marketing-online-tips.com – Page 53 – Online Marketing Tips, Info and Resources

Complaints About Your Performance and Deliverables Are a Sign of Work-Life Imbalance > Working Online Lifestyle

When your personal and professional lives are struggling to get what they need from you, it can cause a flood of outside judgment on you. Initially, you just sense the uneasy feeling of not having everything under control.

You know that your sleep schedule is off. The lack of energy you experience, plus the focus to get everything done on your to do list causes stress and you know you’re letting yourself and your loved ones down.

But eventually, it’s not just you that it’s affecting. You will begin to see cracks in your relationships with your family and friends as well as your colleagues, customers and clients.

It’s then that you know something must be done about it. If you let it go unattended, you will have to suffer the consequences of your inability to manage your time properly. Most of getting your personal and professional lives in sync is nothing more than a time management issue, paired with disorganized priorities.

You have to know what comes first in your day, and create a schedule that allows you to get your most important tasks completed. That’s not always work related, by the way. If you have a commitment to go to your child’s school play, then that must be prioritized just as much as the completion of a project is.

Often times, you won’t receive a large intervention at the first sign of a struggle between your personal and professional life. People may not say anything to you at all in the beginning.

They simply feel the disappointment stemming from your disorganization and quietly hope that you’ll get it back on track. Later, they may feel the need to speak up. This can come in the form of subtle comments or even showing care and concern.

They may ask if you are okay. They may suggest you do something different. While these positive and caring moments are not mean in any way, underneath it all, the person discussing this with you may be disappointed.

They are trying to help. But usually, a situation of work life imbalance must be fixed by you and you alone. When things begin to really go off the rails, you will start seeing a more vocal and brash response.

You may start having arguments with your spouse, seeing your children react with tears because of your lack of involvement. Your friends may begin to alienate you. Customers will launch complaints and give you poor reviews for the work that they feel is lacking.

You may be shut out of joint venture agreement because of your poor performance. You never want to let things get to this stage. But if it already has, you need to take a step back and find a solution to achieve balance in your life.

Then, go to those who have complained and reassure them that you have taken steps to better the situation and rectify what was wrong. If possible, you can make it up to them in some way by setting aside some time to devote to their needs.

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Choose a Career or Business Model That Ensures More Work-Life Balance > Working Online Lifestyle

Sometimes, the problem with achieving work-life balance isn’t in the fact that you’re neglecting one area of your life, but in the choice you made for your career or business model.

While some business models or careers in general allow for maximum flexibility and down time, others are far more demanding. You’re forced to adhere to a stricter schedule, meet firm deadlines and put additional pressure on yourself.

If you’re working for a company that demands too much from you, it may be in your best interest to look for another position within the company, or another company or job in general.

However, if you’re an online entrepreneur, then you have the ability to pick and choose which business model you are immersed in. Sometimes, you’ll start off in a business model that delivers quicker income, yet has you sacrificing your schedule to increased demands.

A good example of this is a work at home entrepreneur who started out as a service provider. In a position such as this, you are operating on a schedule that the client or customer demands.

In order to get the job, and subsequently the money, you may have to agree to tight deadlines that have you working overtime, which seeps into your personal life. If you don’t meet the milestones set by the client, you run the risk of not getting paid or having your feedback and ratings compromised.

If you notice that there is an imbalance in your personal and professional life, you might want to reevaluate your current business model to see if it is meeting your needs for flexibility and self-care.

For example, you may choose to become an affiliate marketer, where you are able to upload product review blog posts on your own time frame. Over time, your income could match or exceed what you are earning as a service provider.

Even as a digital info product creator, you may have certain deadlines that you have to meet in order to appease your affiliates and customers. If you find that the pressure is too much for you, you can switch to a different business model.

Another option would be for you to better manage your time as a digital info product creator. For example, you might outsource some of the tasks associated with your launches, such as sales copy or graphic design.

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Picking a Niche You Can Succeed In > Starting Online Business

There’s a certain hesitation people have before starting their online business directly related to picking their niche. You can’t really go any further and build a site, create products or blog about your insight if you don’t have your niche chosen.

Yet the sheer number of factors to consider when choosing a niche is a daunting task for many new online entrepreneurs. Your main concern right off the bat is profitability, because who wants to go to any effort whatsoever if there’s no return for you?

There are five basic things you need to analyze before finalizing your decision on which niche(s) you’ll be targeting. Nothing you do can guarantee success, but these tasks allow you to mitigate some, if not most of the risk.

Stop Worrying About the Competition

One of the biggest non issues people worry about is competition. There are people who will throw up their hands and walk away if anyone else has ever done a topic before. And some who will walk away if a certain number of sites exist (whatever number they’ve made up to depict too much competition).

The reason they’re overly concerned with this is because in the past, many guru marketers have spent ample time selling courses teaching people how to target low hanging fruit and avoid saturated niches.

The truth is, most consumers like to learn from and follow many people in a niche they’re interested in. Even you do it! If you’re interested in a topic, like fasting for instance, you don’t land on one person’s blog and only vow to learn from them and no one else, do you?

No! The fact is, you will look up many people and companies to learn from – you might buy 2-3 or even more books on Amazon to read about it. You’ll hit up YouTube and start watching all kinds of related videos to get differing insight and opinions on the topic.

We love to learn from many people for several reasons. First, they have differing teaching styles. Some people are brash, some coddle you – others give advice daily while some release big information less often.

Some use text in a blog that you can read, while others publish videos or stream live from their social media pages. There are some who prefer to teach through a podcast, too!

Your opinion and insight doesn’t have to be better than someone else’s. It just has to resonate with that one person who prefers your teaching style over someone else’s. As long as the information you’re providing is viable, don’t be afraid to compete with anyone and everyone.

There are some people who love self help topics who fall all over themselves whenever Tony Robbins speaks. And there are those who can’t stand listening to him. How boring would it be if there was only one person per topic we had available to us to learn from?

So ease up on your self-doubt, put away your tools that calculate the competition and understand that there is plenty of room for everyone, regardless of your experience, your appearance, your income level or any other measurement you might be using to talk yourself out of making the leap into a niche you’re truly passionate about.

A Drilled Down Versus Broad Approach

So now that you know there’s no such thing as too much competition, your next task is to consider whether you want to take a broad approach to your niche or drill it down a bit.

And when you drill it down, how much is too much? You want to pick the right amount of depth because if you go too narrow, you might whittle your audience down to almost nothing, making it hard for you to profit from your efforts.

Let’s look at how a niche is drilled down. We’ll start with the diet night.

Diet –> Fasting –> Intermittent Fasting –> 5:2 Diet –> 5:2 Diet for Women –> 5:2 Diet for Women Over 40 –> 5:2 Diet for Vegetarian Women Over 40

This is a typical way to drill down a niche. You can certainly do whatever level of depth you want, but it’s important not to go too detailed because then you’re excluding large demographics from your audience.

