marketing-online-tips.com – Page 80 – Online Marketing Tips, Info and Resources

Promoting Your Autoresponder > Email Marketing

So you’ve put together a great autoresponder series or are starting up a broadcast newsletter…but how do you get people on your list?

Promotional Goodies for Your Autoresponder – The Freebie

Giving away something free in return for a subscription is nothing new, but we still do it because it still works. A freebie serves as an enticement, showcases you a provider of value and if you mix it with conversion strategies – it builds your customer list too.

You might give away:

A free report – A short enticing report that will solve a problem.
Ecourse – Create a series of message on a specific topic.
Software – Hire a developer to make some simple, but useful software for your market.
A Practical Tool – Perhaps a handy spreadsheet, worksheet, pattern, etc.
Audio – A recording or live teleseminar invitation.
Video – Whether it’s instructional, informative or entertaining, it doesn’t matter. As long as your market is interested in it.

Of course, it’s all fine and dandy to have a great freebie for your autoresponder – you still have to sell it.

How to Sell Your Autoresponder

Think of your freebie and autoresponder as a product. Even though it’s free, you’ve still got to sell it and make your visitor want to leave their name and email address. Plus, you’ve got to make it so enticing, they’re going to want to open the emails you’re going to start sending to them.

To get started selling, make use of these selling tools:

An opt-in box on every page: Include a quick attention-getting headline, a compelling reason to subscribe and the sign up box. Don’t force your readers to click around to find the sign up. Make it easy for them to find on every single page.
An opt-in page: Create a page that’s fully dedicated to showing the benefits of signing up. This is where you’ll send traffic from your advertising, articles, etc.
Picture of your freebie: Make a report cover, software box, etc. Having a graphical representation can make your offer more tangible and attractive to your reader.

What to Include on your Opt-In Page:

An attention-getting, benefit driven headline. Get to the heart of the manner. If you’re reader has pain or desire – show them how your offer can help them with that.
A compelling description and benefits of your freebie AND being on your mailing list. You can focus solely on promoting your freebie, but if they see the benefits of the subscription, they will be more likely to open the emails you send them.
Graphic of your freebie and/or newsletter. This will help draw the eye in to your offer and a sharp graphics increases the perceived value of your offer.
Full instructions on how to sign up. Spell it out for them, so there’s no confusion and let’s face it, when you guide people on what they should do, they are more likely to do it. Tell them: “Enter your first name and email address, then click ‘Sign me Up'”
A spam statement. People are concerned about spam and may hesitate to give out their email address. Include a brief statement about what you do / don’t do with your readers’ personal information.

Now, You’re Ready to Promote:

Now that you’ve got everything in place, it’s time to spread the word. A key to getting the best conversions on sign up is to send people to your opt-in page. It is a page solely based on getting the subscription and will serve you best every time. A visitor to your site is just a visitor, but if you can turn them into a subscriber…you are then more likely to turn them into a customer. The good news is, even though you still have to sell your freebie/autoresponder, it’s still an easier sell than a product!

Include links to your opt-in page in the following places:

Your bylines – Promote your freebie in your articles, blog posts, guest blog posts, etc.
Your navigation – Add a link to your website navigation that says “Free Action Guide” or whatever fits your unique freebie.
Your videos – Tell your viewers where to sign up and include a water mark on your video with the link.
Your signature – Whether it’s email or a forum, tell people about your freebie.
Co-promotion – Share other people’s freebies, in return for them promoting yours.
Be a podcast guest – Look for on-target and popular podcasts and share your opt-in page in your interview.
Write a press release – A valuable freebie is certainly newsworthy. Write a release and distribute it.

The key is persistence because as you build more and more links coming to your opt-in page, the more you’ll continue to grow on a regular basis. Don’t think a few articles and a guest spot on a little podcast will do it. Your list is your bread and butter…make it your focus.

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Effective Autoresponder Series > Email Marketing

The dilemma: You need to keep content going into your customer’s inbox on a regular basis, but your time is limited. You can’t always be in your office at the moment you need to send information. You’re afraid your list will go cold and you won’t get them back.

The solution: The Autoresponder Series

An autoresponder series is a group of emails sent in a particular sequence to people who signed up to receive them. You use the email newsletter software you likely already have such as Aweber to accomplish this. The software allows you to set up, in advance, an entire series of emails to be sent upon certain triggering factors to those who sign up for your information or purchase products from you. (Note: Please read your country’s laws about SPAM.)

