Do You Know How to Profit From Your Private Label Content? > Using PLR

Private label content is becoming increasingly popular and there is a good reason for this. There is after all money to be made using private label content. If you are one of the people wondering how you do this, you are not alone. Here are 5 simple ways that you can make profits from your private label content. Let’s have a look.

Profit Idea #1 – Create Brandable Reports

As an affiliate marketer, you need to have viral reports that will spread the word about the products you have for sale but that are branded through the use of an affiliate link. Private label content can really help you with these reports and it isn’t going to send you to the poor house doing it. Create one or more reports by combining the content that’s provided to you.

Profit Idea #2 – Physical Books You Can Market

As a marketer, if you are seeking a unique way to stand out from your completion – a business card of sorts – why not make your e-book your business card? You don’t even have to carry the e-book. All you do is send them over to Amazon where they will find it listed for sale. Suddenly you are an expert in your field and web traffic takes you that much more serious. It’s a great in to create a revenue source.

Profit Idea #3 Create an Ecommerce Site

If you want to rank higher in the search engine, why not incorporate content on your website with links to the products you sell. It builds an excellent internal linking system and when your articles rank within the search engines you’ll have readers who click through and that will reduce your bounce rate. It’s a win-win, so make sure you take advantage of this easy to implement strategy.

Profit Idea #4 Home Study Course

If you are a coach or you offer teachable lessons to your visitors, why not create your very own home study course. You can use your PLR to create a free introduction and then sell your visitors and customers your home study course. If you want to create repeat customers, create more than one home study course.

Profit Idea #4 Create Sales Pages

Creating powerful sales pages is a copywriting art because it needs to have a strong call to action. Using the right private label content, you will be able to do just that.

These are four simple profit ideas for your private label content, but there are many more. Use your imagination – get creative and increase your revenue sources.

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Senior Marketer’s Guide to Strategic Time Management > Free Online Marketing Report

Online Marketing report “Senior Marketer’s Guide to Strategic Time Management” looks into; Start With a Goal You Want to Achieve. Set a Timeframe for Its Completion. Eliminate Time Wasters to Free Up Your Day. Create a Schedule That Balances Out Your Work-Life Needs. Evaluate Your Productivity Performance at the End of Each Day. Click “Senior Marketer’s Guide to Strategic Time Management” to download (182 KB pdf) this free report.

Senior Marketers Time Management Report

Using a Multimedia Approach to Share Your Message > Starting Online Business

Content creation online is a hefty commitment to your audience. You’ll constantly be creating for them – for your blogs, email autoresponders, social networking posts, info products, free reports and more.

Everyone has a different set of skills they possess in how they communicate, but regardless of which one you feel you’ve mastered, you should always mix things up and provide a variety of formats for your audience.

You may find that your readers love it when you stray from your normal routine, such as sending them a video when they’re used to getting text from you (or vice versa). Multimedia formats don’t have to be complicated, expensive endeavors – there’s an easy way to use this approach for your audience.

Tips on Excelling with Text-Based Information

When you’re using written content to convey your message to your target audience, it’s important that you understand whether or not you have a true talent for writing. Some people simply don’t have the skill to communicate well with written text.

There’s no shame in that. The key is to be honest with yourself and know whether or not written information is something that you need to either outsource to another party or improve your skills with.

There are many marketers who outsource their content to freelance ghostwriters. This frees them up to handle other areas of their business. You can find freelance ghostwriters directly on their websites using a search engine, or on a site like Upwork or Fiverr.

On Upwork, ghostwriters will be bidding on your project and you can evaluate their talent in their portfolios. On Fiverr, each of the freelance writers has their own profile that outlines the details of working with them.

They will charge by the word and you can often see some of the examples of their previous writing. Before you hire someone, you can communicate with them directly and iron out the details of the work.

If you’re using text-based information, you want to create a unique slant. Many marketers worry that most information itself is stale and has already been done before. As long as you are offering a new take on the same old data, even merging two ideas together, it will serve as an interesting piece to your readers.

Don’t simply go to someone else’s website, copy their content and then rewrite it. This is a form of plagiarism that many marketers engage in that should always be avoided. Instead, take time to educate yourself about a topic and then write everything from scratch.

Make sure you’re writing in a conversational way, but not using slang that makes it even more difficult to read. You don’t want to be so stuffy that it feels like the reader is having to pour over a college dissertation or scientific journal.

A good way to get a feel for the kind of writing you should be doing is to read consumer magazines. Some people worry about the length of their content, but you should only write as much as the reader needs to understand the topic.

