How to Identify Your Buyer Persona > Online Advertising

If you’re going to have a successful PPC campaign, then one of the single most important things to have in mind is your target demographic. In other words, you need to be sure that you’re showing your adverts to the right people in order to ensure that those viewers are going to convert and become buyers. Otherwise, you’re just wasting your money.

By properly profiling who your buyer is, you can that way create a better advertising campaign that will result in more sales. So how do you do that?

The Basic Demographics

To start with, you need to consider the most basic factors that make up demographics. That means categorizing your potential buyers in terms of their age, their sex and their location.

Who buys the products that you sell? Are they young or old? Do they have a big income or a small one?

To a large extent, this will be obvious – for instance if you’re selling wedding dresses, then you can safely assume that your target demographic is female. In other cases though, the demographic might be both or it might not easily fall into one category.

So what can you do in this case to make sure that you’re targeting the right person?

One way to do this is with a little market research. You can look at the metrics of who has bought from you so far for example, or you can simply survey your visitors. Who is it that buys from you? Likewise, you might be able to find information about other products or brands that are similar to yours.

You can also ascertain a fair amount by looking at your own web stats. If you have Google Analytics set up, or you have web stats on WordPress, then you can see what people are searching but also the location they’re coming from and even how long each person stays on your site!

The Persona

But this does not yet give you your full buyer ‘persona’. That’s because a persona is actually more than just a collection of statistics; a persona is an entire fictional biography based on what a person likes, what their hobbies are and more. You need to try and get inside the mind of that person in order to better understand what they might want to spend their money on, where they will be at any given time and what they will be likely to search for.

To do this, it can help to have an idea of the ‘why’ behind what you do. Make sure your brand has a mission statement and think about what it is you want to achieve as a company. When you do this, you’ll then be able to find people who believe what you believe and who are likeminded. These are going to be your long-term customers with longer ‘lifetime customer value’. That means they’re the ones you want to advertise to in order to get the very best ROI in the long-term!

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How to Fit Bing Into Your Internet Marketing Campaign > Online Advertising

A great internet marketing campaign should be a campaign that is fought on many fronts. That means you need to have your fingers in lots of pies and you need to find lots of ways to reach the widest audience possible.

If you rely on just one method to build your brand and gain customers – whether that be PPC or SEO – then you’re going to end up too reliant on that single source of traffic and you’re going to greatly limit the amount of visitors you can appeal to.

This is why it’s important to make sure that Bing fits into your campaign. But it’s also why Bing should only be one part of a much larger and multi-facetted assault. Read on to learn more about the different aspects of internet marketing and how they should all coalesce into one single strategy.

Content Marketing

One thing that every business can benefit from these days is a blog. Having a blog allows you to create content on your site and this will then give people a reason to come to your site.

Key to understand here is that no one likes being sold to. If all your site is, is essentially one big advert, then you’re not giving people any reason to keep visiting. You’re not building loyal fans, trust or a relationship. If the visitors don’t want to buy then and there, then they will simply leave.

By creating great content, you give people a reason to want to find you and this will gain you regular traffic.

Email Marketing

If you can’t capture sales, then capturing emails is the next best thing. This converts cold leads into warm leads and it gives you a huge list of people you can potentially sell to.

Social Media

Social media has a similar end goal to email marketing. This gives you a way to reach the people who have proclaimed themselves your fans and it allows them to share your content and to help more people find you. It also lets you build a closer relationship with your potential customers.
SEO

Next comes SEO. One part of this is creating lots of great content, which you should already be doing. The other part of this is having lots of inbound links to your site and lots of people sharing what you do. You can encourage this by writing great content and being active on social media. This will help you to reach the top of Google and Bing for different ‘search terms’.
PPC

Now comes PPC. This is a tool you can use to pay to reach the top of the search engines right away for your chosen keywords. That means you need to be making money back from these searches, so normally it will be used as means to send targeted visitors right to your sales page or ecommerce store. You can also use this as a way to ‘test’ the organic keywords to try and rank for with SEO though.