Saves Time – Using an autoresponder series will save time by allowing you, or your VA to load up a series of messages in bulk, to go out on certain dates based on you and your audience’s preferences. For instance, you might have a short 7 day eCourse loaded into the autoresponder for your audience members who sign up for either a paid or free eCourse that you are offering.
Automatic – Once you load up the information, you don’t have to do anything else. It’s all done automatically. Your audience will receive the emails, which should also contain various calls to action that links them to sales pages, affiliate information or a blog post with more information right on your website. Setting this up in advance will save you time because once you set it up, you can forget it and let it run without any action from you.
Warms Up Your List – By keeping your list active with one or more autoresponder series, you will keep your list warm and waiting for your other offers. Otherwise, you will have to always reawaken your audience to tell them about the next thing you are promoting. Now, when you send a one-off broadcast or more current email to them they won’t be surprised, and it will be like they’re expecting you. Keeping your audience warm will cause your conversion rates to go up.

An autoresponder series can be as short as a few days to an entire year of messages. It just depends on what your goals are. You can add new autoresponders anytime you want to any list. You can set them up to go out every day, every 3 days, or every Wednesday. It’s up to you.

Now that you know why you need to have an autoresponder series for every email list that you own, you need to know what to include.

High Quality Targeted Content – Don’t skimp on your email autoresponder series content. You want the content to be really good so that your audience thinks to themselves, “If this is what I get free, imagine what I’ll get when I pay.”
Interactive & Engaging Content – Nothing will feel more current than content that is interactive such as linking them to a questionnaire, poll or forum. Your audience will feel more connected to you which helps build a trusting relationship.
A Current Call to Action – Calls to action are important, and if they’re old and outdated your audience will not trust you. They will stop reading your emails, and they’ll stop interacting with and connecting with you.

Now you may be wondering how you can create current calls to action when you’re sending out an autoresponder series to one audience member today, that you sent out to another a year ago. But, there is a way. It’s called technology.

The Aweber software also offers some unique features that you can use to update existing autoresponder series with new CTAs anytime you want to with their Personalize Your List Option using Global Text Snippets.

As you can see using an autoresponder series has the potential to save a lot of time and effort when building your list, and converting those who sign up for your list. Don’t start inviting people to your list until you have at least a short autoresponder series ready so that you don’t waste one more second building a list without direction.

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Get more Viewers to your Facebook Live Event > Facebook Live

You will get much better results from your Facebook Live events if you have a high number of viewers. There are various ways that you can use to increase the view count of your events and we will cover three of these in this article.

These tactics are easy to implement and will certainly help you to increase your audience numbers. We recommend that you use these methods for all of your Facebook Live events. When you have more viewers you will increase your chances of driving more leads and sales.

Know what your Audience wants

It is really important that you know your audience. You need to know what problems they have within your niche. If you ask your audience what subject matters they would like you to cover they will usually tell you willingly. By giving your audience what they want you will definitely improve your view numbers.

Facebook users like attending exciting live events. So it is essential that your event is around a subject that they are interested in. You can ask them directly what they want, conduct a survey or just research online the issues that people are facing in your niche. When Facebook users see that your event will answer their most burning questions they will be a lot more likely to attend.

Schedule your Facebook Live Event and then Promote it

Building anticipation for your upcoming Facebook Live event is a very good tactic to get more viewers. Rather than just go live straight away with your event, we recommend that you use the scheduling feature within Facebook for up to seven days in advance. This will give you time to get your promotional efforts into full swing.

When you use a conventional Facebook post you have to publish it first and then promote it afterwards. You do not have the opportunity to build anticipation around your post. Facebook Live allows you to build anticipation, and by scheduling your event in the near future you can use the available time to get the word out about it.

A good way to promote your upcoming event is to publish a series of posts on your Facebook page telling your audience about it. Make all of your posts different by including different aspects of your event in them. It is not a good idea to use the same message about your event over and over.

There is no need to confine yourself to Facebook to spread the word about your event. If you have other social channels then use these to promote your live video. If you have a list of email subscribers then notify them as well.

Time your Event to attract the most viewers

If you choose the wrong time for your Facebook Live event you will seriously reduce the number of available viewers. So you need to research the best time to run your event when your audience will be around.

