The Pinterest ad groups allow you to determine where your ads should appear, as well as who can view the ads and product lines in a given campaign. The campaign objective you select greatly influences the ad group strategies therein. Pinterest will automatically suggest ad group strategies that are aligned to your selected campaign objective.… Read More »
The popularity of Pinterest as a marketing platform especially for brands with products whose target audiences frequent the platform in search of product ideas has skyrocketed in recent years. Creating Pinterest ads is a way of increasing your products’ visibility, as well expanding your market reach and as such, Pinterest ads rank highly among viable… Read More »
With over 400 million users globally, Pinterest has the markings of a potentially effective marketing platform and as such, it is imperative for marketers to devise strategies and best practices in order to expand visibility for their brands and capture the growing audience on the platform. Pinterest is characterized by aggressive competition from brands, companies,… Read More »
Targeting is crucial to your Pinterest adds success to the effect that it helps in establishing where to show your ads and who to show your ads. When selecting your targeting preferences, it is important to identify the most effective targeting tactics with the potential to optimize the performance of your ad campaigns. Targeting the… Read More »
A call to action button persuades your audience to take a particular action on your ads or content. An effective and compelling call to action is instrumental in lead generation. Further, when optimized, your CTA helps in targeting ideal audience for your content thus boosting traffic and by extension boosting sales. When setting up your… Read More »
Pinterest has more than 400 million active users and this makes it a strategically ideal platform for marketing brands. Pinterest ads are much more effective compared to other social media ads in the sense that Pinterest ads target users searching for that particular product and as such, they do not need much persuasion to purchase… Read More »
Pinterest SEO encompasses the application of various practices, approaches and strategies to optimize your Pinterest profile in order to generate increased traffic to your website from Pinterest. Pinterest is characteristically a visual engine and as such, SEO is crucial in driving reach, traffic and sales. Additionally, the high domain authority associated with Pinterest has a… Read More »
Pinterest is to a bigger extent a visual platform and as such, it goes without saying that your images and graphics need to be of the highest quality for optimal performance and results of your ads. For your content to stand out on Pinterest, your images and graphics must be highly attractive and eye catching… Read More »
Just like you would in other marketing platforms, start out by creating your campaign on Pinterest. A Pinterest ad campaign is categorized into three levels namely; the campaign, the ad group and the ad, with the campaign being the highest in the hierarchy. The first step in creating your Pinterest campaign is developing a campaign… Read More »
Growing an engaged community is a sure strategy towards building your brand. It is essential to create working relationships and rapports with your ideal audience on Pinterest in order to garner growing exposure for your business/brand. While strategies such as pin and board optimization, keyword searches, and audience targeting are instrumental in building leads, traffic,… Read More »
Pinterest has a high domain authority and this significantly contributes to the platform’s ability to drive higher traffic. In order to take advantage of Pinterest’s growing traffic, your focus should be to create pins that appeal to your target audience including your followers and non-followers. Unlike other social media marketing platforms, Pinterest marketing does not… Read More »