A website generates two main types of visitors. There are the visitors that stop by and leave. They never return again. Then there are the visitors that stop by. They bookmark your site. They sign up for your opt-in list. They subscribe to your blog. These are the visitors you want. When you can motivate… Read More »
Credibility matters. Your website is the only connection your prospects have to you. They don’t know if you are trustworthy. They don’t know if you know what you’re talking about. Yet, when you can establish that you’re a credible company and resource, then you’re golden. Why? Because people buy from companies they trust. They recommend… Read More »
What is the single most important thing to do beyond creating a website? It’s testing it. There are any number of ways that a website can be tested to ensure that you are doing what you can to reach your target audience, enhance sales and provide your readers with what they need to stay loyal… Read More »
When it comes to creativity, web designers have it in spades. But, can too much of a good thing be all bad? Below are seven design mistakes that could turn folks away from your website. Look at Me! That’s what you want your website to say, but without blinding the audience. Business websites are looking… Read More »
Are you a brick-and-mortar business? How do others find you aside from walking past your door? In order to grow, something needs to be added to your advertising scheme. How about a website? Below are eight reasons why your business is already suffering without it. Remember when all people asked for was business cards and… Read More »
Is your website lacking a “cool” factor? It’s important to keep up with trends and technology. Visitors make a snap judgment when they visit your site. If it looks old and dated, it may discredit you. Here’s how to design a modern and cool-looking website to stay current and credible. #1 When was the last… Read More »
Do you know what’s effective on your website and what’s overkill? Do you know what features and functions your audience responds to and what turns them off? Many websites go overboard. They utilize every bell and whistle available. The goal, presumably, is to provide a great user experience. Unfortunately, they end up accomplishing the opposite.… Read More »