Tag Archives: qualified leads

4 Reasons You Should Explore a Persona-Based Content Marketing Plan > Content Marketing

There’s a reason why buyer personas / customer personas / audience personas are widely used in various marketing activities – they work. If you’re still not sold on the idea, then here are 4 pro-persona reasons which may help you change your view. 1. You’ll understand their needs Creating buyer personas isn’t necessarily simple. You… Read More »