marketing-online-tips.com – Page 81 – Online Marketing Tips, Info and Resources

Promoting your Recorded Facebook Live Event > Facebook Live

After you have finished recording your Facebook Live event your work is not complete. You need to promote the recording as much as you can to get people that were unable to attend to view it.

There are several ways that you can promote your recorded event and in this article we will discuss some of the best ways you can do this. It is in your interest to keep promoting your recording some time after your live event finished.

Use other Social Channels

If you have other social channels such as Twitter, Instagram, LinkedIn and so on you can obtain a link from Facebook to your recorded event and then spread the word about it using these other channels.

Not everybody has a Facebook account, so one of the tricks that we recommend is to download your event video from Facebook and then upload it to your YouTube channel. This will make your event video available to anybody and you can share your YouTube link as well as your Facebook link.

Tell your Email Subscribers

If you have an email list of people who are interested in your niche then send out an email to them with a link to your Facebook Live event recording. Use persuasive tactics to get them to watch the event and leave comments and likes.

Don’t forget to ask your email subscribers to share the video with their friends on Facebook as well. If there was a special offer associated with your event then make sure that this is still available to people who watch the recording for a certain time. You can use this as an urgency tactic when you send out your emails.

Add Captions to the Event Video

You are likely to get a lot more views to your event video if you add captions to it. You need to bear in mind that not everybody will be able to play your event video with sound. They may be at work, at home with a baby who is sleeping or just in an environment where they cannot listen to the sound.

Nowadays more and more people are watching Facebook videos without the sound for a variety of reasons, so it is very important that you add captions to your recorded event. You can get Facebook to generate the captions automatically or you can upload your own SRT file. After adding the captions, play the event video to make sure that they make sense.

Pin your Event Post on your Facebook page

When you pin your recorded Facebook Live video on your Facebook page it will appear right at the top and will be visible to everyone who visits your page. This is a good trick for ensuring the maximum amount of eyeballs on your event video as it will be the first thing that visitors see when they land on your page.

Boost your Recorded Event Video

If your recorded event turned out really well you can pay Facebook to boost the post on your Facebook page to increase your reach. When you boost the post you can specify the audience that you want to target by defining their age range, their location, their interests, their gender and other factors. This is an inexpensive way to increase your reach.

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Facebook Live benefits for your Business > Facebook Live

A lot of businesses are now experiencing great results by using the Facebook Live platform. they are taking advantage of the power of video marketing to get their message across to Facebook users. There are numerous benefits for businesses when using the Facebook Live platform and we will cover the main ones in this article.

It’s possible for you to reach the largest social audience world when you use Facebook Live. no other social platform comes anywhere close to Facebook in terms of the number of users that they have. Facebook users log into their accounts most days and usually spend at least 10 minutes on the platform.

You can Interact with your Audience

One of the most exciting features of Facebook Live is that you can interact with your audience. There is a very limited degree of interaction available with a prerecorded video or a standard text and image post on Facebook Postal when you have a Facebook Live event you can communicate with your audience in real time.

People like to know that their voice is being heard and when they receive almost instant responses to their comments during a Facebook Live event they will feel that you are taking their opinions seriously. Facebook Live interaction is a great way for you to build trust with your audience.

To be successful in business you need to develop KLT with your audience. This stands for no, like and trust. Facebook Live is one of the ways that you can do this as your audience will see you and you can respond to them almost immediately.

If you use Facebook Live properly then you can easily build up your KLT very quickly. This is not easy to achieve with ordinary text and image posts on Facebook prerecorded videos. With a good Facebook Live session you can make your audience feel like they are having a one to one meeting with you.

Promote your Facebook Live Event when it has finished

After you have finished your live event, Facebook will save a recording of it and automatically post it to your Facebook page. this provides you with the opportunity to promote your recording two people who could not attend the live event.

Facebook will provide you with a link to your recorded event that you can share with other Facebook users as well as other social platforms such as LinkedIn, Twitter, Instagram and so on. If you have an email list you can send out an email to your subscribers letting them know that you have just finished recording a great live event. Be sure to include the link to your event in the email.

