Content Marketing idea report “100 Direct Sales Content Topic Ideas” is as the title suggests and comes with 100 topic ideas to brainstorm and create content. Great for blogging ideas in your niche area. Click “100 Direct Sales Content Topic Ideas” to download (161 KB pdf) this free report.
Content Marketing report “100 Dating Content Topic Ideas” is as the title suggests and comes with 100 topic ideas to brainstorm and create content. Great for blogging ideas in your niche area. Click “100 Dating Content Topic Ideas” to download (161 KB pdf) this free report.
Topic Ideas: Please note, these are simply topic ideas…not necessarily titles for your content. We didn’t include the titles as you probably want to make them as unique as possible to stand out from the crowd.
1. What copy is and what it isn’t
2. The different types of copy
3. The building blocks of great copy
4. Determining the purpose of your copy
5. Creating an irresistible offer
6. Listening to your audience and hearing what they say
7. Beyond keywords – tips for writing great copy
8. Tips for understanding your audience’s needs & wants
9. Writing to sell vs. writing to communicate
10. The importance of sub headings
11. Using transitions in your copy
12. Features of effective headlines (message should be unique, create a sense of urgency, be useful to the reader, be specific)
13. Successfully addressing the “What’s In It For Me?” question
14. Common headline mistakes
15. How humor or being too clever can backfire
16. Features vs. benefits (what’s the difference, which is more important, etc)
17. Crafting your copy: You vs. I
18. How to create emotional excitement
19. Strategies for crafting beefy copy without being wordy
20. Adding finishing touches to your copy
21. How to write effective teasers (like for tweets, FB and other social media sites)
22. Why swipe files are important
23. Tips for creating great swipe files
24. The importance of a great introduction
25. Tips for successfully closing your article
26. Tips for crafting a great call to action
27. 5 Ways to improve your copywriting today
28. The art of rewriting copy (if you have copy that sells well, use it as a base for other copy projects)
29. The #1 sales page killer (dull copy) – and how to avoid it
30. Persuasive words and phrases to use in your copy
31. How to format your sales copy for maximum impact
32. Where to find copywriting inspirations & ideas
33. What you can learn from your competitors copy
34. How to write persuasive website content
35. How to optimize your copy for search engines
36. Illustrating problems and solutions through the written word
37. Effective ways to conduct topic research
38. Tips for turning your research into new ideas
39. How to create motivational copy
40. How to make your copy more readable
41. Techniques to ensure your email is opened
42. Tips for optimizing your web page title and meta tags (make them unique, keep them short, ensure they appeal to real people)
43. Characteristics of great copy
44. Tips for optimizing signup forms (only ask for needed information, put form at top of page, avoid captcha, be clear on how you will use their info, use compelling CTAs)
45. Short vs. long copy (pros/cons, which is better, etc)
46. Pre-writing checklist (what to gather before you start writing)
47. Content vs. copy
48. One simple way to boost conversions (adding a P.S. at the bottom. Include tips for writing good PS’s, maybe a few samples, etc)
49. Testing your copy to increase conversions
50. 3 things to improve conversions (make your site accessible, easy to use and have clear CTAs)
51. 5 Conversion killers (clunky sentences, leaving questions unanswered, disconnected images, weak CTA’s, focusing on features instead of benefits)
52. Understanding the AIDA formula (attention, interest, desire, action) & how to apply it
53. Creating copy for different stages of prospect awareness (the newbies, intermediates and advanced users)
54. How to build trust and increase sales by being clear, open, honest and memorable
55. Writing for prospects vs. writing for customers (customers already know and trust you so you can be more direct, whereas you have to do more educating with prospects)
56. What kind of copy should you write? (stories/secrets for total newbies, benefits & anxieties for those who recognize the problem, claims and proofs for those searching for solutions, discounts and deals for attracting new people to try your products, direct information such as short product details and pricing for loyal customers)
57. Making use of OTOs & related products (offering these can boost conversions)
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Topic Ideas: Please note, these are simply topic ideas…not necessarily titles for your content. We didn’t include the titles as you probably want to make them as unique as possible to stand out from the crowd.
