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Creating content takes time if you do everything by yourself. If you want to save time, you can outsource your content creation, but it’s going to come at a cost. Some content types are easier and cheaper to produce than others. In this article, you’re going to learn four of the best content types that will bring you the most bang for your buck.
1. Blog Posts
Blog posts don’t have to be thousands of words every time. In fact, you can publish posts with just a few hundred words on it, but if you want to be recognized as a thought leader in your industry, then you might want to think in terms of value and not word count. People don’t really want to read extremely long pieces, but if it’s valuable, they’ll read every word of it. Posts with original content will also be more likely to be shared than posts with rehashed content so take this into consideration when you schedule your posts in your content calendar.
2. Infographics
Infographics are pretty popular nowadays. If you are to outsource the creation of infographics, it might set you back a few hundred dollars. But since infographics are quite literally link magnets, that is, people link to it all the time, your expenses will be worth it when you start ranking high up on Google. If you produce high-quality infographics, not only will it help with your site’s SEO but people will also be more willing to share it with their friends.
3. How-To Tutorials
Creating tutorials can be done in writing, in video format, or even infographics. Teaching people to learn something new is always valuable, and there will always be people wanting to know what you’re teaching. To make sure however that there is a demand for your how-to topic, do a bit of research first and see if you’re going to be helping a lot of people with your solution.
4. Videos
Videos are not going away anytime soon. In fact, with modern smartphones having advanced camera features, people are no longer buying standalone cameras but are instead filming using their phone’s built-in cameras. And it’s so easy to share on social media too. So if you want to get plenty of engagement, consider using videos to capture your audience’s attention!
Related Resources:
Videly – Video Marketing Made Easy
Sqribble – Worlds #1 Ebook Creator
If you want to be successful online, then you need to familiarize yourself with great content. This is especially true for any social media campaign, which will entirely hinge on the strength of its content.
Content of course is writing, images or video. It is what visitors to your social media pages and website alike will consume and it is likely what will bring them there in the first place.
But what makes for great content? And how to you make sure you have content like that?
Great Content is Well Written
For written content, it is of course highly important that it be well-written. This means that you need to create content that is easy to read and that is entertaining and comes across as professional. You wouldn’t believe how much it can undermine a brand when the content is written in pidgin English or filled with typos and poor spelling.
Good writing should first and foremost complete the objective of communicating the point to its audience. That means you should avoid unnecessarily flowery language and instead focus on getting the message across in as few words as possible. This means the reader will need to spend less time reading, which in turn means they get better ‘value’ for the time they invest.
Great Content Has a USP
This is what a lot of people miss the point of: great content needs a USP. In other words, it needs to be different from other content on the web in some way.
Just being ‘proficient’ is not enough. If you write content on working out, or if you write content on making money online, then your audience has hundreds of other sites where they can find that exact same information. So then, why should they get it from you?
Instead, make your content objectively different. Make it stand out in some way and be unique so that your audience has never seen anything like it. That might mean covering a new subject right away, it might mean posting on a combination of two different subjects (and finding common ground between them) or it might mean finding a new angle on an old subject.
Good Content Improves Lives
Finally, dramatic though it may sound, good content improves lives. In other words, your audience needs to be better off for having read what you’ve written. This means you should post content that is entertaining, informative or both!
Related Resources:
Monthly Content Membership – Access to Thousands of Products $1 Trial
Resell Rights Weekly – Free Membership Access PLR & MRR Products
Offline businesses still need website exposure. Most recognize this and so they spend a great deal of money having their website designed only to be disappointed because they don’t get the traffic they expected. What many business owners don’t realize is that a well designed website and a good flow of traffic are not linked. Let’s look at some ways to build traffic to your site and promote your offline business.
