There are millions of websites. This is both an opportunity and a challenge. If you’re a website owner, you want to stand out from the crowd. When you achieve website prominence the competition no longer matters. Here’s how to stand out from the crowd: #1 Easy navigation It sounds so simple, yet many websites are… Read More »
There are varying degrees of analytics. At the most basic level a simple analytics program can tell you: * How long a customer has been on your website * How many pages they viewed per visit * How they arrived at your website * How long they stayed on your website * What keywords brought… Read More »
Studying the metrics of what you do is a very important part of having a successful business. Without looking at the numbers you really cannot know exactly why you experienced either success or failure. You can make assumptions, but when you don’t have to do that it’s better to use facts to ensure that your… Read More »
Your website visitors are much more than page views. They are people that take various actions (or not) when they get to your site. It’s important to understand as much as you can about them. Due to Google’s powerful network they have a lot of information on your users. You may as well use it… Read More »
The more you can understand your competition, the better business you’re going to have. You can learn so much from them – especially if they’ve been around longer than you have. If you know for a fact the competition is profitable and that they are good at what they do, it’s even more important to… Read More »
Analytics can tell you what happened, why it happened, what will happen and how you can make it happen. “It” consists of any goal that you’ve set for your business. Using analytics to inform you about these issues will help you make your business even more prosperous. The insights you get from the data are… Read More »
Website analytics are there to help you track and measure various parameters of your website. But, they can also help you ensure that your website is completely optimized in every aspect – including layout, speed, SEO, and more. For example, with Google Analytics you can create many different reports to help you understand the health… Read More »
One of the most dreaded forms of fraud on the net is click fraud. It costs marketers and advertisers an enormous amount of money each year. Thankfully, you can discover click fraud and protect yourself if you know how. It’s important to do so since click fraud is more than a five billion dollar business.… Read More »
One thing that is hard to do sometimes is to interpret what actions mean on social media. The fact is, not all actions even matter. It’s important to know what matters and what doesn’t. It’s also important to know what everything means or potentially means based on other factors and the goals you set. Below… Read More »
If you truly want to improve your business, get more customers and make more sales, then you need to mind your numbers. The metrics behind what is working or not working is very important. They say that only 20 percent of your actions make up 80 percent of the results. What if you’re working on… Read More »