You want to avoid using fluff and filler in your writing. This is obvious to the reader and makes your content boring. Your text-based media should be information that is well researched and you should be sharing your take on the subject matter – never be afraid to voice your opinion.

You also want to polish your content before releasing it to your readers. You can do this by either hiring an editor to go over your content, or using sites like Grammarly to ensure you don’t have any glaring mistakes. If a customer brings it to your attention that there is a typo or error, simply thank them, correct the mistake, and upload a new file.

Adding Images to Enhance Your Message

If you’re a marketer using text, then you’ll also want to enlist the help of images to break up your content and keep the reader engaged. You don’t have to be a graphic designer in order to utilize images in your written content.

There are many ways to add images to your text or even to be shared on social media without additional text. You’ll want to add images to the posts you make on social networking sites like Facebook.

This helps them show up better in someone’s stream – it stands out. You can use them within your blog posts, so that they not only break up the text, but so the image also shows up whenever someone shares your blog post on social media.

Images can also be used within the body of your emails. So if you are promoting a product to your subscribers, you can include a picture of the product within the body of your email and even hyperlink the image.

Another way to use images is to break up the bulk of the content within your info products and reports that you give or sell to your audience. Where do you find images to use in your online marketing efforts?

The first place many marketers go is to stock sites that have a wide variety of niche images. There are free stock sites like Pixabay that you can use where you don’t have to give attribution to the creator of the image in most cases.

Always check the rules before using it. There are also paid stock sites that have a wider variety of better images that you can use in your online marketing efforts. Sometimes, you can find bulk sales of image packs for sites such as DepositPhotos or iStockPhotos.

Another way to secure images to use in your marketing is to take your own photos. If photography is not your strength, you may want to have someone take them for you or use an app that can help you spiff up the images for your marketing efforts.

If you’re in a niche where you’re showing someone how to do something online, then you may want to take screenshots and walk them through the process. You can embed these images into your report so that as they’re reading your instructions, they can see what you’re talking about.

Whenever you use images, you can also use tools that will allow you to add branding to them where you showcase your URL at the bottom of the image. You can also add quotes to the image that will motivate, inspire or inform your reader. There are free and paid tools that can do this, such as Canva.

Could a Podcast Help Boost Your Expertise?

Podcasting (audio) is a media format that is becoming more and more popular among the average consumer. There’s a rise in popularity in all demographics, including both genders and all age groups.

This is a media format that is viable for a wide variety of niche topics. Contrary to popular belief, podcasting does not require any special equipment. You may have seen videos of people podcasting in their own studio with professional sound equipment in a soundproof room.

It’s fine if that’s how you want to build your setup, but it’s not necessary. You can use any decent recording equipment, including a smartphone, and record an episode of your podcast for your target audience.

As long as you keep background noise to a minimum, preferably eliminated, your listeners will be able to hear your sound advice and enjoy the podcast. Podcasting does not require any start-up money.

You can use free sites such as Anchor.FM  to host your show. In fact, they will also distribute your podcast to other places so that it increases your listener base. This is very convenient, fast, and easy.

The great thing about doing a podcast is that it doesn’t require you to work for hours on end. Most podcast shows average approximately 12 minutes, although some are shorter or longer in length.

There are some podcasts that are even 60 seconds long! Others last an hour or more. It’s up to you how long each episode should last, but you should always strategize about a month’s worth of shows in advance so that you know what you’re going to cover on each day.

Some podcasters stick to a strict format that is always the same length every time, while others talk for as long as is necessary. If you don’t want to do a podcast show all by yourself, you can partner with another marketer who is also in your niche.

Or, you can be the kind of podcaster who invites the guests on to your show to have discussions. Some podcasters also take calls from their listeners during the episode. Another thing you can do is allow your listeners to submit questions or commentary ahead of time that you discuss on your show.

One of the best things from an audience perspective about podcasts is that the audio allows them to multitask in their lives while they consume your information. They can listen to your podcast while commuting to and from work.

They can listen to it while they clean house or take a bath, while they exercise or simply relax. Even if you don’t want to launch an official podcast, you can still use audio recordings in your business whenever you feel like giving your subscribers something new and different.

Making Videos When You’re Nervous to Be on Camera

Many marketers avoid using video as part of their multimedia approach because they are nervous to be on camera. They may feel incapable for a variety of reasons. Some people are simply shy introverts that don’t want to put themselves out there.

There are others who genuinely feel as if they’re not pretty or handsome enough to compete with other niche marketers. Some even cite their age as the reason they won’t go online and put themselves on camera.

