marketing-online-tips.com – Page 65 – Online Marketing Tips, Info and Resources

How Long Should it Take to Get Traffic? > SEO & Traffic

A lot of people give up on promoting a website before they ever reach their full potential. There seems to be something of a mistake belief that we should be able to create a new website, fill it with content and then start making a full-time income in a matter of months.

This is not the case. In fact, it is far from the truth.

Instead, it will likely take a year if not several years until you eventually reach that point. You may never reach that point and you should never take it as a given.

If you take a look at some of the biggest brands on the web and the biggest names on the web, you might think they have it easy and you might wish that you had their website. But guess what? They probably wished the same thing a few years back. Most big blogs and sites will admit that it took them years before they gained traction!

Of course, there are certain things you can do to speed up the process. A number of growth hacks can really work and most of those big sites do describe there being some kind of catalyst or turning point at which they started to gain momentum – maybe they were shared in the local paper or they got a link from a big site.

These things tend top be the result of luck rather than their effort but they made that luck by continuously plugging away and by creating those kinds of opportunities.

But the single most important thing that all these sites did and that they have in common, is that they didn’t give up. If you are tempted to give up on your site because it hasn’t become massive overnight, then you will never know if you might have started to see rapid growth in the next month. Or the month after.

This is why it is so important to make sure that you are truly passionate about the topic that you cover. If you’re not, then you won’t have the drive to keep on writing even when the views aren’t there.

The other thing to keep in mind is that your growth will be exponential. The more views you get and the more influence, the easier it is to get even more views and even more influence. So don’t give up!

Simple Traffic Solutions – Step by Step Traffic Generation Guide

Monthly Content Membership – Access to Thousands of Products $1 Trial

Different Ways to Think About Remarketing > IM Management

Remarketing is a clever for of advertising offered by Google.

Remarketing essentially means showing ads to people who have already been to your site. Whereas advertising is traditionally used to increase awareness among those not familiar with your brand, the idea here is instead to show ads to those people who nearly bought from you but didn’t quite. Or to show them to people who did buy from you and might want to again! And actually, this can be a much more cost effective way to spend your money!

The only thing to keep in mind is that remarketing is a different beast compared with traditional marketing and it needs to be approached as such. Here are some differences that you should keep in mind.

Comat the Objections

With other forms of marketing, the aim is to make people aware of your product and why it’s good. If you’re showing an add to someone who lingered on your checkout page though, they probably know what you sell and why it’s interesting. The problem is that they had objections that prevented them from clicking ‘buy’ – maybe they didn’t have the money, maybe they didn’t trust your brand, or maybe they thought you were ‘just another scam’.

A better way to think about your text in remarketing ads then is as a way to convince people to overcome those objections.

For instance, you might focus your text on telling people about your 100% money back guarantee. Or perhaps you might use it to tell them why buying from you is actually an investment.

Offer a Deal

This is actually the perfect time to offer a deal. If someone has thought about buying something and decided not to, then it might just take a little push – like some money off – to change their mind. Now is the ideal time to talk about that deal and to get them to change their mind!

Use Contrast

Contrast is when you show a product that is similar but different to the one someone is interested in. For instance, if you previously promoted a suit that cost $1,000 then you might use this opportunity to show them one worth $800. That’s still an expensive suit but the contrast makes it feel cheap. And the buyer now has the opportunity to feel good about themselves for holding out and only buying the ‘cheap’ option!

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Successful Email Marketing > IM Management

Email marketing is a powerful tool when used right converting subscribers to paying customers over time. It allows you an opportunity to easily share what you have to offer in a manner in which the subscriber is receptive, but only when it is done correctly. Let’s have a look at the 9 steps you should use to enjoy email marketing success.

Step #1 Determine What Your Goal Is
For your email campaign to be a success you need to know what your actual goal is. This allows you to accurately target and measure the success of your goals along the way. Here is an example of goals to consider:

* Are you successful at alerting customers of new features and products you have to offer.
* DO you announce upcoming events in a timely manner and do people register for it
* DO you send email to get subscribers to also subscribe to your blog and do you measure your conversion rate.

Step #2 Who Your Emails From
The name and email address that you send your email from needs to remain consistent on every single email you send. That creates brand recognition and you are less likely to land in spam.