Facebook provides great Analytics

It is essential that you know what is working and what isn’t with any form of digital marketing. Facebook has a very good range of analytics that will tell you how well your Facebook Live events are doing.
You can see how many viewers you had to your life event and what the peak numbers were. You can also see or the reactions for your live event. This includes the number of comments that you received, the number of shares of your live event and other useful reaction metrics. The analytics will even show you the total reach of your event.

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Drive more Leads and Sales with Facebook Live > Facebook Live

You want to use your Facebook Live events to drive more leads for your business and generate more sales. It is important that you use the right approach to achieve this. In this article we have some great ways for you to maximize the number of leads and sales that you can generate from your Facebook Live events.

Announce Promotions and Discounts in your events

Yes, this is an obvious thing for you to do, but you would be surprised how many businesses that run Facebook Live events never mention their promotions or discount offers. Make sure that you always do this with your Facebook Live events.

Don’t go overboard with this. You do not want your events just to be ads. If your audience perceives that your events are just going to be one long advertisement for your products and services then you will not get many viewers.

Do you have a free offer that would really be of benefit to your audience? If you do then tell them your audience it during your event. It’s a good idea to warm up your audience by telling them that you have something exciting to share with them a little later in the event. This will get them excited and also help to keep them watching your event.
Facebook users like discount offers and they often look for events that contain these. So never be concerned about telling your audience that you have a discount offer for them. Tell your audience that the only way they can obtain the discount offer is to attend your Facebook Live event.

Get people into your Sales Funnels with Prompts

Before you hold your Facebook Live event essential that you set up a sales funnel. During your live event you can use prompts to steer your audience into your sales funnel. Your sales funnel needs to capture email addresses so that you can follow up with people that join your email list.

Tell your audience during your event that you have a valuable gift for them that they can download and benefit from. Give them a link to your sales funnel so that they can enter their email address and received their valuable gift.

It is always a good idea to tell your audience what you are going to cover in your live event. Successful Facebook Live events always include value for the audience in the beginning, and then they will pitch an offer that is related to the subject of the event. You can build anticipation about your offer at the start of your event.

The best way to prompt your audience is to ask them questions. You can really get them excited about your event and your pitch by asking them questions such as “type ‘yes’ in the comments if you are excited about what I’m going to share with you” or “if you want to know how we can make your life easier type ‘yes’ in comments”.

Always have a Strong Call to Action

During your Facebook Live event you need to tell your viewers exactly what you want them to do. Never assume that your audience will know what you want them to do. Have a strong call to action which makes this very clear.
After your event Facebook will post a recording of it on your Facebook page. Be sure to add your call to action to this post. It is also a good idea to add a new comment which guides people to your call to action.

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Best Practices during your Facebook Live Event > Facebook Live

When you are recording your Facebook Live events there are a number of things that you can do that will make your event more engaging for your audience. In this article we will share with you the best tips for making your Facebook Live event memorable.

Don’t forget to Smile

Nobody wants to see a miserable Facebook Live host who has a very serious face. If you do this then you will find that people will leave your event very fast. Practice smiling in front of the camera as much as you can so that when you record your event, smiling comes naturally to you. Your audience will always warm to your smiling face.
Speaking with a smile is something that you should practice as well. Nobody wants to listen to a host with a monotone voice or that has an unfriendly tone. This will bore your audience and they are going to leave faster than you can believe. When you speak with a smile people will love your personality and it will inspire them.

Interact with your Audience

You want to get as much engagement with your event as you can. This means getting as many comments, likes, shares and views to your event as possible. The reason for this is that Facebook will show your event high in the news feeds of Facebook users increasing your chances of being discovered.

The best way to achieve this is to ask your viewers to interact. For example, you can ask your audience questions and request that they answer by leaving a comment. Tell your audience that if they like your event you would very much appreciate if they would share it with the people that they know.

