The most obvious way to use PPC is to try and make sales. When you place PPC adverts on Google or Bing, you are paying per click. This means you can calculate precisely how much each visitor to your site is costing you and that means in turn that you can work out whether or… Read More »
What makes a great PPC campaign? What makes the difference between a waste of cash that you never get back and a campaign that you can use to continuously keep growing and scaling your organization? While there are a lot of factors, you could certainly make the argument that one of the most important of… Read More »
PPC has completely transformed the way that people advertise on the web. This is a new form of advertising for what is a very different medium – a very more interactive medium – than television or magazine. PPC stands for ‘Pay Per Click’. What this means for advertisers is that they are only paying for… Read More »
When it comes to publishing content, many people just get stuck in publishing mode. We keep publishing content because it’s supposed to help us grow our businesses. And you bet it can do that. However, even though content itself is very important, it can’t grow your business without the help of a monetization strategy. Most of us… Read More »