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There’s a whole host of article marketing software programs you can choose to use. It makes sense to use some sort of software once your article marketing grows to an unmanageable volume.
Writing articles takes time but so does going to each directory and submitting the article, making sure it’s formatted correctly, not to mention spinning the article so you get more mileage out of it if possible.
You want to find an article marketing software option that spins the one article you give it so that it can be submitted without any duplicate content submissions. You don’t want a software that uses your own email to send out submissions – because your IP address could be flagged as spam, and you could get your account closed over it!
A good article marketing software will send your content out to Ezine article publishers, not just article directories. There are thousands of potential Ezine owners who could pick up and share your article if they know it exists.
You also want an article marketing software tool that lets you schedule your submissions for a future date. You don’t want to send a flood of content anywhere so that an editor feels overwhelmed and blocks you.
There are some article marketing software programs that even do the research for you – you simply enter your niche topic and it compiles a bunch of information for you. You then go through and delete anything you don’t want.
Not only do you get to use this sort of tool for your own article marketing, but you can even create a service that makes these articles for other marketers to use – and charge for it!
There are some article spinning tools that can create 1,000 articles in just 30 seconds when you click a button. But make sure that the quality of each article is up to par – because this content will be representing you in the marketplace.
Other tools simply submit your articles for you. And you can find services to do this as well. There’s really no way they can mess this up, but make sure you verify that the articles really did get submitted by asking for the link to the publicly viewable page where the article now resides.
A few tools will have it all rolled into one – it takes your article, spins it into a number of unique articles, and then submits it all around the World Wide Web for you on autopilot. It seems simple – because it is!
Everything in Internet marketing has a strategy attached to it. Whether you’re talking about graphics or joint ventures or an article marketing strategy, you want to have a plan of attack in place before you embark on a campaign that could cost you time, money or both.
With article marketing, two primary factors are involved – quality and quantity. You can’t neglect either one if you want to have success as an article marketer. If yo churn out a high volume of crappy articles, then they won’t convert and your time will have been wasted.
Likewise, if you take too long working on individual articles, you won’t see the kind of traffic you’d hoped for that will help you generate a nice steady flow of profits. So how do you come up with an article marketing strategy that works for you?
When you’re just starting out, you can take the do it yourself route to keep costs low. But there are so many tasks you have to deal with each day, it may seem hard to get article marketing tasks finished.
Start out slow. Plan to write 1 article per week that’s 400 words total. At the most, this should take you about an hour. If you find that it takes you three or four hours to write an article, then you may need to shelve your article marketing efforts until you’ve completed a course on writing for an online audience.
Once you have the time, increase your quantity to three articles per week, until you’re finally working on one article each day. That’s 365 articles a year out there working for you to pull in targeted prospects.
Rotate the type of article that you use. For instance, on day 1 write a question and answer article. On day 2, write a story article. On day 3 write a list article, and so on. Each week, check the stats on your articles and see which ones are converting better for you.
Each month rotate the directories that you’re using for your article marketing campaigns. On month 1, try EzineArticles.com. Then in month 2, use Xomba.com, and so on. Your niche may convert better in one directory over another, so again, track the results.
At the end of year one, analyze all of your articles to see which directory and type of article you’re ranking high in Google for – and which resource box is converting into click throughs for you, too.
The best article marketing strategy is one that provides the right balance between writing enough content and writing the right kind of content for your target audience. What works best for you may not be an exact duplicate of what works for another marketer.
There are two kinds of articles – those you just write to convey an idea, and the article marketing article – which not only has to get a message across, but provide the right balance of advertising disguised as valuable content.
An article used for marketing purposes is more difficult to write than any other form of article. You have to walk a fine line of providing value to your reader and leaving them hungry for more information.
Some people fail miserably at article marketing because they can’t organize their thoughts – so their article winds up droning on and on, and the reader clicks out before they even get to the all-important resource box.
Some things that make an article marketing article convert into sales are:
· The writer presents a short enough article that the reader finds it necessary to continue searching for more information. Taking the lazy route, as most people will do, they simply click on the resource box.
· The author writes in a way that showcases his or her expertise. This doesn’t mean you write in a stuffy manner, but that you just show you know your stuff. You present some interesting concepts, back them up with facts, and appear confident in your writing.
· The writer breaks up the writing for the many skimmers seeking information online. Most people don’t even read an entire article. They skim first sentences of the paragraphs or peruse a list of bullet points, instead. Long paragraphs will bore or intimidate your reader.
· The writer makes good use of his or her author resource box (also known as the bio box). Instead of writing an intriguing sentence or paragraph with an irresistible offer here, many writers simply tell about themselves – ridiculous facts about how they live in the mountains with their two dogs and love starry nights. This is a big mistake with an article marketing article.
And perhaps the single most important lesson in making sure your articles convert into sales is to make sure that the page you’re directing the reader to is professional and built for high conversions. If you need to, but a domain and redirect to an affiliate site – but don’t send your readers anywhere unprofessional or else you risk losing the sale.
Want to know why many people give up with online article marketing? It’s because they post a couple of articles, don’t see results and then quit. Not only that, but they then spread the word that online article marketing doesn’t work – so it frightens off newbies who assume they know what they’re talking about.
Let’s examine the best way to make this tactic work for you.
Start with a massive list of keywords.
Keyword research should be conducted so that you gather a cache of broad and long-tail keywords that you can rank high for. If you don’t know how to organically figure this out, then invest in a tool like Market Samurai that will do the work for you.
