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Want to write the perfect email for your list?
There is no such thing of course, and the ideal message is going to vary from person to person and brand to brand. That said though, there are certainly some ‘best practices’ to keep in mind when you are coming up with your emails and that can help you to get a better response. Let’s take a look at some of them…
Write a Story
I once heard the expression that ‘storytelling is SEO for the human mind’. This is incredibly true and the fact is that the human psyche loves stories. We have evolved over thousands of years with a culture of storytelling and we find it very engaging and very persuasive.
So instead of writing about how X technique is highly effective generally, instead frame this discussion as your own personal account. How has it helped you? Or how has it helped someone you know? How did you feel during that process? Set the scene and get people engaged – this is far less dry than simply talking in facts and figures.
Be Personal
It’s important that the tone of your messages match the tone and the nature of your business. However, it should also match the medium – which in this case is the email of course.
Emails are inherently more personal and less formal than other forms of marketing because they’re being read in a personal inbox. At the same time, by writing a more personal message (using the recipient’s name, making sure to use a regular letter structure), you’ll be more likely to reach the primary inbox and therefore to actually get read!
Try not to put any distance between yourself and your audience; make them feel as though you are speaking with them directly.
Provide Value
The objective of any good email should be to provide value. That might be in the form of a tip, or it might mean that you are providing entertainment. Either way, you need to make sure that your audience feel glad that they took the time to open your message and read it. That way, they’ll be more likely to do the same again next time!
As well as providing value though, you should also seek to make sure you are providing value in the shortest space of time. In other words, your messages should be efficient and to the point – you don’t want to take up your audience’s time!
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When it comes to talking about tips that will make your Facebook ads a success there are certainly plenty of them floating around. However, there are also, many uncommon tips that we don’t hear so much about that can make our Facebook ad campaigns that much more successful. That’s what we are going to look at right now. That way you can combine all of the great tips you get together to create a solid Facebook ad campaign.
#1 Track Your Performance
One thing that’s often omitted is the tracking of ad performance. Far too many marketers throw up their ad then sit back and wait. The trouble is you never know if the ad is performing well or poorly. Take advantage of Google Analytics to regularly track your ad performance. Make sure your ad is generating interest and make sure it hasn’t reached the ‘burn out’ phase. You should change your ads at least every six months. This includes new copy, headlines and images.
#2 Have a Landing Page Clear Call to Action
Once the user clicks the ad, they need to know what they are supposed to do next. If the message is mixed on the landing page, they’ll simply click the back button and be gone. You need to ensure that you have a single clear call to action that your visitors can easily understand and that they can easily follow the directions. For example, ‘click here,’ or ‘signup now.’ Graphic call to actions tend to work the best.
#3 Understand ROI
ROI or return on investment is a very important part of knowing your ad success. You need to know how to track your ROI and how to calculate it. There are 5 things needed to calculate your ROI.
1. Total number of impressions
2. Total cost of your Facebook ad(s)
3. Click rate/response rate
4. Conversion rate
5. Average profit per sale
What you are going to calculate is the cost to get the sale. Once you do this calculation you will be able to determine your profitability.
#4 Keep Your Landing Page on Facebook
Consider creating a custom landing page right on Facebook. This will help you keep the cost of your ads lower than when you send traffic to another website. It also gives you the added bonus of being able to pickup more likes and still meet your conversion goals.
Facebook ads are a valuable tool especially when the user makes the most of them!
Launching a new product is unlike anything else in running your business. You’re often dealing with a whole new class of customers who may not know anything about you. You’re dealing with new partners and affiliates you’ve never worked with before. Your support and fulfillment facilities are going to be put under an abnormally high amount of strain.
What can you expect? How can you make sure the whole process goes smoothly? Here are a few tips, starting from the 72 hours before the launch all the way through to a month after the launch process.
=> 72 Hours before Launch
The three days before the launch are going to be hectic. Here are a few things to prepare for.
First, call your merchant account and let them know you’re going to be doing a launch. If a merchant sees someone who’s been doing an average of $3,000 a month suddenly pull in $30,000 in a single day, they’re going to be suspicious, especially if they don’t know what’s going on.
It’s often a good idea to have a back-up merchant account, even if that back-up is PayPal, just in case your account gets frozen. (This is unfortunately common for marketers launching new products who have merchant accounts that don’t understand internet marketing.)
