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Learning to write quickly is a crucial skill for anyone doing article marketing. The marketer who can write four articles in an hour is going to get four times the traffic of someone who can only write one article an hour.
So, how do you write quality content quickly?
=> Write from Experience
Avoid writing about topics you don’t know. If you know real estate well, then don’t write about health or internet business.
Doing research takes a lot of time. When you’re writing about topics you don’t know well, you’ll write with less confidence and therefore less speed.
On the other hand, when you’re writing from your own knowledge and experience, you’ll often be able to hammer out articles quickly, like clockwork.
Choosing the right topics alone can make a huge difference.
=> Learn to Type “Properly”
A lot of people develop their own ways of typing that aren’t technically correct. While that’s perfectly fine for most people, if writing fast is directly linked to the amount of money you make, it makes sense to learn to type in the fastest way possible.
Get in the habit of placing all your fingers on the home keys. Use the appropriate fingers for each key press. It may feel awkward at first if you’ve been typing differently for years, but in a month or two your typing speed will increase.
If you often need to look at the keyboard to type, that’s also a habit worth trying to break. Make a conscious effort not to look at your keyboard when you’re typing. If it helps, practice by typing in the dark when you can’t see your keyboard. (Don’t overdo it, though; it’s bad for your eyes.)
=> Learn Keyboard Shortcuts
Learning keyboard shortcuts can also increase your speeds a lot. CTRL+S for save, CTRL+C for copy, ALT+TAB to switch to your browsers, etc.
Anytime you find yourself using a mouse, look up the corresponding keyboard shortcut and try to use that next time.
Each time you reach for the mouse, you lose a few seconds. It may not seem like much, but over the course of an hour, a day, a week it really adds up.
=> Write Fast, Don’t Edit
Instead of writing and editing (i.e. correcting misspelled words, grammar, etc.) try writing the whole article as fast as you can without editing.
Then go back and edit the articles later. This helps keep you in the “flow” of writing without having to break pace.
These tips combined can help take your writing speed to as much as double of what it is today in just a month or two. Pick the ones that apply to you and practice them today. You might not notice a shift immediately, but in time the change in speed will be drastic.
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For many businesses, launching a new product is what takes them to the next level. The month of a launch can mean as much as double or triple your normal amount of business. That said, to get that kind of results, you need to manage your launch well.
In this article, we’ll take a look at what a successful launch process looks like from start to finish.
=> Come Up with a Slant or Unique Product
The first step is to come up with either an entirely unique product, or a product that’s similar to other things on the market but with a unique slant.
For example, in the weight-loss market, hundreds of books fail every year because they try to take the same approach as other books in the past. But the “Eat This Not That” books hit the New York Times Bestsellers list very quickly, because it took a very unique angle on an already existing subject.
=> Finding and Managing Partners
The type of emails and offers you’d craft for a JV-centric launch and a launch to your own internal list only are very different. Before you can intelligently structure anything else, you need to know exactly where your traffic is going to come from.
Marketers in the beginning stages of their career will tend to market just to their own lists, potentially with one or two other affiliates.
More experienced marketers may have many affiliates, or several big-time JV partners.
If you’re expecting many affiliates to sign up, then the main goal of your funnel is to make it as easy for your affiliates as possible. Make the link sign-up process easy, make it easy for them to place tracking pixels if they need it, have emails and banners up, and go the extra mile to do anything and everything to help them.
If you have one or two JV partners that are disproportionately big, then do custom campaigns for them. Do custom landing pages, custom emails and, if you can, do a joint teleseminar. This is your one shot to bring their customers to your list.
=> The Push and Sales Process
Once you have your angle and partners lined up, then it’s time to start marketing the product.
Start by just giving teasers of what the product is about. Don’t send emails about it, but just allude to a new product on Facebook or Twitter and in the P.S. sections of emails you’re sending out.
Then, as it gets closer to launch date, be bolder about your marketing. Tout the benefits of your product; sell it with passion – loudly and proudly. Make sure you also have a scarcity mechanism in there so people will act now to buy.
