An Introduction to the Three Biggest PPC Platforms > Online Business

PPC has completely transformed the way that people advertise on the web. This is a new form of advertising for what is a very different medium – a very more interactive medium – than television or magazine.

PPC stands for ‘Pay Per Click’. What this means for advertisers is that they are only paying for each click. If their ad isn’t successful and no one clicks on it, then you don’t pay anything at all. That can actually mean free exposure sometimes! A bidding system comes into play whenever an advert is shown and that means that the cost of each click will depend on the amount of competition – again this is good news because it means that some advertisers will be getting nearly free visitors when there isn’t much competition.

At the same time though, because they can set their own ‘maximum bid’ for each click, this means that advertisers can decide precisely how much they are willing to pay for any new visitor. By keeping this lower than the amount they earn per visitor, they can nearly guarantee they will make a profit from those efforts.

Also important though is targeting and this is where the differences between the different PPC platforms really start to come into effect. Read on and we’ll take a look at the three big choices when it comes to starting a new PPC campaign.

Google AdWords

By far the biggest PPC network is Google AdWords. When you pay for adverts on Google AdWords, they will appear on the ‘SERPs’ or the ‘Search Engine Results Pages’. Thus, you need to start by first choosing a keyword that you want to target. If you are selling hats for example then, you might choose to target the keyword ‘Buy Hats Online’. Of course it’s important to think carefully about your keywords to ensure they don’t have too much competition.

Google being the biggest search engine means that you’ll gain access to the most visitors – but you’ll also pay the most due to the other advertisers.

Bing Ads

Bing Ads is a very similar system but for Bing instead of Google. Bing is of course the big search engine from Microsoft which accounts for 20% of the market share and an additional 10% through Yahoo!. This is not a small amount.

More importantly, Bing has less competition, meaning that you’ll end up paying less. Specifically, you’ll pay 33.5% less, which is again a big deal. Bing also has a lot of powerful tools for targeting the right users.

Facebook Ads

Finally, Facebook Ads work the same but appear on Facebook based on the information that users give Facebook about them. This can include age, sex and location but also things like hobbies and interests or even job title!

Another big benefit of Facebook Ads is that you can create more media rich options that have images or even short videos. Likewise, you have the option to choose ‘CPA’ which means ‘Cost Per Action’ and only charges if someone signs up to your mailing list.

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How To Sell Your Online Evergreen Course In 3 Steps > Product Creation

Selling a course for the first time can be intimidating and scary. But if you’ve done your homework before you even created your course – that is, you’ve researched your audience, and you’ve identified a profitable niche – then half the work’s already done. You just need to let the world know about your awesome course and how it can help solve their problem.

1. Describe the problem

Make your problem description easy to relate. Give examples of just how bad the problem is. If you’re selling a course on a stomach problem, then you can describe the excruciating pain you experience every time your stomach acts up. Explain how embarrassed you feel every single time you need to excuse yourself from company, how your mind races to come up with explanations on why you need to go on break again.

Use words commonly used to describe the problem, so your readers know you understand their situation. In short, you have to make your audience feel the pain. Make them go “ouch!” and say “me too” while reading your copy.

2. Make the problem go away

Once the problem has been vividly entrenched in your audience’s mind, it’s time to tell them how much better their lives will be if they no longer needed to go through that problem. Tell them they don’t have to live with it anymore. Paint a picture of how they can do whatever they want, wherever they want if that problem goes away forever. Describe all the things they can do and places they can go to if they can eradicate that problem. Make them want a solution so bad they have to get it right that very instant!

3. Present your course as the solution

At this point, your target audience should be ready to buy. Pitch your course as the solution. Assure them that it covers everything they need to know to never experience the problem ever again. Tell them how exactly it’s going to solve their problem and why they need to buy it now if they want the problem to go away. Use the power of testimonials. Include a demo video or screenshots of your course. A free preview, if you will. Not only will they be able to see first hand how well your course works, but it will also help assure them that your course is indeed the real deal.

