How to Tell if a PLR Product is High Quality Before You Buy It > PLR

Want to make product from a PLR product? Then the single most important thing to ensure is that the product in question is high quality. The better the quality of your product, the easier you will find it is to sell. Not only that, but it will also help you to avoid giving out lots of refunds and it will make it easier to make repeat sales.

The only problem is that you won’t know just how well-made the product is until you start selling it. Or will you? Here are some methods you can use to at least increase the chances of finding a winner rather than a dud…

Check the Website

Is the website generally well designed? Does it have high production values? And what is the content around the site like? If the site is low quality, this generally doesn’t bode well for the quality of the content being sold either. Consider that a big warning sign!

Look for a Preview

Many PLR sites will let you read previews or snippets of their books and courses. If the site you’re on does not provide that option, then perhaps get in touch with the owner to see if they’ll let you have a free sample.

Check out the ToC

Most sites that sell PLR content will include a table of contents for you to see. This shows you precisely what’s in the book and while it won’t guarantee quality, it at least gives you some assurance that the topics being tackled will be interesting.

Does it Have Something to Say?

When considering the ToC and the title for that matter, ask yourself whether the book has something worthwhile and original to sell. One of the biggest warning signs that a book is just a ‘cash grab’, is if the subject matter is purely focussed on making money. Does it sound genuinely interesting? Does it offer something a bit different from 99% of all the other books out there? Or is it just a generic ‘How to Make Money Online’ ebook?

Is it Right for You?

Just as important as ensuring the ebook is high quality is to ensure that it fits with your brand, your website and your ethos. If you know the subject well, if it’s something you’re genuinely interested in and if you already have a large audience that enjoys the same niche, then these are all very good signs!

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Why Lingo Is Important and How to Learn Their Language > Niche Marketing

Learning the language the people in a niche use is a critical part of learning to sell to them. If you don’t speak their language, they’ll instantly know they’re being marketed to by an “outsider.” On the other hand, if you talk as they do, you’ll build an instant trust and rapport and have a much better chance of being let into their lives and their wallets.

How do you learn the lingo of a new market? How do you make sure you’re using the language that a market is used to? Here are a few tips.

=> Read the Blogs and Forums

Anytime you’re thinking of jumping into a market, start by reading their message boards, forums and blogs.

These are the places where users, both new and old, come to discuss their ideas, problems and solutions in a carefree way. This is as close as you’ll get online to hearing a casual in-person discussion.

Unlike high-powered websites that have to filter their language carefully, on forums and blogs you’ll get the chance to really pick up the slang of a market.

Read these sites until you start to get a sense of how people talk. Anytime a word or acronym comes up that you don’t recognize, look it up.

=> Two Things to Pay Attention To

There are two especially important areas worth paying attention to: A) How people express their problems, and B) How things are measured.

For example, in internet marketing, the key phrases to pay attention to may include: SERPs, unique visitors, CTR, backlinks, PR, nofollow, opt-in rate, etc.

To an outsider, these words and acronyms may mean nothing. But if an outsider wanted to come in and “speak marketing,” these are also the most important words they’d need to learn.

Figure out how a market talks about their problems. Figure out how they measure their success. Learn to use those words eloquently and you’ll be able to speak to the heart of your customer.

=> Read Your Competitor’s Sales Letters

Chances are your winning competitors already have sales letters that are well written and crafted to the language of the market.

Read these sales letters. Even if you’ve already read the blogs and forums, you’ll very likely pick up language that works specifically for selling to that market.

What parts of the sales letter get you the most excited? What are the phrases, stories, emotions that your competitor is using?

Take the best parts and adapt them to your own sales letters. Learning from proven winners can take a lot of work out of the equation.

In short, read the forums and the blogs. Pay special attention to problem-words and measure-words. Read your competitor’s sales letters, take the best parts and adapt them to your own.