And of course, there are valid privacy reasons for many marketers to avoid making videos. The great thing about video marketing is that there are different ways to approach it so that you don’t have to worry about putting yourself on screen.

You can screen capture your computer and record something like a PowerPoint presentation as you speak. This would be perfect for someone who wants to approached their niche under a pen name and keep their real identity a secret.

You don’t need any fancy equipment to create videos for your online marketing efforts. True, there are some people who have complete studios with green screens, lighting and top-of-the-line equipment.

But all you really need is nothing more than a smart phone and a clean space to record your videos. If you want to use screen capturing software, you might look at something like Camtasia or the freeware version Camstudio.

Whenever you start recording your videos for your online marketing, don’t read from a script. This is a major mistake that many new marketers make because they don’t want to mess up their speech and have to start all over.

However, reading from a script makes your recording seem stiff, and you want it to seem very casual like they’re listening to and watching a friend. Instead of using a script to read, give yourself nothing more than a set of talking points.

These will be plenty to guide you through your thoughts and allow you to have a casual conversation with your viewer. These should be simple words or phrases to jog your memory and remind you of what you need to talk about.

Whenever you record a new video for your niche, you want to include a viable call to action at the end. Make sure that you encourage your viewers to share, like, subscribe, and comment. This type of engagement isn’t automatic, but when you prompt them to do it, they will often take action.

Live Interactions That Deliver Extra Value to Your Audience

One format that some new marketers put on the backburner until they’ve got some experience under their belt is a live event. Live events, such as webinars, are not reserved for those with guru status – anyone can host one and share value with their target audience.

Webinars help you connect with your audience. It’s sometimes better than just sending text-based content out to your subscribers because it gives them a way to interact with you.

It’s also a great way to get some social proof working for you, if attendees can see that others are onboard and seeing you as a leading expert. Some people might be skeptical of your webinar at first, due to the fact that marketers have used this format to spam their subscribers.

The key is to provide real value and if you’re going to promote, do it at the very end. Make sure you get feedback from attendees to see how they liked it, and take questions so they feel as if their time and attendance was important to you.

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How Scaling Affects Content Creation > IM Management

Scaling content adds a new way to use content in all the information you gather in your business. You may already be doing a lot of this without realizing it is content scaling. Ideas such as repurposing, sharing, and curating have been around for a while. But, often it’s not done with much intent. Content scaling allows you to start thinking of your content strategy in a new light and affects content creation positively.

Improved Idea Generation

Scaling content forces you to give each piece of content a lot more thought and consideration and planning ahead. With the additional planning and re-imaging of the content, you will come up with more ideas because you aren’t thinking of each piece of content as one thing anymore.

Instead, each piece of content becomes not just a blog post, but research for future pieces of content such as an eCourse, or a video education series, or a podcast. Now that you can look at content differently you’ll be able to bring more creativity to all the content ideas that you generate.

Get More Bang for Your Buck

By strategic rewriting, reformatting, and reusing the content that you have spent a lot of time, money and effort creating, you’ll actually get a lot more bang for your buck.

If you can pay a content creator for 40 or 50 pieces of content each month, based off your product funnel and the information you want to impart on your audience, and then each of these pieces of content are recreated into other formats, and each new creation is shared multiple times on social media, via email marketing and via your affiliates, how much more will you earn off each piece of content?

Get Your Ideas to More People

When you spend time reproducing your content into many different forms, and even languages, and sharing it often through social media, email marketing, and other means, you’re going to get your ideas to more people than you did before.

The more people who see your information, the more leads you’re going to get, and the more credibility you will get for the work that you do. Strategic content creation, curation, and sharing across multiple networks will work in concert with your overall marketing plan.

Develop Thought Leadership

One of the ways in which you become a sought-after person in business is to become a thought leader. Scaled content allows you to become a thought leader by helping you make the most of the content you are creating, plus the content other people have created through curation.

By showing others your expertise through sharing your thoughts on other people’s content, and choosing the right content to share with your audience from other authors, you will become known as a thought leader within your community. This can boost your credibility exponentially among your audience members.

Make Competitors Allies

A great way to bring competitors to your side of the road is to start curating their content. Share their content with your audience with your commentary and thoughts. You can use as much as 50 percent of your content as curated content as long as you add in your own thoughts, link to and provide attribution to the original creators of the content.

Now competitors will see what you’ve done and they may feel a need to comment on what you said, or bring you into a cross-blog conversation that can bring you brand new traffic from their audience. Plus it turns your website or blog into a hub for information revolving around your niche, a one-stop shop for your audience to find the information of the day about your topic.