Take into consideration times when your audience will be working and when they will be sleeping. Running your event at these times would be a disaster from a viewer number perspective. If you have to run the event late your time to accommodate your Facebook audience then you must do this. You need to put their needs before yours.

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Why You Should be Doing Live > Social Media Marketing

It is easy to look at advice surrounding social media marketing and to feel as though it is a little stale. You get a lot of the same stuff regarding hashtags, frequency and providing value and it tends to all be focused on the same three platforms it always has been: Facebook, Twitter and Instagram.

But social media marketing like so many other things is constantly moving forward and upward. If you want to make a big impact, then you need to move with the times and adapt to the changes. That means, in this case, being on live platforms in order to enjoy the unique advantages that they offer.

What is Live?

Going live is a feature that is available on Facebook (Facebook Live), on YouTube, on Instagram and on dedicated platforms such as Periscope and Meerkat. In each case, this allows you to stream live video to anyone who wants to log into the feed and watch. Not only can they watch, but they are also able to post comments, which you can then respond to in real time.

Why This is a Big Deal

There are a lot of reasons that doing live is a good way to gain more followers and is something that you should be investing it. We could go into a lot of detail now about why Live might well be the ‘future’ of social media in many ways. For now though, suffice to say that for you, it offers a unique way to communicate with your audience without the limitations of having to wait for a post or a message to be delivered. Your audience will feel as though they’re getting real insight into your lifestyle, your business and your personality and you will be able to answer their question directly.

This is a fantastic format for a whole range of types of media, from AMAs (Ask Me Anything), to interviews, to product reviews. The other reason you should be on live is that it is new. That means it’s exciting. And what’s more, is that it means that there isn’t so much competition there. Struggling to gain traction on traditional forms of social media? Try going live and your whole audience will be notified (this is something that Facebook and other platforms are trying to promote) and you’ll find that there aren’t all that many other channels doing the same thing. It won’t be that way forever, so act quickly!

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Developing Your Entrepreneurial Mindset > Free IM Management Ebook

Free Internet Marketing Management ebook “Developing Your Entrepreneurial Mindset” looks into: Determine Who You Are Now & Who You Want to Be, Understand the Top Traits of a Successful Entrepreneur, Building Skills to Reach Entrepreneurial Success, Thoughts & Actions That Block Entrepreneurial Success, Letting Go of Getting Kudos for a Job Well Done, Recognizing Opportunities and Developing Your Entrepreneurial Mindset Checklist. Click “Developing Your Entrepreneurial Mindset” to download (410 KB pdf) this free ebook.

Automate Your Email Marketing > Autoresponders

You probably know that email is a tremendous asset for any online business or really any business today. It’s a direct way to reach consumers and it boasts a huge ROI (return on investment).

Your list is an asset that you wholly own and control, instead of being at the mercy of Facebook, Twitter or some other corporation. In short, email is something you have to pay attention to.

The only problem is, paying attention takes time, energy and resources. That can be a challenge if you’re flying solo as a small business owner, but there is good news. There are ways to automate and make your email marketing simpler and easier.

Here are just a few ideas for you…

Topic Research

The first stumbling block many writers hit is figuring what to write about. If you don’t have the ideas, it’s hard to progress in any meaningful way. To help you with this, have an assistant or writer to generate a list of monthly ideas. Give them a general subject area and have them search for hot topics, products you might promote and new angles to explore.

Writing Done for You

Contract with a writer to expand on the topic ideas. Ask them to deliver a month, or more, of email content, so you can make a comprehensive email marketing campaign. Plan ahead so you can have the writer add relevant links and a call to action into each email message.

Automated Delivery

Use an autoresponder service to manage your email list, and to schedule and deliver messages. You can pre-load a series of messages, so all new subscribers automatically receive all the messages you loaded, according to the schedule you set out.

This means that when Subscriber A signs up on Tuesday, they will get Email 1 on the first day, Email 2 at the interval you specify, and so on. Then when Subscriber B signs up on Friday, they will also get Email 1, Email 2 and the rest of the series, again, according to the schedule you create.

Using an autoresponder series has a number of benefits including:

Every subscriber will get every message you send out. When you simply broadcast a newsletter every week, many of the great messages you previously sent out will be missed by new subscribers as they come on.
You have full control over the message your subscriber receives throughout the series, which can help your conversions tremendously. You can start with providing information on a particular topic, introducing a product to help them and then following up to get them to buy. Each subscriber will receive that full series of messages and then you can continue to progress to topics and promotions that will help your subscribers even further.

