A Pinterest pin is a visual representation of an idea or product that people bookmark and save on boards for later use. Pins include a link, description, title and an image and they can be saved by other users on their boards. Compared to other social media posts, pins are more effective in the sense that their lifespan is comparatively longer and they can reappear on users’ feeds for longer duration after being created. Further, pins can be re-pinned severally and they have the potential to continue driving traffic to your site, as well as boost sales.
There is a wide variety of pins in terms of format and pin styles to select from Pinterest. As such, when creating a pin, it is essential to select pin formats and style that have the potential to boost your content. To optimize the performance of your pins, it is strategic to include different types of pins for your content.
This checklist provides a guide for selecting your Pinterest pins.
Part 1 – Pin Selection
1 Create multiple pins to expand reach
2 Consider using promoted pins and ads
3 Leverage Pinterest analytics to select the best performing pin
4 Consider prioritizing video pins in your ads
5 Create appropriate rich pins depending on your product/service offerings
6 Include shoppable pins to capture users that have seen your product on your ad or elsewhere
7 Include carousel pins especially when promoting multiple products
8 Consider App install pins if your goal is to increase app downloads
9 Leverage popular scannable pin codes of your profile to optimize reach
10 Consider adding the newly featured story pin depending on your product/service category
Part 2 – Posting your Pin
11 Schedule appropriate times for posting your pins
12 Optimize your pins for SEO
13 Check that your created pins meet the standard recommendations
14 Pre-plan multiple pins at the most optimal time
15 Consider adding text overlays to your video pins to optimize for silent viewing
16 Check that the pin’s description is captivating
17 Including hashtags in your pin can boost visibility
18 Optimize the landing pages that are linked to the pin
19 Include a title in your pin’s description
Notes: Use tools such as Pinterest’s Pin Builder tool to edit your pins before posting them . Video pins have a higher engagement rate compared to other pins.
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