With over 400 million users globally, Pinterest has the markings of a potentially effective marketing platform and as such, it is imperative for marketers to devise strategies and best practices in order to expand visibility for their brands and capture the growing audience on the platform. Pinterest is characterized by aggressive competition from brands, companies,… Read More »
Pinterest SEO encompasses the application of various practices, approaches and strategies to optimize your Pinterest profile in order to generate increased traffic to your website from Pinterest. Pinterest is characteristically a visual engine and as such, SEO is crucial in driving reach, traffic and sales. Additionally, the high domain authority associated with Pinterest has a… Read More »
Just like you would in other marketing platforms, start out by creating your campaign on Pinterest. A Pinterest ad campaign is categorized into three levels namely; the campaign, the ad group and the ad, with the campaign being the highest in the hierarchy. The first step in creating your Pinterest campaign is developing a campaign… Read More »
One of the advantages of Pinterest pins is that they can be re-pinned severally to continue driving traffic to your site long after the pin is initiated in that they continue appearing on people’s feeds and search results. As such, it is essential to ensure that the pins are optimized to cement their impact even… Read More »