The Secret to Success on Social Media is ? > Social Media Marketing

And the secret to success on social media? Being social in real life! This might come as a surprise. It goes against conventional wisdom. But it is entirely true and it will help you get ahead much quicker. Are there other ways you can build a massive audience on Twitter and Facebook? Sure, but they all take much longer and are far less guaranteed.

Think about the people who are most successful on social media already. Who are they? Most of them are celebrities. This is obviously because they are in the spotlight already. But is it? Because if you look a little further, you’ll find that producers, executives and others in that world are also big on social media.

So why is that? Simple: it’s because they’re rubbing shoulders with the massive influencers. They’re in that world. And if you’re in the in crowd, it is very easy to see your content explode as it gets shared and liked by all the right people, or as your channel gets recommended by other top producers.

That might sound cynical. It might sound like it echoes the somewhat cynical notion that the easiest way to get ahead in life is to go to a university like Harvard where you make the right contacts and the opportunities just throw themselves at you. Maybe, but it’s also true. But here’s the good news: if you’re not already ‘in’ that crowd, there are still ways you can get around it.

Right now, if you message Richard Branson and asked for him to promote your latest product he would not answer you. He might if you were friends with Bill Gates, but you’re not, so that’s a different story. But if you knew Richard Branson, then he would almost feel obligated to at least respond to your Tweet. If he had met you in person, it would be different.

Now, you’re not going to find it all that easy to meet Richard Branson in person or to begin moving in those circles. But what you can do, is to start moving in the outer circles. You can rub shoulders with people who are little bigger than you. How? You do this by going to social events. You do it by going to networking events and events thrown by Facebook for its smaller influencers. Socializing in real life builds real connections. And real connections are worth much more – even on social media!

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How to Use Facebook Ads to Grow Your Brand > Social Media Branding

Social media marketing means building a social following by providing constant value to your audience. At the same time, it means communicating with your audience, building your network and letting people feel as though they are getting to know you or your brand.

But it can also mean advertising. Social media advertising is a particular form of advertising with a lot of unique advantages. In this case, we’re going to look at Facebook Ads in particular and why this is an incredibly powerful tool when combined with the right social media campaign.

Facebook Ads: An Introduction

Facebook Ads is what is known as a PPC marketing platform. That stands for ‘Pay Per Click’, which essentially means that as an advertiser, you only get charged each time someone actually clicks on your ad. If someone sees your ad but doesn’t click, you pay nothing.,What’s more is that – like other PPC platforms – it allows you to choose how much you are willing to pay per click as well as setting an upper limit for when you have bottomed out. This is great because it allows you to work with any budget but it also allows you to decide how much you are willing to pay for each click.

If you know your rough ‘CLV’ (Customer Lifetime Value) then you should know how much each visitor and each customer is worth to you over a long period of time. You can then make sure you are only paying that amount!
Better yet, if you use CPA – cost per action – you will only pay when someone likes your page, or perhaps downloads your ap. Now you are only paying for new, engaged audiences.

Targeting

What makes this truly powerful though, is that PPC also allows you to target your specific audience. This means that you can pick who it is that you want to market to and then ensure that only they see your adverts. You can choose this based on all the information that they have given Facebook – such as their age, their sex, their location, their hobbies and interests and more. That way, you can ensure that not only do you only pay for new Facebook likes, but that all those people you are paying for are guaranteed to be people who are likely to be interested in reading your posts and buying from you!

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How to Create a Successful Brand on Social Media > Social Media Marketing

Theory is all good and well and we could talk about the keys to social media success until we were blue in the face.
But that is very different from practice. That is very different from taking the concepts and using them to build a successful brand and then build a large, targeted audience. And so with that in mind, let’s go through a hypothetical social media campaign for a new brand. You’ve bought the site, now it’s time to get word out.

Step 1

Step one must be to create a brand. That means coming up with a logo yes, but more important than that is to come up with the right mission statement and the right goals. In other words, what is your website and your brand about. Who is it for? What do you stand for? This is very important because your brand should speak specifically to a particular kind of person. If it does not, then you won’t be able to attract their attention the way that you should and you won’t be able to build true fans and loyal, engaged followers. Of course, this also means building a website that reflects that brand.

Step 2

Step 2 is to do some research online. Check out your competition, see where they’re posting, see what people are asking for in your niche, see where there are gaps and opportunities. Why is this step 2 and not step 1? Because you shouldn’t make a brand because you think there’s a business opportunity – you should make one that matters to you and that you’re passionate about.

Step 3

Step 3 is to choose which platforms you’re going to be present on. You want to be on as many as possible but at the same time, you need to be realistic about the amount of time or energy that you can commit to this. Choose one platform to be your ‘primary platform’ and at least two more to back that up. Then use your branding across all of these and be consistent.

Step 4

Step 4, finally, is to post your content regularly and to make sure it provides real value. To do this, it must be unique and original and it must be well written. Do all that and you’ll be on to a winner!
But it’s a lot harder than it sounds…

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