#1 Use Every Opportunity You Can to Promote Your Website for Free
Free site promotion is always welcome so never ignore it. There are tons of ways to promote your website for free. Some of most popular options include directory submissions, free classified ads, link exchanges, listing inclusions, etc. Not all the free ways there are to promote your website will work well but don’t be afraid to experiment and find what works for your site.
#2 Create a Free Product/Service
One way of bringing traffic to your website is to give something away for free. This can be a simple as having good content on your site where visitors can find answers to their questions, or it can be more complex where you are giving away free products/services such as with a draw.
#3 Take Advantage of Viral Content
Viral content is content that spread rapidly like a virus, but it’s safe content. A user likes your content and then shares it with friends, who then share it with other friends, and on it goes – it gains momentum all on its own. Viral content can be a great video or good article. It’s popularity is based on its appeal that takes it viral.
#4 Use Offline Promotions
Offline promotions are often forgotten about, but they are a good way to get traffic for free. These days we spend so much time focusing on online promotions that we forget there still exists a whole offline world of advertising and promoting. Make sure that you include your website address on all printed materials you use. But also remember there are other promotions like T-shirts, pens, mouse pads, etc.
#5 Your URL Needs to be Included With Your Signature
URLs as part of your signature are a good way to bring free traffic to your website. This includes your online signature, such as that used on a blog or forum, or in your email and your offline signature line.
Getting free traffic is a vast topic and the list of opportunities is just as vast. However, here you have five things you can do to increase the traffic to your website.
Related Resources:
Simple Traffic Solutions – Step by Step Traffic Generation Guide
Digital Success Network – Online Business Training Programs
Just because you run an offline, business doesn’t mean you don’t want to have a solid online presence. After all, that’s where your clients are going to find you. Let’s look at 4 things you can do to increase website traffic for your offline business.
#1 Submit Quality Articles to Some of the Popular Article Sites
Write good articles that are relevant. Quality articles can be submitted to the many popular article directories like ezine articles. These directories are packed with rich content that the search engines love and it’s a great place to brand yourself and create links to your website. However, do no post the same article to more than one article site. Make sure each posting is unique. This is a great way for you to get a new website recognized – using the power of the article sites.
#2 Build Quality Links for Your Site Using Website Linking Practices
You want to build links with other websites that have both high traffic because they are popular and are relevant to your website. Website links work two ways. They can generate significant targeted traffic to your site and it will also aid in boosting your website’s popularity. The search engines feel that if you have a hundred links you are more popular than the site that has three links. As a result, Google Page Rank will be bumped up.
#3 Search Engine Optimization for Your Website
Search engine optimization tweaks your site to help it rise in the search engine results. Did you know 80 percent of visitors would click on the first link they see on their search? The remaining 20 percent of visitors will work through the other 19 results on the page. When you optimize your site, it will reach the first page of the search results and you can enjoy the traffic it brings to you.
#4 Create Joint Ventures With Other Businesses
Deal with other persons and businesses to create joint ventures to reach a huge target audience. For example, let’s say that you own a landscaping business in DC, and then you could joint venture with every landscaping related business in the DC area. You can even cross promote so that you all can benefit.
There four things can help you to increase your website traffic for your offline business, so why not start today?
Related Resources:
WritingToWealth.com – Write Articles from Home for Income
Conversiobot – Convert Sales with Chatbot
To make the most of the time you spend researching and writing your content, you should consider repurposing it into other formats. Not only will you be able to expand your reach, but you’re also making yourself appear more credible and trustworthy in the process. And as you know, being known as a trustworthy brand will help bring in the leads and sales for your business. So, here are the four formats you can use to repurpose your evergreen content:
Videos
People love watching videos. In fact, a significant number of people would rather watch videos than read an article or a paper on the same subject! For instance, if you have a tutorial article, you can write descriptions of how your product is going to work as well as maybe add some screenshots. But if you have a video showing people the step by step process, which do you think is going to get more views and more shares? I daresay the video version is going to come out on top!
