Why do you need to build a mailing list? A lot of people keep repeating the mantra, “the money is in the list”. They repeatedly say this mantra like some sort of religious duty. It almost borders on some sort of cult spirituality. Well, there is a reason why experienced and seasoned affiliate marketers keep… Read More »
Studies and statistics can lend credibility to your product or service like no other proof element. People have a deeply built-in, almost reverend, respect for conclusions which are scientifically reached by recognized experts. Here’s how to use studies and statistics to increase your credibility. ==> Brainstorm a List of All Applicable Studies Think of all… Read More »
The email address is the holy grain of internet marketing. Once you have someone’s email, they are many, many more times more likely to buy than a one-time visitor. Unfortunately, visitors today are much more reluctant to hand out their address. People simply get far too many emails in this day and age to want… Read More »
In order to get others to listen to what you have to say, you need to be able to convey what makes you credible. To keep others from getting turned off, however, it can’t sound like you’re bragging. Top copywriters and marketers are able to weave massive amounts of credibility into their copy, without ever… Read More »
Storytelling makes sales letters and websites much more entertaining, gives you huge boosts in credibility and will in general significantly increase your sales. What are the elements of a great story? How can you use it to increase your credibility? Here are the most important skills and elements to master. ==> Start with a Lesson… Read More »