1. Finding a professional voice for your content
2. Using free reports and ebooks to build your business
3. The new rules of using keywords in your content
4. Repurpose and refresh your content for more website traffic
5. Why content is still king
6. The best sources of content for your website
7. Creator or Curator – Which is best?
8. What makes content profitable?
9. Components of an effective blog post
10. The right way to do content marketing
11. Creating content that best matches your strategy (blog posts, social media, etc)
12. Common guest blog posting mistakes
13. How to tell a unique story
14. Developing a content marketing mindset
15. Content marketing mistakes to avoid
16. Step by step guide to creating a solid content marketing plan
17. Success tips for incorporating “marketing” in your content
18. Why every business needs a content marketing plan.
19. Why press releases still work and how to make the most of them
20. Using interviews to generate content topic ideas
21. Tips for outsourcing your content creation
22. Tips for creating attention getting headlines
23. Conditioning your prospects and customers (so they know what to expect, when to expect it, etc so they start looking forward to it and will be waiting for it to come in)
24. Creating local buzz online
25. Green topics vs. hot topics – which is best?
26. Using content to strengthen your community relationships (community = prospects & customers)
27. How to make money by giving away content
28. Top 5 content marketing methods
29. How to create value in every piece of content
30. How to determine what kind of content your audience wants
31. Where to market your content
32. Using SEO for better content exposure
33. How content marketing helps to generate leads
34. What does content marketing mean?
35. What is considered “content” (different types/forms of content – articles, press releases, videos, etc)
36. How to create compelling content
37. Where to find content ideas
38. Crafting attention grabbing & actionable bylines
39. How to conduct a content audit
40. Success Tips for Recycling Content
41. Understanding content structure
42. Content marketing beyond the blog (other places to market with content – social media sites, etc)
43. What is user generated content?
44. What part emotions play in your content
45. How to create engaging content
46. Should you use PLR in your content marketing strategy?
47. Steps to defining your content strategy
48. White Papers – What are they and how to use them
49. Tips for building an editorial calendar
50. What your editorial calendar should include
51. Generating & using case studies as content
52. How to measure your content success
53. How to tell a different story
54. Defining your content theme (what do you want to communicate to others)
55. Tips for enlisting expert contributors
56. The importance of supporting content (images, videos, audios, etc – rather than naked-text posts)
57. Incorporating regularly featured into your strategy (highlights of the week, quote of the day, etc)
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Content Marketing report “100 Child Safety in the Home Content Topic Ideas” is as the title suggests and comes with 100 topic ideas to brainstorm and create content. Great for blogging ideas in your niche area. Click “100 Child Safety in the Home Content Topic Ideas” to download (164 KB pdf) this free report.
For some, the idea of visualizing their way to success sounds mystical and maybe a little weird. But it’s really quite simple. All you need is some special quiet time and a will to imagine and focus. If you are interested in trying visualization, here is some advice.
1. Peace and quiet
The first step to visualizing your way to success is to get some peace and quiet. Sound impossible? Try right before bed, or as soon as you wake in the morning. Maybe you can set your alarm earlier. You will need to have some time when you are not distracted or needed.
2. Determine your goals
Be specific – “more money” is too broad. Maybe it’s $1000 a month, or being out of debt, or spending more time with your significant other or kids.
3. Imagine
Be specific and detailed here, too. Imagine exactly what it would be like to reach your goals. Imagine having that extra time with your children – what would you do? Where would you go? Picture a specific event or activity you’d like to do with them.
If you want to be out of debt, imagine the freedom of having expendable cash. Try to feel, see, and smell what you would do with that money. Maybe imagine opening a savings account – picture yourself walking into the bank and meeting with a representative there. When you imagine, include the details.
4. See yourself
As you imagine these specific scenarios, try to watch yourself as an observer would. See your personality and how you are acting. Picture yourself going to meetings, making sales, garnering clients, earning money enough to spend time with your kids – whatever you like, try watching yourself do it. Try to make it really vivid – colors, sounds, sights.
5. Bring it home
Try imagining these things happening at a specific time and date, not just whenever. Picture it in a particular season and time.
6. Energize it
As you visualize meeting your goals and succeeding in business, try breathing energy into the picture. Make it truly real.
7. Accept the vision
Sometimes, you can go through all of the above and still be thinking “it can’t happen for me.” That means this next step is especially important – accept the vision as doable, real, and possible. Embrace it and own it.