Multiply Your Message

Once you’ve developed a piece of content in any format, you can immediately multiply the message by reproducing it into new formats. You don’t want to copy and paste the information into a new format; you want instead to use the work as research, and re-imagine it into a new format.

The blog post becomes a slide share, and the slide share becomes a YouTube video, and so forth. Use some creativity when moving content to a new format. You want to consider the personality of the network that your content will be pushed out to when crafting the new format. Also, give the new format some of its own personality and creative changes to ensure that it’s not cookie cutter.

Become a Global Brand

Most people read content or use content only in their own language. If you want to reach other audiences in other languages, you can duplicate your content into new languages by having it translated into entirely new websites. This will attract the audience you want to promote your products and services to.

Don’t just use the same content in a different language, but also be sure to consider the values and personalities of the audience that speaks that language. You may need to change more than just the words to make it work. However, adding more languages can boost your selling potential and your reach. Consider English, Spanish, French, German, and any language that has freedom of use and purchasing power on the internet.

Empower Brand Ambassadors

Affiliates, employees, contractors, friends, colleagues…they all need to feel as if they can share the work that you do without concern. Make it easy for them to share your content in their own words on their social media accounts, blogs, and among their contacts.

Push out content that can be edited by your affiliates, employees and contractors to make it original yet still carry the message you want to get out. Teach them how to use the information to make the most of it.

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Expand Your Online Business > Free Online Business Ebook

Online Marketing ebook “Expand Your Online Business” covers: Should You Expand or Switch Gears? Getting Ready to Take It to the Next Level. What Business Model Would Pair Well with What You Already Have? Researching Each Business Model for Viability and Personal Satisfaction. Before You Begin, Start Networking with Those Excelling at It. Discover the Best Courses and Leaders to Guide You to Success. Find Time to Integrate a New Business Branch Into Your Day. The Benefit of Slowly Building Momentum. Know When to Weed Out What’s Not Working. Planning for More Growth in Your Future. Click “Expand Your Online Business” to download (299 KB pdf) this free ebook.

Expand Your Online Business Report

5 Highly Profitable Ideas for Your Private Label Content > Using PLR

Tons of people have a membership to private label content yet few are doing anything with it. Private label content is like having cash handed to you, if you put it to work for you. It’s time to take action. Let’s look at 5 highly profitable ideas for your private label content.

Idea #1 Blog Posts

Any private label content is great for blog posts no matter the type. Have a look at the private label content you’ve accumulated and find a topic you want to post to your blog. You can dissect a report or e-book and post them as separate blogs. You can also post the private label content articles just as they are. Once you get one niche blog up and running start the next one and keep going to create multiple income streams.

Idea #2 Video Marketing

Take your private label content and turn it into a video or create a slideshow with your voice reading the content on the video. You can do a bunch of these if you like and then submit them to video directories. It’s a great way to get lots of backlinks to your site – after all that’s where you make the money.

Idea #3 Create a Paid Newsletter

Find a bunch of different e-books that are all in one niche and then dissect them to create a monthly newsletter. But wait – it gets better – charge for your members to access these newsletters. You are actually sitting on a double gold mine because the newsletter can contain links to your money pages as well. So charge for the newsletter and then make money of your pages.

Idea #4 Create a Video Series

From your private label content find an e-book and then turn it into your own video series – do it yourself or pay someone to do it for you. Sites like Elance.com or Guru.com have all kinds of talent ready to work for you. You will instantly have a unique product that’s all your own and you can sell that product. It’s also a great way to have a product for sale in a number of different niches.

Item #5 Create Your Own PLR Product(s)

This is where you can get very creative. Combine a number of private label rights products to make your own unique private label rights product. You just need to make sure that your PLC agreement gives you the right to offer others rights from that content.

There you have it – 5 highly profitable ideas for private label content – so what are you waiting for?

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5 Very Profitable Ways to Use Your Private Label Content > Using PLR

You’ve invested in private label content and now there it sits. What should you do with it? How can you turn it into money? If you don’t do anything with your PLC then you are not using it the way it was meant to be used. So let’s look at 5 very profitable ways you can use your private label content to generate profit.

#1 Start Using Article Marketing – Take the private label content you have available and start rewriting it. Then once you have rewritten articles available you can post them to many different places like HubPages, Squidoo, EzineArticles, BlinkWeb, Weebly, etc. This is a great way to get all kinds of backlinks to the site that’s supposed to generate money.