Of course, you do have to be careful to ensure your autoresponder series includes evergreen topics and you should check it regularly to ensure that links and information are up to date.

Loading Your Autoresponder

Here’s where to really put your virtual assistant to work. There are many things your assistant can do to help you keep your email marketing hands-free including:

Proofreading messages and checking links.
• Adding your affiliate and product links.
• Formatting email for HTML, if needed.
• Loading and scheduling messages.
• Checking stats and providing you with a report summary.
• Reviewing autoresponder series regularly to ensure they’re up to date.

The more you can automate your email marketing, the more you can focus on improving your results, developing products and growing your business.

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22 Things to Send to Your Email List > Email Marketing

No doubt that email marketing is an effective marketing tool, but the big question is, “What should I email to my list?”

It doesn’t matter what niche you’re in, there is always plenty to share with your list. Never let writer’s block keep you from using something as valuable as your mailing list.

Here are some ideas for you. 22 ideas, in fact…

Make a list of major topics relevant to your target market. Break these down into sub-categories and ultimately into specific topics. Always keep this list handy as it will be great for generating ideas.
Keep a notebook or your smartphone handy for recording ideas that come to you spontaneously. We’ve all been at the grocery store or in the middle of a workout when a great idea comes to us. Make sure you have a way to record them or those ideas will soon be lost.
If you are in your own target market (ex. your target is Dungeons and Dragons players and you play D&D), make a list of products that you like and use. You can even make a list of products that you don’t care too much for. These lists will give you plenty of ideas of products to promote and educate your readers about.
Make a list of the most popular products for your target market and that will give you a nice list of products to promote. For example, if you sell consumer products, just go to Amazon.com, click on the appropriate sub-category and near the top of the page, you’ll find a link for bestsellers.
Write case studies. If your clients/customers are doing well, make an informative case study out of them. You can interview them, write a report of their results, etc. Just make sure it’s interesting to your readers.
Ask your readers to submit questions and answer them. Don’t have a huge list and can’t seem to get many questions? Visit topic-related forums and networking groups and see what questions they’re asking each other.
Do some keyword research. Look for the information or products your target market is actively searching for by using a tool like WordTracker.com or the free Google keyword planner.
Make a video and send it to your list. Make it an informative talk from you, do a screen capture video or just have a little fun. As long as it’s entertaining or useful to your readers, they’ll appreciate it.
Make an audio recording and send it to your list. You can teach something, do an interview or anything your readers want.
Write a blog entry and send it to your list. Not only do they receive good content, but you can add some interactivity to your communication by having them leave comments.
Send a link to your article on another site. If it’s useful to your reader, send them a quick and interest-generating description, plus a link to read it online.
Find and discuss a news story related to your market. Go to Google News(or wherever you like to read online news) and find something topical. Share your point of view.
Check your affiliate programs for brandable reports. Many affiliate programs are offering information-packed reports that you can brand with your own link. If they don’t have brandable reports, they may have some other useful freebies. Give these to your list.
Always follow up. Emails get filtered and people forget about things. There’s nothing wrong with following up on promos or even reminding your readers about previous offers and content. Sometimes you might send stand-alone email reminders. Other times you might include some extra content with the reminder.
Make it a series. You don’t have to give away all your content on a certain topic in one go. Break it up into bite-sized chunks and keep your readers ready for more.
Answer product/offer objections. If you send out a promotional email and then receive questions about the product via direct email, compile the answers to those questions and send them out to your list.
Give out software, a spreadsheet or some useful tool. What you send will depend on your target markets needs so get creative and, if needed, hire a programmer to create a simple piece of software.
Browse other information sites / article sites for topic ideas. Check the various categories of the site to come up with your own ideas.
Write a commentary about other blog entries you’ve read and share that with your subscribers. It’s a way to bring great content to your list and develop a relationship with a fellow online business owner.
Make a top 5 or a top 10 list. When you aren’t sure what to write about, just make a list. For example, “Top 10 Ways to Save Money on Your Heating Bill” or “Top 5 Ways Increase the Speed of Your Cross-Stitching.”
Create “How to” instructions or some type of tutorial. You can send the instructions via email or if illustrations/screenshots will enhance the tutorial, give them a link to a tutorial you’ve posted online.
Build up to your product launches and other promos. Map out your product launches on a calendar and start ramping up to them by delivering content related to your products.