Using Google and Bing makes sure you gain 100% of this audience and it also helps you to avoid direct competition in some cases. Bing is more affordable and has fewer advertisers competing for the same few spots!

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How to Find the Best Keywords for Your PPC Campaign > Online Advertising

What makes a great PPC campaign? What makes the difference between a waste of cash that you never get back and a campaign that you can use to continuously keep growing and scaling your organization?

While there are a lot of factors, you could certainly make the argument that one of the most important of these is the keywords. Your keywords are of course the search terms that you’re going to target. With both Google AdWords and Bing Ads, you’re going to be advertising in such a way that your ads end up showing on search engine results pages for specific searches. You can then choose precisely which searches bring up your adverts and this is going to impact on how sees the ads and what difference this makes for your success.

So the question is: how do you go about picking the right keywords? What is the difference between a good keyword and a bad one?

Let’s take a closer look…

The Basics

The basic idea behind your keyword choice is that you’re going to try and ensure that the phrase you pick is one that the right people are going to be looking for. Who are the right people? Of course they’re the ones who are most likely to buy your product.

This is also how Facebook Ads work – it lets you choose the type of person you want to target by looking at the details they fill out such as their age, sex, location and even hobbies and interests. The difference with a search term is that it is also time sensitive. In other words, a search term will have a bigger impact on your eventual profits because you are showing ads to someone at the precise time that someone is actually looking for your site.

For example, if you’re trying to sell hats, then your search term would be ‘buy hats online’. That means you’re not only targeting people who want hats but you’re also targeting people who want hats now.

So when picking keywords, think about who and when.

Negative Keywords

One way you can make this a little more precise and specific is to try and avoid certain search terms from showing your ads. This is what is known as a ‘negative keyword’ and a good example of this might be the word ‘free’. You don’t want people to click on your ad if they’re searching for free things, because they won’t be likely to want to buy anything off you – and that means they’re costing you money without earning you anything back.

Keyword Research

More important still is to do your research.

That means looking to find out just how often certain keywords actually get searched for, rather than assuming. For instance, some phrases that might at first sound popular can actually end up being surprisingly unpopular. This meaning of course that no one ever searches for them and thus they won’t bring any visitors.

Likewise, you also need to research the amount of competition for each keyword and aim for the terms that aren’t saturated!

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Ensuring You Turn Good Private Label Content Great > Using PLR

There is good private label content and then there is great private label content. You can have great! Even if you do not think it is true that Google penalizes for duplicate, you goal is to provide you viewers with content that’s unique and interesting. If you don’t do that then it is you and your site that will suffer.

If you do nothing else, you should rewrite the private label content so that it is your voice that is coming through and making sure that the content is unique will ensure you stay in good books of the search engines. There are all kinds of experts out there who are ready to share with you how your content should be re-written, but if you have at least 50 percent, uniqueness you will be fine.

In addition, if you don’t want to rewrite every private label article you can use them in another way – take the private label article and use it as a jump off point to your own content. Good PLC authors will typically write content based on niche keywords that are profitable and information that people in that niche are actually looking for. Their insight can be extremely useful to you. Let their research work for you – write your blogs based on the information they have provided.

Don’t think of private label content as just good for your site or blogs, because when you string it together it can work great for creating videos, creating podcasts, your email autoresponder course, a free giveaway, or any other way that you entice your readers to join your email list. Of course, you will still want to rewrite the articles, but still a lot cheaper than outsourcing to be written from scratch.

One benefit to videos and podcasts is the text isn’t indexed in these formats so you don’t have to be so concerned about duplicate content, which means you don’t have to spend so much time doing rewrites of your PLC.

The bottom line is that when it comes to private label content the sky is the limit – you can use this content however, you like and it can save you a bundle of cash compared to hiring a writer to create content or tons of time if you are taking on the project yourself. Private label content provides you an excellent jump off point, so make sure you take advantage of it!

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Get Real About What Would Bring You the Most Happiness > IM Lifestyle

One thing that’s very sad about how most people enter adulthood is that their own personal satisfaction is never calculated into the journey they should choose. Instead, we make it all about money or prestige.