#2 Take Advantage of Affiliate Tools – Do you have products of your own? Then why not use your private label content to create a bundle – brandable reports – that you can use to advertise the products you have. Then you can let your affiliates brand them with their own affiliate links. This is a powerful method of creating revenue.

#3 Make a Free Offer – Take your private label content and turn it into a free offer that you can give away from your squeeze page. This is a great way for you to be able to have something that will entice visitors to your site to give you their name and email address, which in turn, allows you to build your list, which you will use over and over to generate income.

#4 Why Not Go High Ticket – Now is the perfect time to take it to a new level and go high ticket. You can bundle together several private label rights products that are in the same niche and then create a physical product from them. You will be able to charge a lot more for this type of higher end product and that means you will make a lot more money.

#5 Start Selling Back End Products – The fact is that there really is no way to get rich selling just one product (unless that products sells for $1M) so why not take your private label content and turn it into back end products that you can sell to already existing customers. These back end products create a way for you to create a continuous income because as long as you have something to sell to customers that already like what you initially offered you can keep them coming back.

Why not start making money off your private label content today?

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Don’t Wait Until a Catastrophe Forces You to Evaluate Your Work-Life Balance > IM Lifestyle

While many individuals are currently understanding the value of proper work-life balance, some are arriving late to the party. They’re waiting until disaster strikes and they’re forced to look at how they are living their life.

They are often shocked to discover that there is a severe imbalance between their personal and professional worlds. Often times, people operate on autopilot and fail to see the signs that something is wrong.

If you aren’t careful, you may run into a situation where you believe everything is going along smoothly, and then a catastrophe forces you to recognize that one part of your life is being neglected.

A good example of this is the mental burnout that men and women experience from working too much. When you are neglecting your emotional health, and staying immersed in a high stress career workload, it can cause you to have overwhelming feelings of sadness, anxiety, and worry.

You need to make sure that you are engaging in enough down time so that your mind is able to get a clean slate where it can properly focus and motivate you towards success with your career goals.

Just as your mental health can be affected by work-life imbalance, so can your physical health. If you are suffering from insomnia, not eating properly, sitting at your desk for too many hours each day, etc., it can take a toll on your body.

You have to make sure that in addition to achieving the milestones within your business, you are nurturing your physical body as well. That means taking time to exercise, get plenty of rest, prepare nutritious foods, and more.

Sometimes, your relationships can be affected by work-life imbalance. If you are devoting far more time to your business than you are to your spouse or family, it can cause irreparable damage to those relationships to the point where they may end.

You need to make sure that you are nurturing your connections with other individuals. Set work aside so that you can enjoy dinner with the family. Take off on the weekends so that you can spend down time with friends and loved ones.

Financial pressure is one of the catastrophes that can occur when the imbalance is a bit different. Some people don’t focus too much on their business, but on their personal life instead.

In this case, you may neglect your professional world so much that your income begins to dwindle and the bills start piling up. You don’t want to sacrifice financial peace for endless days of binge watching Netflix, so keep an eye on your down time as well as the time you devote to your business.

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Ten Tips for Creating a Professional Podcast > Podcasting

Podcasting is a great way to get information to your audience. They can download and take your message with them to the gym, listen in the car while traveling, or simply listen on their computer while they chat on Facebook. Podcasting makes your message more personal and tangible to your audience. Aim to make your podcast as professional as you can to give the best possible experience to your customers.

1. Use the Right Mic – Purchase a mic that has noise canceling features, and that is of high quality. The best mic will be one connected via USB and not cordless, as the latter will mess with the quality of your mic. You want a directional mic that captures sound in front of it and not around it; this will make for a much better quality sound. Ask your guests to also have a good sounding mic if you’re recoding them over the internet or by phone.

2. Invest in Good Software – Software made for podcasting like Audacity is good a choice to record your podcast. Be careful using software like Skype and Pamela for your podcast because the quality will be affected due to talking over the internet. But, if you do choose to use something like that, ask that your guests are plugged into the internet by USB and not wireless.

Links:
Audacity – http://audacity.sourceforge.net/
Skype – http://www.skype.com/
Pamela – http://www.pamela.biz/

3. Edit the Final Results – Everyone makes mistakes, so it’s not as if you have to make every answer and every last part of your podcast perfect and whitewashed. But, some editing will need to be done so that everyone sounds professional and long-winded answers can be cut down for time’s sake.

4. Keep the Room Quiet – Yes, you have a life and you are probably recording your podcast in your bedroom or home office, but you don’t want it to sound like you are. You don’t want to have to take time out to shush a child, or quiet a barking dog. Instead, do what you can to make sure the room stays quiet while you record your show.