We recommend that you have a question and answer session where your audience can ask you questions in the comments and you can respond to them. There are other things that you can do such as run a poll where you ask your audience to rate something for example. Go for maximum interaction with all of your Facebook Live events.

Use your Mistakes Wisely

One thing is for certain, you are going to make mistakes when you record live events. After a while of recording live events you will probably make less mistakes, but they were still happen. When you make a mistake don’t be too tough on yourself. Your audience will probably laugh so laugh with them.

Your audience is not going to expect a perfect event. Some of your viewers will actually look forward to you making mistakes because it provides a welcome break. So instead of hating your mistakes embrace them instead. Always remember that when you make a mistake just get over it and keep on going.

Get Assistance with Questions

If you think that there is going to be a lot of questions with your event then it is a good idea to organize some help. Trying to run your event and answer a lot of questions at the same time will be a real challenge for you, and will probably not lead to the best possible event.

Having another person that can read the comments as they come in and reply to them will help you a lot. It will also be good for your audience as they will appreciate the fast response. You need to choose an assistant that has the knowledge to answer the questions properly.

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5 great Content Ideas for Facebook Live > Facebook Live

A lot of businesses understand that Facebook Live is a very powerful tool that they can use to promote their products and services. They are aware that it is a great tool for driving new leads and sales for their business. Unfortunately, they believe that it is difficult to come up with good content ideas for Facebook Live events.

In this article, we will reveal 5 great content ideas that you can turn into successful Facebook Live events. These ideas are tried and tested and have been used successfully by other businesses. So let’s get on with it shall we?

1. Host a “How To” Event

People really like videos that show them how to do something. So you can take advantage of this by showing your audience how to do something they really want to achieve. If you know your audience really well then you will be aware of the problems that they face. You can turn these problems into live “how to” video events.

Your audience will be keen to attend your “how to” live event. They really want to learn what you’re going to teach them and they will see you as an expert in your niche. People in your audience will really appreciate what you teach them during your event and are likely to ask you questions as well as like and share your event.

One of the really great things about “how to” videos is that people tend to watch them over and over again. Long after your event has been recorded and posted on your Facebook page, you should find that it remains a very popular video with lots of new users discovering it.

2. Facebook Live Events for Product Launches

Another great content idea for a Facebook Live event is the announcement of a new product or service that you are launching. Facebook Live is one of the quickest ways that you can get the word out about your new product or service to your audience.

You can actually create two Facebook Live events here. The first event will be to build up anticipation about the new product launch. It is best to do this a few days prior to the launch of your new product. Use your event to make your audience excited about your new product or service.

Then create a second Facebook Live event on the day of your product launch. Here you can demonstrate all of the amazing benefits of your new product and even provide a special discount for people in your audience that purchase during the event.

3. Interviews with Experts

Most niches have well known experts that you can invite for an interview as a Facebook Live event. These experts will probably have more followers than you do but they will be keen to work with you as you have followers that they don’t have.

Agree what questions you will ask your expert prior to your event. If you make an offer during your event you can agree to share the revenue with your expert. Interviews with experts are very popular Facebook Live events and they will help you to grow your following and increase your leads and sales.

4. Demonstrate a Product or Service

There is no better way to sell a product or service then by providing a live demonstration of it. Live product demonstrations make great Facebook Live events and a lot of your audience will want to attend. Once they have seen the demonstration they will be more likely to purchase.

5. Questions and Answers

When your brand is more established and you have a good following on Facebook you can hold a question and answer Facebook Live event. This will provide your audience with the opportunity to ask anything about your business and your products and services. This will build trust and convert more of your audience to customers.

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Advanced Strategies for Getting More Clients > Free IM Management Report

Free IM Management report “Advanced Strategies for Getting More Clients” includes topics: Stronger Opt-In Offers, In-Depth Articles, Referral Systems, Leverage Social Media, Opt-In Form on Your Social Media Page, Memberships, Loyalty Rewards, Connect with Influencers In Your Industry, Questionnaire Opt-In and Advanced Strategies for Getting More Clients Checklist. Click “Advanced Strategies for Getting More Clients” to download (361 KB pdf) this free Internet Marketing report.