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Freebies: When to Offer Them and When Not > IM Management

If you’re looking to boost sales of your digital products, freebies can often work wonders. Acting as an incentive to buyers, they have the potential to really drive your sales.

However, freebies aren’t always the best option. Like every type of pricing strategy, there are pros and cons of offering them. Read on to discover how to determine when to offer freebies to your customers and when to avoid it.

When to Offer Freebies

There are a number of instances where freebies can prove beneficial to your business. These include when:

  • You’re trying to build up traffic
  • You want to increase brand trust
  • You want to boost sales

Freebies tend to generate a lot more traffic to your website. If you advertise them on your social media and blog channels, you’ll see a significant increase in traffic to your website. Of course, this doesn’t mean these visitors will buy from you, but it does increase the chances of making more conversions.

Offering freebies can also build up trust in your brand. This is especially true if the freebie you are offering provides useful information. If you offer a free trial or snippet of your product, it also gives customers an opportunity to test out the product before they buy. This provides a level of transparency which is extremely important in today’s businesses. Customers want to buy from companies they can trust.

You can also offer freebies to boost sales. Say you run a website design business. By offering a free template, it shows customers what you are capable of. When the time comes for them to redesign their website, they’ll remember the quality of your free sample and be much more likely to hire you to work on their website.

When Shouldn’t You Offer Them?

So, we’ve looked at the potential benefits freebies can provide. However, it’s also important to know when not to offer free products.

The thing to remember is that freebies are designed to enhance sales. They should be used as a marketing tactic. This means not giving your entire product away for free. After all, why would someone buy your product if they’ve received it at zero cost? So, if you’re selling an eBook for example, rather than giving away the entire thing, provide free snippets. Or, offer a free worksheet your customers will receive when they buy the eBook.

You’ll also want to limit the number of freebies you provide. If you continuously offer freebies, your customers will come to expect them. So, when you do offer them, make sure you do so for limited time periods and don’t offer too many in a short space of time.

Freebies do have the potential to deliver a lot of great benefits to businesses. However, they can also be potentially damaging if you don’t plan them strategically. You need to make sure they’re providing value, but that they don’t give too much away. Take the time to research the different types of freebies you can create and decide which work better for your business.

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Overcome the Barrier to Sale to Sell More PLR Products > PLR

Your job if you are selling PLR products is to convince people who land on your website to make a purchase. You already have the product and you may even have purchased marketing materials along with it to convince people to visit your page. From here, it is up to you to ‘seal the deal’ by getting people to buy and that means you need a page that converts.

Partly this is down to the sales script but on top of that, it is also down to the way that you have presented the sales page and what it conveys. Most importantly, it’s down to your ability to overcome the ‘barriers to sale’ – the points of resistance that we all meet when considering making any purchase. Here are some tips that can help you to break through those barriers in your customers’ minds.

Trust

One of the big challenges you face as a seller is getting your buyer to trust you. They need to believe that when they make a purchase from you, they will get their product and you won’t just run off into the sunset with their money. Likewise, they need to trust that the product is good and that the checkout system you are using works.

This starts with the legwork you do long before you try to secure a sale. Having a high quality blog and building a relationship with your audience will allow you to gain their trust and demonstrate the kind of value you can offer.
Another important tip is to use a recognized payment processor. The one we most often recommend for this is PayPal, which is something that everyone has at least heard of.

Finally, always make sure you are offering a full money-back guarantee if they don’t like it. By removing the risk this way, you’ll find more people buy from you. Only very few will actually use the guarantee but the money you gain will far outweigh the money you lose.

Ease

Another consideration is the ease with which your visitors can buy. Most people buy based on an impulse rather than a logical consideration and if they have to spend a lot of time fiddling with payment details, then you may lose that advantage.

This is another reason to use a simple payment method like PayPal. Better yet? Sell them something cheap and small first before you push bigger items. This will help you to demonstrate you’re trustworthy and save their payment details for later!

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Finding Your Unique Selling Position > IM Management

Did you know that if you want to get the best price for your products, you’re going to need to find your unique selling position (USP)?