Your career is not only your financial foundation for life, but it should be the source of one branch of happiness for you. You want to make sure that you are on a career path that not only financially supports the personal life that you dream of, but also delivers warm feelings for you when you are working.

Many people begin avoiding work because of burn out and dissatisfaction with what they are doing. If you notice that you’re spending more time avoiding work and instead immersed in your personal life, it may be a sign that things need to change.

You want to be happy with every waking moment of your life. Of course, that’s not always possible. But negative feelings should never stem from your chosen career path or your inability to manage your time properly so that you are meeting the needs of your business and personal life.

Take a moment to analyze where you are right now. What is it about life that brings you the most happiness? To be honest, it may be your career that makes you happy. Perhaps you love spending your time helping others achieve their goals.

There’s nothing wrong with enjoying work and wanting to devote more time to it. But you can’t let the rest of your life suffer in the process. Whether or not you have personal relationships to nurture, you still need downtime to re-energize and refuel your creativity and dedication to maintaining a quality business.

Sometimes, what makes you happiest in life can be something seemingly insignificant. Maybe you love the moments in the morning when you walk out onto your porch and sit silently with a cup of coffee as you watch the hummingbirds buzz around the feeder.

Think of the little things that you have been unable to do because your time management has not allowed it. Maybe you are scrambling every morning to keep up with business demands, so instead of relaxing on the porch for half an hour, you grab your coffee and head straight to your desk to begin work.

If you notice your happy moments keep slipping away, you have to learn how to get them back into your life. That may mean delegating portions of your business to other people.

Instead of having to rush to your computer to answer emails, an administrative assistant could do it for you. You can hire a freelancer for this and not have to have a full-time employee. Or, you might be able to develop templates and systems that make your processes easier and free up time for you to enjoy life more.

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How to Incorporate More Human Speech, Humor, and Personality into Your Content > Content Creation

When creating content for your online products, services, and marketing materials it can be easy to become stale, boring, and out of touch with your audience – to the point that they can no longer relate to you. If you keep in mind first your audience and then your goals, you will be able to overcome these common problems.

Tell Your Story

Starting from your customer’s perspective, tell your story with them in mind. You can speak to them from the voice of a customer yourself. After all, why did you create the products or services that you did? Did you do it because you needed them yourself? How did you discover the need for your product or service? Why you? Stay in the perspective of the customer during the story and they will relate to your offerings better.

Don’t Be Pretentious

Instead of using jargon and “corporate” speak, talk to your audience members as if they’re your equals and you’ll become more human to them. It will also give you a chance to show your personality to them. While you do want to be a thought leader and a teacher, you don’t want to appear as a know-it-all and boring.

Seek to Be Relevant

Stay up-to-date on your industry so that you can remain relevant. Don’t stick to the old ways of doing things long after it’s not being done any longer. Pay attention to what’s coming down the pike and you’ll always stay on top of your niche and be relevant to your audience.

Use Plain Language

Speak to your audience as if you’re talking to a good friend. Write how you talk. No need to use bigger words than you would normally use. If it helps, get some voice to text software and talk your blog posts and content. You can also try doing vlogs if it helps you avoid using language that is unnatural to you.

Focus on Your Audience

No matter what you are writing, blogging, vlogging, and doing, it’s always supposed to be about your audience. They need to know what’s in it for them, and to keep the focus on them over yourself. Instead of seeking to glamorize yourself and put yourself above them, put them on a pedestal and make it all about them at all times.

Make Each Word Count

Once you finish writing a piece of content, edit it for extraneous words. Pare it down so that your writing is concise and to the point. Try writing shorter sentences instead of long-winded sentences. In addition, don’t make paragraphs too long and keep each blog post to one narrow focus.

Keep One Voice across Channels

Regardless of which channel you’re promoting your content on, it’s important that you know what your voice is. The tone, voice, and feeling of what you put out to the world should feel the same whether they read it on your blog or read it on LinkedIn.

Include Appropriate Imagery

With any content, you can get your point across easier if you use images. Sometimes a concept is just easier to express with an image and other times the image just helps set the mood and tone for the entire post.