Drilling down to fasting excluded other kinds of dieters who don’t want to fast. That’s fine because there are many people who want to learn about this method of losing weight.

Going into the 5:2 fasting method eliminates everyone wanting to do the 16/8 method, the eat stop eat method, and the alternate day fasting method. As soon as you added women into the niche, it excluded all men, too.

So as you can see, the more narrow you get, the more potential customers you’re weeding out. As long as that demographic stays large enough, and you can use common sense to gauge it, you don’t need a statistician to configure numbers for you, it’s good.

Keep in mind your site can start out broad and have drilled down categories in the sidebar where each category drills down even further into individual blog posts covering the most narrow of topics.

So you might have a Best Diets for Weight Loss blog that serves as an umbrella for a huge number of diet plans. In the sidebar, you might have the following categories:

* Keto Diet
* Vegetarian Diet
* Paleo Diet
* 1200 Calorie Diet
* Low Carb Diet
* Fasting Diet
* Mediterranean Diet…and so on

In each category, you can create specific blog posts covering all of the narrow slants under that diet, including a blog post titled: The 5:2 Fasting Diet for Vegetarian Women Over 40.

Make sure that before you choose an approach, you keep in mind that if you have a broad topic, your audience will expect ongoing content that covers a wide variety o subjects.

Your consumer who is interested in learning about diets will be disappointed if they land on your site and see nothing about low carb because you’re too bogged down in writing about fasting, calories and plant based diets.

You have to be able to plan strategically with your content and keep up enough. So if it’s too overwhelming to meet all of their needs, consider narrowing down a bit so that you’re able to deliver content that meets the needs of all of your readers consistently.

Learn How to Gauge Profitability

Profitability is on everyone’s mind when they’re just starting a new business branch online. You want the money to start flowing fast, and lots of it! There are a few different ways you can measure the profit potential of a niche.

First, digital products can be lucrative. They’re the kind of product a customer can get instantly by clicking a buy button and downloading directly to their computer to consume.

So you want to be looking to see if your niche has products on sites like ClickBank, for example. Of course, if there are none, that doesn’t mean all hope is lost. If consumers buy courses or books on the topic, you could create your own content (or use private label rights content – PLR) to do it.

Tangible products are another area of profitability. In the fitness niche, for example, you might have digital courses that teach people how to exercise and eliminate fat and get toned, but more money comes in the form of commissions from the promotion of machines they’ll be using, protein powder, calipers to measure fat, scales and more.

Services, like coaching or doing things for others they don’t want to do themselves, is another way to make money in a niche. If you want to help someone achieve success, you might be a sort of life coach for them – or help analyze someone’s efforts to improve their relationships, for example.

Look at price points and frequency of purchases, too. Whenever you find a program that the consumer will be renewing monthly or annually, this provides even more profit potential for you to consider.

With pricing, you might instinctively worry about promoting high ticket items, but you’d have to sell fewer of them to equal the volume of sales you’d need of a small commission item.

Understand that unless you’re selling services or using paid ads for traffic, it will take a little time to gain traction in any niche because your site has to get indexed (found) in Google. Stay consistent and build up your content and following.

Knowledgeable Leadership Requirements

Worry about not measuring up to your competitors in terms of knowledge is common for many new online entrepreneurs. They don’t want to step foot in the arena unless they have all of the answers ahead of time.

But nobody has all of the knowledge they need in every situation. The key is to be a good learner and sharer – someone who, when asked a question they don’t know, is willing to go find an answer and share it.

That’s all it takes – willingness and the ability to uncover things people want to know. This is actually part of what’s thrilling about being a niche leader. You’re always discovering things and broadening your knowledge about a topic.

It would be very boring if you woke up day after day and already knew everything there was to know about the subject matter. So embrace the starting point you have now and understand there’s no shame or humiliation in saying, “I’m not sure about that – let me get an answer and get back to you.”

But make sure you’re not just waiting for questions you don’t know to pop up before you embark on a learning adventure. You should always have time carved out in your schedule where you’re diving into niche topics and learning interesting, new or trending details to showcase to your followers.

Stay abreast of news stories, read consumer or trade magazines in your niche, study the competition to see what they’re talking about, and lurk in forums and on social media to see what the buzz is.

When you find information to share with your audience, don’t be afraid to share your opinion on it, too. People want to know what you think of it – even if you disagree with what someone else is saying.

Put a twist on it if you can or want to. If some news comes up about how getting 8 hours of sleep a night helps you lose weight, you can pass that information along to your audience.

But then add on ways they can achieve that slumber, if they don’t already know. Give your own personal bedtime routine hacks if you have any that might help them. Experiment with new methods of getting to sleep and share a daily account about what worked and what didn’t.

Longevity Issues to Consider

There are a few things you have to keep in mind in terms of adopting this niche for the long haul. Unless you plan on flipping your site to someone else, chances are you’re hoping this will grow into a formidable business branch for years to come.

But will you run out of information to share? There are some niches, like health, that are always evolving. Sometimes it’s because of technology and sometimes because of new knowledge that’s gained that wasn’t known before.

Then you might find something such as how to store water that has you scrambling for new topics to cover after a few months. Maybe you covered rain barrels and treating water, you did product reviews and a how to series, and now you’re all out of ideas.

You want to make sure that the niche you choose isn’t difficult for you to garner ideas with. Before you begin, brainstorm from of your categories that fall under your umbrella niche topic and write out lists of possible things to cover.

Would you be able to find something new a couple of months from now? How about a year from now? It’s helpful, depending on how much creativity you have or lack, to pick a niche that makes things easy for you in terms of brainstorming topics to blog about.

Will you get bored of the niche – or feel some other negative emotion having to tend to a site on this topic all of the time? What if it’s a depressing niche and you have to write about it day after day?

It’s important for you to feel excited about work and not dread facing it every morning. So pick a niche that truly makes you feel fulfilled or happy whenever you share thoughts with your audience.

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How To Skyrocket Your Email Subscribers Using Your WordPress Website > Using WordPress

You’ll often hear profitable website owners say that the money is in the list. They aren’t joking. The money really is in the list. If you have an email list, you can easily market to your subscribers, and get them to visit your website again and again. If they weren’t on your list, these people probably would never have visited your website ever again.

So you see, building an email list should be one of your website’s top priorities. You don’t even have to think about what you’re going to sell to your list yet. Just focus on building it, and when you get to a large enough size, then you can worry about monetizing your list then.

Here are a few ways you can skyrocket your email subscribers using your WordPress website:

1. Create audience-specific landing pages

Ideally, you should be segmenting your email list. If you have a marketing funnel in place, then you should know where a particular customer is in their journey.

If they’re just at the top of the funnel, you could use a different landing page with a different lead magnet for them. If they’ve already interacted with your business before, then they would be somewhere mid-funnel and probably ready to buy from you.