While selling online has become easier than ever before, it has greatly increased the amount of competition you’ll be up against. A unique selling position helps you stand out from your competitors, giving your business a real edge.

The question is, how can you find your unique selling position? Read on to find out more.

Research Your Competitors

A good way to find your unique selling position is to research your competitors. Find out what they are offering and how much they are offering it for. Ideally, you’ll want to look for gaps in their product offering too. Could your business offer something that your competitors don’t?

Researching your competitors gives you the opportunity to see what they’re doing well and determine how you can do it better. This is one of the best ways to find your unique selling position, while outdoing your competitors at the same time.

Use Your Personality

It isn’t always a particular product or service that creates a unique selling position. Did you know that your personality could be used as a USP instead?

Customer service plays a key role in how successful a business becomes. However, even some of the biggest companies get it wrong. If you can use your personality to connect with your customers, you’ll automatically have a unique selling position over your competitors. Ensure you go above and beyond in your customer service too. If you give customers more than what they’re expecting, they are going to keep coming back.

Figure Out Your Target Audience

In order to find your USP, it’s important to know your audience. You’ll want to establish who your target audience is and what influences their buying decisions.

As well as looking into the obvious factors of age, demographics and gender, try to figure out what drives their buying decisions. This will ultimately help you to determine how to add a unique selling position that will lead these customers to your store.

Research What Your Customers Want

You can also look into what it is your customers want. This is different to what drives their buying decisions. Instead, you’ll be looking into any potential gaps in the market.

For example, you could look at what customers are saying about your competitors in online reviews. Pay particular attention to any negative comments or feedback on things their customers want but haven’t received. You could also send out marketing surveys to establish whether there are any products or services consumers want right now that they can’t find anywhere. This would enable you to develop a solution that you know your customers want.

Finding your unique selling position is key to your success. It’s what is going to set you apart from your competitors and keep your customers happy. The above are just some of the ways you can find your USP today.

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Digital Product Pricing Strategies for More Sales > IM Management

Looking to price your digital products? There are a lot of different strategies you can use to try and boost sales. Sometimes, it’s a case of trial and error, figuring out which pricing strategy works best for your particular product offering.

To help you get the best price for your digital products, below you’ll discover some of the best strategies you can utilize.

Consider Tiered Pricing

Tiered pricing can be very effective for digital products. This is because consumers value things differently. By offering tiered pricing, it allows you to sell to a larger customer base. Some will be prepared to spend more than others, so having basic as well as pro packages can be a great idea.

Take an eBook as an example. You could offer the eBook by itself for the lowest price. Then, you could throw in a few additional resources to sell at a slightly increased price. That way, those who don’t need the resources can purchase the basic package, while those looking for more value can pay a little more.

High Price Strategy

Another option you have is the high price strategy. This involves giving your product a high price to give the product more value. While it doesn’t always work, when a customer sees a digital product with a higher price tag, it creates a sense that the product provides a lot of value.

Think about it; when you see a course for $50 and then another one for $150, which do you automatically think will deliver the most value?

Try before You Buy

A common pricing strategy which can prove effective, is offering a “try before you buy” option. The reason this method works is because it provides peace of mind to the customer. They’ll be able to see what they’ll be investing in, reducing the uncertainty surrounding the purchase.

Customers don’t want to part with their money unless they know they are getting good value. So, offering a free trial of your product is a great way to build up trust.

The Bonus Strategy

A clever sales strategy for digital products is the bonus method. This basically involves including a bonus item when the customer buys your product. It could be a worksheet they can use, or a free eBook.

When customers see bonus items offered, they are often much more likely to make a purchase. It also means you can sneakily charge more for the product. You could actually combine this with the tiered pricing strategy, offering extra bonuses for an additional cost.

Psychological Pricing

Finally, another effective pricing strategy is psychological pricing. This includes selling products which end in 9 or 7. So, for example you could offer your product for $29.97. This would look a lot better to a customer than $30, despite there being very little difference in the cost.