The Ins and Outs of Attracting Your Ideal Client > Free Internet Marketing Report

Free Internet Marketing report “The Ins and Outs of Attracting Your Ideal Client” looks at: Why You Need to Focus on Your Ideal Client, How to Determine Who Your Ideal Client Is, How to Determine If a Client Is the Right Fit, How to Create a Customer Avatar, How to Attract your Ideal Client and Why Attracting a Marketing to Your Ideal Client It Matters So Much and Client Worksheet. Click “The Ins and Outs of Attracting Your Ideal Client” to download (392 KB pdf) this free Internet Marketing report.

21 Winning Service Business Ideas > Online & Home Business Ebook

Service Business ebook “21 Winning Service Business Ideas” looks at different types of jobs (mainly work from home) that can be started without “going day to day to that job” and many which are done online. A few include: Bookkeeping, Virtual Assistance, Event Management, Website Designer, Professional Organizing, Social Media Manager. Click “21 Winning Service Business Ideas” to download (317 KB pdf) this free Home careers ebook.

51 Winning Website Traffic Ideas > Free SEO & Traffic Ebook

Free Traffic enhancement ebook “51 Winning Website Traffic Ideas” comes with as title suggests with 51 detailed ideas, some of which include; Don’t be afraid of learning SEO, Create a forum, Make your website search engine friendly, Include links to relevant posts, Participate on topic related sites, Collect and review traffic data, Learn how to use YouTube and more. Click “51 Winning Website Traffic Ideas” to download (285 KB pdf) this free Online Traffic ebook.

Guide to Setting up Your Service Business Website > Free Website Design Ebook

Website Design ebook “Guide to Setting up Your Service Business Website” covers: Top Reasons Why Your Website is Important, Why You Need Self-Hosted WordPress, Website Tools that make it Easy, Why You Must Build a Mailing List, Important Elements for Your Service Business Website, Pages to Include on Your Service Website, Tips for Writing Effective Copy, The Importance of Landing Pages, Getting the Word Out, Top Things to Keep Off Your Website, Website Creation Checklist. Click “Guide to Setting up Your Service Business Website” to download (375 KB pdf) this free Internet Marketing ebook.

Ten Ways to Improve Your Website Credibility and Why It Matters > Internet Marketing

Credibility matters. Your website is the only connection your prospects have to you. They don’t know if you are trustworthy. They don’t know if you know what you’re talking about. Yet, when you can establish that you’re a credible company and resource, then you’re golden. Why? Because people buy from companies they trust. They recommend them to others. They become loyal customers and visitors.

Here are ten ways to improve your website credibility:

#1 Facts and data – Demonstrate your credibility by backing up the claims you make with hard evidence. Cite statistics and data that support your statements.

#2 Let your customers do the talking – Testimonials, reviews and endorsements go a long way toward convincing others of your credibility. In addition to strategically placing testimonials, reviews and endorsements on your landing page, consider creating a separate page, too. That way, visitors can click on the ‘testimonials’ page and read all the wonderful things people have to say about you.

#3 Simple navigation – If a website is confusing to navigate we tend not to trust the source. However, if your website is streamlined and designed to enhance the visitor’s experience, then prospects can tell you’ve put them first.

#4 Clean look – Have you ever landed on a web page that was so cluttered you didn’t know which way to turn? These pages are often littered with advertisements. It seems the only goal is to get you to click on something so they can earn a nickel in PPC revenue. Make sure your website doesn’t give off this vibe, even if your primary source of income is PPC. There are better ways to earn the trust of your prospects and thus earn a click.

#5 Quality information – One of the best ways to earn a reputation for credibility is to consistently provide quality content. Share information that matters to your prospects and visitors. Show them why they can trust you. Be a source of information.

#6 Quality companies – Represent or endorse companies that make you proud. Whether it’s an affiliate relationship, a partnership or you’re simply trying to provide a benefit, make sure you’re sending customers and prospects to websites and companies that you respect.