5. Practice – When you first start out it might take some practice to get used to the technology, the quiet time in the recording room, and a lot of other things. Take the time to have a few practice shows before you put your show live so that you can learn how to use the new technology.

6. Pay for an Introduction – Find someone to do a professional voice-over, and make some intro music to take you in and out of commercials. Some people have music for the end of the show as well. It helps the listener to get ready to listen, and helps let them down easily when the show is over.

7. Sell Advertising – As your show becomes more popular, sell advertising. In the meantime, you might consider giving away some advertising so that people who are listening gets used to ads being in the show. And if anyone who listens wants to place an advertisement, they can hear the type of quality you expect.

8. Invite Rock Star Guests – People love listening to podcasts more if there is a conversation instead of just one person talking. Try to invite guests who are masters of their niche and their businesses. This will rub off onto you by association. If you hang out with those who are doing well, you’ll be seen as someone who is doing well too. Think: Oprah.

9. Be Consistent – Putting out a podcast irregularly is the kiss of death for your podcast. It’s important that your audience become dependent on hearing your podcast on a certain date and time. It sometimes takes a bit for a good audience to catch on, and if you aren’t regularly posting podcasts you’ll never catch on.

10. Stay on Niche – This can be hard when you are doing a podcast because of having to repeatedly come up with subject matter for shows. But, you want anyone who listens to understand who you’re speaking to and not to end up bored due to targeting the wrong audience.

You really can produce a professional-sounding podcast from your home office. You just need to have a good niche, understand the audience, and post podcasts on a regular basis using subject matter that your audience wants to hear.

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How Often Should You Review Your Marketing Strategy? > IM Management

Like most plans you make for your business, nothing is like the reality. Once you have started implementing your marketing strategy and see how close your assumptions match the reality, you can start tweaking the plan to keep it fresh and reality based. There are many ways to test whether or not you need to review your strategy.

Ask Your Customers

You’ll want to automatically survey new customers to find out how they found out about you so that you can evaluate whether or not they found you via current marketing plans or via some other way. If they give you a reason they found you that is contrary to how you thought they might find you, then it might be time to review your marketing strategy.

At the End of the Marketing Cycle

Some marketing strategies have a definite beginning and ending. For example, if you are running an email marketing campaign that runs for 30 days straight, then you need to review the strategy at various points throughout the plan and also at the end to ensure that you got the results that you thought you might.

By the Numbers

Many business owners make it a habit to review their marketing strategy on a quarterly basis to match up the financials with the effort. How did that PPC campaign you ran last quarter stack up compared to the email marketing push that you started at the same time? Can you quantify your efforts?

To Ensure That Your Strategy Is Unified

If your overall strategy is to service six-figure business owners and above, then every single element of your marketing plan should match that goal. It is easy, without review, to get lost and off track. A good time to check up on the unification of your strategy compared to the steps you are taking to implement the plan is at least quarterly.

To Know Your Return on Investment

How much is it costing you to acquire a customer and what is the lifetime revenue potential from each customer? Are your plans reflecting the financial truth? Is your marketing strategy directly influencing your ROI? If not, then you may need an entire overhaul of your marketing strategy.

Your Educated Guess

Sometimes, you just have to go with what you feel. If you feel as if your current strategy isn’t matching up to what you want for your business, then it’s time to review everything so that you can figure out where to make changes and where to implement new strategy.

When You Develop a New Product or Service

Each time that you develop a new product or service is a great time to revisit your marketing strategy so that you can incorporate plans for pushing out the new product and/or service. How you did things before might not work.

Check the Numbers Weekly

When checking in on the numbers on a regular basis such as weekly (or you could do it quarterly instead), at the same time you can understand how all your actions are affecting your marketing strategy and ultimately the bottom line.

The entire point of marketing is to tell your target market that you exist so they can choose your products or services. If you want to be good at getting the message out to the right people, you’ll need to evaluate on a regular basis how it is that you spread the word about your products and services.

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Does Your Content Scale? > Website Design

During your overall content creation strategy, do you ask yourself before spending time on any piece of content whether or not it is scalable? It’s a good idea to consider this issue. This doesn’t mean you shouldn’t create some content that can only exist in one format, but it does mean that you might want to spend less time and effort on content that cannot be repurposed.

* Look at Your Content Goals – During every stage of content creation it’s important to keep tabs on whether the content you’re producing is working or not. First, take a look at your content goals and then check your metrics to ensure that the content you’re creating is getting you closer to meeting those goals. Plus, evaluate whether the content you have already can benefit from scaling.