These are just some of the top pricing strategies you can use to make more sales. It’s worth trying out different strategies to determine which works best for your particular products and customer base.

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Cost-Based Pricing Versus Value-Based Pricing > IM Management

When it comes to pricing your product, you have two options. You can either base it on cost or value.

The question is, how do you know which one is right for you? It helps to have a good understanding of what each pricing model means. So, to help you decide how to price your goods, below you’ll find the key things you need to know about cost versus value pricing.

What Is Cost-Based Pricing?

With cost-based pricing, you price products based upon how much it cost to produce them and the profit you want to make. So, if a product cost $100 to create, you may want to make $50 profit. This means you would sell the product for $150.

If you’ll be shipping the products to customers, these costs can also be factored in. A lot of customers prefer free shipping these days, so you may need to up the selling price to cleverly cover the “free shipping” costs.

What Is Value-Based Pricing?

With value-based pricing, you price the goods based upon the value they provide to customers. You’ll be setting a cost based upon how much your customers will be willing to pay for the goods or service.

While this can be the best way to price digital products, it doesn’t come without its challenges. You’ll need to spend a lot of time researching similar products and their prices to establish how much your products are worth. There is also the fact that different people value things differently. So, not all customers will be prepared to pay the price you set. However, this is the same for cost-based pricing too.

What Benefits Does Each Provide?

Both cost-based and value-based pricing offer numerous benefits. With cost-based pricing, you’ll have a set price that you apply to the products. You won’t need to spend as much time researching what to charge or working out the value of the product. It also ensures that the cost of production is covered, making sure you make a profit from each sale.

With value-based pricing, you can potentially earn more profits than you would with cost-based pricing. You’ll also find this type of pricing tends to build up more customer loyalty. Customers will know you’re proving value, so they’ll be more inclined to buy additional products from you when they’re released.

How to Know Which One Is Right for You

In order to determine which type of pricing would work best for you, it’s important to think about the type of products you’re selling.

If you’ll be offering physical goods, cost-based pricing tends to work better. However, if you’re selling digital goods or services, a value-based pricing structure often work best. You can still take into account any costs that occur through the creation of digital products. However, a value-based approach does tend to work so much better in this case.

As you can see, both options have their own benefits. So, when working out which type of pricing model to use in your business, it’s important to take into account the pros and cons of both.

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The Final Push – Getting them Off the Fence > Online Promotion

It’s one thing to get someone excited about a product. But it’s something else entirely to get someone to pull out their credit card and pay. A new product, especially one with a well-planned launch, will often have a very excited audience. But to actually get someone from being excited to making a purchase requires quite a bit of convincing-power.

Here’s how it’s done.

=> End with a Strong Call to Action

Summarize all your most powerful selling points. As they near the call to action, the excitement level should be rising higher and higher. You want to hit them with the close right as they emotionally “peak.”

Near your call to action should be all the main benefits and perhaps just a handful of carefully selected bullets.

You’ll also want to have some sort of proof element near the call to action. This helps “soften” the hard-hitting sales power that’s concentrated around the call to action.

=> How to Ask for the Sale

Asking for the sale is one of the most important components of a great call to action. But how to you actually ask for the sale?

One way is to recap all the main points of not having the solutions, recap why you’re credible and recap the benefits. Then, ask them to buy.

Another way is to stress how risk-free it is. Emphasize the money back guarantee, so they know they can get their money back if they at all feel it’s not worth it.

Finally, one method that works surprisingly well is the “sincere ask” close. This is where you connect with your reader one on one, remind them that you really know what it’s like to be them and ask them sincerely to buy, so they can change their lives.

You can also try experimenting with payment structures. Try selling your product with a $1 trial, with the product being billed later. Or try selling it through payment plans. These can all increase conversions.

=> Lowering Shopping Cart Dropout

After someone hits the purchase button, there’s a good 3-5 minutes where they’re just entering in credit card details.