A well-structured launch process can have a huge impact on sales. If you just launched a product without using the proper process, you’ll probably make a few sales. On the other hand, if you launch it with a well-designed sales process, you’ll likely see a massive flood of sales on the day of the launch. It’s that big of a difference.
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In order to talk to your niche, you first need to get to know the people in your market. The more you can know their hearts and souls, their problems and desires, the more you’ll be able to connect with them.
How do you connect with a new market quickly? These are three effective methods that’ll get you up to speed on just about any market, fast.
=> Search Yahoo! Answers
Search Yahoo! Answers for questions related to your market. For example, if you’re teaching online marketing, you might search for phrases like:
“Make money online”
“Internet income”
“Online money”
“Make money from home”
And so on and so forth.
Read through dozens of questions to figure out what people commonly ask. What are questions the crop up again and again?
What kind of answers are people getting? Are there questions that are consistently going unanswered? What are some of the frustrations of people asking questions?
=> Look for the Most Replied Posts in Forums
Go to the internet forums that are most popular in your niche. Scroll to the bottom of the forums and set the forum to search by “Most Replied” threads. Set the date range to as far back as it can go.
This will give you a list of topics that people have found most interesting to discuss. These threads will often give you incredible insights into how people view current topics, what was hot in the past and what’s hot now, what kind of creative solutions others have come up with and so on.
Rinse and repeat for each category in the forum, as well as for different forums to really get a feel for where your market’s at.
=> Subscribe to Popular RSS Feeds
Find some of the most popular blogs in your industry and subscribe to their RSS feeds.
Being subscribed to these RSS feeds will allow you to stay on top of new discoveries, new techniques, new questions and other relevant news.
It’ll also give you a wide range of different perspectives, assuming you’ve subscribed to a range of different RSS feeds.
How do you find these RSS feeds?
First start by looking on the forums for blogs that are often mentioned. On those blogs, look at their blogrolls to see what other blogs they’re recommending.
You can also do a search on Technorati, the most popular blog directory online, for your market’s topic. You’ll be able to sort by popularity to find the influential blogs.
If you combine these three techniques, you’ll gain a deep understanding of your market very quickly. You’ll know what drives the people and what problems they face overall, as well as what the important topics are in the market right now.
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Using just one media to launch a product will have a limited appeal to a lot of people. On the other hand, if you get a mix of traditional email and website marketing, combined with audio, video, teleseminars and social networking, you’ll create a much more dynamic, fun and engaging launch process.
Here’s a bit about each type of media and how it’s used.
=> Teleseminars
Social networking are one of the highest converting ways to run a JV campaign or affiliate campaign.
A plain email sent to a JV list usually has one big problem: they don’t know who you are. Even though you’re being endorsed by the list owner, they’re still hearing about you for the first time and just don’t have the same level of trust developed as someone who’s been following you for a while.
The teleseminar solves this issue. By having both you and someone they already know and trust on the call, the credibility is instantly passed over to you. You can then deliver a content-packed 40-minute presentation, followed by a short pitch to promote the actual launch.
=> Using Video
Video sales letters have taken online sales to a whole another level. In the past, it was rare for pages to get any higher than 2% conversions. With video sales letters, conversions as high as 8% and above are possible.
Why? Because people get to attribute a real face and personality to what they’re seeing. If you’re congruent and believable, the increased trust makes it a lot easier for someone to feel comfortable pulling out their credit card.
The videos don’t have to be high-tech or expensive. With just a $200 camera and a $50 mic, you can create a compelling series of videos to compliment your sales campaign.
=> Social Networking
Social networking can help your content go viral. It’s rare that someone will love your content so much that they’d actually forward an email or website to a friend. But to “like” it on Facebook or “retweet” it on Twitter is both much easier and much more socially accepted.
Choose one to three social networks to build a presence on. They should be social networks your audience is already on. For example, the younger tech-centric audience might be more prominent on Twitter, while the older and more professional network will more likely be found on LinkedIn.