You can incorporate more humanity, humor and personality into your content by remembering who your audience is and who you are. Seek to be yourself, while also delivering great content to your audience.

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How Private Label Content Marketers Maximize the Benefits > Using PLR

Recently private label content has become very popular among internet marketers, who were quick to recognize the value of using private label content sites as part of their marketing campaigns. Internet marketers are well aware that information is the number one thing people using the internet are seeking.

As a private label marketer, you need to know your target market before you begin. You have to determine whether you are going to target the marketplace or whether you are going to target people. This will help you to narrow down what your product market will look like and make it easier to make more profit, especially when you use private label content to your advantage.

How do you make use of private label content? Good questions! Let’s look how you can put private label content to work for you in a step by step process.

Step #1 – Take 100 articles on any topic in a ‘hot’ niche. While you can do this with 25 articles or 50 the more the better. So we recommend that you try to reach the 100 mark whether that means you have to write some or you become a member at more than one PLC.

Step #2 – Now take 40 to 50 of those articles and use them to create an e-book.

Step #3 – Take the titles that come with these 50 articles and use them to create an outline that you will eventually turn into your sales letter.

Step #4 – Take the remaining 30 articles and submit to article directories to gain opt-in subscribers and to bring traffic to your squeeze page. Recognize just how important this is because without traffic there are no sales.

Step #5 – Use the other 20 remaining articles to create your own auto responder course along with a squeeze page for the eBook. Use the titles of these articles to create your outline for the squeeze page.
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Step #6 – Do not send out the auto responder message with the full article attached to it. Instead, you want to place a link that points to your list subscriber to an Adsense page where the recipient can read the entire article.

Step #7 – It’s time to begin to enjoy the revenue from your mailing list. You have all the tools in place. Your private label content has been put to work. You can now see how private label content can be an internet marketer’s best friend.

Step #8 – Finally, if you have to lose someone from your list, turn this into a way to make money too. Create an opt out page where you provide offers and affiliate ads. That way whenever people unsubscribe it doesn’t have to be a total loss.

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How to Identify Your Ideal Customer > IM Management

The fact is about 20 percent of all your customers will generate 80 percent of your income. That is because the other 80 percent aren’t totally in line with your ideal customer. There is a way to improve your income exponentially, and that’s by hyper focusing on your ideal customer so that you can attract more ideal customers and fewer who aren’t ideal.

1. What Benefits Does Your Product or Service Offer? – Make a list of all the benefits that your product or service has. When you are thinking like your customer, you will always think about “what’s in it for me?” Your customer wants to know why they should use that product.

2. Identify Pain Points That You Can Solve – What sort of pain points does your product or service solve? Does it free up time? Does it end boredom?

3. Determine Who Needs These Issues Solved – Once you’ve gathered a list of benefits your product offers and pain points that your product solves, you need to figure out who needs those benefits and has those pain points.

4. Determine Your Customers’ Potential Characteristics – Once you have a list of those who might benefit from your product or service, you can make a list of demographics and other factors that people in that group share.

5. Determine Your Customers’ Behavior – Find ways to research the list of people you made above so that you can get a better idea of the type of behavior your target audience displays.

6. What Career Does Your Ideal Customer Have? – Can you determine what type of career your ideal client has from the information you’ve gathered above?

7. What Price Point Can They Afford? – Once you know what type of career your ideal client has, you can also determine a fair price point for your product or service based on what they can afford to pay and the value of your offering.

8. Test Your Assumptions – Once you have a fair idea of who your ideal client is, you can test your assumptions by identifying some influencers within your audience and asking them to try your product or service.

9. Repeat – Take the answers you get from the information above and the test and improve upon your offerings so that you can truly please your ideal customer.

Using the information learned from all of the above actions, you can truly focus your marketing efforts toward your ideal client. In addition, you can use the information to retain the right customers in order to take advantage of repeat customers and a high level of customer satisfaction.