During this time, people who’ve decided they want to buy might change their minds. A lot of business owners lose a lot of sales to what’s called “shopping cart dropout.”

The best way around this is to make your shopping cart a “sales letter” in and of itself. Have the benefits, main points and snippets of copy sprinkled throughout the checkout page.

These are a few things to keep in mind when you’re giving someone that final push to order. Don’t be timid when it comes to your call to action. Use all the momentum, excitement and power you’ve already generated and give them that one last burst of selling power needed to get them over the hump.

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Trust and Influence You Need to Sell PLR Products > PLR

The most important thing you can do to sell more PLR copies will happen long before you actually start making sales. It’s the legwork that you do prior to trying to convince someone to buy that will ultimately determine the likelihood that they’ll make a purchase and that means building trust and authority as an important thought leader in your niche.

In other words, if you already have a huge number of fans who love the work you do and who hang off your every word, then you’ll find it much easier to get them to buy from you in the future. So how can you get to that point? Here are some important pointers to help guide the way…

Choose a Niche That You’re Passionate About

The first thing you need to do to start building trust and influence, is to pick a niche that you’re absolutely passionate about and that you truly love. This is really important because it is what is going to help you to demonstrate your knowledge. If you pick something you have no interest in, then not only is it going to come across in your lack of true enthusiasm, but you’ll also struggle to bring anything genuinely new or useful to the subject.

Deliver High Quality

From there, you need to ensure that you are delivering consistent quality. Whether you write blog posts or make YouTube videos, your job is to ensure that every single thing that people read from you is truly interesting and engaging. That way, you will set a precedent for yourself so that the assumption will be that all your future work will be as high quality.

Let Them Get to Know You

You don’t have to have a personal brand in order to build trust but it certainly will help. Let your audience feel as though they’re getting to know you and you’ll find that they are more likely consider you almost as a friend. And we trust our friends! Social media is great for this.

Invest in Production Values

Thinking of making your own logo in MS Paint? Think again! A highly polished website with professional looking videos will be much more likely to inspire sales versus something that looks like it was cobbled together in your Mum’s basement. Invest in yourself with some high quality production.

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Three Ways to Bust Out of Writer’s Block Instantly > Article Marketing

Every writer faces it at some point. You sit down to write, but no words come out. You rack your brain and try to force yourself to start writing, but to no avail. Writer’s block. It happens to everyone from beginners to New York Times bestsellers.

How do you get out of writer’s block? If your living depends on you writing, then writer’s block is a very costly ailment indeed. The way most people try to get out of writer’s block, by putting pressure on themselves, seldom works.

Instead, the next time you face a block, try one of these three methods. These methods can work quickly to bust you out of writer’s block by addressing the issue from a completely different angle.

=> Talk to a Friend and Record It

Instead of trying to put your thoughts on paper, just hop on Skype or a recorded phone call and talk to a friend.

Talk about whatever topic you wanted to write about. Talk about your views; listen to your friend’s views; have a friendly discussion or debate.

Talk as you’d normally talk. Let the ideas flow. After all, nobody has a block when talking to a good friend, right?

Later on, just listen to the recorded conversation and transcribe the best parts. Turn that into the article you were trying to write.

=> Go for Some Exercise

Exercise gets the blood pumping throughout your body. It gets more oxygen to the brain. A lot of research has been done into the effects of exercise on the brain, and more and more research points to exercise as a method of stimulating mental processes.

Getting exercise can “jolt” you out of writer’s block. In fact, you may even come up with great ideas while you’re running. But the best time to write is actually right after a workout, when the blood that was diverted to your muscles to keep them going comes rushing back to your cerebral cortex.

So if you’re feeling stuck, get your body moving. Getting your body moving will help get your brain moving as well. Even just ten to fifteen minutes of aerobic exercise can do the trick.