Podcasts
Podcasts are popular for a reason. It’s an easy to consume digital format that allows busy people to multi-task. Podcasts make it super easy for people to learn something new and be productive while they are stuck in traffic or working out at the gym. Podcasts aren’t difficult to produce too, so be sure to consider this format when repurposing your content.
Infographics
Infographics have grown in popularity over the years. Not only does it convey information in an easy to digest format, but it’s also much easier to share on social media. Creating infographics can be quite costly, however, if you don’t know how to design graphics yourself. But in the end, the benefits (traffic and backlinking opportunities) will more than outweigh the cost.
eBooks
While visual formats are extremely popular, there’s no denying the fact that eBooks are here to stay. Some people may not like to read lengthy eBooks, but if you provide plenty of value in your eBook, then people will be willing to read it from cover to cover. The best thing is, you don’t even need to write your eBook from scratch. Simply package your posts or articles on the same topic, edit it to make sure the content flows well, create an attractive eBook cover, and your eBook is ready for download!
Related Resources:
Modern Podcasting – Learn Profitable Podcasting
Audacity Workshop – Cut Your Editing in Half
In this article, you’re going to know the importance of having a solid foundation for your business. Just like a house or a building, if you build your business on a non-solid foundation, it’s going to crumble down eventually. Since you’re going to be investing so much time and money into growing your business, you may as well take the time to make sure you’re building your business on a solid foundation.
Step 1: Have A Solid Goal
Money is important for any business, but you shouldn’t make it your main reason for existing. Being in business means your product or service is helping people solve a specific problem. So, to make sure your business succeeds in the long run, you need to make it a point to make as many people as possible. If, for example, you need to make 100 sales to break even for the month, then think of it as helping 100 people. The more people you help, the more money you make. If you make helping people your top priority, money will follow you wherever you go.
Step 2: Have A Solid Business Plan
To help as many people as possible, you need to have a solid business plan. You need to map out how exactly you’re going to get your awesome product to as many people as possible. What are your limitations? Do you have a lot of competition? If your business plan tells you that you’ve got too much competition and you can’t help the most number of people you’d like to help, then it may be best to move on to your next idea. Creating a business plan before you start working on your business helps you see if your idea is even feasible in the first place.
Step 3: Have Solid Systems In Place
With your business plan in place, it’s now time to start building on your processes and systems. It may take a few tries before you find the perfect system for your business – one that maximizes your resources and gets the tasks at hand finished as fast as possible. Once you find the best system, document it right away. You may be needing to train new staff sooner than you anticipate. It’s better to have your systems in place when you welcome your new team members!
Related Resources:
The Business Owners Survival Guide
Turnkey Advertising Business – Launch Your Own Ad Business In Minutes
There are two kinds of traffic you can drive to your evergreen business – free and paid traffic. Obviously, with paid traffic, you’d have to part with some of your hard-earned cash, but you can get traffic instantly as well. With free traffic, however, the costs aren’t so obvious at first glance. While you may not be paying for anything upfront, you are going to be paying with your time. Many people say time is money. So if you want free traffic, you want to invest as little time as possible while still making the most of your investment.
1. Email Your List
If you don’t have an email list yet, then you need to get started right away. You’ll commonly hear marketers say that the “money is in the list.” This saying is true, of course, if you don’t spam your subscribers! These people signed up for your list because they found your content valuable – continue to add value by informing them of new blog posts and products that will help them even more.
2. Social Media Marketing
Social media is not going to go away anytime soon. In fact, people are spending hours every day glued to their smartphones and computers, endlessly scrolling through their Facebook and Instagram feeds! Now, these two aren’t the only social media platforms on the Internet – there are countless more.
You just need to figure out where most of your target audience hangs out. If Pinterest is more popular for your audience, then engage with them on Pinterest. Likewise, if they are on Twitter, then interact with them on that platform. You don’t have to be on all social media sites, however. Just choose the top 3 or 4 when you’re starting out.