=> Creating Your Own Mix of Media
Instead of coming up with a new mix of media for every launch, you’ll save a lot of time and energy by mastering just one formula.
Perhaps text and video works best for you. Others might run product launches with twenty teleseminars. Still others create tons of viral, link-baiting content designed to spread like wildfire through social networks.
Pick your own set of media and learn the ins and outs of it. Don’t just use text; but create a mix that works for you.
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If you haven’t launched a product yet, how can you get testimonials for it? As most copywriters can attest, testimonials are a crucial part of any high-converting sales letter, especially on the web. If you can get written, audio or video testimonials, your conversion rates will be multitudes higher.
But if you don’t have actual customers yet, how do you get those all-important testimonials? Here’s how.
=> Start with Friends and Family
If you’re running your own business, chances are you have your own cheerleaders and champions who want you to succeed. They can be anyone from your mom to your running buddy, from your best friend to your former co-workers.
If they have any interest at all in your product(s), ask them to do a review. For example, if you’re selling a dating product for men, just ask any men you know, even if they’re not explicitly interested in the product.
If they think the content is good, ask them for a testimonial. It won’t be as good as having a real customer whose life you’ve changed, but it’s a start.
=> Give It Away for Free to “Super Customers”
If you’ve been in business for a few months and you’re producing original, useful content, then you’ll probably have a few “super customers.”
A “super customers” is basically someone who deeply and passionately loves your work. They love what you’re about, they love your style and they want to help in any way they can. If they have the means, they’ll probably buy every product you sell. If they don’t, they’ll be advocates of your business, helping you both on the web and offline through word of mouth.
Identify these customers. Build a relationship with them. Anytime you create a new product, ship it out to them. Ask them for a review, preferably on video. Tell them you’ll give them products for free, an $X dollar value, in exchange for a short five-minute video. They don’t need to exaggerate, just tell their true and honest opinion.
=> Host an Event
Let’s say you’re launching a product that teaches people how to teach their parrot to talk. One way to get a lot of testimonials is to host an event.
Host a free event in your local area and announce it to your list. Send private emails to people you know would be interested, inviting them as well.
At the event, demonstrate that you know what you’re talking about and can genuinely help others achieve the same success. For example, show the birds that you’ve already taught to talk, and teach a bird how to talk, live.
At the end of the event, ask for volunteers to give a testimonial about you or your techniques. People who give a testimonial will get a free copy of the product when it’s released.
These are effective ways to get testimonials for a product before it’s even launched. You don’t need to have a hundred testimonials to launch a product; usually anywhere between three and ten will suffice. Use one of these three methods to get the testimonials you need to launch, then add testimonials as real customers get real results.
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One of the best ways to get a new product off the shelves is to promote it to other people’s lists. You get to tap into huge wells of existing traffic, many of which have a lot of existing trust already. In other words, you’ll be getting “warm” or even “hot” traffic that’s already pre-sold on purchasing your product, rather than “cold” traffic that often doesn’t convert well.
How do you find these JV partners and affiliates?
=> Start with Existing Contacts in the Industry
If you’ve been in your industry for a while, you probably know a few other influential people. Contact them first.
Let them know what you’re doing and propose a win-win joint venture deal. Give them the product and let them vet it, as most people won’t promote a product without first making sure it passes their own quality tests.
=> Announce It to Your Affiliate List
If you have an existing affiliate program, then send an email out to all your existing affiliates about your upcoming launch.
If you’re using a system that doesn’t automatically collect affiliate email addresses (e.g. ClickBank, which just gives you IDs of affiliates), then create a separate list in your list management software for affiliates to sign up to.
Having a list of affiliates is a powerful tool, especially when it comes to things like product launches.
=> Cold Calling Potential Partners
One of the highest paid personality traits in business is the willingness to pick up the phone.
If you’ve built a strong reputation for yourself already, cold calling won’t be nearly as difficult as you think. If someone’s already heard about you, they’ll be much more receptive to hearing a proposal.