With audience-specific landing pages, you get to make your content relevant. The good thing with WordPress is it’s easy to create these pages from your WordPress admin!

2. Write compelling copy

Your landing page copy is very important. You can have the most eye-catching photos on your website, but if your sales copy doesn’t speak to your customers, then chances are they’re not going to buy from you. If you don’t know how to write copy, then invest in a good copywriter. The expense will more than pay off when you get people subscribing to your list in droves!

3. Use beautiful imagery

You know the saying, a picture paints a thousand words. When enticing people to sign up to your list, make it easy for them to do so. Use images that perfectly portray what they’re going to get if they sign up to your list!

4. Promote your landing page like there’s no tomorrow

There’s really no point creating an opt-in landing page if people don’t visit it. Make a point of promoting your link on many different platforms. If people find your offer attractive, they’ll be more than happy to sign up for your list!

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Networking to Appeal to Buyers and Affiliates Alike > Starting Online Business

Many people launch an online marketing career in order to work for and by themselves. However, even as an online entrepreneur who works for yourself, you will still most likely need to interact with others to achieve the ultimate success.

Networking is a task that doesn’t have to take much time or effort, but it’s something that you’ll need to do in order to appeal to prospective buyers as well as affiliates who can send you both subscribers and sales.

Making Yourself Available to Those Who Reach Out to You

You, as a marketer, may feel intimidated having to interact with your niche audience. But what you may not realize is that your followers will feel intimidated having to reach out to you as well. There are many people who will continue to stay confused or in the dark about a situation rather than have to contact someone with questions.

Part of the reason they feel uncomfortable is that they don’t want to bother anyone. They feel as if you are an expert and if they take up any of your time, you should be compensated for it – something they may not have money to do.

You want to be known as a niche leader who is there for your target audience to help them outside of purchase situations. Does that mean you have to coach them free until they succeed?

No, of course not. But interacting with and networking with your target audience can generate good will, and it can be in bite-sized amounts. Sometimes networking can be done on social media sites like Facebook, and may be simple banter about something other than the niche topic.

For example, if you’re in the anti aging niche and you have an Instagram account, you might share a picture of you with your pet. Some of your followers may comment about what breed it is, how cute it is, or talk to you about their pet.

These seemingly insignificant conversations that take mere seconds to carry out help your audience feel as if they know you in some small way – which means you’re helping build trust for future purchases of products in that niche.

You’ll want to make it a two-way street. Don’t always allow the conversation to simply come to you. Engage your audience, try to remember their names or little things about them that you can discuss now and then.

With potential affiliates, you might form even closer friendships because you will be fostering a working relationship where you have to speak to each other about more details. Make sure it’s always a mix of business and personal life when you network.

It never has to include private information you don’t want to disclose – it can even be about your favorite foods, but don’t be all business where they never feel as if they got to know you or can trust you.

Making Connections with People Who Can Help Grow Your Business

When you start working online as an Internet marketer, you may feel at times like it’s you against the world. You have to make all of the decisions, learn things on your own, and motivate yourself to take action.

But there are others in the industry who can help you grow your business. Networking with them is a good way to give your efforts a boost whenever you’re feeling overwhelmed.

The first group of individuals who can help are those who you look up. This would be other marketers (whether they’re in your niche or not) who have built and sustained an online business for a respectable amount of time.

These people can often spot things you may be doing wrong and offer advice on corrective measures you can take to get yourself on the right track. For example, you might be pricing your products wrong or failing to launch with a funnel – and they can quickly offer their insight.

You never want to assume that this type of situation is going to pay off in terms of free advice from someone who is already successful. Many people who offer insight like this charge a coaching fee to dispense it.

However, if you are friends with this person and naturally interacting and networking with them online, they will often speak up whenever they see a glaring mistake that you’re making.

In this situation, you want to find and network with a group of people on different levels. Some may be below you in terms of success online, some may be on the same level, and others may be far ahead of you.

It’s good to get feedback from a variety of people because often times, the more advanced people forget the little details that you need to know as a beginner. The second group of people that you should mingle with online in order to help grow your business are those who may now or in the future become a part of your team.

Becoming a team member does not necessarily mean they will work for your company. It simply means you might outsource something to them in the future. Even if you didn’t hire someone, it helps to be friends with those who excel at copywriting, graphics, content creation, search engine optimization, paid ads, and more.

That way, whenever you have a question, they may speak up and help you with it. If not, they may be the best people for you to hire in the event that you want to outsource a project to them and free up your time to work on other tasks within your business.

The Right Way to Recruit Others to Promote for You

Another way that you want to network is with those who could promote your product for you and help you earn higher profits as well as beef up your subscriber list. Affiliates can be a valuable resource, so you want to communicate with them carefully and build a genuine relationship with them.

You need to find out who promotes products in your niche. The first place you want to start is by looking at your competitors. Competitors in the world of online marketing are often each other’s greatest supporters.

You also want to look at affiliates who don’t have their own products on the market, but who do have a list or following in the niche and would be interested in promoting you. To find these people, you can look to see who has a review blog or look at the leaderboards for contests where affiliates were vying for a prize in that niche.

Once you have a list of potential affiliates, you’ll want to spend time getting to know them. Start out by friending them on various social media platforms, such as Facebook, Twitter, Instagram and more.

If they do have a product of their own, you’ll want to purchase it so that you can see the type of quality they feel is worthy of promotion in the marketplace. If you’re hoping they will promote for you as an affiliate, don’t contact them and ask them for a free review copy of their own product.

One thing you definitely want to do is get on their list as a subscriber to see what their style is like. This will help you determine how to network with them on a social level – are they funny or serious, short and to the point or long-winded?

You’ll also be able to see what they promote from other people. This kind of data can tell you whether or not their list responds well to text based courses or video courses, as well as what topics they promote on a regular basis within the niche.

Be sure and engage with potential affiliates for quite awhile before asking them to promote your product. You’ll want to take this step early on in the development of your online business so that when the time comes, you’ll be able to reach out without it feeling spammy.

When you do have a launch in the works, make sure you contact potential affiliates a few weeks ahead of time. This gives them the opportunity to create a bonus for their buyers.

It also gives them the chance to put you on their schedule in case they have very limited availability in their emails. When you do approach a prospective affiliate, you’ll want to send a few elements of vital importance to their decision making process.

The first is a link to your JV (joint venture) page. You may also want to give them the details about the product and launch in your first communication with them about this subject.

Make sure you send them a complementary review copy of the product. If you want them to promote items in your funnel, then send a copy of those items as well so they can mention it to their readers.

Don’t make them ask for a review copy, and don’t ask them if they want one. Just send it. Make it as convenient as possible for them. Another thing you may want to make clear is whether or not you’re providing any additional perks for them if they come onboard for your lunch.

This might be an increased percentage for their commission, a bonus that you have created for them to give their list, a banner ad spot on your download page, advanced opportunity to promote the product before other affiliates, etc.