3. YouTube Marketing
You may think people go on YouTube to look at silly cat videos. But it’s not always the case. In fact, many people go on YouTube to learn new things. If your product can use a video tutorial or demo, then film yourself using your product and upload it to YouTube.
To keep your branding consistent, make sure you add your logo and use your brand’s colors, too. And then somewhere in your video content or in the description, add a call to action asking your viewers to visit your website for more information.
Related Resources:
Laptop Lifestyle Academy – Working Remotely
Digital Success Network – Online Business Training Programs
Studies show that over 90% of all online users use search engines to find what they are looking for, whether products/services, or just plain old information.
The following twelve points will, I hope, summarize a philosophy, approach and methodology to the SEO question which is both sound and effective, along with giving some helpful insight into the industry itself.
1. Content. Content. Content.
Effective, professional, optimized Copywriting is the single, most important factor in any SEO campaign. Search engines index websites based on the content found on each page of the site. With a thorough understanding of the language and grammatical conventions combined with intensive research, to find and exploit the market focus, one can move a website to the upper echelon of the “SERP’s” (Search Engine Results Page) in a methodical as well as ethical manner.
2. Analyze Web Logs.
Measure everything, at least twice, and then check again. While I would be the first to say that many of the procedures that make up website optimization are more art than science, one needs to take a very scientific approach to the results of the effort. This is done by methodically keeping a record of, and making an analysis of the sites web logs. There are a number of specialized software which make the job easier but at the bare minimum, one needs to keep a close eye on the site visitors and their activity while on the site. No matter how well planned the strategy, it is largely theoretical until proven by the results, which can only be measured by the logs, and a thorough analysis of their content.
3. No one can guarantee a #1 ranking on Google, or any other search engine.
Those who promise such feats will either optimize for such vague search term phrases (such as, “green stunted widgets with purple Polka-dots and icing”) that no one will ever likely look for, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will loose, quickly, when the honest folks at Google find out about it. The other option, that they will take the money and run, is worth mentioning here but I’ll be polite.
4. Some things are just plain silly.
You don’t need to submit your site to 50,000 search engines. Businesses which offer this service are suspect, at best. 85% of the search results on the Internet come from one search engine, which, if you have one link from an established website, or better yet, a directory, will find your site just fine, on it’s own. Four (4) search engines account for over 90% of the traffic on the web. As for any supposed benefit which may accrue from being listed in an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; well, you figure it out.
5. SEO is not Pay-per-Click.
While no one would argue the effectiveness of getting increased traffic and sales, through a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the “pay” stops. With a well planned and executed SEO campaign, while results may take a bit longer, they continue to produce, and in fact grow, long after the work is done and paid for. Quite often we have found that after a thorough optimization of a site, only minor adjustments are needed on an ongoing basis, primarily related to new content and/or new items of sale or service.
6. SEO is not witchcraft, Druidism, shamanism.
Neither does it require any special chants, ceremonial fires, or vestments, though some of us do like to howl at the full moon, on occasion. There are no “Top Secret” practices which a reputable SEO can not tell a client, a judge, or his mother, for that matter. The very nature of the Internet has always been cooperative and there is nothing about SEO that can’t be learned, with a heavy dose of time and money. A reputable SEO firm will give you an item per item breakdown of just where the money goes. Be wary if you sense a secretive atmosphere or any unwillingness to answer questions. While there are technical points which might take some background to fully understand, if one has a solid overview of the entire situation, a simple explanation should be easy enough to come up with.
7. Do-it-yourself SEO.
Yes, you can execute your own SEO campaign and find a reputable SEO firm to help plan and organize it for you. About one half of my own clientele do some part of the actual work themselves, or have their in-house dedicated personnel do it, after discussion of the goals and aims of the business/website, a thorough website analysis, comprehensive search phrase research, and focused instruction on the ways and means of achieving high SERPs. These preliminaries are followed up with a detailed program of suggestions and methods which the client can then implement themselves or hire others to perform. Average savings; 30-40%.