If you’re brand new to the market, you’ll probably have a hard time convincing a “bigger” player to promote you. That said, if you have a great product and can get them on the phone to build a connection, it can be done.
More often than not, deals are done between people who have been in the space for some time. If you have some reputation points already, don’t hesitate to just pick up the phone and call people who you want to be your partners.
=> Buzz Building and Contests
One fun and effective way to bring on new partners is to host a contest.
For example, give away the latest Apple laptop to the person who sells the most products. Or create a series of prizes, with the first place getting to choose first, second place choosing second and so on.
Contests tend to spread virally in the marketing community. If you have a great prize, affiliates and JV partners who you’ve never even heard of will come out of the woodwork to compete.
Contests and buzz allow you to bring affiliates to you, rather than having to reach out to them.
These are just a few ways to get affiliates for a product launch. Using your own contacts, announcing it to your affiliate list, cold calling partners you want and hosting contests are all proven methods for getting other people to sell a brand-new product.
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Getting someone to open an email, become interested in a new product and ultimately buy is not an easy feat. In this article, we’ll go over a few tips for writing emails leading up to a launch, including tips for writing emails to other people’s (JV partners’ and affiliates’) lists.
=> Building Excitement
The most important part of building excitement is to phrase what you’re doing as something that nobody’s ever done before.
In other words, the more you can make your product sound like it solves a long-neglected problem and the more you can make it sound one of a kind, the more click-throughs and sales you’ll make.
Use power words liberally. Be unabashed in talking about the benefits of your new product, especially as the launch date approaches.
At other times throughout the relationship with your list, you might want to hold back to avoid burning out your list. In a product launch, however, you want to sell as much as you can.
Think of delivering content as putting “deposits” in your reader’s trust bank. The key in the long run is to make many deposits and few withdrawals. A product launch is a withdrawal, however, so make it your goal to achieve as many sales with that withdrawal as possible.
=> Conveying Urgency
The other crucial component of writing launch emails is urgency. Even if users get really excited about your product, they probably won’t buy immediately unless there’s a good reason for them to do so.
Always emphasize that the offer is time or quantity limited. Keep reminding them of the fact and drill into them that it’s urgent for them to act right now.
=> Writing for Other People’s Lists
The most important component of writing for other people’s lists is to build trust and credibility. The first time you’re introduced to someone else’s list, you have almost no credibility and need to work your way up from scratch.
One of the best ways to do this is to leverage the existing trust with the list owner.
If possible, have the list owner write the emails and endorsements. If they’d prefer, you can write those emails in their names and just have them edit it until they feel comfortable putting their name on it.
If you can get people to believe in you as much as they believe in the list owner, then the sales process becomes much easier.
If you can convey both excitement and urgency while getting people to trust and believe in you, you’ll have a sure-fire formula for success. Ramp the vibe of the emails up over time, with the language and copy getting stronger and more urgent the closer it gets to the actual launch date.
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Your offer, more than anything else, is what will determine how successful your product launch is. The more “good stuff” someone gets (or feels they get) from a product, the more likely they are to buy. It’s your job to structure it so they really get the sense that they’re going to get a lot by crafting an irrefusable offer for your launch.
=> Describing the Product in Parts
Rather than creating one “product,” it’s often much more effective to break it up into modules, discs or lessons.
That way, you’re able to promote your product as multiple parts rather than just one part. The perceived value of twelve discs, each with an individual lesson, each sold with spectacular copy, is just much higher than the perceived value of a single product.
=> Bonuses
Bonuses can increase your conversions by a lot. In fact, if you have great bonuses, some people will purchase your entire program just to get their hands on a particular bonus that they fell in love with.
The “pile on bonuses” technique has been popular with marketers for many years. And for good reason, too – it just makes the offer that much sweeter.
If you can increase the total value of your offer from $40 to $300 through bonuses and still be charging just $20 for the product, they’re much more likely to buy.
=> Crafting the Launch Day Offer
The offer of what they’ll get if they buy within 24 to 48 hours of launch day is crucial. This is what will get people to either buy now, or likely forget to buy at all.