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Should You Use WordPress Page Builders? > Using WordPress

The default WordPress text editor works great when you’re mainly writing hundreds or thousands of words for your articles or blog posts. However, when you’re building sales pages, landing pages, download pages, your website’s home page, and more, then the default editor doesn’t really give you a lot of options to make your site look good.

If you want to edit your page, you’d need to know how to code. You can use HTML and CSS codes to make your page look nice. Now, that’s okay if you know how to code, but if you don’t, then you’re out of luck. You’re going to get stuck with an ugly looking web page, unfortunately.

WordPress page builders, on the other hand, are drag and drop builders that allow you to, you guessed it, drag and drop your content anywhere on the page! You don’t have to imagine what your page is going to look like because these builders are also WYSIWYG (what you see is what you get) editors. This means you can see how your live web page is going to look like so you can design your page as you see fit.

Most page builders also include dozens of layouts and templates which make your web page design job a lot easier. You can easily edit these templates, swap your content and upload your own images, and in a few minutes, you’ll have a great looking web page! No coding and no sweat required.

There are free and premium page builder plugins to choose from. If you just want to see how these plugins work, then try the free versions first. Most get rave reviews from users, although premium page builders also have a considerable following.

For free page builders, you can check out Elementor, Beaver Builder Lite, Visual Composer, and Page Builder by SiteOrigin. For premium page builders, Beaver Builder has a premium version, or you can check out Thrive Architect and Divi Builder. The premium versions work best with themes from the same developer so you may want to consider that before buying one.

Don’t hesitate to read user reviews to find the most suitable page builder for your website needs. One thing’s for sure though, once you get used to building beautiful web pages using page builders, it’s going to be hard to go back to the plain WordPress editor.

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Do You Know the Benefits of Using Private Label Content > Using PLR

There is a lot of buzz around private label content and rightfully so. If you want well-researched quality content but you have a very tight budget, private label content can be extremely helpful. If you want to stock up on your website with cheap content while you work at building your website’s signature content this is a great way to do it.

Private label content is designed to help site publishers and webmasters who want to have access to well researched, high quality content at the lowest rate possible. Some sites offer rates as low as .50 cents per 100 words. They can do this because they resell the same package more than once. Of course, you need to keep this in mind if you want original unique content. It will mean that you will have to rewrite but that’s only going to take you a few minutes compared to the time to write an article from scratch.

Which brings up another benefit of using private label content. You have the right to edit and change the material that is provided in any manner you wish. You can rewrite all or part of it. When you are done, you can add your name as the author. However, do not confuse this with claiming copyright to the content – this you are not allowed to do. Remember is you leave it as is and add your name your content will not be original and Google could punish you so make sure you change it up enough to appear unique.

You can take your private label content and bundle it together to create e-books, reports, etc. or you can combine it with other products you have. You can use the PLC as content for your blog or your website.

Private label content resellers generally offer content under a number of niches. For example, there could be a personal finance niche, online gaming niche, Forex niche, etc. In each niche will be a specific number of articles. Most of these sites offer a number of packages. Some price by word count. For example, 25,000 words $100 in the Forex niche, which would be approx. 50 articles. Most of the sites will also tell you how many packages will be sold such as sold 3 times or sold 1 time.

There are all kinds of options when shopping for private label content so don’t be too quick to bite. Check out what’s available and then make your decision. You might also consider a membership at more than one site to really mix it up. This is still going to be easier than sitting there writing content and cheaper than hiring a ghostwriter.

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Embracing Systems Can Help You Free Up More Down Time > IM Lifestyle

As a work at home entrepreneur, your ultimate goal is to work the least amount of time, with the maximum return possible. This way, you are free to explore your passions and enjoy time with your family and friends.

Unfortunately, what often happens is that your task list piles up and leaves you feeling as if you are drowning in your duties. Over time, you will become faster at what you do. You will master certain tasks and be able to slide through them compared to when you first started a task and had to learn the ropes.

You will also find better and easier ways of doing things than you originally did them. These two developments will certainly help you free up more time and allow you to enjoy a sense of personal satisfaction.