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Why Evergreen Niches Are Perfect For Creating A Passive Income Stream > IM Management

Evergreen niches are those niches which stand the test of time. Your sales aren’t limited or affected by certain times of the year. For instance, if you’re selling a weight loss product, your sales don’t necessarily slow down after Thanksgiving or Christmas seasons. That’s because there will always be people wanting to lose weight no matter the time of year.

Now, if you were selling a Christmas toy it would be a different story. You can, of course, sell it year-round, but chances are people are only going to be buying that on the weeks and days leading up to Christmas. When you sell a seasonal product, then that’s not an evergreen niche.
There are many evergreen niches to choose from. The main popular niches are health, love, wealth, and self-improvement. You can further drill down into thousands of sub-niches.

There are plenty of tools you can use to find these sub-niches, foremost of which are keyword research tools. Keywords are those which are used by people who search for something on Google or other search engines. You’d have to look at trends and volume of searches. You’d basically have to do plenty of analysis to find the best evergreen niche for your business. Yes, it’s going to be a lot of work in the beginning, but once you find the right niche, and target the right keywords, then you can expect to live off some pretty nice passive income for many years to come.

There may be plenty of competition for evergreen niches. That’s because people know just how valuable and how profitable a good niche is. Just imagine doing the work only once and then reaping the profits for a long, long time afterward! It’s the perfect business model if you ask me. You no longer need to trade your time for money, that is, you don’t need to go to work, and you’d still make a healthy income.

Once you have a passive income stream going on, you can take your attention somewhere else. You can spend your money on vacations or better yet, use your passive income to create other similar evergreen products for more passive income streams! When you have two, three, four or even more evergreen products giving you passive income month after month without any intervention on your part, then you can see why this business model is the absolute best!

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Build a Website with Content to Get Free Traffic > SEO & Traffic

You want to increase the traffic to your site. The method widely used with great results is using the search engines rankings that improve your chances of targeting the audience for your site. Here is the process you can use to drive traffic to your site.

Choose your topic. You can get ideas from newsletters, competitors, books, magazines, and newspapers.

Research keywords that relate to your topic. Think about the keywords internet users will be entering into the search engines and any different meanings for the words that may be used. Expand your vocabulary in this step. Use this free source to locate keywords https://adwords.google.com/select/KeywordTool.

You can use variations of words and phrases at this site to see how the search engines have presented results from the prior month. Your results will also show the bidding price for the keywords and phrases.

Research the competition by using the search engines to locate their sites. Study the top ten listed to see how they created their website. Use their techniques to improve your site.

Start writing your article. You have the keywords to include in the content. Use the different variations that search engines love to see in all websites and articles. Add some affiliate links in the article to promote your product and generate traffic.

Build your webpages. You have the written content with the relevant keywords and phrases. You know you will have traffic based on your research. Remember to add some of the techniques and content you viewed on your competitor’s site. If it is working for them it will work for you too.

Use the keywords within the titles of the different webpages. Put key phrased for ALT tags in the site. Add your article as a page on the site. Add images of the product to entice the interest of the readers. Show them what you have to offer. Link to other sites. Use quality links from sites with a high search engine ranking to boost the traffic to your site.

After you have completed the first page, you can build ten more pages with ease. Use the same technique from the original page as a template. You have been able to use the right methods on the first page by thorough research so finish the high quality website with confidence.

When you have a high quality website filled with interesting facts, contents, images, and links, you have become a site Google will recognize. You will achieve high rankings over time based on your hard work and efforts.

Now you will see the traffic gradually come to your website. It takes time for the search engines to see your site so be patience with the new website.

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10 Free Traffic Methods That Still Work Today > SEO & Traffic

If you have a website you need traffic and getting those visitors to your site isn’t always easy. There are a number of ways that you can drive traffic to your website and sometimes it is helpful if you can be a little creative with your traffic generation. Let’s take a look at ten amazing ideas for traffic building.

1. Social photo sharing sites are a great way to drive traffic to your website. The most popular photo sharing site is Flickr. The idea is to have your website and Flickr working in unison to draw traffic to your site. Whenever you write a new post on your blog you can add a link to the Flickr website. When you share photos on Flickr you can add good tags to attract members to use your photos. Your site will be working in conjunction with Flickr to bring you traffic.

