If you want to join an online community rather than build your own, it’s important to look at several communities to ensure that you spend your money and/or time wisely before getting too involved. It’s pretty easy to tell quickly if a community is one you want to stay involved in if you know what… Read More »
Most of the time, the point of content is to spread brand awareness. However, when it comes to real-time marketing the purpose of content is to build customer loyalty by engaging in a continuous dialog. Thankfully, today this can be done rather easily with the advent of online communication, social media being one of the… Read More »
One of the ways to make an online community work is to practice a high level of participation. When you get involved in your online community, it will really pay off in a big way by making you closer to the other members. You and the members can become awesome resources to each other throughout… Read More »
Most consumers trust their friends, family, influencers and experts to make recommendations about products and services to them. In addition, there are many ways to make recommendations – from online testimonials, to affiliate links, to direct mentions from the customer. They all work to some degree. To encourage your customers to provide referrals, you can… Read More »
Building an online community is an important way to build your business online. Online communities usually consist of an information area, members’ area with a message board, perhaps a chat room, and then some members only resources like a membership directory, checklists, white papers, eBooks and more. * Determine What Technology You Will Use –… Read More »