One of the most important things you’ll ever learn in business is that the money is in the list. Make no bones about it, your list is quite likely the number one asset for your online business. The problem is, a lot of people mistakenly put their newsletter or mailing list on the backburner because it seems… Read More »
Every experienced marketer knows that “the money is in the list.” Increase your email list and you increase your earnings – Often quite dramatically. That said, here are 8 tips for increasing your newsletter subscriptions. Tip #1 – Put Your Old Newsletters on Your Site as a “Teaser” If your old newsletters have great content,… Read More »
The Four Different Types of Content Newsletters Why does Amazon send HTML newsletters, while direct response marketers use plain text salesletters? The answer: They’re using a different type of newsletter, with completely different strategies. There are a whole slew of strategies you can use with newsletters. There isn’t one cookie-cutter mold. Like many things in… Read More »
You’ve probably heard again and again about the importance of having a great newsletter. Your newsletter allows you to stay in contact with the people interested in your products. It allows you to build long-term relationships and increase your conversions many fold. That said, how do you actually manage a newsletter well? What makes people love… Read More »
Email marketing is the act of transmitting a promotional message, usually to an extended group of individuals, via email. In its most broad sense, email marketing actually refers to the use of email to send commercial messages, solicit donations or promote sales. Internet marketers use this medium to market their companies, products and services. One… Read More »