2. Social bookmarking sites are another great option for building traffic. You can make friends with people on social bookmarking sites that share the same interests as the topic of your website. Include a link to your website in your profile information and you can also share your website link. There are a few different social bookmarking sites and they work in different ways and it is recommended to use a variety of these sites. Promoting your site on social bookmarking sites can make your site very popular as long as you don’t spam these sites.

3. The next traffic building method is blogging commenting. Find other blogs in the same niche as your website and leave comments. When you use blog commenting you should always make a comment that is relevant to the post topic and be informative. If you don’t leave relevant comments then your comment may be viewed as a spam comment and will be deleted. If your comment is informative then people who read your comment may click on your link and visit your website.

4. Forum marketing is our next method for driving traffic. Join forums within your niche and make relevant forum posts. Have a link to your website in your signature so every time that you make a post on the forum you are creating a backlink to your website. Never spam forums or you will soon have your account deleted and your time will be wasted. When you give informative posts then other forum members are more likely to click on the link in your signature and visit your website.

5. Add extensions to your site such as a good theme and widgets. There are many additions that you can use to enhance your site and make it interesting. Your visitors are more likely to come back and visit your site again if it is interesting. If your site is boring and doesn’t give good information then you will lose a lot of visitors.

6. Use word of mouth marketing by letting your friends know about your website and ask them to spread the word. You can also ask your friends to place a link to your site on their websites if they have a website of their own and by using their visitors and contacts you can increase your own website traffic.

7. Contact other websites and ask them to put your website link on their website. You can either offer to pay for a link to be placed on their site or you can offer a link exchange.

8. Do some article marketing to build up backlinks to your website and if you write interesting and informative articles then your article readers will click on your link and visit your website.

9. Add some podcasts to your site to expand your exposure. People love video and audio so adding some of these to your website will make it more interesting and entice more visitors.

10. Submit your blog feed to blog site directories and this will help feed traffic from other sites to your site.

A website needs traffic to be successful but traffic building isn’t just about building traffic but also about giving your visitors what they want when they reach your site. By providing good quality content on your website your visitors are more likely to return.

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5 Ways To Develop Your Influence Power > IM Management

People know that you are an expert in your niche and they recognize your skills and expertise. But you are not exerting the influence that you want. Here are 5 great ways that you can develop your influence so that you start to get the results that you want.

1. Distinguish between power of influence and manipulation

Do you brandish your flawless ethics to justify your lack of influence? Know that the power of influence is quite ethical if it is not confused with manipulation. Influence is based on an authentic, fair and ethical approach: of course, your objective is to guide your audience towards a specific decision, the one you want.
But your intention is not to cheat your audience. Your goal is that people in your audience take, deliberately and consciously, the direction you want them to take. Thus, the power of influence is exercised if the person decides in an enlightened and responsible way, by giving their support to what you are proposing.
On the other hand, manipulation is defined as “the action of orienting someone’s action in the direction you want without them realizing it”. This is often based on a relationship of superiority and dependence – even on a false relationship.

Thus, the modes of action, the levers and the ethical dimension differ completely between a behavior which relies on manipulation and another which relies on the power of influence. The power of influence requires in intrinsic qualities as well as strong interpersonal skills.

2. Power of influence and legitimacy

For you to exert influence on your audience, legitimacy is an essential element. It is acquired through the trio of Experience, Expertise and Skills. It therefore depends on knowledge, know-how and interpersonal skills, which allow it to establish your authority.

Your power of influence varies according to your qualities and your skills. This is why care must be taken to maintain it. Things can change fast so you need to be on top of this and ensure that your audience see you as having the very latest information.

3. Trust and the power of influence

Trust is a necessary condition for the power of influence to be exercised, which is based on exchange and dialogue. As trust is also one of the key elements, the power of influence will be exercised all the more easily if you build trust with your audience. People are not going to be influenced by those that they do not trust.