Visualization is a lot about building confidence. It’s also about tapping into the brain’s tendency to heighten your awareness to opportunities that have to do with what you’re focusing on. If it’s on your mind, in other words, you may be more likely to see the opportunities that come your way.
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Guest blogging is a great way to drive traffic to your website and blog. It’s also a great way to build authority within your niche. In addition it is a way to earn links back to your website from authoritative and relevant websites, which will help to increase your page rank. But, for guest blogging to work it has to be strategic.
Blog Only on Relevant Blogs
It’s important to only blog on relevant blogs that your audience would read. You are trying to attract a very specific audience and if a particular blog doesn’t market to your audience you’re just wasting your time and effort. You can do a search for blogs that accept guest posts, or if you read blogs that are within your area of expertise you can simply ask them if they accept guest posts. Do not pay for placing a guest blog post.
Keep Track of Your Efforts
It’s important to keep track of all your guest blogging efforts. You want to know when the blog was published, the URL of the blog, and other relevant information so that you can know whether or not blogging there is working for you. As they say, nothing is ever done without finishing the paperwork, and it couldn’t be more true for guest blogging. If you’re not getting results, it’s time to move on.
Promote Your Guest Blog Posts
Just like you promote your blog posts on your own website, it’s imperative that you also promote any guest blog posts that are published. Not only will the publisher appreciate it, but your audience will too. Without promotion, blog posts don’t go very far. You should be proud to promote every piece of content that you write to your audience.
Write Quality Blog Posts
Do your research into what makes a great blog post. You want to include a relevant image, as well as the right keywords for your audience and the subject matter. You want to also make sure that the blog post has enough white space with a good use of bullets and lists. Spend some time editing your blog posts to make them truly excellent.
Develop an Effective Author’s Bio Plus a Professional Headshot
Each blog you guest post on will have different rules, but all of them will enable you to include an author’s bio and a headshot. Ensure that your author’s bio is keyword rich so that it attracts and speaks to your audience as well as directs them to the information on your own website that you want them to see. Your headshot should be professional and representative of your image and your niche.
Finding places to guest blog, as well as ensuring that your posts are quality, then promoting them as much as you’d promote anything else you write, will go far in helping you succeed with your guest blogging strategy.
When it comes to online marketing, more people have quit the business than have followed through to success. Follow through is essential. There are a million reasons why people give up.
You have to accept the fact that success doesn’t happen overnight. It can take months and years to build a formidable business online. This is not the business you want to get into if you are desperate for cash and need financial help immediately.
You need to make a decision as to whether or not you’ll keep a full or part-time job while you’re building this business. Some people have quit their job and launched an online career successfully.
However, it usually takes time, so unless you have the savings to keep you afloat financially, it’s not recommended. It’s hard to work two jobs at once, so you have to be patient with yourself as you find time to build this business from a side hustle into a fulltime career.
You want to go about this the smart way. It’s not a race, and even though you may have a lot of drive and determination, it will still take time. Before you make the decision to quit, revisit the reasons why you wanted to work online in the first place.
Did you think it would be fun and rewarding? Did you always have a desire to be your own boss? Do you love the fact that you have unlimited earning potential? Sometimes it helps to look back on why you started to pursue this career initially and reignite your motivation.
Ask yourself what you could do differently to ease your frustration. For example, maybe you’re frustrated at the money you’ve spent trying to get your business off the ground. Instead of simply beating yourself up about it, see what you could do differently.
For example, what free tools or bartering could you do to get the same results? Whenever you feel frustrated in this business, give yourself a break. Entrepreneurs work harder and work longer hours than most employees.
You need to come back fresh with a new pace so that you don’t get burned out with your efforts. The one thing you don’t want to do is continually stop and start this career. You will lose all of your momentum, branding, and loyalty from customers if you keep popping in and out of their lives. It’s better to work slowly and see progress than to quit periodically. It’s not the sign of a true leader.
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When you first launch your career as an online marketer, you’re probably brimming with optimism. You’ve seen what can be accomplished through hard work and determination and what others have achieved in terms of personal satisfaction and monetary gain.