Use this list over and over again and you’ll never run out of ideas. Remember, to keep notes as new ideas pop into your head and keep those notes in one handy place. That way, you’ll always have a great resource for coming up with new ideas.

19 Reasons Why Email Marketing Works > Email Marketing

Cheap. There’s no doubt about it, sending email is inexpensive. You might pay for a 3rd party service to deliver your email and you may even hire a writer to create your emails for you, but overall, the costs involved with email are pretty small. And when you consider #2 on this list, any costs really pay for themselves. Or they should, if you’re doing it right.
ROI is huge. The Direct Marketer’s Association states that email marketing had an average return of $43.52 for each dollar spent (2011). Yours probably could be higher since you’re most likely a solo entrepreneur with a smaller budget.
Just about everyone has an email address. Yeah, a lot of people have Facebook accounts, but email still wins. You could email your best friends, parents and sister, but you most likely can’t Facebook (verb) all of them. Same goes with a lot of people on your mailing lists.
Direct. Unlike other marketing methods, email reaches your subscribers directly and is addressed to them specifically, unlike the general broadcasting we do on social media and in other mediums.
Personal and customizable. Email is also very personal and can be customized with names and other information subscribers voluntarily provide like they’re geographic location, their interests, their goals and more.
Targeting. It’s easy to create multiple lists and fine-tune your targeting. You can segment customers based on the types of products they’re interested and subscribers based on the information that attracts them most. Where else do you have so much control?
Retain your visitor. When someone visits your website for the first time, the chances of them coming back are almost ZERO. NIL. NADA. By asking them to leave their email address, you get the chance to ask them to come back over and over again.
Build and cultivate relationships. Email is an opportunity for your business to build your brand and gain the trust of your subscribers. Do your email marketing right and your subscribers will feel like they know you and can count on you for sound advice and great products.
Commercial. People expect commercial messages via email, making it much easier to sell via email than through web content or social media, for example. In fact, according to Marketing Land, 77% of us prefer to get commercial message through email.
It’s mobile. While everyone is shouting that mobile apps and sites is where the money is at, never forget that email is one of those handy things available and readily used through mobile technology. According to a recent Mobile Movement study sponsored by Google, 82% of smartphone users check and send email on their mobile device.
Fast to create. Whipping up an email can be as fast (or as slow…but don’t let it be) as you want. No need to spend days creating an advertisement. Just write and go.
Quick results. Email gets out there instantly and can start working for your business within minutes because it hits those inboxes quickly and people check email frequently.
Easy to collect data. You can find out information about open rates, click throughs, sales conversions and demographic data of your subscribers. When you can measure your marketing, you can easily improve it.
Drives traffic to your other marketing channels. If you’re engaging in blogging, social media or other efforts, your email list is an easy source of traffic. If you’ve just posted a great blog post or a jaw-dropping image on Pinterest, all you have to do is email your list and you’ve got people seeing it.
Customers. Once someone buys something, you need a way to reach them so you can grow your relationship and sell more products to them. Email makes it easy to do this because you can segment your customers from the rest of your database.
Preferential Treatment: If you want to give special perks to your customers or certain subscribers, it’s easy to do with email. Give them advanced notice of new products, give them special discount offers and more.
More focus. Social media is a great place to tap into large audiences, but whenever you post, you are competing with a bunch of unrelated noise and it’s not always easy to get attention. The same may go for an email inbox, but once your email is opened, the focus is on you.
Follow-up. The best results come from following up. You can make follow up blog posts, ads or social media updates, but the chances of getting all your messages seen are much more likely with email.
Advertising that people asked for. This is one of the most amazing things about email. It is permission-based advertising. Instead of bombarding people with ads they have no interest in, they actually come to your website and ask you to send commercial information.

An email list is an incredible asset you wholly own and that is why email marketing works. You don’t share it with Mark Zuckerberg and you can keep using it months and years down the road. So grow it, nurture it and get results from it.

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7 Tips for Increasing Newsletter Subscriptions > Newsletters & Ezines

Every experienced marketer knows that “the money is in the list.” Increase your email list and you increase your earnings – Often quite dramatically.

That said, here are 8 tips for increasing your newsletter subscriptions.