4. Charisma and Influence

If you have a natural charisma, you will be able to develop your influence by relying on emotional intelligence. The power of influence being a matter of dialogue, discussion and synergy, it is up to you to develop your capacities of observation, listening, empathy and understanding with your audience.

5. Master the art of communication to develop your power of influence

When it comes to verbal communication, learn to choose the right words, to adopt the right tone. To better convey your argument, try to work on your storytelling: if you immerse your audience in your thought process, it will help them to buy into your message.

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The Importance Of Influence And Persuasion > IM Management

In a world and society where competition is fierce, the average attention span is less than 7 seconds… it is important if you are a coach, consultant, therapist, trainer, speaker, author, expert… to pull your pin play – you need to be able to convince, persuade, motivate, inspire.

Not only will you be better able to be efficient, reactive, different… but in addition you will be able to differentiate yourself through finesse, with class and elegance once you have perfectly mastered the main principles of influence and persuasion.

You will facilitate the choice, decision-making and satisfaction of your customers (prospects, members, patients, partners, ambassadors, etc.). As a reminder, the first vocation of the entrepreneur is to develop his activity and to do this they must sell, and to sell they must convince.

The one who does not manage to convince will not be able to sell (as a reminder, the sale is neither good nor bad it is a tool and an amplifier of what you already are) and will not be able to develop any lasting activity.
You will also be able to recognize and avoid the traps of manipulators. In short, the advantages and benefits of influence are numerous. We will cover some of the reasons why influence is so important in this article.

What is Influence?

If you look at the definition in the dictionary you will find:
“Action, generally exerts a regular and continuous object or thing element or a person on an item or another person”.

Often we cite as examples of influence things like TV, social networks, nature, politics and so on. However, we believe that influence goes far beyond these things – you could say that it is everywhere where there is communication.
Who initiates communication relays a message, who says this message has influence.

The parent who talks with their child, the teacher with their student, the painting displayed in the art gallery, the toothpaste label, the film, the logo, etc. So, whether we like it or not, we influence and we are influenced. Hence the importance of understanding and identifying the main mechanisms, right?

As an expert, entrepreneur, coach, consultant, therapist, trainer, speaker… you communicate suddenly, you influence (and you necessarily seek to influence) in particular to help more people, develop your business, have more impact. This is why it is interesting to master (or refresh your memory) about the key principles of influence.

Using Influence as a Tool

Very often, when we talk about influence (especially with beginners to the subject), it quickly becomes a question of manipulation in their mind. Influence can certainly be used for manipulation but we would never recommend that.
See influence as a tool or even an amplifier. It’s like money or a knife or… it’s how you use it that will impact the result. A knife can cut tomatoes and it can also be used for harm. Using influence in an open and honest way is a far better solution for long term results.

People use influence and persuasion everyday to sell products, sway people to their way of thinking, help their children, negotiate deals and so on. It is a very powerful tool and you need to use it in the right way.

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The Importance Of Credibility For Influence > IM Management

How is it that some people manage to rally people around their cause or their innovative ideas and others struggle to do so? Why is it sometimes so difficult to convince your audience of the merits of your initiatives? These are many questions we will try to answer in this article. Three essential conditions are required for you to influence your audience:

1. Be credible! You must be credible with your audience
2. Be visible! Even if you are credible, you also need to be visible and constantly seek to increase your circle of influence. If we don’t see you, we forget you
3. Be strategic! You must understand the context, the challenges and the aspirations of your audience in order to offer solutions that have added value for them

In this article we will focus on the importance of credibility.

You must have Credibility

Let us not forget that credibility is granted to us, it lies in the perception that others have of us, it must be acquired and maintained. Our integrity generates a first level of trust which is decisive in your audience relationship. Remember, we use our intentions to judge ourselves, but others look to our actions to judge us.
So the consistency between our words and our actions, having the courage of our convictions is what people see and believe.  The perception that others have of our intentions will condition their level of acceptance or commitment to what we offer.

If they have the impression that we are only concerned with our own interests, that we do not take into account their reality or their needs, you will never influence them. Conversely, if the perception is that the proposed idea is in the common interest and that the intention is to find win-win solutions, trust sets in, and this enhances our credibility.

