Increase Your Sales Using Influence > IM Management

You can use the power of influence to persuade more customers to buy your products and services. There are influence tactics you can use in face to face situations and online. Using influence is one of the smartest ways to increase your sales.

The first thing to find out is why people buy from you. You will probably be surprised by the answer. It could be the quality of your products and services, the reputation of your brand, the pricing of your offers and so on. All of these things are influencers to your customers so make it your business to identify the main reasons for purchases.

Use Emotion to Influence Customers

Appealing to people’s emotions is a great way to influence them and turn them into a customer. You can also add logic to your communications as people tend to make purchases based on emotions and then rationalize them afterwards using logic.

But nothing trumps emotion when it comes to driving product sales so think about how the purchase of your products can make customers feel. Will they make them excited? Will it make them more proud? Will it give them one up on the neighbors?

6 ways you can make a Customer buy from you

There are 6 influence tactics that you can use in your business every day to increase your sales. All of these are effective and easy for you to implement so please read and absorb and start taking action today.

  1. Make them feel special

Whether you meet potential customers in person or sell products and services online you need to make them feel unique and very special. Adopt a friendly attitude with your potential customers and show that you are interested in them and that you care.

If you sell online then create a video that welcomes visitors to your site. Tell them that you know they are unique and that your products and services will help them. Use convincing copy to make them feel very special.

  1. Provide a great deal of information

You need to build trust with potential customers and one way to do this is to furnish them with a lot of information about your products and services and how they will help them. A lot of people like to have all of the information possible before making a purchase so give it to them.

  1. Get Customers involved in the process

People will only purchase from you if they believe that they are making the decision. So involve your customer in the process as much as possible. Ask them what they think and what other features would help them for example.

  1. Use the Power of Stories

Tell potential customers why you started your business. Create a compelling back story that you can tell them when you meet them or add to your website. Stories are a very powerful way to influence so use them to your advantage.

  1. Make Commitments and Deliver

Make a commitment to your customers that they will receive your product in a certain time frame and ensure that this happens. If you commit to providing more information then follow through on this.

  1. Commit to High Service Levels

Make it known to potential customers that you are passionate about delivering the highest levels of service. If they have any issues or questions respond to these quickly. Keep your customers informed every step of the way.

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Top 4 Ways to Improve Your Sender Reputation > Email Marketing

Your sender reputation is a little like a credit rating. This is a score that will be shared between the different email providers and that will be tied to your IP address and domain. Things that can hurt your sender reputation include having lots of emails that bounce, lots of complaints from contacts and a low open rate.

If your sender reputation gets too bad, then you risk becoming blacklisted and the number of messages that will get through to your audience will go down significantly.

So how do you prevent this from happening? How do you keep your sender reputation in the black? Here are some powerful strategies:

‘Warm Up’ Your IP

One advanced technique that many people aren’t aware of, is to ‘warm up’ their IP address. This means that you’re going to give your emails the best start possible and the way you’ll do that, is by starting out with a very small mailing list that is filled with only your most engaged fans (and maybe even some friends and family!). When you do this, you’ll build up some positive ‘credit’ as it were and this will then help make your address more resilient against future negative influences.

Keep Friends and Family Involved

This is one reason it can be a good idea to invite your friends and family onto your mailing list. What’s more is that if you keep them there subsequently, you’ll then have at least a few opens and reads guaranteed. This is a good way to avoid a scenario where you get zero opens and every little bit helps!

List Hygiene

List hygiene simply means that you are looking after your mailing list by removing the contacts that never read a single one of your messages or that always bounce. This is a simple matter of logging into your Autoresponder and deleting those users but it will make a big difference.

Double Opt-In

Finally, it is crucial that every single email list these days use a double opt in. This means that your new subscribers will need to confirm their email address via a confirmation message and that in turn ensures that the email address is real and also that the recipient checks it often and that they really are interested in signing up.

These small changes can make a massive difference to your deliverability, so get started right away!

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The Importance Of A Good Back Story > Facebook Marketing

You will gain more influence over your audience when you have a good back story. This is your personal story about how you started and how you got to where you are today. Without a good back story your audience will not warm to you as much and you will not get as much free traffic as you could from Facebook.