Another thing you may want to make clear as whether or not you’re providing any additional perks for them if they come on board for your lunch. This might be an increased percentage for their commission, a bonus that you have created for them to give their list, a banner ad spot on your download page, advanced opportunity to promote the product, etc.

After you’ve sent this communication, make sure you don’t bug the affiliate to give you an answer about whether or not they will be promoting for you. It’s okay to send a quick reminder the night before launch, but if you get too pushy with the situation, they may shut you out and see you as a nuisance.

Watch Out for Reciprocity Traps

One danger you have to watch out for is getting stuck in a trap of reciprocating with other affiliates to promote their products if they’ll promote for you. This is a common maneuver some marketers make in guilting people to promote their launches.

But there are problems with this approach. Aside from the ethical issues, if you promise to promote someone else if they promote you, you’re putting your subscribers at risk. And those are the people you should be protecting.

Some top marketers who earn a lot of money don’t necessarily put out decent products themselves, and then you’re on the hook to make a recommendation you don’t truly believe in.

What’s worse is, if you spent time building a rapport with your subscribers, you’re going to have to betray them to fulfill your end of the deal with the other affiliate. So you’re now compromised and they can no longer trust you.

You can always have a rule that you’ll promote for others with the disclaimer of if it’s a good fit for my list. This lets you off the hook because then you can either be honest about the quality, price or other issue – or, simply say it’s not a good fit.

You can expect some pushback from this strategy and also understand that some affiliates make promote you only one time, since you won’t promote them back. But it’s better to have your integrity intact than to burn bridges with the people who paid money to gain your guidance.

Going Above and Beyond with Your Networking Efforts

There are other ways you can network with affiliates and customers. One way that’s very popular is to attend niche seminars where your customers can meet you and affiliates can mingle with you as a friend.

These kinds of meetings are held all over the world and often last a few days. During the daytime, there will be work groups and talks to attend, and at night, there’s often a social element where attendees are laughing and having fun and getting to know one another.

Keep in mind that sometimes, alcohol is flowing freely at these events, and if you drink too much and embarrass yourself, it may sabotage all of the networking efforts you’ve been doing for weeks, months and years.

You might also make a group that serves as a mastermind network for you. This is usually a close knit group motivated marketers all striving for further success who get together periodically and share insight and strategy with one another.

There may be a mastermind group that invites you to join them, you can ask around about one, or start one yourself. These individuals often meet up somewhere convenient or even in a virtual setting to help each other grow their success.

Networking can be a fun way to enjoy increased success. It’s also a great way to stave off boredom and loneliness that comes from working for yourself without a normal team atmosphere.

It will allow you to have a support system in place that doesn’t require your friends and family to decipher what it is you want to discuss about online marketing. Even if you’re shy, there’s bound to be a level of networking that keeps you at ease, while simultaneously helping you bolster your business.

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5 Easy Steps To Create The Perfect Sales Page On Your WordPress Website > Using WordPress

Sales and leads are the lifeblood of all online businesses. If you’re building your site on WordPress, then you’d be happy to know that creating attractive and high-converting sales pages is relatively easy on this platform. Read on to find out how you can create the perfect sales page on your WordPress site.

Step 1. Prepare your content

When preparing your content, it’s important to put yourself in your customer’s shoes. Ask yourself ‘why would I buy this product?’ Make your customer see just how useful your product is, and the benefits they’ll get if they purchase it.

Make sure you use words that your audience uses. If you’re targeting an older audience, then you don’t want to use slang terms. Always keep your audience in your mind while you write your sales copy.

Step 2. Upload to your WordPress website

Once you’ve finished writing your content, it’s time to upload it to your website. Don’t forget to also upload your product-related images and videos as these will help your customers in making their decision. Try not to use stock photos. Instead, use real photos so that people can actually see your product in action.

Step 3. Design your sales page

If you’re not sure what the best design for your sales page is, you can go online to look for inspiration. With the help of a drag and drop page builder, building a sales page is even easier. You can easily drag a content module to your desired location. You can change colors and fonts easily, and do all sorts of customizations.

Best of all, you don’t have to imagine what your sales page looks like. These drag and drop page builders are also WYSIWYG (what you see is what you get) editors, so nothing is left to your imagination!

Step 4. Link to your payment processor

The most popular payment processors for online businesses are Stripe and Paypal. You’ll find plenty of plugins that makes integrating a payment processor easy. You just need to choose the best one that suits your needs.

Step 5. Publish your sales page

Now that you’ve got all important elements of your sales page in place, it’s time to publish it and announce it to the world. Don’t forget to check your sales page on the front end, and try buying your product yourself. Make sure there are no errors, and that your customers will have a great buying experience!

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Learning How to Monetize a Niche for Maximum Profits > Starting Online Business

There are sadly many online entrepreneurs who are right on the cusp of success, but who walk away without realizing that a few easy tweaks could mean the difference between being broke and watching the sales come rolling in.

For many, it’s a simple case of failing to monetize their sites! You’d think that would be an obvious slip up to avoid, but they get so focused on ranking in search engines and building their list that only when it’s pointed out to them do they realize they’ve forgotten to include links to products where they’ll earn a commission.

And the sad thing is, most people put their own product creation on the back burner for the day they have accumulated a healthy list, so that profit-pulling potential is lost on them as well.

Some just don’t know how the money is supposed to come to them, so it’s important to understand how you can monetize a niche before you get too deep into the process that you pick something that may not have much in the way of earning ability.

Tangible Niche Profit Potential

One of the easiest ways to earn money is to be the go between who connects consumers ready to spend money with products that will ship to them from an online retailer.

The best example of this is to think of what all is sold on Amazon. An Amazon affiliate, called an associate, can earn money from a consumer’s purchase on their site. So if you’re in a niche like toys, for example, you’d be writing product reviews for your blog about toys being sold on Amazon and use your affiliate link to link to it.

There are other sites, such as Target, Walmart and others that you can find to promote tangible products as an affiliate, too. There are a few ways you can promote. Using text hyperlinks is one way, but you can also hyperlink images of the products back to the site.

You don’t have to just link to an individual product, either. Most sites have ways you can link to the entire store, or in the case of Amazon, you might link to a search results page within the site or even to a bestseller’s list of the items.

Amazon even has a carousel option where it rotates the products being showcased and gives you another way to capture the attention of the consumer who landed on your blog.

Whenever you’re in a niche, think of all of the tangible ways you can make money from them. For example, even in the mostly digital niche of online marketing, you can promote tangibles such as laptops, PCs, desks, video recording equipment, success books and more.

Tapping Into Digital Niche Income

Digital income from a niche is often higher than that of tangible products. This is primarily because digital courses are often priced higher and offer an increased rate of commission.