Step #3 Subject Line
Your email subject line need to be a call to action for your subscriber. They need to immediately know what action is required of them and why. Remember you only have 45 characters that are visible so make sure that you use them wisely and your message does not get cut off.

Step #4 The Email Body
Did you know that most people will read an email in under 10 seconds? Therefore, it is important that you are presenting the most important part of your message at the top of the email. This is also helpful because it shows as the snippet in the subscribers email program.

Step #5 Email Signature
Your email signature should match the ‘from’ in the email. You should sign the email and include any other information you think the recipient should have such as your phone number, or perhaps your degree is important, or your web address.

Step #6 Testing Your Email
It is important that you always test your email on a number of email platforms and on mobile devices, which make up a larger percentage of where email is read. That way you can make sure that your email is coming through correctly on all platforms.

Step #7 Send the Email
Always include the option to view as HTML or text. This is it! It’s time to send out your email campaign and start to enjoy the benefits.

Step #8 Measure
In order to know if your email campaign is successful you need to measure the click through rate and the unsubscribe rate. This will help you determine what you need to change or what’s working.

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How to Optimize your Mobile Email Marketing > IM Management

You may have created your email marketing campaign for both PCs and mobile devices. Perhaps your email marketing campaign already looks great on a mobile but what happens when the subscriber clicks on a link in your email? Where does your subscriber land up? If your mobile site doesn’t have a landing page SparkPage is an app that allows you to create mobile landing pages. Of course, there are others. You can build each page in just minutes using it to provide details on a special offer.

Take advantage of Google Analytics for mobiles, which allows you track your mobile users when they visit your landing page(s). It will allow you to find pitfalls, bottlenecks, and improve your conversion rates.

You are going to want access to some good email templates. Make sure you test the templates you are going to use as many emails don’t display properly on mobile devices. For example, some templates provide text that’s too small or templates that are too wide. This will destroy your engagement with your subscribers. Your best bet is to seek out templates that are designed for mobiles and then you won’t have to worry about problems.

Mobile CTA tracking is what you need now that your campaigns for mobile devices are completed. You can track mobile campaign goals. You want to promote your new app to your users. You can create a unique URL for your email campaign and track the mobile installs that are generated using an app like Yoz.io. You will also want to promote your new app to your users and the best way to do that is by emailing to their smart phone. You can use something like LogMyCalls to track the number of calls being generated by your email marketing.

The main thing to remember and focus on when working on optimizing your email marketing campaign for mobile devices is to use tools that are designed for mobile devices. That will eliminate a lot of the hassles you can run into.

Mobile email marketing is a very important tool for today’s consumer. Email marketing should no longer just focus on email clients for computers. If you want to maximize the value of your email marketing campaign your focus should include mobile devices. In fact, a great deal of focus should be put on the mobile side of your email marketing and you will maximize your sales.

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How to Create New Content for Your Email Campaign > Email Marketing

Whether you have ran an email campaign for some time and are running out of ideas or you are new to email campaigns and aren’t sure what type of content to use, you’ll find these ideas offer a great way to expand your reach, keep your current subscribers, along with obtaining new subscribers.

Your goal is to generate leads from your site by offering visitors relevant content. You must always have in your mind the question “What’s in it for me?” That’s what visitors are always asking themselves before signing up for what you have to offer. Your job is to make sure you are offering something that answers that question in a manner that will have your visitor subscribing.

Types of content you can offer are numerous. Let’s have a look at a few great ways to hook your visitor.

1. E-book or whitepaper – Create around six blog posts that discuss a similar topic(s) and then combine them to make yourself an e-book or whitepaper. Depending on the length of the blog, you might need more post. Feel it out as you go.
2. How to Guides – People want to know how to accomplish all kinds of things. All you need to do is create a simple guide for your visitors that they can download. For example, perhaps you sell an analytics product, and then create a guide on how to effectively use this kind of product.
3. Top Industry Trends – This could be the top 5, top 10, etc. whatever you have to work with. Write a quick introduction on these new developments in your industry and write about these developments telling the reader what you think about each of them.
4. Create a video of the product – Videos have become very popular and at no time has it been easier for anyone to upload a video and then share it with the customer and prospects. Create a video showing all the features of your product, how to accomplish a specific goal, or whatever else. Then use that video to have them move forward in the sales funnel.
5. Checklist – You can create a checklist that is made up of steps that your visitor can use to solve a specific problem. For example, if your visitor is looking to use Facebook pages, you could create a checklist that walks them through the process.