But if you want to go one step further, then you can create systems and templates to assist you in cutting down on your task list and working fewer hours. Start by developing templates for any area of your business where it makes sense.

This might be a blog post, an email autoresponder, a social media post, a sales page, etc. If you have a template to work off of, then it becomes a plug-in situation that moves much faster and more smoothly.

You also want to create a systematic response for how you conduct your business. This could be anything from your daily routine, such as checking your email first thing in the morning and responding to customers, followed by engaging on social media to a step-by-step system you prefer for handling large tasks such as an info product launch.

Everyone has their own way that they like to do things. When you start looking at your routines and habits on paper, you can often spot ways to combine tasks, simplify them, or help them make more sense.

You might re-organize the order in which things are done. Another thing you may want to do when creating systems to run your business is to see where it makes sense for you to delegate or outsource to another individual.

Whether you hire someone to be on your staff as an administrative assistant, or outsource to a freelance service provider for certain tasks, this is a part of your system that can benefit you in many ways.

Not only will you no longer have to spend time on certain things that you don’t like to do, or don’t have the talent to do, but the more you can hand over to someone else, the more free time you’ll have to enjoy everything you’ve worked so hard to achieve.

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Utilizing Social Media to Expand Your Reach > Starting Online Business

When you’re just starting out online, one of the most burdensome things to think about is your budget. You’ll see established marketers discussing the returns they make on their investments in paid traffic options, but your budget doesn’t allow for that.

An easy alternative that’s quite effective is to learn how to tap into the traffic that social media networks will provide for you. Used properly, meaning you’re not spamming people and risking your account getting banned, they can help you build a rapport with a loyal following who will actively share your links and ideas among others in the niche.

The best part about social networking sites is that they’re free – and in some cases, will even pay you to share your insight with their users. The more fans you collect, the more social proof you’ll have that will attract others.

It’s like a snowball of relevant traffic, and it won’t cost you a penny.

Using Facebook to Find Your Audience

There are different social sites that work best for different audiences. Sometimes a site attracts a specific demographic. For example, People 30 and up use Facebook more than teens, who turn to TikTok, SnapChat and Instagram to follow their brands.

But Facebook has a lot of benefits to online marketers in many niches. When it comes to businesses, it’s a free place where you can create a fan page or group that you can deliver your expertise in and where others can engage with you.

When someone sees something you’ve posted on Facebook, they can easily hit the Share button and cause your message to reach more people than the ones who were following you directly.

Facebook has a lot of social proof on it – allowing people to Like, Love, or Care about a post. They can also laugh at it, which can be good at times, or even get angry about it – something else that can also be good if you’re bringing awareness to something that you want to change.

The emojis are proof of engagement and it helps your newcomers see how effective your marketing messages are. There are many marketers who get engagement by writing things like, “Press Like if you agree and Love if you want to learn more.”

Others write a simple teaser about a topic and then say, “Comment I’m in if you want me to send you more information.” Some people think this is corny, but you’ll see lots of people chiming in to get more information, so it depends on the niche.

With Facebook, you’ll be able to share ideas directly to your audience in short posts, share videos that you wake, post images such as infographics or motivational quotes, and share posts from your blog to drive traffic from the social site directly to your own website.

Allowing Instagram to Showcase Your Authority

Instagram is an image-based social media site that works very well for branding yourself as a niche leader. You can include a hyperlink back to your blog or lead magnet page – wherever you wish – in your bio, and in each post, let people know that they can click the “link in bio” for more information.

This site has a variety of tools you can use to get engagement – it’s not just about static images. When you do post images, you can share more than one per post, and people can swipe through them.

While you can’t share different links for each post, you can brand your images with URLs if you want to enhance the traffic abilities of each picture. Side from images, you can use quick traffic generation using Stories.

Your stories posts appear at the top of the followers’ feeds and they can click on your story and see whatever information you’ve shared. Sometimes this will be a static image that you hyperlink out to a post and sometimes it will be a video.

Instagram allows you to post video streams on your account, too. Instead of a static picture, your posts can be video clips where you share insight, give your followers a call to action, and more.