Check with fulfillment to make sure they have enough products. Though you don’t want to overstock, it’s often a good idea to print a few more copies of products just in case you get more orders than expected.
=> During the Actual Launch
Expect the launch day to be hectic for you and everyone else on your staff.
People will call because they can’t get their order to go through. A video on the sales letter might not be configured properly, or an affiliate might discover halfway through his campaign that his traffic isn’t being tracked properly.
The list goes on and on. Even if you do everything you possibly can to create a smooth launch process, there are still going to be many mini-fires that need to be put out.
You and everyone on your staff need be on full alert that day, keeping track of everything. Watch your website stats and sales stats constantly and be in contact with customer support so you’ll know if any issues pop up.
=> Up to a Month after the Launch
The product launch process doesn’t end with just the launch day. There are still issues that can come up, for as long as a month after.
It’s important to remember that you’ve just taken a large number of people who aren’t familiar with you and turned them into buyers. These customers, sent from JV partners and/or affiliates, will behave very differently than your normal buyers.
They may refund your trial period more often. They might bombard you with emails. Or, on the plus side, they may be much more susceptible to upsells because they liked your product and haven’t been exposed to the rest of your work.
It’s important to recognize the difference in psychology between people from your own list and your new customers. Put out the fires that come up and jump on opportunities as soon as you see them.
These are a few things to look out for when you’re launching a new product. A product launch isn’t just a product push; it entails a complete different way of thinking. It takes care and vigilance, from at least 72 hours before the launch all the way to 30 days after the launch is finished.
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The ideal way for you to entice your subscribers to take action immediately is to make them beg for more. Of course, you are not doing that by forcing your subscribers to take action. But, you do that by making them realize the value that you give to them, which leads to their willingness to keep staying on your mailing list just to see what you write next. Once you’ve done this, they will start begging for you to give more value to them, because they already know that you can be trusted as a knowledgeable expert on your niche.
The problem with most email marketers is that they just try to build their list, and then send promotion after promotion in their emails. They don’t care about keeping their audience interested in what they offer. This is why they often complain that their list is not responsive enough, despite the number of subscribers that they already have. Many of them might already have tens of thousands of subscribers, but they barely convert into customers.
So, this is the loophole that you have to address. You have to make your subscribers beg for more, so that they can increase their conversion rate significantly. Here are some tips you can follow to make your email list subscribers beg for more from you:
1. Make Your Emails Good Looking
How your email look will affect the interest of your subscribers to read it. If your email contains large blocks of text, it will be difficult to read. But, if you use readable fonts in your email, as well as place some relevant images, then it will give your readers more motivation to read your content. Make sure that you can impress your readers the first time they open your email. You have to make your subscribers say in their mind, “Wow, this looks interesting.” This is really important, since you have to make a good first impression if you want to win their trust.
2. Relate Your Content With The Benefits Of Your Products
Don’t make your content separate from the products that you are promoting. Remember that if you want to successfully promote your products to your mailing list, you have to ensure that your readers can relate your content to your promoted products. In this way, they will see a strong value in your products, which leads them to make a quick decision to buy your products. You should be able to make your readers realize the benefits of your products just by reading your content, without actually promoting your products.
3. Write Your Emails Clearly, Without Any Doubtful Or Confusing Information
Remember that the content that you write needs to be clear. It shouldn’t leave any guess on your readers when they finish reading it. Of course, you should make them wonder what you will write next. But, you have to understand that your subscribers need a clear information that they can really grasp without any difficulty. If the content is doubtful or confusing, it will affect your product promotion negatively later. So, you have to write each email clearly, without any ambiguous meanings.
4. Keep Your Content Light And Understandable
When you write content for your subscribers, be sure to remember that you are actually trying to send a message to them. Your goal is to ensure that your message can be understood by your audience without any problem. Of course, you must not attach any bad emotion to your message, since it will affect the mood of your subscribers when it comes to making a decision. You have to keep your content light and easy to understand, and avoid writing hateful content that will only stop your subscribers in their track of making the big decision to purchase your products.
5. Promote Your Products With Real-Life Stories
When it comes to promoting your products, it has to be interesting for your audience. The best way to do that is to write real-life stories when you promote your products. This way, you will tell your audience about your products just like a friend recommending a good product. You will talk about how it has helped you to achieve your goal or solve your problem. You will also talk about other people who have benefited from your products directly. In this way, you will be able to raise their desire to try the product, because they also want to get the same benefits as the others who have purchased and used it.