Use the Zero to Hero approach

Most people start their business from nothing so be sure to add a “zero to hero” element to your back story. You want to give your audience hope that they can do the same thing as you starting from scratch.

We are not suggesting that you are dishonest in any way with your back story. But emphasizing that it was a real struggle for you to start with is something that most of your audience will resonate with.

Nobody launches a business and is successful overnight so tell people about your journey. What sacrifices did you have to make? Maybe you had very little money and had to be really resourceful to get your business idea off the ground?

Let’s use an example here. You are a successful online entrepreneur. It is something that you always dreamed of doing and you have finally made it. Now you can help others to do the same through your Facebook Page.

Many people have a dream of making it online. Think back to what you did to become successful. Did you try many different things before you found the one that was right for you? Many people try different online business models and are not successful so they will relate to this.

Perhaps you spent all of the money that you had on training courses and programs that promised to provide you the secrets of online success. Did any of these help you or were they just a waste of time? Again many people that dream of online success spend a lot of money on courses that do not really help them.

You were once a Nobody

Make it clear in your back story that you were once a “nobody” that had nothing. Through hard work and dedication you were able to turn everything around and become successful. You want your audience to feel that they can do what you did.

Your audience are going to want to ask you questions about how you worked everything out and made a success of your online business. They will want to know if you had to make significant mindset changes to get where you are today for example.

You need to answer all of their questions in the form of Facebook posts and the products and services that you offer. Once people know, like and trust you they will be a lot more willing to check out your offers so make sure that you provide value in your Facebook content.

Be Consistent with your Back Story

You need to ensure that the story you tell on Facebook is the same as the one that you tell on your website and your other social profiles. If people are interested in you then they are definitely going to check you out. If they find inconsistent stories then you will lose their trust.

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Using Video in Viral Marketing > Viral Marketing

More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response rates.

Where to use online video if wishing to maximize its effect, is what advertisers must carefully consider. Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment.

Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.

Cached or streaming video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome.

Whatever you come up with, don’t forget to make it easy to open and distribute. File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?

Also, if you’ve made a video the impact will be better if you send the clip as an attachment rather than stream it. It’s cheaper and, if you’re not hosting it, it’s more viral, too.

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Start Viral Marketing Campaigns Using Ebooks > Viral Marketing

Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website.

Think about how a virus spreads from on person to another. One person gets sick and just by sneezing they can give the virus to many more people… those people get sick and share their germs with everyone they know and the next thing anybody knows is that there is an epidemic. That is the very concept of viral marketing. The idea is to get everyone to spread your marketing message around because they want to.

Now let’s look at using an E-book to start your viral marketing campaign. First you create an E-book… a really good one that has links to your website, to your sales page and affiliate links to products and services that you recommend… and you give it to three people. In the book you encourage those three people to give it to their friends and family.

Before you know it the E-book is spreading across the Internet like wild fire. Digital information duplicates easily and quickly so before you know it, thousands of people could be reading your free E-book.

Make certain that you let people know that they have permission to forward the E-book around the Internet. When you create the E-book, you have the right to give people certain rights. One of those rights could be that you allow them to give the book to other people. Make it clear that this book is free to give away.

You can write the E-book yourself, use private label content or you can hire a ghostwriter to prepare the content. There are a lot of ways to create an E-book. Once you have your E-book written, use software to create your E-book.

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6 Ideas for Viral Marketing > Viral Marketing

Here are six ideas to help you start your viral marketing campaign:

1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.

2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don’t have one. Just include your banner ad at the top of the board.

3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.

4. Write an E-book. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.

5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.

6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide “branding rights”. That is where you can include your own name, website, and contact information.

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How To Find JV Partners and Affiliates > Online Promotion

One of the best ways to get a new product off the shelves is to promote it to other people’s lists. You get to tap into huge wells of existing traffic, many of which have a lot of existing trust already. In other words, you’ll be getting “warm” or even “hot” traffic that’s already pre-sold on purchasing your product, rather than “cold” traffic that often doesn’t convert well.

How do you find these JV partners and affiliates?