You might also want to use your account to start using Instagram TV. With this built-in tool, your followers will see a one minute clip of your show and then click to keep watching if they choose to do that.

This allows you to make longer video shares on this social networking site. The great thing about this tool is that Instagram allows you to see insights for your efforts. So you’ll be able to see what percentage of the video people are staying around to watch, for example.

If you also have a page on Facebook, you’ll be able to share your IGTV recordings on that, helping you to grow your audience on both platforms. If you’re uploading from your smart phone, your video can be 15 minutes, but if you’re uploading from a desktop, it can be up to an hour.

It must be at least 1 minute, long, however. Some niches do really well on Instagram – especially ones perfect for images, like cooking, beauty, travel, pets and more. Use the search feature and see if your niche is popular on Instagram and scout out the competition to see how you could improve on what they’re offering.

Siphoning Traffic from Pinterest to Your Blog

Pinterest is another image-based social media site that doesn’t have videos on it, but is wildly popular with consumers in a variety of niche markets. You can promote services, digital products or tangible items on this site.

It’s perfect for marketers who are vendors or affiliates. The best part is, you can develop your own Pin strategy and easily duplicate your Pins with ease and speed as time goes on.

Every time you create a blog post, you can make a new Pin for it to share on this site. The images work best when they’re vertical in nature, and you can even use free tools like Canva that have built-in templates to use to promote your ideas.

Some people don’t realize you can make more than one Pin for a page you want to promote. So one blog post might have 2 or even 10 Pins that you create. You never know which one will get found or generate a better response by your audience and this gives you the opportunity to test out a variety of phrases, looks, branding and calls to action.

Make sure you’re using a Pinterest business account. It’s free and easy to do. They’ll walk you through the steps and you simply answer a few questions to get started before it’s approved.

Some people think they want to stay in consumer account mode, but then you’re missing out on the analytics the site provides for you about how your Pins are performing, and you won’t be able to promote your Pins if and when you have the budget for it.

Analyzing the results of your efforts is crucial to your success. There’s no reason to continue doing something if it’s not effective – it’s a waste of your time, so with analytics, you can cut out what’s not working and focus on what is.

As with most social networking sites, findability is key, so you want to make sure you master the art of utilizing the right keywords and phrases so that your target audience can find your Pins whenever they are on the site.

You’ll want to learn how to strategically set up boards within your Pinterest account, too. Some people mistakenly post everything to a single board, or do it randomly, but you want to methodically categorize your boards to appeal to Pinterest users.

You want your Pins to stand out, so understanding the colors, text and branding that works best in your niche is important. Look at your competition to see which Pins get the most engagement and whenever yours get comments, make sure you respond and build a rapport with those Pinners.

Using YouTube to Share Your Insight and Expertise

YouTube is a great free social networking site that many people use for free traffic and even to make money from. If your channel is popular, YouTube will send you a notice asking if you want to monetize it, so you’ll have a choice to make.

Many marketers don’t know that YouTube is the second largest search engine in the world, next to Google. According to Mushroom Networks, “YouTube processes more than 3 billion searches a month. 100 hours of video are uploaded every minute. It’s bigger than Bing, Yahoo!, Ask and AOL combined.”

That’s a significant audience to cater to on this site. And it has just about any niche you can imagine. People go on YouTube to watch videos about survival prepping, marketing, anti-aging tips, parenting, dog training, and more.

It’s for all ages and both genders, too. You’ll find people uploading videos more than once a day, weekly, or a couple of times a month. You’ll need to find which schedule works best for your niche.

When you create a channel on YouTube, you’ll want to use professional branding graphics for your channel as well as each thumbnail for your videos. These are important parts of the marketing strategy that help you get views.

People can subscribe to your channel and even choose to get notifications whenever you have a new upload. Like many things with marketing, you need to encourage them at the beginning and end of the video to give it a thumbs up, subscribe to your channel and click the notifications option or many won’t know to do it.

The call to action is crucial to your success. The great thing about YouTube is that they allow links on each of your videos, so you don’t have to rely on a single link like you do in an Instagram profile.