* Repurpose – Can you repurpose old blog posts? Can you create infographics out of stats that you’ve collected? Can you create a slide share off an old report? How about a YouTube video? If you can create anything you have already made into a different format with added flavor based on the place it will be distributed, then you will make the most of your content.

* Evaluate New Content for Scalability – Going forward, evaluate each potential new piece of content for scalability in advance of creating it. That way you won’t waste as much time or money on content that can’t be used in other ways. Once you have decided what content can be repurposed and used in different ways, craft a plan to get it done.

* Make Use of Technology – The other issue about content scalability is the technology available to deliver your content. Is your website responsive? If not, then it will be difficult for some of your users to view your content in any form. Make use of the technology that is available and upgrade your technology quickly to become responsive. More people are buying mobile technology than are buying PCs today, so the time is now.

It’s important to deliver the right content to the right people using the right channels at the right time. To do this you need to research your audience, plan the content you will deliver and know what technology you need to deliver it. Plus, you need to know when your audience is ingesting the content and through what mediums. This takes a lot of research and time spent on understanding how everything works in concert together.

Once you garner an understanding of how everything works together, you’ll be able to ensure that you create mostly scalable content that will enable you to get more bang for your content buck. If you can reach more people with the same amount of content but distributed through different technology in different formats, you’ll essentially unleash a multiplier effect that will explode your reach exponentially.

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Creating a Continuous Flow and a Positive Experience from Your Site > Website Design

Today, consumers are more educated than ever. They also access information in various ways from their mobile device and their PCs. If you want to keep your customers as well as attract new customers, it’s important to think about each customer’s experience so that you can create a positive experience from end to end.

It should not matter how your customers access your information; they should get the same experience. Naturally, it will have to be a little different on each device in order to fit the screen space, but what is offered should be the same content and the same functionality. It should have the same look and feel regardless of the device the customer is using.

* Offer the Same Content – No matter which device your customer views the information you provide on, they should be able to access it and see the same content. Although different aspects may be highlighted, based on the device, the user should have a good experience on any device.

* Use the Same Colors – Don’t mix up your brand with changing colors or logos for new devices. The look and feel of your website, while the layout might be different due to screen space, should be very much the same.

* Optimize for Each Device – On one device you might optimize a different area that is easier to use via that particular device, provided that it doesn’t take away from the experience. Perhaps when reading your report on a smartphone, the images are on a single page rather than so small that you cannot even view them.

* User Friendly Design – No matter which device your audience is viewing your material on, the design needs to put the user first and foremost. What you want your audience to know doesn’t matter as much as what they want to know.

* Consider Scrolling instead of Clicking – Clicking on a smartphone can be a very different experience than on a PC. If you can instead create everything on one continuous page, so that to see the “next page” on the smartphone requires only scrolling (and on the website it can be via a click or scrolling), you can make reading more a lot easier for your audience.

* Keep the Search Bar Consistent – Keep the search bar in the same place on each device. If it’s at the top on a PC, keep it at the top on the mobile device. This consistency keeps your audience understanding how to use the site to find the information they want.

* Make Recommendations – Never be afraid to make recommendations to your audience for more content that they might find interesting. Famous websites like Netflix and Amazon do this very successfully, and you can too.

* Recommend Other Devices – Not only can you recommend other content that you’ve created, you can also recommend other devices and apps that you offer to help your audience member access more information from you.

Your users should have an excellent experience regardless of which device they access your services on. It shouldn’t make a difference to their experience and the positive feeling they get when using your services or viewing your products.

They should also be able to switch from one device to another as seamlessly as possible. For example, your customer might be on the train looking at your products, then come home and get on their PC; due to signing in and out they should be able to access the last thing they saw or page they were on without interruption.

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3 Tips for Using Private Label Content > Using PLR

Private label content can save you time and money when you know how to make the most out if. Let’s look at three tips for help you get more out of your private label content.

#1 Try to Think Outside the Box!

Most private label content articles are offered in batched related to one niche. For example, you might find that in a 30-day period you get 20 articles on travel, 20 articles on laptops, 20 articles on pets and 20 articles on baseball. Let’s say you are building a tourist website and so at first glance, it seems like you will only be able to use 20 of the 80 articles that you get. But if you look a little further you could actually use more than the 20 articles on travel. You could do articles on taking your pets with you, baseball vacations, looking for vacations using your laptop and suddenly you can use articles from all of the niches. If you want to get the most out of your private label content, you need to think outside the box.

