One of the advantages of Pinterest pins is that they can be re-pinned severally to continue driving traffic to your site long after the pin is initiated in that they continue appearing on people’s feeds and search results. As such, it is essential to ensure that the pins are optimized to cement their impact even… Read More »
After creating your pins, ad groups, and campaigns, always ensure you have a regular schedule and calendar for your content. A content calendar basically contains schedules of your posts, upcoming events regarding your Pinterest account and ads, and content updates among other related activities. Creating a content schedule and calendar for your Pinterest ads guides… Read More »
Tracking user or target audience activities and engagement with your content is an effective strategy in that it helps in creating targeted campaigns, understanding your target audience’s preferences, as well as in ad retargeting. The Pinterest tag, is a piece of code that allows Pinterest to track targeted users, as well as visitors’ activities and… Read More »
A Pinterest board is a feature that allows users to store, sort, upload and save graphics, images, and videos into collections referred to as boards. As such, a Pinterest board is a collection of individual pins that include a variety of styles and formats that range from secret boards, protected boards and group boards, which… Read More »
A Pinterest pin is a visual representation of an idea or product that people bookmark and save on boards for later use. Pins include a link, description, title and an image and they can be saved by other users on their boards. Compared to other social media posts, pins are more effective in the sense… Read More »
Selecting your audience on Pinterest is the first step in Pinterest marketing. Audience selection is crucial to your marketing in the sense that knowing your audiences and where to find them greatly impacts the performance of your ads. Audience targeting on Pinterest is broad and ranges from site visitors, actalike audiences, customer lists, as well… Read More »
Pinterest is a social media entity that allows users, brands and businesses to advertise products and services on the platform. Pinterest ads target users based on their past activities, interests, and actions. Pinterest ads, also referred to as promoted pins, appear on users’ feeds and impact businesses in ways such as increasing a brand’s awareness,… Read More »