The old saying goes that you ‘don’t sell hats, you sell warm heads’. This is one of the most useful sayings in business and one that everyone should always keep in mind. What does it mean? It means that you are not selling the materials themselves, but rather the way those materials make your customers… Read More »
Want to increase the success of your PPC campaign? Then it might pay to look elsewhere, other than the actual PPC campaign itself. For example, you might want to look at your website itself. If you can increase the conversion rate on your website, that means that more people will buy products from you. If… Read More »
Email marketing can be used to do a lot of things from building trust and authority in your niche to helping you to make more direct sales. Whatever you end up using your mailing list for though, you first need to encourage people to sign up in the first place. This can be easier said… Read More »