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You may well have seen Facebook Pages created by some of the most famous brands. The reason that these brands have these pages is because they work for them. So why not create a Facebook Page for your business to get more traffic to your offers? Here are some tips to get the most out of your Facebook Page.
What is your Goal with Facebook?
Why have you decided to use Facebook for marketing and the generation of free traffic? You need to be clear about what you want to achieve and then create a plan to increase your followers and your engagement levels. How will you convert your Facebook audience into loyal customers?
We recommend that you set your goals for Facebook marketing before you create your Facebook Page and your content plan. Too many marketers just approach this in a haphazard way and are then disappointed with the results.
Pay Attention to your Profile
It is very easy to setup a new Facebook Page and a lot of businesses fail to make use of all of the real estate that they have available for promotion. One area that is often neglected is the “About” tab which a lot of people will want to read. Make sure that you add a good description about you and your business here.
Be sure to fill out all of the sections on your Facebook Page. Add an appealing cover image to your profile and write a compelling description. Always add links to your website from your Facebook Page.
Your cover image is really important. It needs to sum up your business and contain text that explains why users should follow your page. Don’t make the mistake of using a stock photo here as a lot of marketers do.
Take photos of yourself and other members of your business and include these in your cover photo. It is essential that you get users to know, like and trust you and seeing your face is a good start. Don’t be shy here.
Use Tabs on your Facebook Page
You have customizable tabs available with your Facebook Page so use these to make things easier for your audience. Set up different tabs to organize all of your important content. For example, if you have a freebie or giveaway then you can add a tab for this so that users can go straight to this.
Add Links to your Website
Take every opportunity that you can to add links to your website. The intro of your Facebook Page is something that most users will read, so provide benefits to them of following you and also link to your site here. Use a good call to action here.
You can also add a link to your site in your About tab. Tell people that they can learn much more about you and your business by clicking the link. Be sure to add links to your site in the Personal Information and Biography sections of your Facebook Page as well.
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Launching a new product isn’t just about selling. It’s about pulling people in and getting them interested. Instead of going for the hard sell, one of the best ways to get people to buy is instead to give them great content.
Not just any content, however. Content that explains the problem well, that delivers genuine value to the reader, while still whetting their appetite for a solution is what will increase your conversions.
Let’s dive into this concept a little more.
=> The Importance of Delivering Content
If your list ever gets the sense that you’re hard-selling them, they’re probably going to stop reading.
On the other hand, if you’re speaking to them in “What’s In It For You” language, so they’re getting something out of reading your content even as you’re selling to them, then they’re much more likely to stick around.
Believe it or not, you can send half a dozen sales emails to your list and have your readership be even more interested in reading your emails, rather than less.
=> Delivering Value while Explaining the Problem
Explaining the problem is one of the most important parts of the sales process. Unless someone gets emotionally connected to the problem, they probably aren’t going to buy.
How can you explain the problem to them, without losing their attention? By telling them things they don’t already know.
Let’s look a specific example to see how this works. The market we’ll use for this example is “How to save for retirement.”
The goal here is to write a series of content-rich articles or emails that people will actually get something useful out of, and that still whets their appetite for solving a specific problem.
=> Market Example: How to Save for Retirement
Product launching in a month: “How and Where to Invest Your 401K”
Email 1: Why Most People Earn Less Than 7% on Their 401K Fund
Email 2: Why Just 3% of 401K Plans Beat the Market
Email 3: Is Your 401K Plan Secure? (Hint: Most 401Ks Lost 30% in the 2008 Crash)
And so on.
In each of these emails, you can detail some of the reasons why people don’t get the best returns on the 401Ks. You’ll talk about people who select the right funds to invest in and get abnormally high returns, as well as people whose funds were immune to various stock market crashes.
With each email, people need to feel that they understand the 401K system more and more. They should also be feeling more and more curious about what the “right” way to invest a 401K plan is.
Then and only then do you start dripping in the sales emails.
The moral of the story here is this: Deliver content and deliver value, without necessarily giving away the solutions in your paid product. Instead, give people content that’ll help them understand the problem better, while whetting their appetite for the product you’re about to launch.
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It’s one thing to get someone excited about a product. But it’s something else entirely to get someone to pull out their credit card and pay. A new product, especially one with a well-planned launch, will often have a very excited audience. But to actually get someone from being excited to making a purchase requires quite a bit of convincing-power.
Here’s how it’s done.