Tip #1 – Put Your Old Newsletters on Your Site as a “Teaser”

If your old newsletters have great content, then put them up on your site as a teaser. People will know exactly what they can expect when they opt into your newsletter.

As an added bonus, your newsletters will also add more content to your site to attract search engines.

Tip #2 – Experiment with Exit Popups

If someone is about to leave your website without subscribing, why not try to entice them with a special offer?

Marketers who’ve tried exit popups often find that they can “salvage” as much as 10% of the traffic that would have left without subscribing.

Tip #3 – Disable Double Opt In

You lose a lot of subscribers through having double opt in. Sometimes as much as 80%.

Although the theory behind double opt in – That you want to make sure people want your newsletter before sending them anything else – The reality is that people often just forget to click the link in the email, or just can’t be bothered.

Disable double opt in and you’ll find your subscriber rate go up immediately.

Tip #4 – Give Away Something They Want

Give away something that the user wants in exchange for a subscription. The last part is key: Something they *want*.

Marketers often give away free eBooks with poor quality content and wonder why they’re not getting higher subscription rates. The way to higher subscription rates isn’t to just give away something for free, but to actually give away something that the user genuinely wants.

The best way to figure out what that is is to ask yourself: What’s the main problem or solution this user has right now and what can I give away that would help them solve that problem?

Tip #5 – Put Your Opt In Box Upfront & Everywhere

Your opt in box should be on your front page. Hands down. It should be above the fold and it should be prominent, along with your offer.

That said, the subscription box should also be on just about every other page of your website, aside from sales pages and checkout pages.

Tip #6 – Network in Person

Trying to get other bloggers to joint venture with you or share lists online rarely works. Prominent bloggers get requests like this all the time.

Instead, network with other people and meet them in person rather than online. People who like you and know you are much more likely to do business with you.

Tip #7 – Customize Your Opt-Out Page

Instead of having people just opt out, try asking people if they want to keep getting your newsletter – Just at a lower frequency. You can often cut your opt-out rates by 20% or more by giving people the option of a lower frequency email list.

These are 7 tips for increasing your newsletter subscription rate, many of which you can apply immediately. Figure out which one(s) works best for your website and put it into action today.

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7 Benefits Using Autoresponders > Email Marketing

7 Benefits Using Autoresponders

Email is still THE most powerful and cost-effective online marketing method for a few reasons:

It’s a direct line to your subscribers and customers.
Email is more commercial than other forms of online communication
Having an email address means you can get in contact over and over and over again

There are many benefits to preloading your autoresponder with messages. If you’ve ever had trouble keeping up with publishing a newsletter, this could be a breath of fresh air. When you preload your autoresponder, each subscriber gets every email, in the order and interval you specify, making it easier to stay in touch with your subscribers.

Here are 7 benefits of using pre-sequenced autoresponder messages:

Build Relationships with Your Visitors Easily– The autoresponder works for you 24 hours a day, 7 days a week to ensure that you are reaching out at the times your subscribers are likely online. In an autoresponder, all emails are prewritten, so you don’t have to work so hard to reach everyone.
A Great Way to Remind Interested Parties of Your Best Content– Don’t expect your readers to be able to find all your best content or know about everything you have to offer. They find your blog and think it’s full of great information which is why they decided to sign up for your email list. Send them a reminders via the autoresponder to help them find some of your best posts, products and other content all over again.
An Easy Way to Survey Your Potential Clients– You can use your email list to find out what types of products and services your target audience needs by conducting an email poll through your autoresponder. If every person who subscribes gets the survey. Over time, you can get a lot of valuable information to help you with your marketing on an ongoing basis.
Easy to Follow Up with Website Visitors– Immediately follow up with every visitor who signs up automatically. The same goes for every customer and they should get added automatically to a mailing list. Your autoresponder will never forget anyone because it’s all automatically done once you set it up.
Easy Way to Duplicate Your Efforts– No need to clone yourself, you can market continuously by loading a pre-sequenced list of emails into the autoresponder to work for you 24/7. You don’t have to keep coming up with topics if the work is already done.
You’ll Generate More Sales– By relationship building and following up in a timely manner, you’ll naturally generate more sales and create repeat customers. People like buying from those they know, like and trust and nothing can help you accomplish that quite like a well designed autoresponder email sequence.
Fabulous Way to Obtain Measurable Information– You know that you need to study metrics to know what is working and what is not working. Using an autoresponder automatically provides a way to let you know a lot of information about your subscribers and even whether or not they are opening or clicking through to see the information you’ve suggested. Over time, you can gather a lot of data as more and more people receive the same messages.