8. Phased Implementation.
While many companies spend thousands of dollars per month on Search Engine Optimization, an alternative is available which will pay dividends to you in increased sales and leads without the high initial investment. The most important consideration is to have a reputable firm handle the initial evaluation and suggested optimization planning first. The trial and error method will cost much more, in the long run, with or without the desired result. After studying the plan and establishing a workable budget you may implement the plan as finances allow.
9. Remember the old saying, “If it sounds too good to be true, it probably is.”
Never was this more true than in the realm of SEO. While concrete and measurable gains will always come from a well thought out and executed optimization strategy, the Internet is a competitive media and we all want to be number one. Accept that a steady upward movement, over time, will place you worlds ahead of a flash followed by a crash.
10. A thought to ponder.
At stake, in the race for the top, is the very existence of your website, your business, and quite possibly your reputation. Beware of any “shortcuts” or less than ethical schemes that anyone might suggest to further your business goals. When it’s all said and done it is you, the business owner, who bears the responsibility for any company or individual you hire. Insist on knowing exactly what the strategy is and what steps are being performed to implement it. If it seems, in the least, suspicious, ask for and get an explanation. In this case, not only is Ignorance not bliss, it could very well be the beginning of the end for your business.
11. All incoming links are not created equal.
Both the relevance to your line of business and website subject matter and the PR value of the incoming link determine how valuable they are to your own PR ranking. With Google starting the trend, nothing new there, and most of the others following close behind, the days of grabbing all the inbound links, in any way possible, are gone. Not only will low ranked and/or irrelevant inbound links not help, they will, in fact, cause a penalty. Link farms, free-for-all link schemes, automated link accumulation software, or any other fad that doesn’t carefully screen the links and websites they are coming from will, in the long run, do more harm than good.
12. It’s more than just facts and figures.
The relationship between an online business and SEO is, perhaps, one of the closest of business relationships. In order to be effective, a SEO must know not only the facts and figures pertaining to the endeavor, but s/he must know something of the dreams and aspirations of the business principals. Things which don’t normally come out in a prospectus are often invaluable information when searching for the “right fit” into the complex world of the Internet. My own clients sometimes ask, due to the frequency of my calls and email in the early phases, “Am I your only client?” I usually laugh and say something to the effect that until I know your business almost as well as you do, yes, you are the only one that counts.
Related Resources:
SEO Marketing School – Guide & Resource Material (MRR)
SEO Marketing School Gold – Instruction Videos & Audios (MRR)
Search Engine Optimization, a.k.a. SEO, is a process by which a website becomes visible on the search engine’s radars. Considering the fact that there are over 4 billion publicly accessible websites on the Internet, being visible when a potential customer performs a search on Google or Yahoo is crucial. If your website does not show up within first couple of pages of results, there is a very slim chance that the potential customer will be able to locate your website.
When starting on the SEO journey, do not expect immediate results. Website’s position on the search engine is like cheese – as it gets better with time! When internet was in its infancy, there was no need to optimize the site for the search engines to see it. Back then a robot (a.k.a. search spider) was able to traverse all of the sites on the Internet within few hours. Nowadays, the size of websites present on the internet is measured in petabytes(PB) (next level up from terabytes) and it takes search engines at least 72 hours to go through and index the pages.
SEO is all about establishing necessary components for the website to become search engine friendly. It starts with every page on the website having meaningful title and description. It also involves having researched a list of keywords and selected the ones that pertain to the site’s content. After that it is a matter of submissions to the search engine queues and establishing link exchanges.
When considering hiring someone to perform SEO for your website make sure to spend the time and research the company. Here are a few questions to ask:
1. Does the company have previous experience with SEO?
2. What is their website’s position on Google and Yahoo? If they can’t optimize their site what are the chances they’ll succeed with yours?