So if you go to a site like ClickBank, for example, you can look up your niche and find online courses or memberships that your readers might like. For example, if you’re in the diet niche, you’ll find all kinds of digital courses that target a certain audience – women, those who want 6-pack abs, people over 40 and more.

There are also courses you can find on sites like Warrior Plus, JVZoo, Udemy, Teachable and more. And of course you can create your own info products to make money without being an affiliate.

When you create or promote a digital product, it should be something that answers the questions or guides your audience in whatever help they need. You’ll probably being getting questions from subscribers over time that you can use to help you create a digital course.

You can also look in forums to see what people are asking, check the comments section on YouTube videos or in Facebook groups and see what blind spots people have that need attention.

There are digital products in different income levels. Some will be super cheap, such as a $7 eBook that is designed to answer the most basic questions and help the vendor build a list.

Others will be medium priced, such as a $47 course that serves as the first step to help people achieve their goals. With these lower ticket items, it’s usually a hands off vendor who isn’t likely to provide help with the implementation of the ideas.

As you move up the tiers, you’ll find higher ticket items, such as a course that sells for $197 where it may provide some “done for you” content or a service that’s provided to the buyer so they can skip the learning stage and have their needs met on autopilot.

And lastly, there will be high ticket items such as $5,000 one-on-one coaching that works as a hybrid with a course that acts as the foundation for the customer, with the addition of hand holding by the vendor in a number of direct communications.

If you’re an affiliate promoting digital products, make sure you vet the vendor before you send your people to them. If you send them to someone for the sheer sake of profits, then they will lose trust in you and refuse to spend their money in the future on your recommendations.

Finding Niches with Dual Profit Potential

Whenever possible, try to hone in on a niche that has dual profit potential. That means it’s ripe for plenty of tangible and digital profits. So for instance, with toys, it’s mostly tangible – most parents aren’t going to pay for guidance on which toy to buy.

And with marketing, it’s mostly digital. Most marketers have a laptop and desk and aren’t going to be buying a ton of tangibles. But there are many niches that serve an audience both kinds of products, giving you ample earning opportunities.

Survival is a good example of a niche with dual profit potential. People like to learn strategies such as creating a homesteading garden, self-defense techniques, food and water storage and more.

Those make great info products you can promote or create for that audience. But in order to implement your advice, they’ll need tangible items, such as gardening equipment, defense items like stun guns, rain barrels and MREs (meals ready to eat), etc.

Anti-aging is another dual profit niche. The anti-aging niche covers a wide range of topics – like skin care, mental acuity, mobility, heart health and more. So those make good digital course topics.

But the consumers also want tangible items, such as wrinkle cream or exercise equipment that can help them improve their longevity and stave off disease or mobility issues.

The diet niche is another great dual profit pulling topic. Consumers devour books and courses about how to lose weight, shed fat and tone up or build muscles. They want to look good and feel fit.

Those are wonderful digital topics for you to write about, make a video course on or promote by someone else. But you can also promote tangible items that will help them. Those include things like food or weight scales, meal deliveries, dumbbells and more.

Keep in mind that that even if you’ve narrowed your niche to a specific topic that’s only tangible or only digital, you still have the opportunity to periodically promote the other items because it’ll be relevant to the other topic.

So for example, let’s say you build a product review site for survival water filtration systems and you review things like rain barrels and other items a prepper would need for this aspect of homesteading.

You can still, because it’s relevant, introduce a digital product on how to do it because your list won’t feel as if it’s a disconnect. Now if your site was only about digital topics on preventing wrinkles and you suddenly introduce a review for a mobility scooter, that might not be as relevant as a product such as age spots, which is also a skin-rejuvenating topic or product.

Just ask yourself how relevant it would be to your audience and don’t stray too off track from what they came for. You don’t want your site overly muddled where they can’t tell what the content is supposed to be about.

Is Selling Space or Subscribers a Smart Move?

Some newbie marketers mistakenly think the bulk of their sales will come from selling ad space on their blog. They start out using systems they set up where ads are displayed by companies on a regular rotation, and move up to taking orders from people who want to put a specific ad in a space on their blog.

Using an ad system is a way to earn a little bit, but until your blog gets widely popular, it won’t be enough to support you financially. It also depends on the niche that you’re in, so if ad revenue is the business model you’re considering, think about that, too.

There are many areas where you can sell or rent space on your blog. Right below the header image is a premiere spot. If your blog is popular in a niche, they’ll want this prime spot so that their banner ad gets noticed.

Another area is the sidebar of your blog. The higher spots will be worth more to the person renting space than the lower parts of the sidebar. But this is a space where you normally could have your own opt in and promotions.

Some people will want to rent space out by purchasing an entire blog post – either written by you to promote them or written by them, submitted for approval and placed on your blog by you for a fee.

You can also rent out solo ads to your subscribers. This is a risky business, because you aren’t fully vetting the person purchasing an ad going out to your list. You’re also not making as much money on it as you would if it were a direct affiliate promotion.

Take a lot of care with your subscribers and try not to sell emails going out to them, or sell the entire list to someone in the event that you move on from the niche. These consumers made a conscious decision to hand over their name and email address to you because they liked what you said and trusted you.

They weren’t signing up for someone else’s list, and when you hand over their contact details, that’s a sign of poor ethics in this industry. They’ll often be able to tell who sold their name because of the way they signed up to your list, too – so it can sour your reputation quickly.

Zeroing in on Recurring Payments

Many marketers fail to realize that the profits you earn don’t have to be one time commissions. If you’re strategic with it, you can promoting on-going affiliate programs that send you a check or payment month after month for as long as the customer stays in the program.

They range from small ticket to big ticket items. Some renew monthly, while some are annual renewals. Some will be software programs or tools they’ll need, like hosting – while others might be a membership for training and information.

You can even find some in other niches like those that have subscription boxes. The pet niche has some recurring payment options, where people buy monthly subscription boxes for their dog or cat.

There are diet meal plans that get sent out (some are digital programs while others are the actual meals) on a weekly or monthly basis. These can earn you an on going commission.

The survival niche and beauty niches also have these recurring income options. Type your niche topic into a search engine and add the words recurring income and affiliate program and see what you’re able to find.

You might not find any, but you might be able to find some high ticket items that make you a good amount of money as an affiliate with a single purchase. Having a mix of profits coming in helps ensure you won’t be left in a lurch if one of them falls through.

The process of monetizing a niche isn’t complicated. Where most people fail is in simply forgetting to put the elements in place (such as affiliate links) that will earn them money. You have to actively think about each blog post, every email, and each post and how it can help you earn money.

As time goes on, make sure you’re analyzing the results of your efforts. You might find that your readers respond overwhelmingly positive to a certain vendor over another one, and you’ll want to check and see if they have a line of products that you can promote.

If you don’t check the results of your monetization efforts, you won’t be spending your time wisely. You may be giving space to something that doesn’t convert well for you at all. With simple, quick tweaks, you could alter that to a flow of commissions coming your way easily.

