Pinterest has a high domain authority and this significantly contributes to the platform’s ability to drive higher traffic. In order to take advantage of Pinterest’s growing traffic, your focus should be to create pins that appeal to your target audience including your followers and non-followers. Unlike other social media marketing platforms, Pinterest marketing does not… Read More »
A Pinterest board is a feature that allows users to store, sort, upload and save graphics, images, and videos into collections referred to as boards. As such, a Pinterest board is a collection of individual pins that include a variety of styles and formats that range from secret boards, protected boards and group boards, which… Read More »
A Pinterest pin is a visual representation of an idea or product that people bookmark and save on boards for later use. Pins include a link, description, title and an image and they can be saved by other users on their boards. Compared to other social media posts, pins are more effective in the sense… Read More »
Selecting your audience on Pinterest is the first step in Pinterest marketing. Audience selection is crucial to your marketing in the sense that knowing your audiences and where to find them greatly impacts the performance of your ads. Audience targeting on Pinterest is broad and ranges from site visitors, actalike audiences, customer lists, as well… Read More »
Pinterest is a social media entity that allows users, brands and businesses to advertise products and services on the platform. Pinterest ads target users based on their past activities, interests, and actions. Pinterest ads, also referred to as promoted pins, appear on users’ feeds and impact businesses in ways such as increasing a brand’s awareness,… Read More »
If you want to get the most out of Pinterest for business, it’s important to optimize your posts. Proper optimization ensures your pins are found by the right audience and that they are much easier to find amongst the millions of images posted through Pinterest. Not sure how to do this? Here, you’ll discover some… Read More »
Creating a content marketing strategy using Pinterest can seem daunting. However, it’s actually easy once you know how. You might be tempted to skip a strategy altogether, but this is likely to see you achieve very little results. So, to help get you started, here you’ll discover some great tips for creating a content marketing… Read More »
Pinterest can be a gold mine for businesses. The popular social media platform has millions of daily users. And like all social media sites, some niches are much more popular than others. So, which niches are most popular on Pinterest? Here, we’ll look at some of the niches you’ll want to consider when you’re thinking… Read More »
Want to start experiencing the benefits of Pinterest for business? Before you get started, you’re going to need to create a business account. Most users sign up with a personal account, not realizing there is a business account option. However, did you know that it’s actually against Pinterest rules to use a personal account for… Read More »
Wondering whether Pinterest would be a good platform to sign up to for your business? Like all social media sites, it has some pretty great benefits for businesses when used correctly. The image-based site has millions of users from across the globe. So, let’s take a look at some of the reasons it can be… Read More »
Looking to get the most out of your Pinterest account? It’s all about tracking your pins’ performance. Without tracking how your pins are performing, you aren’t going to know whether they are effective or if you need to tweak how you do them. If you’re new to the site, you might not know how to… Read More »
Like any social media platform, Pinterest has its own set of terminology. There are a lot of terms associated with the site that you’ll need to familiarize yourself with before you get started. So, let’s take a look at some of the most important terminology for the Pinterest novice. Pins, Pinners and Pinning The most… Read More »
If you want to get the most out of Pinterest’s features, you’re going to need to connect your account to your website. This is thankfully much simpler than it sounds! To help you set up your site on your Pinterest account, below you’ll discover the main steps you’ll need to take. Claiming Your Website One… Read More »
When you are using Pinterest for business, how often should you pin? This is a common question that businesses have, particularly if they aren’t seeing much in the way of results. The truth is, you’ll find a lot of conflicting advice out there. Having said that, there are some general guidelines you can follow. Read… Read More »
Social Media Marketing info report “Using Pinterest Primer” includes main topics: The Most Popular Niches on Pinterest, Reasons Why You Should Use Pinterest for Your Business, Important Terminology for the Pinterest Novice, Steps to Setting Up a Pinterest Business Account, How Often Should You Pin (and Other FAQs)? What Makes a Good Pin? Tips for… Read More »