You now have five types of content you can use to engage your visitors and have them commit to being a subscriber. Why not give them a try?

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To Buy or Build a List for Email Marketing > Email Marketing

When it comes to email marketing, you might think it’s easier and faster to buy a list, rather than take the time to build a list, so why not just go for it. Before you are too quick to take the easy way, there are some things you should be aware of that are likely going to change your mind.

That’s just the beginning of why you should really reconsider the idea of buying a list. When you use a list you buy you risk:

#1 Irrelevant Contacts
If a prospect hasn’t ever been to your site, has never shown an interest in your products or services has never shown an interest in the resources you offer, they quite simply you are stepping into their space and interrupting them. Typically, how you land up with their email address is that they have opted in at another website, and this was likely done with the belief that their email address would be kept in confidence. When you receive their email address, you have no idea if they are interested in anything you have to offer.

#2 Having Your Email Flagged as Spam
This can be very dangerous. If the recipients don’t recognize your company name then they will likely more your email to their spam folder. This sends a message to your email provider to filter out your email address and you could land up on a blacklist. Once you are on a blacklist it is very hard to get off of it.

#3 Your Message Gets Lost in the Clutter
You purchased the list and you certainly are not the first person or the last that will get that list. The people on that list are probably being bombarded with emails. You yourself may have experienced it – you sign up for one thing online and suddenly within the next few days, your email box is filled with emails from people you’ve never heard of. Chances are the email messages that you send out from a list you bough are going to get lost among all the other emails. The money you paid for the list will be wasted. The only one benefiting will be the person who sold you the list.

How to Build a Solid Email List
The way to build a powerful email list is through opt ins from your own website. Each lead you get from your own website is a targeted subscriber, because they came from your own page so they are familiar with what it is you have to offer. These are the types of leads that you can convert to paying customers. It might take longer to build but it’s definitely worth the wait!

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Creating an Effective Email Subject Line > Email Marketing

The subject line of your email is very important and so it pays to give it the necessary attention to get it right. A poorly constructed subject line could result in your emails being flagged as spam, not opened, or a person unsubscribing. Your email subject line should always be a call to action.

A call to action is the action you want a person to take. It’s more than just encouragement to open the email; it’s about doing something in the email. Let’s have a look at creating email subject lines with a strong call to action.

#1 Make Your Call to Action Compelling
Remember you have only a few seconds to grab your reader’s attention as they skim through their Inbox. Make sure you include any offer in the subject line so readers immediately see what the value of the email will be. If you create a sense of urgency with your compelling offer, you’ll increase the response. You can do this by using brackets in your subject line. For example, “Learn how to Use Email Marketing [Webinar in 5 Days].”

#2 Make Sure You Don’t Look Like Spam
You do not want your subject line picked up by spam filters or firewall filters, so you need to be cautious when you choose your words for your subject line. Careful using words like offer, free, or act now can be flagged by the spam filters. You should also not use caps or punctuation in the subject line.

#3 Make Your Call to Action Consistent
Before a person opens their email, they see the subject line and a couple of sentences in the preview. Therefore, those first two sentences need to be related to your subject line. They should add to your compelling offer and they should also be action oriented. Create a link in the first couple of sentences, which will take the reader to the website page where you want them to ‘take action.’

#4 Keep Your Subject Line Short
You should try to keep your email subject lines short. Remember you have only 45 characters. If you go over that your reader may not see the entire subject line. You want the most compelling part of your message right at the front of the subject line.

#5 Active Tone
The subject line should speak directly to your recipient and be written in an active tone using an action verb such as sign up, download, or learn how. This is the best way to get your email noticed.

The best way to figure out if your email subject line is effective is to test.

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Buying Traffic to Generate Massive Website Visitors > Free Online Marketing Ebook

Online Marketing ebook “Buying Traffic to Generate Massive Website Visitors” looks into: Gear tons of relevant traffic to your website every day and reap endless profits. Select among the different methods of online advertisement on the basis of your business niche. Paid website traffic is more scalable, uncomplicated and displays more consistent performance than free traffic. Get listed in the top of the search engine result pages and much more. Click “Buying Traffic to Generate Massive Website Visitors” to download (1.4 MB pdf) this free ebook.

