The Importance of Compliance, Tracking and Analytics as an Affiliate > Affiliate Marketing

By | June 15, 2023

One thing that many affiliate marketers don’t consider, because they are too focused on the commissions that they are earning and the products they need to vet before reviewing is whether or not they are in compliance with the rules and working to elevate their performance as a top affiliate.

One of the most important things you have to remember is that you have to abide by the rules set forth by not only the platform the product is being promoted on, but also the vendor themselves.

You may also need to disclose on your blog or in your emails that you are receiving a commission from anyone who happens to purchase the product through your link. Compliance depends on where you’re promoting from and who you’re promoting to, and it also depends on where you live.

You want to avoid any kind of deceptive behavior that could lead to some sort of legal issues or even problems with your reputation. This is something that many affiliates overlook because they simply don’t care until they happen to get caught.

In addition to adhering to any compliance measures, you want to make sure that you are using your analytics to provide you with insight about how your reviews are performing.

You won’t be able to optimize your efforts if you aren’t looking at the metrics to see what type of behavior your customers are taking whenever they encounter your recommendations.

If you’re looking at your analytic data, you’ll be able to pinpoint trends and patterns among your readers that will help you with your future promotions and product selections for reviews.

You also have to become adept at tracking as an affiliate marketer. You have to track the clicks and conversions generated by your product review, and make sure that your commissions are showing up properly.

There have been some instances in the past where a vendor has siphoned off commissions from their own affiliates, so you have to be proactive in protecting your income.

You also need to know how the product is set up in terms of who gets the commission. for example, some campaigns are set up to pay the last click, while others pay the first person who sent the customer for a lifetime cookie.

You can learn to track your clicks and conversions so that you can tell precisely where they’re coming from. Instead of using the exact same link everywhere, you’ll know if the click and sale came from your email, your blog, or a social media platform.

Related Info Products:

Affiliate Marketing Resources/Tools – Product Review Site

Affilorama – The #1 Affiliate Marketing Training Portal