numbers, email addresses and physical addresses are a thing of the past. Customers will use a variety of contact methods to reach you. Make sure that they can do that.

5. Poor form – We are not talking about your dance moves, but your registration and opt-in forms. Only ask for the information you need.

6. Background check – You may not be a criminal but that background is. Dark font on dark background or dark images with a dark font won’t make readers happy. Avoid this combination and save a reader’s eyesight. Preview pages to ensure that you can read them easily. If you can’t, neither will your audience.

7. Keep it seamless – Images and color schemes should match the purpose of your website. From page to page, vary the images and content but not the color scheme to provide continuity. Too many styles mixed together gives a schizophrenic feel to the entire site and viewers can become easily distracted.

Creativity does make your site unique, but too much of it and everything becomes a disaster. Keeping everything at its simplest level works best.

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Eight Reasons Your Business Needs a Website > Online Business Management

Are you a brick-and-mortar business? How do others find you aside from walking past your door? In order to grow, something needs to be added to your advertising scheme. How about a website? Below are eight reasons why your business is already suffering without it.

Remember when all people asked for was business cards and brochures? If you attended a networking event empty handed, that was exactly how you were going to leave – with nothing. Advertising is still the rage and people do take business cards, but there is one difference – the content on the card has changed. Traditional addresses have been replaced by website addresses.

My Business Needs a Website Now

Still on the fence about a website? It’s time to hop off, and here’s why.

1. You are out of the loop – Just like no one would gave you a second thought if you didn’t have a card or brochure, when they find out you don’t have a website for your business, you become “persona non grata.”

2. An excellent advertising tool – While you have all those brochures, flyers, business cards and ads already, make them perform double duty by adding your website address to them. People can share your information with potential customers who are not local so they can see what you are offering as well.

3. Your business is never closed – Just like those diners what are “Open All Night,” you are as well, but without the need to actually be awake for it. Potential customers can find helpful information any time of the day or night. If you have an e-commerce store set up, they can also make a purchase while you sleep.

4. Pay more attention to making money – Instead of answering the same question for the umpteenth time over the phone or through email, use a FAQ page on your website.

5. Save money in the long run – Yes, you will save money even if you pay a professional to handle the set-up of your site. Over time, the monthly cost will decrease as your business increases.

6. Build brand and credibility – A business that invests in a website shows a commitment to building the business. You can create a logo and a brand for all to see, while being seen as a professional in your industry. Compelling content that is fresh also builds reputation and credibility.

7. Updates are easy – Want customers to know about a new product line? Advertise on your website. This makes email marketing easy because you don’t have to fill your copy with information they can find on your site. Simply plug the new stuff and direct them to the landing page.

8. Customers multiply like rabbits – A website has a worldwide audience. Instead of just those who live in Poughkeepsie, you can reach people in New Delhi, Tokyo and Vancouver. Everyone who might be interested in what you have to offer can find you.

So what are you waiting for? That website won’t build itself.

Building a Website in Six Steps > Website Design

It is time for your business to reach the next level – presence on the internet. Now that you are ready to develop a website for your business, where do you begin? We will take you through a few basic steps to get you going on your first website.

Step 1: Choose a Platform

This is just what the name implies; it is the base on which your website will stand. For newbies and even those with some knowledge of websites and coding, WordPress is the most popular choice for a platform. It is used by over 50 percent of all websites. It is easy to use and most of the work has been done for you by a host of developers and web designers. Other options include Joomla and Drupal. For the beginner, though, WordPress.org is the recommended choice.

Step 2: Choosing a Domain Name

What will your site be called? What is your business niche? What is your focus? Use these answers to come up with a name. Write down several and then check online to see if the one you want is available. It may take a few tries to find one you like that no one has taken. Keep it as short as possible and also easy to associate with your business. Buying a domain name may cost a few bucks, but it’s worth it to have your own business name.

Step 3: Find a Web Hosting Service

You can’t have a website without a host. The hosting service is where your data will be stored, on their servers. Depending on how much space you need now and in the future, it might be worth a few more bucks a month to ensure that your site won’t crash or get turned off. Free web hosting services usually don’t provide enough bandwidth for a major business website.

Step 4: Create a Site Map

Before you begin to put together your website in cyberspace, it needs to be put together on paper. Using a simple design, sketch out your pages: headers, content, images and positioning of these elements. Also, include which pages will link to other pages, how they will link, pulldown menu options and the like. Knowing roughly how you want it to look goes a long way to getting the focused finished product you want for your business.

Step 5: Install WordPress

WordPress.org makes it easy to install their website program on your computer. One-click installation is offered. You can then log into the content management system and look around to see how to set up pages, edit and upload content and more. There are many options with WordPress.

Step 6: Design your Website

For those who know coding, you can use HTML or CSS to change the pages to look like you want them to. HTML can be used in a simple text editor to get your content to show up the way that you want it. WordPress offers options for free themes for design templates to begin with. A variety of options are available, so take some time to peruse them. If you don’t like it, you can always change it.

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Data Mining and Data Cleaning – Technology Trends

What is Data Mining? Data mining is the procedure of discovering correlations, anomalies and trends in large databases to predict future results. Using an assortment of statistical methods, you are able to make this information work to your benefit. You can apply this to human behavior, product specifications, online shopping habits, demographics, and much more.

There are many different methods of using this concept but one of the most popular is called the mathematical pattern analysis. This technique analyzes trends, formations and patterns to uncover anomalies and trends. These mathematical patterns can reveal anomalies and trends that have previously not been noticed or even realized. The main goal behind data mining techniques is to discover previously unknown or hidden patterns in large databases by using certain mathematical algorithms.

Using mathematical algorithms allows for the quick and easy retrieval of large sets of structured data. This is especially helpful when the data sets are very large and difficult to manually manipulate. The data mining technique is also extremely useful when trying to identify unknown patterns in large unstructured data sets. There are many ways to store data but often an easier way is to store it in a data warehouse.

Data Mining can be used to search large unstructured data sets as well as complex data structures. It is used in areas such as product catalogs, real time stock quotes, internet feeds, social networks, customer lists and much more. One particular technique known as greedy data mining searches through every possible combination to try to find patterns and relationships among related data. One example of using greedy data mining is to search for common relationships like the distribution of product prices across product categories.

There are many different applications for Data Mining. In the business world, data mining helps predict consumer behavior, help companies improve their product quality by understanding their customers better and predict the future of a company by analyzing its past behavior. Another use of data mining is to extract profitable information from massive amounts of data sets. One popular application of data mining is to predict behavior by using mathematical algorithms. Another great application is to predict trends from data sets.

In conclusion, Data Mining and Data Cleaning go hand in hand. Data Mining is a technique used to automatically extract useful information from huge amounts of data sets. Examples of data mining techniques are mining where you take long strings of words like an article title, product description, company website address, etc. and then apply filters to extract useful information from each word, creating a final set of high quality short list of high value data sets.

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