The entire idea behind customer-centric marketing stems from the fact that only customers make money for your business. Because of that, all marketing just like product development and content creating should place the focus on them instead of elsewhere. In order to learn to place the focus on the customer in marketing, it’s important to… Read More »
Today, brands have to go a lot further to please their customers than in the past. The experience of each and every customer is important to the point of brands having to consider the experience of one user over the masses. After all, you want each customer to come away with a relevant experience that… Read More »
Most consumers trust their friends, family, influencers and experts to make recommendations about products and services to them. In addition, there are many ways to make recommendations – from online testimonials, to affiliate links, to direct mentions from the customer. They all work to some degree. To encourage your customers to provide referrals, you can… Read More »