#2 Blend a Number of Articles Into One

If you take two or more articles and you blend them together to create a new article, small report or even an e-book you can get the most out of your private label content. Sometimes the content you are provided is very lightweight either in length or substance and so by combining some of the content you receive you can make it workable.

#3 Quality is King

You might be tempted to go with the private label content website that offers you the most for the least, but do keep in mind that you generally get what you pay for.
* Watch out for quality of the content you are receiving. When English isn’t the native language, it shows and this content is almost always inferior. So while it might be cheap it’s certainly not good.
* Look at the niches that are being offered to make sure that there is enough substance there that you will be able to use. You want niches where there is a demand not vague niches that have little to no activity. You want to be where there is plenty of competitions. When there is competition you will find buyers.
* Consider a membership in more than one private label content site. Even if you are spending $100 a month on quality content that has no strings attached it’s worth the money. That should get you membership in at least 3 sites with upwards of 300 articles a month. If you use only 50 of the articles, it’s still only costing you $2.50 a month.

Implement these three private label content tips and maximize the benefits!

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Don’t Get Sucked into a Life of Toxic Productivity > IM Lifestyle

Whenever someone asks you about your thriving business, do you outwardly beam with pride, yet internally feel a bit of regret and remorse? This is common with people who have sacrificed proper work-life balance in favor of success.

To everyone else, you seem to have it all – a growing income, a self-sufficient lifestyle – what more could anyone ask for? But you know the answer to that. You could ask for more free time to nurture your own needs.

You could have time to spend taking your spouse on a vacation, enjoy family dinners or playing golf with a good friend. But instead, you’re chained to a life of toxic productivity, which, by the way, isn’t always work-related.

While it is for most people, for some, that productivity extends to their personal life instead. They’re the kinds of people who have to make sure every square inch of their home is perfectly spotless 24/7, that their kids are overscheduled to the point of exhaustion, and more.

It’s easy to get drawn to this type of lifestyle because, for awhile, it makes you feel good. You’re not only doing something – you’re doing it well. You’re doing it better than most!

However, there comes a tipping point when the overachiever productivity turns into something toxic and unmanageable unless you’re willing to sacrifice other areas of your life.

So little by little, you allow it to steal you away from other things you love until one day you wake up and realize you’re trapped. What you once took pride in doing, you now dread.

But because it’s labeled as something productive and useful, you find it difficult to ease up on and give up. If it were something everyone viewed as toxic, you wouldn’t have any trouble abandoning it.

In order to remedy the situation without making a drastic change that everyone notices, do it in baby steps. Incremental changes where you reclaim your time and energy and devote them to something else that needs your attention would be better than one big change all at once.

Living a life filled with regrets that are based on the pretense of productivity is a sham no one wants to endure. It’s okay to evaluate your needs and do some course correcting whenever you see fit. That’s the sign of a healthy individual, not someone who is pretending to have it all together.

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Creating a Hybrid Work Schedule that Caters to Work-Life Balance > IM Lifestyle

Most people have been raised to work a typical 9-5 job on a daily basis, Monday through Friday, with weekends off. But whether you’re working for a company that is flexible with schedules or as an online entrepreneur, you don’t have to abide by this traditional way of working.

A hybrid work schedule is being adopted by more and more individuals because of its ability to cater to the self-care needs of men and women whose routines may not match with that of the past.

If you’re working for someone else, go to your boss or human resources department and inquire about a schedule that either allows you to work different hours (such as 10-7 instead of 8-5).

Or, ask them if you can work a four-day work week, where your working days are a bit longer than usual to account for the fifth day off, giving you a three-day weekend to enjoy with your family and friends.

If you’re a work-at-home online entrepreneur, you won’t have to ask for permission – you can just alter your schedule so that it works best for you. You can do this a number of ways.

First and foremost, you won’t have to work any traditional hours during the day. If you have family things you’d like to tend to during the day, such as volunteering at your child’s school, attending their sporting events, and having family dinners, you can choose to start work after the kids have gone to bed and you’re able to focus and devote some time to your business.

You can also work more or fewer days if you’d prefer. Some people like to work less, but more often. You might enjoy working 3-4 hours a day but working 6-7 days a week. Or, you might want to work 8 hours a day for 3 days a week.

You can even do a super hybrid work schedule that’s very unique where you wake up, do an hour or two of work, then have some personal time, followed by another hour or two of work, and more down time.

You don’t have to have a rigid schedule. You can stop working whenever you feel like it and fire up the laptop and be productive when you want to, too. As long as you’re not contributing to an imbalance where your personal or professional life is leeching into the other, you can do it any way you like!

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