#7 Organizations and affiliations – Join organizations that have earned credibility and respect. For example, become a member of the Chamber of Commerce. Join DMA if you’re a marketer. When visitors see logos and know you’re a member of a reputable organization, you earn credibility.

#8 Win awards – Awards provide instant credibility. Find awards in your industry to apply for and make sure to post any wins and logos on your website.

#9 Contact information – Make sure that your contact information is easy to find. In fact, consider placing it in the footer of every web page. Then also create a separate contact information page. IF a prospect or visitor cannot contact you, they’ll wonder why you’re hiding.

#10 Policies and procedures – State your policies and procedures up front. Make sure your statements are easy to find. Communicate your policies whenever appropriate. For example, mention your privacy policy and link to it when people sign up for your email list. Include a page or link on your site where visitors can find your policies. Consider a privacy policy and a guarantee or return policy if you sell products.

Finally, make it easy for visitors to find the answers to their questions. Provide a FAQ page and a contact form or customer service system**. When you’re completely transparent and up-front about your business, you earn credibility.

Seven Key Elements for a Successful Landing Page > Website Design

Your landing page is important. Quite often it’s the page that most visitors come to first. It’s the page you may generate links to. It may also be the page that the search engines pay the most attention to. Therefore, it makes sense to make sure your landing page is as well designed as it can be.

There are seven key elements for a successful landing page. They each are important independently, but they work together to provide a unique and effective experience. Before you take a look at these key elements, however, it’s important to answer a question first.

What is the goal of your landing page?

Your landing page needs to have a goal – an objective. What do you want visitors to do? What action do you want them to take? There are many possibilities. You may want them to:

* Dig deeper and explore your website
* Click through to a sales page
* Opt-in

Once you know what you want visitors to do, then you can make sure your landing page supports that goal. Now you’ll use the seven key elements. They include:

#1 Images – The images you choose on your landing page are important. You want them to support the overall goal. Images, in the form of graphics and photos, can quickly overwhelm a landing page and become a distraction. If you choose to use images, and they really can enhance a landing page, make sure they support your goal. Make sure they adequately represent your brand, too. A common image to use might be your photo. This helps connect the reader to you. It helps brand your business and build a relationship.

#2 Headline – Your headline is often the very first thing a visitor will see. If it doesn’t grab their attention, then it’s not doing its job. However, in addition to grabbing their attention, it also must support your page’s purpose. Take time to craft a headline. This is also an important element to test and track. Create two landing pages with two different headlines. Determine which headline is better at helping you accomplish your goal for the page.

#3 Emotions – Emotions are what people use to make buying decisions. They’re incredibly important if you’re trying to motivate any action. You can tap into your visitors’ emotions with images and words.

#4 Navigation – Make sure that your visitor not only knows what they’re supposed to do on your landing page, but also that they can quickly figure out how to do it. If you want people to dig deeper into your website, then make sure your buttons and call to action support that. If they cannot figure out how to get to a page that interests them, they’re going to leave.

#5 Proof – You might notice that many of the elements of a successful landing page are also sales copy elements. This is because you are trying to motivate an action. Your landing page has a purpose. Proof can be demonstrated by:

* Awards
* Testimonials
* Endorsements
* Organization membership
* Facts and statistics

The proof you use depends on your goal. For example, if you want to motivate an opt-in, then you might use facts and statistics along with a banner ad highlighting an award your site has won. This gives you credibility.

#6 Call to action – A call to action is required for every successful landing page. It’s the only way your readers know what they’re supposed to do next. Test it and track it for success.

#7 Opt-in form – Finally, if your goal is to motivate an opt-in, then you must have an opt-in form on your landing page. In fact, everything on that page needs to support that goal.

Your landing page is perhaps the most important page on your website. Make sure the elements on your page support your goals and your success. Test and track various elements until you get the best results.