Whether you only use pre-sequenced autoresponder messages or if you send newsletter broadcasts…or if you do a combination of both, email has tremendous potentially increase your visibility, improving your traffic and increasing your sales.

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The Four Different Types of Content Newsletters > Newsletters & Ezines

The Four Different Types of Content Newsletters

Why does Amazon send HTML newsletters, while direct response marketers use plain text salesletters? The answer: They’re using a different type of newsletter, with completely different strategies.

There are a whole slew of strategies you can use with newsletters. There isn’t one cookie-cutter mold. Like many things in business, it’s a matter of knowing your options and choosing the one that’s right for your business.

These are four of the most common types of content newsletters. They’re all effective in their own way; with the main difference being time. Amazon is playing a ten-year strategy, while most affiliates play a three-month strategy. One isn’t better than the other, they’re just different business models.

Without further ado, here are the four types.

The Branding Focused Newsletter

Sites like Amazon.com, Woot.com and Facebook.com are not here to make a quick buck. They’re here to build a lasting brand.

Their goal is that the next time you think of buying a laptop, you think of Amazon.com before you think of Dell.com. For them, keeping up a consistent image is much, much more important than making a sale today.

HTML has many drawbacks. Images don’t display on certain email readers and internet connections. There’s no way to make sure everyone sees things the same way. But sites like Amazon simply can’t afford to send text emails – It’s against their brand.

The branding-centric strategy is very effective with the right companies. These are companies going for the big bucks, that want to build their brand rather than instant revenues.

The “Burn the List” Strategy

This is the complete opposite of the branding strategy. This strategy basically says “to hell with the list, give me sales now.”

How does it work? The moment someone signs up, they’re essentially bombarded with sales messages until they either buy or unsubscribe.

This can be very effective for some marketers. It’s a common technique among co-registration buyers and short term affiliate marketers. If you’re spending $.50 cents per email and can get 2% of subscribers to buy a $50 product by bombarding them with sales messages, you’re doubling your money.

This is a very short time horizon strategy, with the aim to make as much money as possible immediately.

The Relationship-Focused Strategy

This strategy is something of an in-between. The goal isn’t to establish a brand, but to build a personable relationship with the list. Authors of these tend to think in 6 months to 3 years, rather than ten years or a few weeks.

People using the relationship focused strategy aren’t aiming to make one sale now, but many sales over the course of weeks and months. They’re focused on the back end.

This strategy is very, very profitable as far as internet marketing goes. Not only do you generate many long term sales, but you also build your brand in a marketplace. You build a lot of goodwill towards your name, that can later be converted into speaking engagements, JV deals and other favors.

The “Link To” Newsletter

This newsletter is an interesting hybrid of the relationship builder and the burn-the-list strategy.

Essentially, the newsletter doesn’t contain very much content in and of itself. The whole newsletter may just be 100 to 200 words. Instead, the newsletter sells the readers on clicking on a link to see more content.

In that content, there’s either AdSense ads or promotions for affiliate programs. Often times there actually is unique content when they click through, but they have to click through to see it. That way, the publisher ensures he gets paid.

This strategy is a great interim strategy for increasing earnings from an affiliate site or AdSense site. If you have an AdSense site earning $200 a month, you may very well turn that into $400 a month by turning one-time visitors into recurring visitors. Do that by collecting their email address.

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2 Critical Newsletter Management Tip > Online Newsletters

You’ve probably heard again and again about the importance of having a great newsletter. Your newsletter allows you to stay in contact with the people interested in your products. It allows you to build long-term relationships and increase your conversions many fold.

That said, how do you actually manage a newsletter well? What makes people love certain newsletters while they routinely ignore others?

Here are a 2 key tips for creating newsletters that others love.

The 90-10 Rule

The 90-10 rule basically works like this: 90% of what you send should be content and 10% should be sales.

If you bombard your newsletter with offers, people will either unsubscribe or just get used to not reading your content.

On the other hand, if they know that any time they open your emails they can expect high quality content, they’ll get used to opening your emails.

There are two ways to adhere to the 90-10 rule.

Method #1 is to send high quality content emails and include a brief offer on the bottom of each email or every other email. This works great for many marketers.