The key here is to create urgency. The best way to do that is to create a special offer, just for the day of the launch.
There are three ways to do this:
1: To give a special discount, which closes after a certain period of time.
2: To give a special discount, which closes after a certain number has been sold.
3: To use either #1 or #2, but to discontinue selling the product altogether after the allotted time or quantity has expired.
Naturally, #3 creates the most urgency, but can limit your long-term earnings by not letting people buy a product they’d otherwise want to purchase. That said, an offer like #3 can often earn several months of income all at once.
Another way to combine these kinds of offers is to use #3 and discontinue the product after the launch, then make it available for the general audience six months down the line.
The launch day offer is crucial, because it adds the all-important aspect of urgency. Put some time into thinking about what would really motivate your audience to act now rather than later. Ask yourself: what would motivate you, if you were in their position?
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Ready to start making money from niche marketing? This quick start guide will walk you through every step of the process, from coming up with the idea to creating a profitable site.
=> Step 1 – Brainstorm Twenty Possible Niches
Carry a notebook with you. You’ll probably come up with ideas when you’re in the least likely places.
Look online for inspiration. Look at Google Trends, Amazon.com and eBay Pulse to see what’s hot right now. Browse bookstores for more inspiration.
=> Step 2 – Research Each Niche
Do some basic traffic research. How much traffic is in each market? How much competition is there?
Cut out the clearly bad ideas and start to narrow down your list.
=> Step 3 – Pick the Best
Pick one market to tackle. The market should have adequate traffic and low to moderate competition. Furthermore, the market needs to be passionate or desperate about solving the problem. Customers need to be willing to spend money, preferably repeatedly.
=> Step 4 – Learn the Market Inside Out
Start reading the blogs. Start reading the forums. Get to know their language, get to know their problems and get to know what your competition is offering. Become an expert on the market.
=> Step 5 – Pick a Domain and Install the Framework
Choose a domain that’s either catchy and memorable or keyword rich. Install Google Analytics and set up the basic framework for your website (i.e. WordPress if you’re using it.) Make sure you have a site map, about us, terms of service and privacy policy page, which is recommended for SEO and required for AdSense.
=> Step 6 – Create a Killer Product
Create a product that fills a gap in the market. Make sure that whatever you create is 100% unique and completely unlike anything else out there. You’ll want your product to be a USP in and of itself.
=> Step 7 – Create A Killer Sales Process
Create a killer sales page or sales video. Make sure that your sales page gets to the user emotionally. Get them to really feel the pain of the problem and feel genuinely excited about getting the solution.
=> Step 8 – Write at Least Ten High-Quality Articles
Write at least ten high-quality articles, which are at least 500 words in length. This is both to prove to users that you know what you’re talking about, as well as to help get your site ranked in Google.
=> Step 9 – Set Up Your Autoresponder and Write Your First Five Messages
Get a subscription from the autoresponder of your choice. Write your intro message, along with the first five emails to send out through your autoresponder.
=> Step 10 – Pick a Traffic Strategy and Execute
Pick one or two traffic strategies and put all your energy into executing on those strategies. Do one or two well, rather than try to take on too many at once. Once one is working, then and only then add another.
This ten-step quick-start guide will take you from the beginning of not having anything to having a profitable site in two to eight weeks. The rest is up to you!
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There are two factors that every good niche needs to have: profit potential and low competition. If you have both, then you have a good chance of carving out a part of that market for yourself.
In this article, we’ll look at how to come up with a list of potential niche markets, as well as whether or not you’ll be able to break into the market.
=> Start by Coming Up with a Broad List
The first step is to come up with as many topics as you possibly can. You’ll later narrow this down to just the one or two that have the most potential.
Start by writing down all your personal interests and passions. Come up with at least ten things that you’re either passionate about or have knowledge in.
Then take a stroll through a bookstore. Look at the magazine racks and jot down any ideas you have for niches and sub-markets.
Carry your notepad with you wherever you go for a week or two. Once you have a few high potential markets to look at, then it’s time to evaluate each niche’s potential.