=> End with a Strong Call to Action
Summarize all your most powerful selling points. As they near the call to action, the excitement level should be rising higher and higher. You want to hit them with the close right as they emotionally “peak.”
Near your call to action should be all the main benefits and perhaps just a handful of carefully selected bullets.
You’ll also want to have some sort of proof element near the call to action. This helps “soften” the hard-hitting sales power that’s concentrated around the call to action.
=> How to Ask for the Sale
Asking for the sale is one of the most important components of a great call to action. But how to you actually ask for the sale?
One way is to recap all the main points of not having the solutions, recap why you’re credible and recap the benefits. Then, ask them to buy.
Another way is to stress how risk-free it is. Emphasize the money back guarantee, so they know they can get their money back if they at all feel it’s not worth it.
Finally, one method that works surprisingly well is the “sincere ask” close. This is where you connect with your reader one on one, remind them that you really know what it’s like to be them and ask them sincerely to buy, so they can change their lives.
You can also try experimenting with payment structures. Try selling your product with a $1 trial, with the product being billed later. Or try selling it through payment plans. These can all increase conversions.
=> Lowering Shopping Cart Dropout
After someone hits the purchase button, there’s a good 3-5 minutes where they’re just entering in credit card details.
During this time, people who’ve decided they want to buy might change their minds. A lot of business owners lose a lot of sales to what’s called “shopping cart dropout.”
The best way around this is to make your shopping cart a “sales letter” in and of itself. Have the benefits, main points and snippets of copy sprinkled throughout the checkout page.
These are a few things to keep in mind when you’re giving someone that final push to order. Don’t be timid when it comes to your call to action. Use all the momentum, excitement and power you’ve already generated and give them that one last burst of selling power needed to get them over the hump.
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E-books are the future and the future is now. The printed word on paper and bound into books used to be the only way information was given and received. They were great, you could take them with you and put them on shelves and they do still exist and will continue to for the foreseeable future but the time of the E-book has arrived.
The marketing E-book is a slightly different animal from just an E-book. Marketing E-books contain text, images, links to web pages and navigation controls. The marketing E-book has become a very important part of marketing on the Internet.
With a marketing E-book you can present your story in an effective way and include links to your web sales pages. Your E-book can become your best salesman.
First, your E-book needs to be interesting and informative. It always has links back to your web site and to your sales page.
Next, be sure that you have a prominent section telling readers that they are free to give your E-book away. Let them know that they can post it on their site as a free download, that they can use it as a bonus, and that they can bundle it with other products. This is the way to create viral marketing for your products or services. Remember those links back to your site contained in the E-book?
Last but certainly not least before you send your E-book out to the world, double check spelling and grammar and be sure that you have tested every link to verify that it goes where it is supposed to go. Obvious errors will reflect badly on you and will not be of much value to you, it could even by damaging.
Post your E-book to some of the E-book directories. Many let you post it for free, or will let you post a link on their site to your E-book.
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When you first start your Facebook ad campaign one thing you will notice is that performance tends to degrade with time. That’s because the cost increases incrementally to reach each subsequent Facebook user. In other words, The initial people who click on your Facebook ad tend to generally be the most responsive to ads. Once you pass the first wave of people the cost of reaching the following group increases.
As a result, you need to monitor your daily click through rate (CTR). You need to watch how your CTR performs over a period of time. If you start to see a decrease you might want to consider either switching up your ad or targeting a different group. At some point, all of your ads will lose their effectiveness. If you are not monitoring your Facebook ad campaign regularly then you will find that you are wasting tons of money. They only excuse not to monitor is you are lazy or dead.
You should also test your ads performance at various times. You will likely find that during different parts of the day your ad performs better than during other times in the day. You can’t choose which time of day your ad runs; however you are able to manually turn your ads on and off, so that you can make sure your ads are running at the optimal times. Eventually, it is hoped that Facebook will ad this kind of control, but right now no advertiser has that control.
Many Facebook advertisers are fond of the cost per fan model, because Facebook provides all page administrators with an excellent engagement channel. While email is recognized as one of the top marketing channels, Facebook also performs well. That’s because the quality of the content on Facebook is re-shared by many users. This translates to an increase in your fan base and the possibility of your content going viral on Facebook. There are many email marketing sites like MailChimp that are seen as a way to make email marketing more social, the reality is that Facebook pages continue to be top marketing channel.