=> Start with Existing Contacts in the Industry

If you’ve been in your industry for a while, you probably know a few other influential people. Contact them first.

Let them know what you’re doing and propose a win-win joint venture deal. Give them the product and let them vet it, as most people won’t promote a product without first making sure it passes their own quality tests.

=> Announce It to Your Affiliate List

If you have an existing affiliate program, then send an email out to all your existing affiliates about your upcoming launch.

If you’re using a system that doesn’t automatically collect affiliate email addresses (e.g. ClickBank, which just gives you IDs of affiliates), then create a separate list in your list management software for affiliates to sign up to.

Having a list of affiliates is a powerful tool, especially when it comes to things like product launches.

=> Cold Calling Potential Partners

One of the highest paid personality traits in business is the willingness to pick up the phone.

If you’ve built a strong reputation for yourself already, cold calling won’t be nearly as difficult as you think. If someone’s already heard about you, they’ll be much more receptive to hearing a proposal.

If you’re brand new to the market, you’ll probably have a hard time convincing a “bigger” player to promote you. That said, if you have a great product and can get them on the phone to build a connection, it can be done.

More often than not, deals are done between people who have been in the space for some time. If you have some reputation points already, don’t hesitate to just pick up the phone and call people who you want to be your partners.

=> Buzz Building and Contests

One fun and effective way to bring on new partners is to host a contest.

For example, give away the latest Apple laptop to the person who sells the most products. Or create a series of prizes, with the first place getting to choose first, second place choosing second and so on.

Contests tend to spread virally in the marketing community. If you have a great prize, affiliates and JV partners who you’ve never even heard of will come out of the woodwork to compete.

Contests and buzz allow you to bring affiliates to you, rather than having to reach out to them.

These are just a few ways to get affiliates for a product launch. Using your own contacts, announcing it to your affiliate list, cold calling partners you want and hosting contests are all proven methods for getting other people to sell a brand-new product.

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Top Mistakes That Are Limiting Your Growth > Blogging

Is your site not growing the way you always imagined it? Are you tired waiting for your site to stop getting 100 views a day and to become a massive hit? What’s going wrong?

Well, there are actually any number of things that might be going wrong here. This is good news really, because it means there are lots of opportunities for you to improve your strategy and thereby increase your growth rapidly.

Let’s take a look at some of the top mistakes that might be preventing your site from taking off as quickly as you might have hoped…

You Are Writing Generic Posts

One of the most common mistakes I see, is that people write generic posts. That is to say that they write content that is boring and that is derivative. You know the stuff ‘How to Get Six Pack Abs’. Really? Like your audience haven’t read thisa million times before!

Content marketing only works when you have some genuinely interesting and unique content to share. So think harder about what you want to write and who might read it!

You Aren’t Sharing

Building the best site possible and filling it with incredible content is THE most important thing you can do to encourage growth. However, it is also not enough on its own. The problem is that this doesn’t ensure people will actually knowabout your content!

So you need to make sure you also share your content and let people know about it! That means posting to social media, it means posting in social sharing sites and it means writing guest posts. Whatever you do though, it just means getting the word out somehow!

Bad SEO

I’m not talking about SEO that is badly done and so doesn’t work! I’m talking about SEO that is overdone and so actually starts to actively detract from your potential success.

In the worst case scenario, this means keyword stuffing: filling your website with keyphrases and terms you think Google wants to see, not recognizing that this actually does a lot more harm than good because it puts real readers off of sticking around!

Patience

The other problem you might be experiencing? A lack of patience! Perhaps your expectations are just too high for what is likely to happen in the first month? Don’t assume your business will take off overnight but instead keep plugging away consistently.

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How To Build a Killer Launch Offer > Online Promotion

Your offer, more than anything else, is what will determine how successful your product launch is. The more “good stuff” someone gets (or feels they get) from a product, the more likely they are to buy. It’s your job to structure it so they really get the sense that they’re going to get a lot by crafting an irrefutable offer for your launch.

=> Describing the Product in Parts

Rather than creating one “product,” it’s often much more effective to break it up into modules, discs or lessons.