=> Just Start Writing

The third way is to just start writing. Write about something you’ve already written about, or something that’s been on your mind. Though it’s best if it’s on topic, write about something completely unrelated if that’s what you need to jump-start you.

Get in the flow of writing. Get to the point where you’re writing quickly, from thought to words on your screen with no filter.

Then switch to writing about the topic you wanted to write about. Writers often find that just by getting themselves in the “state” of writing, they’re immediately able to write about their original topic.

Anytime you face writer’s block, just try one of these three techniques. Perhaps even try all three to see which works best for you.

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The Art of Building Anticipation > Online Promotion

Building anticipation for a new product is arguably the most important aspect of launching a new product. How can you get someone so excited about your new product that they’re literally waiting for the doors to open so they can whip out their credit card? These are the five phases of building anticipation in a new product.

=> Phase 1: The “Mysterious Hint”

Drop a hint that you’re working on something new. Perhaps hint that you’ve been thinking about a specific problem for some time now and are ready to do something about it.

Be vague. This phase should start before the product is actually finished, but once the product is far enough along that its completion is guaranteed – perhaps when it’s in the final editing phase.

The goal here is to just get people curious about what you’re up to.

=> Phase 2: Confirmation and a Highlight

Confirm that the product is going to exist. Don’t spend too much time one it; just briefly mention it at the bottom of a blog post or two. Maybe put out a tweet or Facebook post about it. But don’t make a big deal of it yet.

Drop a highlight of the product. For example, “I’ve found a really unique method to do X, I’m so excited to share it with you all. More on this soon.”

Continue dropping these little “breadcrumbs” throughout the launch process.

=> Phase 3: Selling the Problem

Start writing emails that explain the problem, while delivering value. The idea here is to build up and amplify desire, while still keeping a great relationship with your list by giving them great content.

The best way to do this is to explain the problem, while educating them about the problem and telling them things they didn’t know.

=> Phase 4: “The Best Thing Since Sliced Bread” (Excitement)

This is when the cloak is dropped, the mask removed and the product finally revealed. At this point, you should already have people curious about your new product; as well as being highly aware of a specific issue that they’d like to solve.

Now you announce that the product exists and will be launched shortly. The tone of the emails switches from informational to “This is the Greatest Thing Since Sliced Bread.”

Of course, not every email should be hype-ish, just the parts of the email that talk about the new product. If you normally have a 90% content to 10% sales ratio, give yourself permission to move that up briefly to 30% or 40% for the sales process. But be sure you’re still delivering 60% to 70% of rock-solid content.

=> Phase 5: Launch – The One and Only Hard Sell

In the five days or so leading up to the actual launch date is the only time when your list should have the experience of being “sold to.”

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10 Ways to Re-Purpose Private Label Content > PLR

Private Label Rights refers to a type of license that you can purchase along with a product that will give you the right to sell a product with no limitations. This often refers to digital products and allows you to buy something like an ebook or an online course and then sell it on to others.

But that’s not even the best part. The best part is that you can also edit a PLR product to your heart’s content, thereby helping it to better fit your branding and your message, or altering it to add value. What this also means is that you’re free to re-use the content in other ways too. For example:

Make a Video

You can create a slideshow using the content from an ebook, or you can read it out and thereby ‘perform’ said content.

Make a Podcast

Likewise, you can perform the content without any visuals to accompany it and that way make an audio book or a series of podcast episodes.

Make a Larger Book/Package

Want to offer even more value than you already are? Then how about combining content from multiple Ebooks into an ultimate package of some sort. This way, you can give someone a truly comprehensive experience that will be worth more than the asking price of each book individually.

Make Multiple Shorter Ebooks

A clever way to charge more for your ebooks is potentially to separate them into multiple shorter books. This way you can create a series, with each one encouraging your visitors to read the rest.

Make a Short Report

A report is normally a short PDF that provides information on a particular topic or subject matter. If you can take a single chapter from your book or a forward, then this can be used as an incentive to collect more downloads.