Therefore, investing in Facebook advertising using a cost per fan basis is a very smart idea because once you get a fan you can continue to engage them through your feed. When you run cost per fan campaigns in combination with running CPM based ads you can really optimize your ads on a cost per action model.
Facebook advertising is a great way to grow your business when you know how to run a solid ad campaign.
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There is one thing that you can do to increase your conversion rate significantly. It can be applied in any marketing method. However, you will learn to do it in your email marketing campaign. The one thing that can help you to boost your conversion rate to the roof in your email marketing campaign is to make your subscribers to become eager and passionate toward what you give to them. You have to make them to expect each of your emails, and think about the words that you say in your emails, as well as your irresistible offers. If you can make your audience to become eager and passionate, it is easy to sell anything to them.
Your success in email marketing depends on the quality of your mailing list. If your list is full of people who are passionate about what you give to them, just like the students who are passionate to hear the lessons from their teacher, you can effectively convert your subscribers into customers without making any real effort to do so. Here are some tips that you can follow to build an email list full of eager and passionate subscribers:
1. Make Your Email Content Fun And Interesting
How can you make your audience to become interested in your emails? The answer is to make your content fun and interesting. This is one effective way to engage your audience to your mailing list. Remember that writing fun and interesting content doesn’t mean that you have to write funny content. Content that is fun and interesting is easy to read, and it flows nicely from start to finish. It makes your audience to really dive deep into the content, and feel satisfied when they finish reading it.
2. Give What Your Subscribers Expect From You
Make your audience wants to read your emails again and again by listening to what they want. Read their feedback and make sure that you can deliver what they expect from you. Think of it like a win-win solution for your business. Your subscribers will tell you about what content you should write next, and you can create content that they want to read. This way, you don’t need to do some useless research, and your audience gets what they want. Don’t hesitate to ask them what they want by encouraging them to ask questions and give feedback about your email newsletters.
3. Write Informational Content That Is Not Too Hard For Your Subscribers
When you are doing email marketing, you are promoting your products and services to your audience. Remember that your main goal is to ultimately make them purchase your products or services. Your content is just the tool for you to persuade your audience to take action. However, your audience will not be willing to purchase any product if they feel stressful. So, don’t give them informational content that is too hard for them to think about, such as deep philosophical thoughts, complicated technical knowledge, or complicated concepts. Keep your content informative, but it should be easy to digest in their mind.
4. Share Your Ebooks To Your Subscribers
Your subscribers may not be willing to dig your past emails just to find some nuggets of information that they need. Thus, it is better for you to provide a convenient means to help them find your content easily. You can do it by creating ebooks that contain the compilation of your content, and share it with them. Let them download the past content or newsletters that they have received in a form of ebook compilation. Give these ebooks regularly, so that your audience can always expect it later.
5. Give Irresistible Offers To Your Subscribers
Now, let’s talk about promoting your products and services. It is better for you to prioritize your subscribers over non-subscribers when it comes to your product promotion. If you are selling products and services on your website, give more discounts to those who are willing to subscribe to your list. In this way, they will feel that you value them more than the regular web visitors. If you give a 20% discount for your website visitors, then you should give an additional 10% discount to your mailing list subscribers. If you can give irresistible offers regularly, then your subscribers will keep wanting for more, and of course, they will stay in your list for a long time.
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There are different types of forums, beyond the obvious topical types, of “marketing” or “special interest”, etc. “Marketing” and “special interest” are two types of what are commonly referred to as “open forums”.
There are, however, business and professional forums, which do not operate under the same rules and, more often than not, disallow any and all types of advertising or self-promotion. Forums that have been created to support the membership of a particular program are especially adamant on this topic and often demand that all members refrain from all types if advertising on their sites.
Still, even with all these hurdles, it is possible to successfully advertise in forums. In all cases a pre-requisite for success is developing a good reputation and a good relationship and maintaining both. So, while it is true that this a form of free advertising, it does require a certain amount of investment as far as time and energy are concerned, not to mention subtly and finesse.
To successfully market on any forum, the first requirement is to take a personal interest in the main topic of the forum. That means visiting it on a regular basis and developing a good relationship with the members and the moderators. It, also, means taking an active roll in the conversations and being willing to help others. Of course, it goes without saying that it means abiding by any and all rules that exist. In this way, one can develop a reputation, and business will just naturally develop because humans tend to work with people they trust.
