Launching a product? This is a highly exciting time and has the potential to create a massive influx of sales for the digital item you’ve been working so hard on. But it also has the potential to be a huge disappointment! There are few things more upsetting than launching a product and finding that no one is interested in it. So how do you go about ensuring that it will be the hit it deserves to be?
Ask the Audience!
If you already have a successful mailing list or social media channel, then why not ask your audience what they’d like to see? This can make a huge difference to your eventual success because you can ensure you’re making a product that there is demand for!
Run a Beta Test
Letting just a few people in on the production phase of your product is a great way to ensure that you get feedback about the product. Moreover, it builds a lot of excitement and buzz and you’ll get people discussing the product, which is precisely your aim.
Release a Press Release
A press release is an excellent tool that you can use to get media coverage for your launch. A launch is inherently more interesting than a regular product, so you’ll stand a good chance of getting a story – especially if you can find an interesting narrative about the creation of your product or its content.
Add Lots of Extra Materials
The more extra materials you can include as freebies, the more compelling your product will be. That should include video, reports, mind maps – anything you can think of!
Make Your Product Different
If you want your product to stand out, then it can’t cover the same old ground as every other product in your niche. Cover something different and make sure you have something to say!
Get Affiliates Involved
One of the best things you can do for any product launch is to get an army of affiliates help you promote it. To ensure that they want to sign up, encourage them with a high amount of commission, free marketing materials they can use and contests with cash prizes for the best promoters.
Use a Countdown Timer
Making sure people can actually see your clock ticking down is a great way to make the excitement all the more palpable!
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