When digital marketers talk about digital products, it is very often assumed that they mean either ebooks, or some form of course. These are perhaps the two most popular types of digital products because they are the easiest to make and because they have a broad universal appeal.
But the fact that these products are easy to make is also their biggest drawback. When you sell a product that anyone could make, you potentially create a scenario where you look amateurish – or where your audience realizes they could get the same thing for free elsewhere. Software is different on the other hand. Software has a very clear value and is something that requires specific skill to make. And when it comes to software, a WordPress theme or plugin is by far one of the best things you can sell.
Why WordPress Themes and Plugins Sell
These days, pretty much every major website on the web is powered by WordPress. This is a completely free tool that enables the creation of highly professional looking sites and that is endlessly expandable and customizable. That means that when you sell a plugin or theme for the platform, it will automatically appeal to a huge number of potential buyers. What’s more, is that it is something that is going to help those buyers to earn more money. This is important because it essentially makes your product into something that can be seen as an investment – which in turn makes it much easier for your audience to overcome buyers’ remorse and to justify the purchase to themselves!
WordPress is also something that a lot of internet marketers will be very familiar with. This is good news too, seeing as the biggest audience for your digital products is likely going to be other internet marketers.
Endless Variety
The other great thing about a WordPress theme in particular, is that it’s something that you can change very slightly and sell again. For example, you could create a WordPress theme designed specifically for real estate websites and then sell that. Then, change just a few design elements and details, and sell the same code again now as a theme for interior designers, or web design! Oh and if you don’t know how to create WordPress themes? The obvious and easy solution is to get someone to make one for you, which isn’t going to cost too much!
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