A Pinterest board is a feature that allows users to store, sort, upload and save graphics, images, and videos into collections referred to as boards. As such, a Pinterest board is a collection of individual pins that include a variety of styles and formats that range from secret boards, protected boards and group boards, which are also referred to as shared boards.
Each of the boards serve a different purpose and as such, it is important to select boards based on the functionality and your goals/objectives. For instance, if the goal is to engage with users and get user feedback, consider using the group or shared board. The concept behind boards is to provide users with a way of organizing ideas about their contents, products, and services. The key is making Pinterest boards visible to many users in order to achieve the marketer’s goals and objectives.
This checklist is a guide for board selection best practices.
Board Selection
1 Select the board type and format that fits your marketing goals
2 Include a cover for your board
3 Check that your selected board is in the right category
4 Add more sections to your board to optimize Pinterest algorithm
5 Specify the theme or purpose of each board on your profile
6 Rotate boards on your profile to showcase the best boards
7 Consider collaborating with other users having similar boards for optimal visibility
Board Topics
8 Select your board topics
9 Check that your selected board topic is relevant to your brand
10 Ensure that the selected board topic aligns with what your target audience is searching for
11 Consider adding more generic titles to your topics for visibility
12 Check that the pins added to the board are relevant to your board’s topic
Board Names and Descriptions
13 Check that your board names are short and keyword heavy
14 Avoid using clever puns on your board names
15 Use your main keywords in your board descriptions
16 Check that your description is clear about the nature of content therein
Board Posting
17 Create a posting schedule for your boards
18 Weekly posting is strategic to keep your audience engaged
19 Determine the most active time to schedule your posts (preferably on the weekends)
20 Determine your posting tools
21 Consider posting between 3-5 pins a week
22 Consider archiving older boards/content
Related Information Products –
IM Checklist – Online Marketing Checklists With PLR
“Make Money Online” Resources/Tools – Product Review Site