Related Info Products:

Resell Rights Weekly – Free Membership Access PLR & MRR Products

The Unselfish Marketer – Ultimate Membership Site for PLR, MRR and Resell Products

A Senior Marketer’s Guide to Doing What You Love as a Career > Free Online Marketing Report

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5 Ways to Make Money from Private Label Rights > Using PLR

Kindle, affiliate marketing, blogging, social media, and product sales – they all share one important thing – they require you to provide content, and that product needs to be interesting and constantly changing if you want to build traffic and grow your business.

Private label rights provide a way for you to have all the content you want for a reasonable monthly fee as a member of a PLR site. This beats sitting and writing your own content, which is time consuming especially if you aren’t a writer, or hiring a ghostwriter, which can be costly to get a good writer.

Let’s look at 5 ways you can use your private label rights to make money.

#1 Printed Offline Newspaper
Yes you read that right! Believe it or not, there are still newspapers that have nothing to do with the web. An offline business owner can grow his/her local business by creating an offline newspaper from the PLR material.

#2 Offer a Bonus to Your Long-Term Customers
You want to keep your long-term customers so that you can continue to sell them back end products. This is a very lucrative part of your online business. So to keep them consider rewarding them every now and then. You could offer them a PLR article that has been rewritten very well and offers value to your customers. You could create a 7-page report by combining PLR content that offers your readers even more value and you can do this in less than an hour. That’s good use of your time.

#3 Create a Training Guide
Are you teaching your readers how to market online, how to train their dog, how to lose 30 pounds, and the list goes on. Find private label rights in your niche and then you can incorporate this material into a training guide that you can offer your readers. You don’t’ want to use this material as it is provided – you want to rewrite it and turn it into your voice and your idea but it will be much easier because the material is all there for you.

#4 Create a Tips Report
Now this is quick and easy – best of all your readers are going to love receiving the tips in your niche. You can easily gather the information from your PLR content. It will significantly reduce your research time. Those entrepreneurs that are really focused might create more than one report in different niches to sell different products.

#5 Be the Author of a Wiki Page
It’s time to become a Wiki author. Create your own Wiki page for whatever your niche is and then simply link your blog or website to your Wiki page, which is considered an authority site. This will really boost your placement in the search engines, which translates to more traffic and more sales.

Related Info Products:

The Unselfish Marketer – Ultimate Membership Site for PLR, MRR and Resell Products

Resell Rights Weekly – Free Membership Access PLR & MRR Products

Creating a Niche Home Base on Your Blog > Starting Online Business

After you choose a niche to target, you need to develop a home base – somewhere that you can talk to your audience about it, promote products as an affiliate and launch your own info products from.

A blog is the perfect place to showcase your insight, capture names and email addresses to build a list of loyal followers, and monetize your daily efforts without fear of repercussions.

Stay in Control of Your Virtual Real Estate

It’s important to own your own virtual real estate as opposed to using social media platforms alone, because then you’re not in control of your business. Whenever you use free platforms, it gives someone else the power – on a whim – to eliminate your entire business without any input from you.

You might build an account of 1,000 popular niche YouTube videos and wake up one morning to a deleted account. Or house a business account on Facebook, Twitter or Instagram and find they don’t exist because someone decided you’d done something to warrant a closure.

There’s little, if any recourse for you when these things happen. They’re often decided with a permanent ban and no amount of begging and pleading will reverse their decision.

What happens then?

If you didn’t own your own domain, your virtual home on the ‘net, then you have to start from scratch! You have to hope your audience finds you elsewhere. You have to redo all of the previous posts and media and you lose all of the interaction and engagement you had over the previous months and years.

When you own your own domain and house a blog on it, you never have to worry about your account disappearing. Your content will be safe on the web day after day. And all of the comments and shares you got from it will stay intact because nobody else is capable of shutting it down.

Now it’s perfectly fine to supplement your virtual real estate with those social media accounts, because they’re great for branding and free traffic – but they shouldn’t be your sole business presence online.

You’ll want to buy a domain name and host a WordPress blog on it so that your followers will have a reliable, stable home they can turn to with you and always feel confident it will be there.

Choosing a Domain Name That Makes Sense

Choosing a domain name is something some people struggle with because nothing ever feels good enough – and others do on a whim without giving enough thought to. You need to be somewhere in the middle.

There are a couple of different ways you can approach choosing a domain name. Most people agree that you should get a dot com extension because it’s what most average consumers type in – not .net, .info, or the other ones.

It’s also universal that you should pick the shortest name possible that makes sense. Whenever you make a name longer than it needs to be, it’s not only harder for them to remember, but it gives them more chances to have a typo when entering your URL into their browser.

One way you can tackle your domain is to decide whether you want to brand your name as a major leader in the niche. So this would be similar to how Tony Robbins did it with self help and the other niches he’s involved in.

He owns his name as his primary domain – TonyRobbins.com. This is fine if you plan on branding yourself as a major player within a niche topic. Many people do this in various niches, like DeniseAustin.com, who is known for weight loss and fitness through her popular walking program.

But if you don’t want to take that approach, you can also use keywords to develop a profit-pulling domain name you can build your home on the ‘net with. Start by brainstorming some commons words and phrases in your niche such as:

* Diet
* Weight loss
* Burn fat
* Lose weight
* Shed fat
* Get fit…and so on.

Work with a keyword tool to find variations of things people are searching for, keeping in mind any drilled down slants you may want to target. If we take a niche example like fasting for losing weight, you can always play around with the wording and find something that fits.

This domain was available: FastingDietTips.com – and the word tips is always helpful to put at the end of a domain URL because it tells the person they’ll gain valuable insight.

Depending on your business branch, you might even be able to use a different combination of words. For example, if you were only going to promote tangible products like protein items as an affiliate, you could find a specific buyer-driven domain such as:

This domain – BuyProteinOnline.com – is available and it instantly tells the person that this is where they’ll find a lot of information about a variety of protein products.

Try to steer clear from vague or cutesy domains like ProductsToHelp.com (help what?) or BeAPowerhouse.com (powerhouse what – speaker? Bodybuilder?).

Always look for a good coupon whenever you get your domain because you should be able to get it for $0.99 for the first year of its registration. Otherwise you’ll be paying close to $18.

Make sure you get reliable hosting for your account, too. You want something easy for you to use, with a good rate of up time. You don’t want to go with a company who has a lot of drawbacks and poor customer service.

Basic WordPress Elements You’ll Need to Know

Installing WordPress is very easy. But where should you install it? Some people like to put it on their root domain, meaning TheDomain.com – but others like to have a special place for it such as TheDomain.com/Blog.

You can do it either way. If you wish to put a landing page on the root domain, with a lead magnet offer, that’s fine! But you can also simply install the blog there and have the lead magnet offer in your sidebar where you capture names and email addresses.