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Optimize Your Website – Test Early, Test Often, Test Variety > Sales Pages

Testing is one of the most overlooked business tasks. Without testing, you cannot know what tactics and actions are most profitable. Testing tells you which headline works best. It tells you which ad delivers targeted traffic. Testing tells you what your prospect’s priorities are. It tells you where to place you most important information on your website. In fact, testing can tell you just about anything you want to know.

The great news is that there are some truly amazing tools and services. They enable you to test many things before you implement them. You can also test your competitors’ sites using these same tools. This means you can learn what they do well and where you can improve.

What to Test

There are more things to test than you have time for. However, when you create a system to test and track any new feature or idea you can be sure you’re making the most of your efforts. Make sure to:

* Test your headline
* Test your call to action
* Test your opt-in form copy
* Test your opt-in form location
* Test your anchor text
* Test your ad placement
* Test your ad copy
* Test your benefits, promise and proof
* Test your opt-in offer
* Test your bonus products
* Test your pricing
* Test button elements like shape, font, and formatting
* Test how people use your site (and why)
* Test new designs

How to Test

Once you’ve made the commitment to test, the simplest way to test is called a split test. This can be used for many of the elements of a sales page, opt-in offer or advertisement. The strategy simply requires you to create two versions of the page. Only the element you’re testing will be different. For example, if you’re testing a headline then you’ll create two identical pages. Each page will have a different headline. The headline with the most conversions or actions, wins.

If you’re testing for design elements or visitor use, then you can use more advanced technology to help. For example, 4Q by iPerception can help you figure out why people are using your site.

A new design can be tested with a service like Feedback Army or FiveSecondTest. You can also test your competitor’s sites with these tools. And you can test load times with a program like Keynote.com.

For real insight into your visitor behavior, consider a tool like UserTesting.com. You’re provided with a recording of people visiting your site.

When it comes to testing, you cannot test too much. Of course, don’t break the bank testing. However, do keep testing in mind whenever you implement a new feature or design element. Split testing is cost effective. Many times it’s completely free. Other testing can cost you money in the beginning. It can also save you money in the long run. Before you take any major action with your business website, consider what and how you can test it for success.

Make It Easy for Your Visitors to Complete Your Website Goals > Website Design

What are your website goals? Do you have any? Presumably you want to make money, but how? Does each page on your site have a goal? If so, does the goal of the page also support your ultimate website goal?

Your website goals might include:

* To sell a product
* To sell a service
* To motivate an opt-in
* To inspire a visitor to click on an affiliate advertisement
* To provide information and receive ad exposure and PPC income

Any single website page may also have these same goals. They may also be designed to help you achieve other independent goals. For example, one web page may be designed to promote your opt-in offer. In addition to your call to action, there are other things you can do.

Taking a look at your website goals and independent page goals, consider these three points.

#1 Who are your visitors? What content and tools will you need to help or convince them to accomplish your goals? For example, you want them to sign up for your opt-in form. What content and tools are you using to motivate that action? Are you providing them with a sample of the offer? Do you make it easy to opt-in or do they have to jump through hoops?

#2 How does your visitor travel on your site? When someone visits your landing page, where do they go next? Is it where you want them to go? Does it support your goal? Use your website goals to help you create content and determine the path your visitor takes. Each piece of content on your site should influence an action that ultimately leads to your goal. Again, imagine you want to motivate an opt-in.

Each piece of content, form and promotion on your site should lead to that goal. Take a look at your flow of information and the path your visitors take when they’re at your site. Does their path support your goal? When adding or removing something on your site conflicts with your goals, don’t do it.

#3 Include a call to action with each website page. Articles, videos, forms – everything needs to have a goal that supports your end goal. They need to have a call to action that supports your goal and purpose. Don’t expect your users to know what they’re supposed to do next. Tell them.

Finally, make sure to respect your user’s time**. Dragging them through an endless process to achieve your goal isn’t going to win you any friends. If you want them to sign up for your opt-in list, make it as easy as possible. If you want them to buy a product, make it as easy.

Analyze each web page, new and old, and determine if it supports your goals or detracts from them. Help your visitors. Make it easy for them to achieve your website goals.

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