Write an article for each of those keywords.
For each keyword phrase, write a separate article. You should have a list of no less than 100 keywords to get you started. Write one article per day (or more) or outsource it to a freelance writer.
Submit to different article directories.
Not every article directory performs the same. You can submit to Ezine Articles – but don’t forget about testing other article directories like Xomba or GoArticles, too. If you notice one performs better for you in regards to traffic, then you might put more weight on that directory.
Track the performance of the articles.
When people give up without testing and tracking, they’re not doing themselves any favors. You want to know what keyword phrases your article is being found for. You want to know what position it ranks for in Google.
Tweak the style of the articles.
If you notice that your question-titled articles get far more traffic than your shocking titles do, then replicate what works for your niche audience! Never rely on a single style – test a bunch of methods and whatever works, do more of it.
Based on results, repeat the articles with the best traffic and conversions.
After your initial article marketing campaign, tally up everything that worked best – including where you placed the articles, what type of article you wrote, and the length of the content, and repeat those efforts again and again.
Article marketing is kind of like planting a garden. You might plant a single seed and it never sprouts, but if you bury rows of seeds, chances are you’ll have a flourishing garden when the harvest is ready.
As an online entrepreneur, you’re going to be working ultra hard to keep costs down and profits up. Internet article marketing can help you generate the kind of traffic volume you want, without forcing you to pay a penny for advertising.
If you’ve ever lost your shirt with Pay Per Click marketing, you’ll appreciate how cost effective article marketing is by comparison – all it costs you is time and effort – no money.
Paid traffic used to be highly touted by marketers who liked the instant results it offered. But these days, Googlebots scan and index sites quickly – often within minutes, so you can start seeing traffic from a keyword-relevant article just as fast.
On the Internet, article marketing is something anyone can do. You don’t have to have special access to an article directory. Some sites are stricter about what kind of content they’ll accept, banning certain topics or requiring a specific level of skill, but others leave the door wide open for anyone of any skill or in any niche to submit content.
Because it doesn’t cost anything, you don’t have to worry about budgeting for your article marketing efforts – unless you enlist the help of a freelancer service provider who can ghostwrite the articles for you.
Some people even invest a small amount ($1 per page in many instances), to grab some Private Label Rights content that they can then edit and use as their own in many article directories.
But if you do it yourself from scratch, article marketing will cost you nothing. See how many articles you can create with the time you have available and then test the waters in a few different directories to see what kind of results you get.
Try some of the stricter directories like EzineArticles.com, but also submit to easy going directories like GoArticles or Xomba.com. You may see that one site in particular helps you rank better for your niche keywords than other sites.
Once you have some testing results, you can focus your article marketing campaigns on the sites that provide you with the best return on your investment of time and energy. And if you aren’t getting any results anywhere, it may be a sign that you need help.
If traffic to your article submissions is slow, it could be a clue that you need assistance understanding the search engine optimization of your articles. With good SEO, your content will be easily found by human and search bot visitors alike.
If traffic is flowing but you’re not seeing any click throughs or conversions, then you’ll need to dig deeper to see if the problem lies in your article writing or in the sales copy of the product you’ve linked to in your Internet article marketing campaign.
If you want great article marketing advice, you want it from those who’ve already traveled the road you’re on. Remember that advice remains only words unless you grab it and use it to take action yourself. Follow these tips to see success in your niche with article marketing:
1. Before you submit any articles, make sure the affiliate program you’ve selected is a good one. It won’t matter how many articles you write or where you submit them if you have a lousy program.
2. Don’t reuse the same article over and over again. There are search engines that will drop your rankings if you use the same material repeatedly. Churn out original content and it’ll work out better.
3. Besides submitting articles to directories and social media sites, send them out to your email subscribers as well. With a few tweaks, you can shorten the article into bite sized morsels of information and give your readers something they can use – and of course, something that whets their appetite for the products you’re offering.
4. Don’t sacrifice quality for quantity. It’s better to have five well-written, clean articles than ten that are rambling and difficult to read.
Pay attention to how the super affiliates use great article marketing and follow in their footsteps. In fact, pay attention to how they run their business if you want yours to bring in the income they generate.
One super affiliate, Ewen Chia, has articles at submityourarticle.com and in those articles, he points the way back to his main site. His main site then points to his other areas where he promotes material. One of his links is to his blog and on the blog, you’ll find helpful tutorials as well as videos where he’s offering all sorts of helpful information.
Super affiliates don’t get to be wealthy because they spent a ton of money to make a lot of money. If you’ll do your research, you’ll see that many of them didn’t have a lot of cash they could fork over when they were first beginning to build their business.
All many of them had was a dream and determination, so they took advantage of all of the freebie tools to help them build their success – tools like places that support free article submissions. If they promoted their business into a wildly successful venture, you can too.
It’s important to learn from those who’ve been where you want to go, but the most important aspect of great article marketing is to make sure your reputation is a good one in the marketing community.
You can write thousands of articles, you can have a top-notch website and tons of blogs – but if you don’t offer material people can use, or you get aligned with a program that’s scammy, you’ll get painted with the same brush.
When you endorse a product and you talk about it in your articles, make sure you know what you’re talking about. Your audience will trust you until you prove to them otherwise. Your online reputation is worth far more than a few quick bucks. You can always make more money, but you can’t always rebuild a reputation that’s been torn down.