That way, you’re able to promote your product as multiple parts rather than just one part. The perceived value of twelve discs, each with an individual lesson, each sold with spectacular copy, is just much higher than the perceived value of a single product.

=> Bonuses

Bonuses can increase your conversions by a lot. In fact, if you have great bonuses, some people will purchase your entire program just to get their hands on a particular bonus that they fell in love with.

The “pile on bonuses” technique has been popular with marketers for many years. And for good reason, too – it just makes the offer that much sweeter.

If you can increase the total value of your offer from $40 to $300 through bonuses and still be charging just $20 for the product, they’re much more likely to buy.

=> Crafting the Launch Day Offer

The offer of what they’ll get if they buy within 24 to 48 hours of launch day is crucial. This is what will get people to either buy now, or likely forget to buy at all.

The key here is to create urgency. The best way to do that is to create a special offer, just for the day of the launch.

There are three ways to do this:

1: To give a special discount, which closes after a certain period of time.
2: To give a special discount, which closes after a certain number has been sold.
3: To use either #1 or #2, but to discontinue selling the product altogether after the allotted time or quantity has expired.

Naturally, #3 creates the most urgency, but can limit your long-term earnings by not letting people buy a product they’d otherwise want to purchase. That said, an offer like #3 can often earn several months of income all at once.

Another way to combine these kinds of offers is to use #3 and discontinue the product after the launch, then make it available for the general audience six months down the line.

The launch day offer is crucial, because it adds the all-important aspect of urgency. Put some time into thinking about what would really motivate your audience to act now rather than later. Ask yourself: what would motivate you, if you were in their position?

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Simple Ways to Monetize Your Blog Instantly > Free Blog Marketing Ebook

Blog Monetization ebook “Simple Ways to Monetize Your Blog Instantly” covers areas on: Learn about ways and means to monetize your blog. Get to know how a blog can enhance your company’s sales and/or reputation. Realize how you can make a livelihood from your blog. Get to know about advertising on blogs and which type of advertisement would be best suited for your blog. Learn about selling ad space to companies, so that you can boost the earnings from your blog manifold. Get to know how to use Adsence and fill your coffers. Learn how to track the performance of ads on your blog and make strategic decisions to increase your earnings. Click “Simple Ways to Monetize Your Blog Instantly” to download (915 KB pdf) this free blogging ebook.

Blog Monetization Free Ebook

The Easy Way to Profit From Private Label Rights Material > Free Online Marketing Ebook

Online Marketing ebook “The Easy Way to Profit From Private Label Rights Material” looks into: Learn to use the PLR material appropriately and in a search engine friendly way. Understand how to spot and purchase great PLR material. Get know-how on rewriting PLR articles to make your content look unique. Understand the basic difference between RR, MRR and PLR. Learn how to develop a new product out of the PLR material you have bought. Increase your traffic, credibility and popularity online by using Private Label Rights materials optimally and much more. Click “The Easy Way to Profit From Private Label Rights Material” to download (1.4 MB pdf) this free ebook.

How to Use PLR Material Ebook

Essential Business Branding Step by Step > Free Online Marketing Ebook

Business Branding info ebook “Essential Business Branding Step by Step” includes material for achieving:  Strengthen your position in the marketplace, Ensure that your customers remember you, Communicate your organization’s mission and core values, Get customers – employees and vendors excited about their association with you, Attract the best talent in the industry, Communicate your business priorities, Manage your reputation and stay on top of competition, Control how others perceive you, Emphasize your individuality in the crowded marketplace, Become a market leader and much more. Click “Essential Business Branding Step by Step” to download (596 KB pdf) this free ebook. Personal use.

Free Business Branding Ebook

Successful Marketing Online – The Easy Way > Free Online Marketing Ebook

Online Marketing ebook “Successful Marketing Online – The Easy Way” covers: Google Adsense Sites and How They Work, Discovering Clickbank Products, The Power of Affiliate Sites, Fast tips on Article Marketing, Social Media Marketing Unleashed, The Power of Auto-blogging, Using Multi-Level Marketing and much more. Click “Successful Marketing Online – The Easy Way” to download (1.3 MB pdf) this free Internet Marketing ebook. Personal Use.

Online Marketing made Easy Free Ebook