Launching a product is an amazing way to build hype and excitement for whatever it is you intend to sell, prior to actually taking it live. This can cause a massive influx of sales and essentially help you to significantly increase your momentum that will carry on throughout the sales process going forward. So how do you make sure that people are excited for your launch? What’s the best way to build hype? Where should you be promoting your upcoming launch?
One of the very best options is to create a mailing list and to use that to promote your product. Read on to see why this is such a great option…
Your Squeeze Page
To build your mailing list, you’re going to create a squeeze page. A squeeze page is simply a page on your website where you convince people sign up for your future emails. That is the one purpose of this page and so you will do everything you can to convince people that it is a good idea to subscribe. And often this means using an ‘incentive’. That incentive will generally be a free ebook or perhaps money off of future products. Either way, it is something you are providing for free in exchange for the contact details of the people signing up.
This can be very effective at getting more people to join but the risk with a squeeze page, is that it can end up meaning people sign up only for the free product and aren’t really interested in your subsequent emails. You’ll know this has happened if you find yourself with excruciatingly low open rates.
How a Product Launch Changes Everything
But what if you weren’t offering a free product as the incentive? What if the emails themselves were the incentive?
Imagine a scenario where you can make your product sound interesting and unique but you’re somewhat vague about the specifics. Your audience knows that the product can help them but they’re not really sure exactly what it is or what’s so good about it. Thus, they want to learn more. They’ll then sign up to your mailing list in order to be the first to be updated with more information about the product! And this only works with a product launch because no one would ever sign up to be told about a product that’s already for sale!
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Holy Grail Copywriting – Learn to Write Profitable Sales Copy
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