Internet marketing is something that a lot of people are interested in but that many people are not sure they really have the time for. How do you go about taking a website to the top of the search engine results pages or getting lots of followers on social media when you are a busy business type who barely has time to relax in the evenings as it is?
The answer may just be to use ‘growth hacks’. These are tricks and techniques you can use to very quickly boost your website’s visibility and to skip months or even years of ‘grinding’ to get to the top. Let’s take a look at some of the best growth hacks out there for rapid internet marketing…
Influencer Marketing
Influencer marketing is perhaps one of the most powerful options for those who want to get their sites to the top of Google quickly and simply to get more exposure quickly.
The general idea is that you are going to be working with someone who has already established themselves as a big player online. Your objective is to get that person to give you a shoutout or a promotion and to thereby gain exposure to their audience.
In short, you are benefiting from the months of marketing that they have done and thereby sidestepping the need to do it yourself. If you can get a single Tweet from someone with ten million followers, then imagine how much that can boost your own visibility!
The problem is getting said influencers to want to work with you. Normally this means you’ll need to offer them something in return – either exposure to your audience in kind, financial remuneration or something else entirely. Building a relationship with that influencer can also be a valuable tip – if they feel they know you, they will be much more likely to want to help!
Creating a Viral Hit
A viral hit doesn’t just mean a video of someone’s dog running off after dear. A viral hit can actually be anything that gets shared virally and that has a big response from the general public. It can be hard to know exactly what is going to have this kind of impact before you go about creating it, but there are certain options that will be more likely to be successful than others. One example of this is the ‘resource post’ which is a post that provides a comprehensive and detailed overview of a subject so that readers can get all the information they could possibly want on a certain topic and then share it with others that are trying to learn that topic.
Print Media Advertising
A growth hack you don’t hear about often is to try and get your site some exposure in print media. Whether that means having a news story written about your site or whether it means paying for an advert in a local magazine, this can gain you exposure to a large circulation and also gives your site more credence which translates as more visits and more shares!
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