Maximizing Your Business with Facebook > Free Social Marketing Ebook

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Using Email List For Maximum Effect > Free Online Marketing Ebook

Online Marketing ebook “Using Email List For Maximum Effect” includes topics: How to communicate with your list, Structuring emails for maximum profit, How to get the most from your list, What to write about, How to get people to open your emails, Awesome engagement, Using expert copy techniques to your advantage, Make use of email automation systems, Monitor the purchase cycle of your client list, Be conscious about the timing of your emails to your clients and more. Click “Using Email List For Maximum Effect” to download (1 MB pdf) this free ebook.

The 6 Principles Of Influence > IM Management

In this article, you will learn techniques to communicate better, improve your relationships and your influence. The promise is strong. Rest assured, these techniques do not come from us but from the famous American psychologist Robert Cialdini.

In a human relationship, it is impossible not to influence each other. Whatever your words or actions, you are sending a message. Even if you do not speak, the other party receives a message from you. Influence, like any action, can be positive or negative.

The objective of this article is to give you the keys to develop your capacities for positive influence. In which everyday situations can we use these techniques? Absolutely all! Use them in:

Private discussions with your spouse
Discussions with a friend
Discussions with your children
In business meetings and situations

You can apply these techniques both to positively influence others and to avoid being manipulated (when others try to influence you negatively).

The principle of reciprocity

We feel obligated to give back what has been offered to us. This is a universal principle. So when you want to influence others do not hesitate to provide things of value for free. When you do this you will provoke the principle of reciprocity and your audience will feel obliged to give something back to you.

The principle of commitment and consistency

If you want to be a good influencer then you need to make commitments and deliver on them and be consistent with your message. Nobody will want to listen to someone that avoids making commitments and worse still, fails to deliver on those that they did make.

Keeping your message consistent is always important. Good influencers do not suddenly change their message.

The principle of sympathy

We say “Yes” more easily to someone we like. So you need to make it your business to be liked by your audience. There are a number of ways that you can do this. It is important that you show your audience that you like them as well.

The principle of social proof

When we don’t know what to do, we adopt other people’s point of view. Providing social proof that your ideas are solid is essential. Gather testimonials for your products and services and include them in your presentation for example.

The principle of authority

We naturally respect authority and rarely question the experts. You need to come across as an authority in your niche. The perception of your audience is critical here. Do everything to prove that you are an expert and authority and you will influence more people.

The principle of scarcity

We long more for things that are scarce. So you need to build scarcity into your messages and make it believable. When your audience believes that something is truly scarce they will make a decision a lot faster.

But if your audience believes that the scarcity is false then this can have the opposite effect. If you say that your product will be unavailable after a certain date then stick by this. A scarcity discount is a good technique to use. Tell your audience that they will make huge savings by acting now rather than waiting for the product to be available only at full price.

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3 Ways To Be A Person Of Influence > IM Management

There is a real buzz about influence in the business world at the moment. People want to know who is influential, who does not have influence and why influence is really necessary. If you believe that you are not as influential as you want to be then you can do something about it.

The fact is that you will have more influence than you credit yourself for. What you are not doing is identifying the opportunities to use it. A lot of people do not have the confidence to use their influence as they may feel that they do not have the right authority to do so. This is especially true in organizations.

But running scared is not a good option. There have been cases where children have asked innocent questions that have resulted in government’s making changes to their policies. It doesn’t matter where you fit in the scheme of things – you have an idea and it needs to be heard.

3 Steps to become a Person of Influence

You can always make improvements to enhance your powers of influence. To be a sustained person of influence we recommend that you follow the 3 steps below. Change will not always be easy so you need to stick at it.

Be Consistent

If you are not someone that walks their talk then it is going to be really difficult for you to influence others. People want to see that you stand behind your values and practice what you preach. You are not perfect so you are likely to make some mistakes. But as long as there is consistency with what you say and do you are on the right track.

So if you say you are going to do something then do it. If you agree to be somewhere at a certain time then don’t be late or not show up. Integrity is essential for influence. By stating that you live your life against specific values you must demonstrate that you do this – even in your private life.