You have no doubt you can enjoy the same. But some people quickly allow negativity to take root and their once optimistic outlook turns dark and hopeless. Negativity can hurt your progress because you will always be down on yourself and others.
That doesn’t help you succeed or help you guide your audience to success with their goals. You have to change the wording you’re using during moments of pessimism. For example, you probably talk about what you can’t do or what you should have done.
Turn that wording into positive verbiage. Be honest about what you can and can’t do and don’t over dramatize the situation. Maybe the truth is you could do it, but you feel intimidated by it or the process is overwhelming.
If you should have done something, ask yourself if it’s too late and if it’s not, get it done. If you don’t believe in yourself, how can your audience believe in you as a niche leader? The customers will sense your hesitation and pessimism and turn to someone else who exudes an optimistic and positive point of view.
You may want to enlist the use of positive affirmations or the law of attraction. Or, choose another type of motivation to help keep you inspired. You may have a favorite mentor who can help power you through to success during times when your outlook has gone dark.
There is no one in this business who will boost your morale for you. You may be inspired by a few people, but it’s different than a company that provides you with a team to help support you.
You have to learn to do this for yourself. That’s probably one of the hardest things to do in a career where there are many ups and downs. But if you can learn to push through these moments, you’ll be pleased with what you can accomplish in life.
Not only will your pessimism hurt your own level of success, but it will impact those around you. You will worry your family and friends, dampen the spirits of your target audience, and cause your colleagues in this industry to avoid you as they try to keep their own positive mindset intact.
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If there’s one thing just about every online marketer understands, it’s that feeling of fear that can overwhelm you as you try to get your business off the ground. There are many things that frighten an entrepreneur, and most of it is in your own mind.
Fear can make you nervous about the niche that you chose. You’ll start to question your selections with everything. You’ll wonder if you know enough to even be guiding an online audience toward their goals.
You have to be confident about your choices and understand that as the owner and boss of your business, you have the right to change course anytime you like or need to. So nothing you choose to do now is set in stone permanently.
Fear can trick you into believing that there’s too much competition. You’ll wonder if there’s any way to earn a living in a niche when there are dozens of other people already in it.
This is a common concern for most newbie entrepreneurs online. The truth is, there’s no such thing as too much competition. Every leader in your niche brings a unique set of skills that include personality and style in the way they convey information and motivate their audience.
Besides, most people enjoy learning from more than one individual, so you may be one of several that they choose to follow. Fear can prevent you from using multimedia tools. Most people feel comfortable and safe using text, although there are a few who feel nervous about their writing skills.
But the use of audio and video tools is more daunting for most online marketers. You may worried that your voice sounds awkward if you try to do a podcast. Or, if you’re doing video, you may worry about your personal appearance.
When you’re leading a niche, the thing you want to remember is that people are coming to you to help solve their own problems. The sound of your voice and your looks are the least of their worries.
Fear can make you procrastinate on projects. You will always be filled with self-doubt. If something isn’t perfect, you’ll either abandon it completely or shove it to the backburner so that you don’t have to think about it anymore.
The great thing about online marketing is that everything you put out there is editable. If you make a mistake, you can fix it and re-publish the content. Again, most people are turning to you to solve their problems, so they’re not very concerned about little mistakes you make along the way.
To combat fear, you have to face it head on. Everyone is afraid to some degree. It gets easier over time as you put yourself out there. You have to learn to take action in spite of your fear so that you can deliver on promises to your niche audience.
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Your desire for free traffic comes at a cost where you have to put in the time and effort to make it happen. Very few people will send you traffic without anything in exchange, such as money.
However, if you share good information with an audience, you can see a spike in the number of visitors to your site. Forums are where people group as a community to discuss issues that are important to them and find help from others who are like-minded.
You can participate among these men and women and contribute to the conversation in order to generate traffic to your site. You may want to find forums that allow a signature file.
This is a block of text or image that is hyperlinked back to your site. Every time you make a helpful comment or post, this signature file is shown to the audience directly below your comment.
That way, if someone finds your contribution beneficial, they can follow the link to your site to learn more about you. You can also start your own forum to attract consumers in your niche.
This is time-consuming and requires moderation, but it does allow you to capture the name and email addresses and present your links to a wide audience. You can even assign members to moderate the forum for you if they want to.