3. What is their strategy for your website? While most SEO companies won’t go into detail on how they would perform SEO, they should be able to explain WHAT they have planned for your site.
4. Will the SEO Company use automated program and blast-submit your site to the search engines or do it manually? While faster and cheaper, blast-submitting a website is not without repercussions. To name a few:
—A. Your site might get submitted to adult content search engines.
—B. Your site may not be admitted to be listed as some search engines consider blast-submission a form of spam and either remove these entries from their directories or block them from being entered via CAPTCHA (challenge-response test used in computing to determine whether the user is human) in the first place.
—C. Your site might get submitted to a “link-farm”.
5. The minimum amount of time necessary to make any difference in Search Engine position is about three months. In most cases, it is more likely to take about 6-8 months due to aging algorithm implemented by most Search Engines! If the company “guarantees” the top search engine position ask the following questions:
—A. Are they planning to use pay-per-click or pay-per-keyword as the strategy of getting your site to the top? While both strategies are fine, they are very costly and temporary alternatives to solid SEO practice.
—B. Is the person you hired happened to be Larry Page, founder of Google? Because anyone else won’t be able to make such a guarantee.
Inexperienced SEO person can cause more damage than benefits to the site’s position. You, as a site owner, would ultimately have to deal with the search engines, if your site gets in the bad neighborhood.
Related Resources:
SEO Marketing School – Guide & Resource Material (MRR)
SEO Marketing School Gold – Instruction Videos & Audios (MRR)
On-page search engine optimization is definitely one of the key methods if a website owner would like to improve the results for his or her website’s searchability. However, on-page SEO often entails technical skills. Why? Not a lot of people are HTML enthusiasts. This is often what needs to be tweaked to do an excellent job in optimizing web pages.
What if a geek friend already did the on-page optimization and now you want to know how you can contribute to the “search engine goodness” of your website? Off-page optimization is the next step. And the results you will have to pine for are one-way backlinks. Why? This is how many of the major search engines such Google, Yahoo! and MSN rank websites. The more backlinks from relevant sites with good page rank, the merrier.
So how exactly do you gather backlinks? It’s not an easy task but it’s definitely less nerve-wracking than HTML if you are not the techie type. Here are some off-page SEO tips:
1. Article Marketing
Quality content has been discovered to be real king. Everyone is hungry for fresh and quality info and providing it will make backlinks go pouring in. It helps a lot to be a keen writer to be successful on this endeavor. Also, practise the proper way of using a resource box. It should only include a website that contains information relevant to the article you submit to article directories.
2. Forum Participation
Look for forums that are relevant to your website’s content and keep on sharing information that will be indispensable for the members of the forums. Your signature or that tag-along message at the last part of each of your posts is what will work for your off-page SEO campaign. Keep it simple and make sure that it conveys something about your website. Learn how to hyperlink to make it easy for the people who want to visit your site.
3. Blogging
Blogs or web logs are now the most popular weapons of SEO experts. Aside from being easy-to-update, they don’t require a too formal tone, which is what many readers are into. Informal dialog which can be accomplished through readers leaving comments and the blog author replying to the comments is what also keeps blogs fresh and search engine friendly. Maintaining a blog that’s again relevant to your website’s content will keep the search engines in touch with your site. Don’t forget to have a link on your main website from your blog.
The secret to be successful in carrying out these off-page SEO methods is to be consistent. Submitting quality articles to websites at least two to three times a week and regularly producing content for your personalized blog is a surefire way to make your website stand out. Forum participation should also be something done more frequently since it will not only help you up your website’s popularity with the search engines but also make you learn new stuff from other forum members’ participation. Also, if you discover that you don’t enjoy these stuff, there’s always a plan B – hire someone to do them for you!
Related Resources:
SEO Marketing School – Guide & Resource Material (MRR)
SEO Marketing School Gold – Instruction Videos & Audios (MRR)
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