Consistent people are transparent. They do not have hidden agendas. Over time others know that they can trust them to deliver the goods. Others will listen to you a lot more when you achieve this and it will be easier for you to influence them.

Use Empathy

If you want to be a person of influence then you must listen to others. It is essential that you are able to understand the point of view of others. You may not agree totally with what they are saying but you certainly get the gist of it. Using empathy is a very powerful way to gain trust and help you to influence.

When other people feel that you understand them they will be very likely to listen to you. They feel that you take their views into consideration and have their interests at heart. So use empathy to your advantage.

Be Courageous

It is essential that you have the courage to get your point of view across. When an opportunity presents itself then you need to take it. Back this up with research and the facts to present your opinion.

A more difficult situation is where you believe that existing ideas need to change. You are going to need even more courage to stand up and say what you feel here. But if you don’t say anything when you know things are not working then you will let yourself down as well as others.

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Making Money With Affiliate Marketing > IM Management

You have probably come across the terms affiliate marketing, especially if you are moonlighting on the internet – looking to make extra money online.

While often heard that many people make money with affiliate marketing, you are not completely sold on the idea of affiliate marketing. You’ll like to dig deeper into this.

Not to worry.

At the end of this article, you learn;

What affiliate marketing is
Pros and cons of affiliate marketing
Most importantly, how to make money with Affiliate marketing

Let’s dive in.

What is Affiliate marketing?

Affiliate marketing is a way to earn money by helping vendors sell their products or services by recommending or pointing them to their ideal customers.

For many online entrepreneurs, affiliate marketing is an easy way of earning money online without having to build a product.

Statistics show that in the U.S, the affiliate market spending is expected to grow by more than 10.1 percent in 2021.

You are just in time to take advantage of this growth.

But first, what are the pros and cons of Affiliate marketing?

Pros

Minimal investment need to start
Easy to setup
No risk on your investment
High-income potential
Extensive marketplace and products to promote
Highly scalable business

Cons

Requires patience and consistency in driving traffic
Commission-based business
No control over product development
High competition

Everything you need to know about affiliate marketing

As an affiliate marketer, you drive traffic to products or services to earn an affiliate commission. The main idea is to promote an affiliate product or service through many channels to gain a commission.

To make this work you need to have a traffic source and drive sales. This may seem like an impossible task. However, the internet gives us many ways to reach thousands of people.

Here how you can set out promoting your affiliate product.

The main idea of affiliate marketing is to gain customers for a particular product or service. This means as an affiliate, you need lots of traffic to secure commissions off sales.

With that said, there’s the cheap way or the expensive way to promote your affiliate product.

The cheap way to gain traffic is free but it requires time and effort. If you’ve already generated some traffic on your blog, you can simply point your already traffic to the product you are promoting.

Although this is simple and free, for complete beginners who don’t own a blog, this is a tedious and time-consuming process. They’ll need to put in tonnes of time and energy to grow your blog traffic. This is known as SEO traffic.

On the other hand, you can send paid traffic to your affiliate offer such as Social ads; Facebook ads, google ads, twitter ads, PPC and SEM, display ads, etc.

To make it work, you should identify the best traffic channels for your product, and not only stick with it but also optimize your offer.

The popular channels for driving traffic to your affiliate offers are:

Facebook Groups
Youtube channel
Instagram
Blogging with SEO (Search Engine Optimization)
Answering questions on Quora
Paid advertising
Google Ads
Facebook Ads
Pinterest Ads
Instagram Ads
Native Ads
Twitter Ads
LinkedIn Ads
Youtube Ads
LinkedIn
Reddit

Conclusion

Anyone can get started making money with affiliate marketing as it requires no down payment or little capital. However, making money as an affiliate marketer means you must be patient to drive organic traffic.

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Viral Content Crusher > Viral Marketing Ebook

Viral Marketing info ebook “Viral Content Crusher” looks into: The basics of viral marketing and rapidly spreading the word, Case studies of successful viral marketing campaigns, Some practical ways to create buzz and go viral, Utilizing email, discussion boards and blogs, Video presentations as a crucial tactic in viral marketing, Viral marketing strategy with tags and scripts, A Recipe to Make your Content go Viral and more. Click “Viral Content Crusher” to download (979 KB pdf) this free ebook.