Blogs are your own digital real estate. They assist you in branding your business, positioning you as a leader in your niche, and presenting offers to your visitors. The best thing about a blog is that because it’s your site, it’s your rules.
That means there are no restrictions on what you can say or present to your audience. Of course, you never want to spam your visitors with low quality content or hype. You want your blog to become known as the go to place to get information in your niche.
When you launch a blog, it will pull traffic into your site from search engines. It will also be linked to from outside sources such as competitors and consumers. But first, you have to create valuable content. If the content is thin, not only will consumers ignore it, but search engines will as well.
Always practice good search engine optimization, including research and utilization of strategic keywords that will help your blog get found in searches. When you pull traffic into your blog, make sure you are building a list of those visitors. Have an attractive opt in offer that will allow you to communicate with them time after time.
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Free Webinar report “Webinar Setup Checklist” includes procedures: Creating and Setting Up Your Landing Page, Emails, Setting Up the Event in GoToWebinar, Fifteen Minutes Before the Webinar, A Timeline/Script for Running a Webinar. Click “Webinar Setup Checklist” to download (282 KB pdf) this free webinar info report.
Free Webinar creation info report “Webinar Planning Checklist” looks at planning your webinar in a simple step by step manner. Steps include: Choosing Your Topic, Preparing the Presentation, Promoting the Webinar, Webinar Hosting Service/Platform, Planning Your Follow-Up and A Timeline/Script for Running a Webinar. Click “Webinar Planning Checklist” to download (284 KB pdf) this free webinar info report.
Free Business Self Improvement ebook “Developing Successful Habits for Work and Business” looks at improving your most important tool which is you. Topics include: What is a Habit and How is it Formed? How to Identify Bad/Good Habits, Examples of Good Work Habit, Tips for developing good habits, Tips for breaking bad habits, Tips for changing your habits, 50 Tips to Change Your Habits. Click “Developing Successful Habits for Work and Business” to download (439 KB pdf) this successful habits ebook.
Have you ever heard the phrase “the money is in the list?” Probably; it’s a common phrase. It’s also true. Your list is your connection to hundreds if not thousands of people who are interested in your products or services. They’re qualified leads. As a business owner, these are the people you want to talk to. However, finding those people can be a challenge. Here’s how to implement a successful lead generation campaign.
#1 Identify who your ideal customer is
This is important because you’re going to want to get inside their head. You want to know what their most pressing problems are so you can solve them. Spend some time researching your audience. What do they need or want?
#2 Create a giveaway, something that they’ll place a high value on
Many business owners turn to digital downloads. This is because they can offer prospects instant gratification. All the person has to do to access the information they want is hand over an email address. Digital downloads can be something as simple as a free report. They can also be:
* An interview (transcript and audio)
* A video
* A downloadable course
* An audio file
* An e-book
* A worksheet or workbook
* A checklist, blueprint or template
Don’t let this list limit your imagination. Take a look at what your prospects need and then brainstorm how you can solve their problems with a giveaway. You can also provide them with an autoresponder e-course delivered over a period of time. This ensures consistent communication until the course ends.
#3 Create a fantastic opt-in form
You have a few choices here. You can create a form and place it on your landing page. The form can be simple and straightforward with a benefit and a call to action. For example, “Learn how to eat all you want and still lose weight. Download this free report now.”
You can insert the form on your website, have it slide over, pop up or pop under – it’s your decision. You may want to test and track which method offers the highest conversion rate.
You can also create what’s called a squeeze page. This is where your visitors land. They must opt-in in order to move on and further into your website. Your squeeze page can read a little more like a sales page. It can offer benefits and promise to solve your prospect’s most pressing problem.
Regardless of the format you choose, you’ll want to ask for an email address from your prospect. You can ask for more information like a first and last name. However, remember that the more hoops a prospect has to jump through, the more likely they are to click away.
#4 Marketing your offer
PPC has been effective for driving traffic to an opt-in page. You can also use social networking and article marketing to effectively drive traffic to your offer. The more people there are who learn about your opt-in offer, the more people you will have signing up.
Once you start building your list, immediately take advantage of it. Thank your subscriber for signing up and provide them with an abundance of value. Make sure they never regret adding their name to your list. And of course, market to them to build your business and your bottom line. To your success!