=> Researching the Number of Established Brands
The first thing to do is spend some time exploring the market. Though you can do the statistical parts of niche research in a day, to really get to know a market may take a little longer.
Get a sense for what the biggest brands in your space are. Do this by doing Google searches for a wide range of terms and seeing what sites come up.
In addition, read as many blog posts and forum posts as you can on prominent industry forums. What are names of companies and people that are often mentioned? Who’s viewed as the “gurus” or the best resources in the space?
Ideally, you’re looking for a market that has a few competitors, but nobody that has an extremely strong foothold. If there are multiple strongly rooted personalities in the market already, you’ll probably have a hard time breaking in.
This part of the research is more qualitative (meaning “feeling-based”) than quantitative. It’s basically getting a sense of how deeply entrenched your competition is.
=> Toughness of Competition for Search Terms
The other part of the research is more statistical. You want to figure out which keywords you plan on targeting, then figure out exactly how much traffic those terms have and how much competition you’re facing.
Look at the PageRank, the incoming links, the domain age and the estimated traffic of the websites that come up first for your target search terms.
Are these sites established sites that are deeply rooted in the industry? Or are they relatively new sites with few incoming backlinks?
In other words, do you believe you’ll be able to beat those sites to a number one, two or three position within about six months?
For your first time, it’s best to aim for search terms that you can easily rank for. As you get more experience, aim for tougher and higher reward keywords.
The whole process looks something like this: First, brainstorm as many ideas as you can. Then cross off the ideas that clearly won’t work out. For the remaining ideas, research the quantitative/numerical traffic and competition data, as well as the more intangible sense of how loyal people are to the top brands. Then pick a market you believe you can break into and jump in with both feet.
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This is a seven-item checklist to help you make sure that any niche you go into will be profitable. Anytime you’re looking at a new niche, just pull out this checklist to help make sure your new niche has the makings of a winner.
=> Item #1: Enough Traffic?
Your niche needs to have enough traffic to hit your minimum income goal. The minimum goal is for you to decide. For beginning marketers it can be as small as $100 a month, while more experienced marketers may aim for thousands.
As a rough gauge, assume you’ll be able to get 15% of your main keyword’s traffic. At a 1% conversion rate, would it be enough traffic to get you to your minimum goal?
=> Item #2: At Least Three Low-Competition Search Terms
To get started, you want to target low-competition search terms. These are terms you believe you can rank in the top five for within no more than 3 months.
The ideal niche should have at least three of these terms, so you can start making money right out the gate.
=> Item #3: People Are Spending Money
Make sure that other people in the market are actually spending money. There are many niches that may appear to have low competition, but aren’t being marketed to simply because people don’t spend money in that market.
=> Item #4: Has Repeat Product Potential
You will almost always make more money in a market where you can sell repeatedly, as opposed to a market where you can sell just one item.
In other words, look for markets where the problem won’t be solved with just one sale. Subscription models or consumable goods are great examples.
=> Item #5: Has at Least One Competitor
You want to go into markets where at least one person is making money. If there are no competitors, it’s possible that you’ve found a truly uncharted market, but more likely than not others have already tried it and failed.
Ideally, your market should have just a small number of marketers who are making decent money. There should be a couple people at the table, but the table shouldn’t be crowded.
Item #6: Has a Passionate or Desperate User Base
Is the user base passionate about the issue? Or, in the case of a problem (i.e. acne), are they desperate about finding a solution?
The more passionate and/or desperate the end users, the more willing they are to part with their cash.
Item #7: Do You Want to Do It?
Sometimes you’ll find a market that looks good on the surface, but you just know it will be dull work. In that case, you need to ask yourself: Do you want to do it?
Remember that creating a website isn’t a sprint – it’s a marathon. Getting good rankings can take as long as six months, sometimes even more in competitive arenas. Is this an industry you want to be in for a few months?
If you answered “Yes!” to all seven factors, then chances are you have a winner on your hands. If any of these items are missing, you might want to do a bit more research before jumping in.
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