With over 400 million users globally, Pinterest has the markings of a potentially effective marketing platform and as such, it is imperative for marketers to devise strategies and best practices in order to expand visibility for their brands and capture the growing audience on the platform. Pinterest is characterized by aggressive competition from brands, companies,… Read More »
Growing an engaged community is a sure strategy towards building your brand. It is essential to create working relationships and rapports with your ideal audience on Pinterest in order to garner growing exposure for your business/brand. While strategies such as pin and board optimization, keyword searches, and audience targeting are instrumental in building leads, traffic,… Read More »
A Pinterest board is a feature that allows users to store, sort, upload and save graphics, images, and videos into collections referred to as boards. As such, a Pinterest board is a collection of individual pins that include a variety of styles and formats that range from secret boards, protected boards and group boards, which… Read More »