Once you install WordPress, you’ll want to choose a theme design that works well for your plans. If you want text-based information to be at the forefront of your blog, then choose a theme that’s good for that purpose.

Or, pick one that showcases images prominently if you want the focus to be on pictures, such as someone who is in the cooking or food niche, where images may play a bigger role.

Go through and change your settings to the best options that work for you, in terms of things like what URL is displayed, whether or not people have to wait for you to approve their comment, and so on.

Set up some common pages for your terms and policies, contact form, and your about page that gives them some insight into who is running the blog. Once you’ve done that, install any plugins that you want to use to help you operate your blog, such as spam filters, and so on.

Strategizing the SEO Plan for Your Blog

Many bloggers fret a lot bout search engine optimization (SEO). They worry about doing things wrong and spend countless hours trying to set things up to dominate the search engines or even game the system.

Be sensible about your optimization and do it for humans, not a robot that crawls your site. It’s easy to balance the two. One thing you want to do is make sure your blog settings allow search engines to index the site and don’t discourage it.

After that, you want to make sure you do a few things that help your site get indexed (found) by search engines and prospective visitors. To do this, you’ll want to start with consistency.

Blog humans and web crawlers both like it when you blog regularly. Whenever you blog infrequently, like once every 3 months when you happen to find time and remember it, it makes humans not see you as a viable niche leader – and it causes search engines to not bother sending their crawlers to your site very often because they also won’t see you as a serious niche contender.

Try to make sure your blog posts include sensible keywords and phrases for your audience, but don’t go overboard and try to stuff too many in there just to appease the search engines.

It may backfire with both the crawlers and humans who find your writing difficult to understand. Instead, write organically as you would when discussing the topic with a friend, and include specifics so it’s clear what you’re talking about.

For example, if you’re writing about a fasting diet, don’t call it skipping meals or anything silly you make up like hangry rage day – just call it a fasting diet plan and make it easy on both human readers and crawlers to know what you mean.

Use the keyword phrases in your titles as well as in the content itself. Many people make the mistake of titling their posts something vague such as, The Day I Felt My Stomach Growl Nonstop – which tells everyone nothing at all.

It needs to be topic specific, such as, 3 Ways You Can Start a Fasting Diet Plan. That is very specific for everyone, and then you can use the same phrases and keywords within the body of the content.

When you pair keyword choices with consistency, you’ll have most of the equation solved for good SEO. But there are couple more elements that can contribute to your success with being found on search engines.

Make sure the content you’re writing is long enough in terms of value. Some people can write many words that others don’t find value in. So it’s not just length, but value as well. Don’t publish daily short paragraphs and assume that’s enough to get noticed, either.

The last organic strategy you want to implement for good SEO is to make your posts shareable. Having social sharing buttons helps your posts get links back to your site where other interested parties can find them.

Setting a Reliable Publishing Schedule for Your Readers

When you take on the role of a niche leader, it’s your job to disseminate information to your followers. They’ll be waiting for each drop of data that you release to them, so it needs to be consistent and reliable – as well as fresh.

You want to choose a schedule that’s doable for you. Some bloggers can only manage 1 post per week, if they’re working another job for instance, while others post several times per day.

Ideally, your blog will publish at least 3 times per week if possible. This keeps people tuned in regularly and makes it appear as if you’re a fulltime leader, not a part time hobbyist.

You can determine your topics months out if you want to, or fly by the seat of your pants and pick a topic in the spur of the moment. Make sure you cover everything under the main umbrella of your niche topic.

For instance, if your site is broad and called BestDietPlans.com, then you’ll want to make sure you equally cover a variety of plans, such as low calorie, low carb, keto, vegetarian, and so on.

If your site is AllAboutFitnessPlans.com then cover a wide variety of fitness, such as CrossFit, Bodyweight Training, Aerobics, etc. Don’t do 15 blog posts in a row on CrossFit training because it’s your favorite and maybe address the others once in comparison.

If you see yourself doing that, it might be best to narrow your domain down and focus on the one topic you enjoy covering more prominently so that others don’t feel like your site is light on information.

Creating a home on the ‘net for your niche is something that you work on more initially, and once everything’s set up, you manage the day to day operations of publishing and build a loyal fan base who will support your business.

Related Info Products:

Resell Rights Weekly – Free Membership Access PLR & MRR Products

The Unselfish Marketer – Ultimate Membership Site for PLR, MRR and Resell Products

Online Business Models Any Newbie Can Succeed In > Free Online Marketing Report

Online Marketing report “Online Business Models Any Newbie Can Succeed In” looks at these online models: Affiliate Marketing, Service Provider, Content Creator, Info Product Creator and Selling on FBA or eBay> Click “Online Business Models Any Newbie Can Succeed In” to download (246 KB pdf) this free report.

Selling Printables Online > Free Online Marketing Ebook

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Self-Taught Marketing for Senior Online Entrepreneurs > Free Online Marketing Report

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Building a Database of Loyal Subscribers > Starting Online Business

Selecting a niche, building a site and catering to the information needs of your target audience is a great start to achieving success as an online entrepreneur. But you don’t want to rely on people to return on their own to see if you have anything new.

You want to be able to reach out to them, share ideas with them, make recommendations and enjoy a two-way conversation that builds loyalty and helps solidify your brand.

You can do that by creating a database that contains the names and email addresses of your followers. This is a voluntary sign-up process, so it’s a list that includes people who want to hear from you again.

Setting Aside Fears and Concerns About Email Marketing

For some, taking the initiative to own a list of subscribers and send out communications can be daunting. They worry about the recipient not wanting to hear from them, or not remembering who they are.

They feel nervous that maybe their email won’t be worthy of entering someone’s email inbox. But you have to let go of some of this fear and allow yourself to develop the right voice for your audience.

This doesn’t happen overnight. It’s something that comes with time, as you hear feedback from your audience. They’ll guide you on what works best with them – including the types of things you email them about as well as the frequency with which you email them.

Before you get started, know that there will be missteps and it’s okay! You can find what works and tweak your approach. And keep in mind that you won’t be able to keep 100% of the people on your list happy 100% of the time.

You’re going to have people who unsubscribe sometimes – and even those who act unhinged and lash out at you. This isn’t about you. It’s about the fact that they choose to act out while hiding behind a keyboard.

Every marketer endures this kind of behavior – but do you know what else they experience? Wonderful email replies sent from very grateful subscribers who hang on their every word and who can’t wait to see what’s in the next day’s message.

Focus on those people and try not to get your feelings hurt if you email out and get a nasty and rude unsubscribe message. It’s bound to happen. People tend to be more vocal when they’re annoyed but when you get the heartfelt emails of gratitude from those you’ve helped, it will outweigh the others.

Choosing an Email Autoresponder You Can Count On

If you’re in the online marketing business, you’re going to see a variety of tools being sold week after week, year after year for some new email autoresponder that promises to be the best thing since sliced bread.