Make a Member’s Site

Or why not take your ebook entirely apart and seal it behind a pay-wall? This way, you can sell access to a repository of information.

Make a Real Book

Using Lulu or Amazon, you can self-publish your ebook and start selling it as a real, hard-copy tome!

Make a Kindle Book

Or how about uploading it to Kindle and selling it through the Kindle store?

Make Emails

Email marketing is an incredibly powerful form of marketing and by breaking your ebook down into chapters, it will lend itself perfectly to becoming an ezine.

Make an App

If you’re feeling really ambitious, then you could even turn your ebook into an app!

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5 Ways to Customize a Private Label Ebook to Make it Your Own > PLR

One of the best things about a PLR ebook is the way that it allows you to make changes and edits to your heart’s content. To all extents and purposes, this is now your creation and it’s up to you what you want to do with it.
So, the only question that remains is… what do you want to do with it?

Give it a New Title

Changing the title of your ebook is a good way to prevent people from seeing the same product being marketed over and over again on different sites. At the same time, changing the title of an ebook can subtly change the way that readers will interpret the content within. You can that way slightly alter the target demographic, or subtle alter the way that readers will interpret the book.

Reword the Content

Changing the title will change the way that people interpret your content slightly. Changing the content itself though will of course have a much bigger impact. This way you can change the voice to better suit your own, you can add or remove sections, you can alter conclusions… you could even throw in a few affiliate links or plugs for your other products.

Add More Content

A simple way to add more value to an ebook you’re selling is simply to write a few more pages, or even to add more content from another PLR product you own. Why not combine several into one ‘mega’ book?

Get the Cover Redesigned

One step further than changing the title of your ebook is to change the cover entirely. You should find this is relatively simple to do, as most PLR product sellers will include Photoshop files for you to edit as you please. Otherwise, you could always outsource this process to someone from Fiverr and have it redesigned from the ground up.

Add Your Branding

One big reason to redesign the cover in the first place, is so that you can create better synergy with the rest of your branding. The aim here is to create a single cohesive design and message that will run through all of your different products and services. This helps people to better understand what your brand is all about and will build the kind of trust you need to make sure they want to buy subsequent products that you sell as well. It’s always important to think about the long game!

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4 Tricks to Help You Improve Your PLR Reselling Business > PLR

Selling PLR products is one of the very simplest businesses there is to get started with. You are simply buying a product and then selling it on to a large audience and best of all is that a lot of the marketing material you’ll use is already made for you! This is a ‘copy and paste’ business model and it’s almost fool proof!

But while that’s true, it’s also true that there are lots of things you can do to make your business more successful and to increase sales. In this guide, we’ll look at four powerful methods you can use to do that and to start selling more items.

Sell a Physical Copy

Did you know that sites like LuLu and Amazon’s Self Publishing platform allow you to turn digital books into real hard-copy books? These sites use something called ‘PoD’ which stands for ‘Print On Demand’. That means that copies are made only when books are ordered, in turn meaning you won’t cost yourself anything if you don’t make sales. But being able to offer a physical version of your book will help it appeal to more people and it will be useful for your marketing.

Make a Video

You can sell your books through a sales page or through email marketing, but why not take it one step further by making a video? Videos are fantastic for conveying emotion as well as for grabbing attention and if you add a video that autoplays at the top of your sales page, then you’ll find that a lot more people stick around for longer.

Add a Special Offer

Special offers are great for encouraging more sales and especially for convincing people who otherwise might have missed the boat to change their mind and make a purchase. Consider offering a two-for-one package, or giving money off for a limited time only.

Offer a Money Back Guarantee

One of the biggest challenges you’ll have when getting your visitors to turn into customers is getting them to take the leap to buy for the first time. To do this, you need to overcome their fear of risk among other things. One way to do that is to offer a money-back guarantee. You might be worried that everyone will start returning their products as a result but don’t worry – people don’t tend to take advantage of these offers and anyway, you won’t lose anything if they do!

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