Since the main purpose of a forum is the exchange of information and/or ideas, marketers must respect that objective and abide by it. Marketing forums, where everyone there has something to advertise and sell, usually have even more stringent rules.
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When you’re just starting out in internet marketing, you don’t really think about having a system that will communicate with your leads automatically. You are thinking about how to get your leads and probably even focusing on some one-on-one attention with them all. But as you go on, your list builds and you realize that you can’t keep up with all of them, you then know that choosing one of the many email auto responders is a necessity. Autoresponders are also referred to as “email responder”, “mailbot”, or “autobot”. But they all do basically the same thing. They allow you to obtain and communicate with your potential customers and customers on a regular basis.
Email autoresponders allow you to send information to a large mass of recipients at the pre-scheduled intervals that you decide on. Their common key features allow you to:
1. Get automatic insertion of leads into your data base once the opt-in form has been filled out. The forms that you create can be customized according to the type of information you want from your customers. Keep in mind that the less information you ask from them, the more likely they are to fill out the form. The form graphics themselves can be customized on some autoresponders so you can change the colour of the outline or even the text on the SUBMIT button. Once your form is created and placed on your web content, when someone fills it out, they will automatically be placed in the list that you have specified when creating your form. So, if this form is destined for your “business clients”, then, once someone fills out the form, he/she will be automatically be placed in that group of contacts.
2. Automatically deliver information at the times you have programmed. Once you have obtained your lead, they will be connected to the email series that you have programed them to receive. As soon as this person has opted into your form, he/she will automatically receive a Welcome email from you which you have already created. In the case of double opt in email auto responders, you will first send the opt-in a “permission confirmation” email which asks them to verify that they are indeed asking you for information.
3. Record your exchange of communication. Each contact will have a record that indicates the emails that were sent to and from this person.
4. Have the ability to instantly create and send your “blast” messages to the recipients of choice. If something comes up that you feel is important to your subscibers and it is not in the programmed messages, you can still let them all know about it at the same time. This is called a blast email. You can write it once and “blast” it to your whole list.
5. Create many specific lists and organize leads. Autoresponders also can be extremely useful with the administrative functions as they are very organized. You can formulate multiple lists to maintain a record of leads and even organize data according to last message number, country, e-mail, status, and etc. just by clicking a button.
Email auto responders are the tools that you can’t afford to not have to succeed in internet marketing.
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Using just one media to launch a product will have a limited appeal to a lot of people. On the other hand, if you get a mix of traditional email and website marketing, combined with audio, video, teleseminars and social networking, you’ll create a much more dynamic, fun and engaging launch process.
Here’s a bit about each type of media and how it’s used.
=> Teleseminars
Teleseminars are one of the highest converting ways to run a JV campaign or affiliate campaign.
A plain email sent to a JV list usually has one big problem: they don’t know who you are. Even though you’re being endorsed by the list owner, they’re still hearing about you for the first time and just don’t have the same level of trust developed as someone who’s been following you for a while.
The teleseminar solves this issue. By having both you and someone they already know and trust on the call, the credibility is instantly passed over to you. You can then deliver a content-packed 40-minute presentation, followed by a short pitch to promote the actual launch.
=> Using Video
Video sales letters have taken online sales to a whole ‘nother level. In the past, it was rare for pages to get any higher than 2% conversions. With video sales letters, conversions as high as 8% and above are possible.
Why? Because people get to attribute a real face and personality to what they’re seeing. If you’re congruent and believable, the increased trust makes it a lot easier for someone to feel comfortable pulling out their credit card.
The videos don’t have to be high-tech or expensive. With just a $200 camera and a $50 mic, you can create a compelling series of videos to compliment your sales campaign.
=> Social Networking
Social networking can help your content go viral. It’s rare that someone will love your content so much that they’d actually forward an email or website to a friend. But to “like” it on Facebook or “retweet” it on Twitter is both much easier and much more socially accepted.
Choose one to three social networks to build a presence on. They should be social networks your audience is already on. For example, the younger tech-centric audience might be more prominent on Twitter, while the older and more professional network will more likely be found on LinkedIn.
=> Creating Your Own Mix of Media
Instead of coming up with a new mix of media for every launch, you’ll save a lot of time and energy by mastering just one formula.
Perhaps text and video works best for you. Others might run product launches with twenty teleseminars. Still others create tons of viral, link-baiting content designed to spread like wildfire through social networks.
Pick your own set of media and learn the ins and outs of it. Don’t just use text; but create a mix that works for you.
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