But what often happens is the tool only works for a short time and either it fails to get through to peoples’ inboxes, or the product creators simply abandon it and fail to support it, leaving you in a lurch with a list in a system that doesn’t work.

A better way to do it is to select from one of the major email autoresponder companies that have sustained themselves over time. If you’re on a tight budget and need to start free, you can work with MailChimp.

This is free to a certain number of emails, and then you have to start paying, but that’s okay because hopefully you’re profiting by that time. The difference is kind of like how it is with watermarks and images.

The free versions have ads in them, but once you’re a paying customer, you get to have the ads removed so there’s no “link leakage” in the email going out to your customers. So there is a tradeoff.

It’s always better to go with a paid system if and when you can afford it. For that, you can either choose from Aweber or GetResponse. Both have been popular with online marketers for years.

They work in a similar manner, and both have affordable levels of usage. So you’ll pay less when you have a smaller number of subscribers, such as 1,000 – than someone who has a list of 100,000 names in their database.

Both of these companies have stellar customer service to help you whenever you may have an issue that needs to be solved. And both have a database of helpful tutorials that walk you through the use of the system and answer any questions you may have.

These tools are sometimes bashed by those who get kicked off the platform, often by people who were abusing the system and spamming recipients. As long as you stay above the board, you’ll be just fine.

One great thing about using these tools is that you can periodically export and download the file of your subscribers. This works even if you’ve built multiple lists, such as one for buyers and one for free subscribers.

Or if you work in multiple niches and have a list for your marketing customers, one for those who follow your homesteading advice, and another for people who found you through your pet niche site.

Where to Capture Names and Email Addresses for Your List

When you have your niche idea, your site built and your email autoresponder system chosen, you’ll be wondering where the capturing of those names and email addresses will take place.

There are several ways you can do it. We’ll cover four of the most common ones and as time goes on, you may find other ways, such as on certain social media sites, that will work for you.

A landing page is a good place to start. This can be on the main root of your domain or elsewhere, such as yourdomain.com/freegift for example. This is a page where you showcase your free gift that the prospect gets in exchange for sharing their name and email address.

It’s a simple, low content page that typically has one or two headline, an image of the free gift, such as an eCover, the opt in box that asks them to enter their name and email address, and a short blurb about what it is they’re getting.

It can be designed to match your site and brand colors. These are sometimes called lead magnet pages, because the free gift serves as a magnet for the leads who come to download your gift.

The sidebar of your blog is another great place to house your lead capturing opt in box. This is a smaller vertical rectangle, where you can have a short title, eCover image and opt in box to allow people who land on your blog to sign up for updates and whatever else you want to gift them.

Some people also use the space below each blog post to share their opt in box. This is beneficial because, if your blog post is long, and the reader has scrolled down to the bottom of the page, they may not remember the box was in the sidebar – so this is your chance to capture their information before they click out.

Another way you can capture leads is through the sale of an information (digital) product. Regardless of which platform you use for this purpose, JVZoo or Warrior Plus, for example, you can enable the system to send out an email autoresponder confirmation to the person who buys your product.

This is good because they’re already proven buyers, so they’ve shown their value and then it will be time for you to cater to their needs and prove your value to them – both in the products they buy and in your emails that go out to them.

If you ever come across someone who wants to be on your list and simply tells you to add their name, Aweber and GetResponse have options for that. You can manually add the subscriber and it will send them a confirmation email to ensure the addition was a welcomed one.

The Difference Between Broadcast and Follow Up Emails

When you start email marketing, you’ll want to employ the use of either follow up emails, broadcast emails – or both! You need to understand the difference first and then make a decision for the emails you want to send out.

A follow up email is an email you queue up in the system that every new subscriber gets. So for example, let’s say you’re in the diet niche and you promise a tip every week for a year will go to their inbox if they enter their name and email address.

You can queue up 52 emails into your follow up autoresponder system and set the days between them, such as every 7 days a new email goes out. This is a great hands off system.

But there is a drawback you should know. If you queue up any timely information, it can become outdated and a burden for you to sort through and update to something more recent.

You wouldn’t want to say anything about a recent study if your follow up email is still being used four years down the line. You want to keep your emails evergreen if you’re putting them into a queue to be used long-term.

Now with a broadcast email, it’s being sent out only to those people who are signed up to your list at that very time. So no one who signs up a week later – or even minutes after your email goes out – will see this communication.

This is perfect for notifying your list about a sale that’s come up or something time-specific that you want to notify them about. Some people only use broadcast emails and don’t employ the use of follow up emails at all.

You can use a mixture of the two if you want. This is perfectly fine. So if you have a weekly newsletter that you send out that has evergreen information, it’s acceptable to use your broadcast email option to notify your list about other, more timely things.

But if you have a daily follow up email going out on top of a daily broadcast email, then your list will be hearing from twice a day, and that can get burdensome to many consumers.

There is one follow up email you’ll want to have queued up and that’s the one for new subscribers. This is the one where you deliver the free download or gift to your new subscribers and include a message about what they can expect being on your list.

It’s a welcome email, and it’s a great way to start off on the right foot. But whether you choose to queue up any additional emails after that is up to you. You may want a hands off approach or you may want to be more involved in choosing what messages go out to your subscribers on a regular basis.

Learning How Often Your List Wants to Hear from You

This is perhaps one of the things that worries new marketers the most. The frequency of emails. This is similar to someone asking how long an eBook should be. Shouldn’t it be as long as it should be to convey the information to you?

Whether that’s 10 pages or 100, you, as a consumer, don’t want to pay for more fluff and filler. You simply want good information. Still, there’s something to be said for people feeling like they got their money’s worth.

You probably wouldn’t spend $20 on a 10-page book, but you would if the book was over 100 pages. You’re conditioned to think the larger book is worth more, even if the information in the shorter book is actually higher quality.

In the case of emails, more isn’t always better. You have to strict the right balance between what the majority of your subscribers want and what you have to offer that makes sense.

Again, you’ll never please everyone. Some people on your list will get mad if you ever email them after the initial welcome email with their freebie. Others will email you checking on you if you happen to skip a single day.

You don’t want to go too long without emailing your list to the point it gets cold and they may not recognize your name anymore. But you probably don’t want to email them five times a day, whenever you happen to think of something interesting.

Sometimes, it depends on the niche that you’re in. If you’re in a stock market niche, then it might make sense to email with breaking news all throughout the day. But in most cases, once a day or a few times a week is sufficient.

Don’t email if you truly have nothing to share. If this happens, it might be an indicator that either you’ve chosen a niche that doesn’t have enough information in it – or you’re not conducting your research very well and you need to learn how to find juicy tidbits of info to send to your readers.

When it comes to numbers, frequency isn’t the only thing marketers worry about. Length of the email is also a concern. Just write enough to convey your message adequately. Don’t drone on and on and look at conversions and response to see if your list loves short, punchy emails or longer communications!

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