There is more to Credibility 

Although these personal characteristics are decisive in building trust with your audience, credibility also relies heavily on expertise and demonstrated experience (results). It is essential to assert our relevant skills to carry out your ideas.
People are often passionate about their own area of ??expertise (depth), but overlook the extent of the wider context of things. When you are competent in related areas as well you broaden your credibility which is a good thing. Just staying within the confines of your narrow niche can limit your ability to influence.

It’s all about Results 

Nothing will enhance your credibility more than being able to prove that you get results. You are not just a person that talks. You totally believe in your message and you take massive action to get the right results.
You have probably heard the saying “under promise, over deliver”. Keeping your word, honoring your commitments, and always delivering the goods are essential conditions for maintaining credibility.

Enhance and Maintain your Credibility

You must do everything that you can to enhance and maintain your credibility. It is the number one thing when it comes to being able to influence others. If people do not perceive you to be credible then they will not even listen to you let alone do what you want them to do.

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Leadership And Influence > IM Management

If you want to be a true leader of your business or department then you must know how to influence others. To achieve your goals you will need the help and support of others and you can use influence tactics to inspire your team.
The best leaders do not just bark orders at their people. They encourage others and they persuade and inspire them towards the common goal of the business. In order to become a more effective leader there are 4 skills of influence that you need to master. These skills are:
1. Organizational savvy
2. Promotion of self and the team
3. Building trust
4. Utilizing networks
Let’s take a look at each of these 4 influencer skills in turn:

1. Organizational Savvy
Within every business or organization there are ways that you get things done. If you look at an organization chart this shows you the formal lines of authority. But those that are organizational savvy know that this is only part of the story.
To be a good leader you have to have this organizational savvy. You need to know how to really get things done and who you need to approach and how to approach them. Without this you are going to struggle to achieve your organizational goals.
People tend to have their own agendas in organizations. Nobody is saying that this is right but it exists most of the time. You need to identify the main players if you do not know them already and navigate through the politics to get the right people on board.

2. Promotion of Self and the Team
If you think that self promotion is a selfish act then you need to change your thinking on this. Leaders that are strong influencers know that when they promote themselves for genuine reasons they can cut through a lot of bureaucracy.
Influential leaders are also aware that using self promotion in the right way not only helps their career advancement, but will also help the people that report to them directly as it provides them with greater visibility. You will also be promoting your team in general so that their ideas and capabilities have more exposure.
You need to use the right tactics to get the best from self promotion. Create a situation where you have the right audience so that you and your team can shine. You can also form a special team to solve specific problems for the organization.

3. Building Trust
You cannot lead and influence people effectively without trust. Trust goes a long way to gaining cooperation from others. It is much more effective than forcing individuals to comply with your requests. With trust the people that work for you will do whatever they can to assist in the achievement of your goals. Without it they will do the minimum to get by.
Building trust is always a balancing act. To deliver extraordinary results you are going to have to push your people beyond their comfort zone. You also need to listen intently to any concerns that they have and do what you can to help them.

4. Utilizing Networks
A good influential leader knows that they can’t do everything alone. So they get involved with existing organizational networks and use these to their advantage. They will not just get involved in any network – they will evaluate how a network can help them achieve their goals first.

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More Traffic = More Income FACT! > Free Online Marketing Ebook

Internet Marketing info ebook “More Traffic = More Income FACT!” looks into: Increasing Traffic to your website, Web Content, Sending Newsletters and Info, Become a Community Member, Use Experts to Write For You, Use Tracking Software, Use of Keyword Tools, Don’t be Afraid to Copy Others, Focus on the most Popular Parts of Your Site, Always Give Free Stuff, Advertise Advertise Advertise, Build Your Brand, Using The Right Software, Using the Right Content, Using META Tags, Your Blog, Hold off on Comments, Create a Sitemap, Big Traffic, Become Part of an Online Community, Be Patient and Be Nice to People and Customers. Click “More Traffic = More Income FACT!” to download (1.3 MB pdf) this free traffic & SEO ebook.

SEO Traffic Website Free Ebook