Facebook groups are extremely useful for any business or brand, yet they often go under-utilized. Of course one of the big advantages of a Facebook group is that it allows a level of conversation and intimacy that is often missing from Facebook pages. This is somewhere for people who are like minded and share similar… Read More »
Creating a Facebook group for your business? Great! That’s one of the very best ways to spread the word and get people to engage more strongly with your brand. And its also something that a lot of brands and businesses never think to do. Now you need to think about how you’re going to go… Read More »
One of the most powerful and important aspects of marketing is something that very few businesses or marketers think about: that is community. A community is any collection of people who feel a certain kinship, often due to a shared set of interests, values, or cultural activities. Communities online emerge all the time around certain… Read More »
Marketers may be familiar with the term Ego to market. Its essentially a marketing technique that involves identifying precisely who your target audience is for your product or service, locating where they spend time, and then creating promotions and posts that those people will see. For instance, if you were to sell gardening implements, then… Read More »