Method #2 is to send high quality content consistently with no sales pitch. You build up credibility in your user’s eyes. Then, every once in a while, maybe only once every couple months or so, you do a hardcore marketing push.

Because you’ve built up your credibility, they’ll still open and read your emails. They’ll not only read your sales emails, but they won’t get turned off, as they know that you don’t make it a habit to pitch them.

The Importance of Consistency

You need to give your users the chance to get used to your mailing schedule. Pick a frequency of mailing and don’t deviate from it.

People often ask “How often should I mail my list?” The answer is: As often as you want, so long as you’re consistent.

Some emails are monthly emails. People know and expect these emails once a month. For example, in the financial sector, many analysts publish newsletters with market predictions once a month. They’re very successful, because people know what to expect.

On the other hand, some newsletters are daily. For example, daily horoscopes do very well, because people know and expect it every day. They open their horoscope which takes 2 minutes every morning, like clockwork.

It doesn’t matter how often you want to mail, so long as your readers know how often you’re going to mail them and they get used to the consistency. Pick a frequency, let them know how often you’ll mail them and don’t deviate.

If you just add these two things, your newsletter will have a great chance at becoming a newsletter that others love to read. Make sure your users know how often to expect your newsletters, stick to your mailing schedule, have at least 90% content and keep your quality at the A+ level.

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Podcasting Tools You Can’t Do Without > Podcasting

If you are thinking about starting your own podcast in order to market your business, there are several essential podcasting tools you can’t do without. Let’s look at the most important first, down to “nice to have if you can”.

1. A high-quality microphone

You can usually buy a good mic for less than $100 on Amazon. Some prefer headset microphones, while others like a desktop microphone such as the ones you would see in radio stations. The best type of microphone is a USB one that plugs into your computer, because it assures high-quality sound without the need for any special audio interface.

2. Podcast cover art

People will judge a book by its cover, and therefore a podcast too. You can list your podcasting in online stores and directories. Your cover art will also often be visible in aggregator windows. Each site will have a certain size image is required.

Get a pro to design it based on your logo, website color scheme, and/or niche that the podcast is going to be about. You can find talented artists on Fiverr.com, who will charge $5 and up for their work. Look at their star ratings and reviews before choosing one.

The current requirements are:
iTunes Podcast – 1400×1400 at 300 dpi
iPhone Display – 160 dpi
iPhone App Image requirement – 512×512 pixels at 160 dpi
iPad Display – 132 dpi

3. Podcast file hosting

Your files will be big, and even more importantly, they will be erratic unless you host time in a location where they will download smoothly or be played live online without lags or jumps in the sound. The best choice for unlimited uploading and sharing of your podcasts, and giving a great listener experience, is SoundCloud.

4. RSS feed reader embedded at your site

Once you’ve uploaded the files to SoundCloud, enable your visitors to listen to them using some form of reader or widget. Once you upload your content to SoundCloud, you will see an embed code for each track, and for the channel.

5. An audio editing program

The main program used is a free open source one called Audacity. It will help you edit out any mistakes you make when recording and also enable you to add music at the start and end of the podcast and more. Record your show in Audacity, clean up the file and you are ready to publish.

6. Free theme music

You can get free theme music for the start and end of your podcast from royalty-free music sites such as http://freemusicarchive.org.

7. A great title for your channel

Create a title that makes it clear what the podcast is going to be about, and which also generates excitement in your niche audience to listen to it.

8. Teaser copy for your channel

Your teaser copy should also entice your target audience, telling them what to expect from the channel.

9. A title for each podcast (track)

Some people just number their podcasts, but this is missing out on the chance to offer a descriptive, keyworded title that will show up if someone searches SoundCloud or the iTunes store for a particular topic.
If you are talking about three different items in your hour-long podcast, incorporate all three words into the title in some way.

10. Teaser copy for each podcast

You should write enticing copy for each podcast as well, using keywords and making it clear what topics are going to be discussed. Make it sound exciting – something they would not want to miss.

11. Express Scribe Transcript Software

Either offer your script online to gather search engine attention, or (if you have interviewed someone, for example) use transcription software. Express Scribe http://www.nch.com.au/scribe/ has a free and paid pro version. Post the transcript under the track for each podcast you create.

Starting your own podcast does not have to cost a lot, but it does require some organization to make it look professional and worth listening to.