YouTube videos can be a variety of lengths. Besides music videos, people go on YouTube to watch product reviews before they buy something, as well as how to videos to learn something.

Some of the most popular videos are unboxing videos, where marketers who are affiliates for a company or platform order a product, and when it arrives, open it up in the video and discuss the item in detail.

You can create a channel that discusses products you want to promote, digital courses and how to guidance. For example, if you started a survival blog, you could discuss a box of MREs (meals ready to eat), link to your blog post about it where you’re promoting it, get them on your list with a mention of a free lead magnet report about food storage supplies, and sell them a paid course on how to grow a survival garden of their own.

There are all sorts of ways you can make money from a YouTube channel – and if being on camera scares you, you can record the screen using screen capture tools like Camtasia or record the products without your face being on camera.

Tapping Into Niche Trends with Video Streams

There are many sites and tools you can use to stream videos to your followers. You’ll need to look on each one and see if there’s a following for your niche. These are great when you want to make a quick video to talk to your audience without doing a heavily edited video.

SnapChat is free, quick and easy and you can sign up for a SnapChat account. This is a highly popular social media site for millennials, so if they’re in your target audience, you should be marketing to them here.

Instagram Reels is a newer creation that was launched that lets you publish 15-second video clips that you can create with effects and other creative elements. Not only can you share these with your followers, but you can also make them public and findable through the Explore feature.

TikTok has been very popular with videos, also to a mainly millennial demographic, but its future is uncertain legally in the U.S. However, if a deal is able to be worked out, it’s a platform you might want to consider setting up an account on to reach your target audience.

Facebook Live is a tool you can use to stream videos live from your profile or page. This is helpful if you want to generate a live stream from a mobile device or your desktop using a camera.

Whenever you go live, your audience can engage with you through the emojis or by commenting. This gives you the ability to answer their questions or chat with them and form a bond with them.

YouTube doesn’t just allow you to upload completed videos. They also have YouTube Live, which is free and allows you to chat and engage with viewers in real time. Your channel has to be verified in order for you to stream live.

Twitch is another live streaming platform that some people mistakenly thought was only for gamers. It’s grown into a platform that many niche marketers use to build a relationship with their fan base and it’s free to use.

Regardless of which social networking site you use to generate traffic and sales for your online business, make sure you take time to learn the proper etiquette. Never spam your audience and instead use it to generate good will and a loyal fan base who clicks on your links and trusts your messages.

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3 Negative Effects Of Having A Slow Website For Your Business > Website Design

No one wants to visit a slow website. When we type a website address on our browser or click on a website link, we expect that site to appear on our screens instantly. Not 5 seconds or 10 seconds later, but right this very moment. That’s how spoiled we’ve become in the Internet age.

Everything is within our reach thanks to massive improvements in Internet technology. So, when we land on a slow-loading website, we simply hit the back button and go check out another website.

But how does having a slow website affect your business?

1. Fewer customers and clients

Since most people won’t have the patience to wait for your site to load, then you’re essentially left with those who have the patience of a saint. These are probably your most loyal customers, or those who have nothing better to do than wait for your site to appear on their screens.

But what about those who’ve decided to leave your site? What are you going to do to get them back? Well, you can’t do anything about them now. What’s past is past. So, what you need to do is learn from your mistakes and make sure your future visitors stay on your site.

2. Lower conversion rates

When you’ve got fewer people coming over to your website, then your conversion rates are also going to tank. Sure, you can implement the best practices to get people who do land on your site to follow your call to action, but at the end of the day, it’s still a numbers game.

For example, if your standard conversion rate is 10%, then on average if you have 1,000 people over to your site in a month, then you’ll probably make about 100 sales.

However, if you get 10,000 people on your site, then with your 10% conversion rate, you’ll get 1,000 sales! That’s a huge difference in numbers, so you’d obviously want to get people to stay on your site, not bounce away from it.

3. Lower rankings on Google and other search engines

One of Google’s metrics for ranking sites is page speed. This means they tend to give higher ranks to faster sites than slow-loading sites. As a business, you want your site to be on the top 3 spots on the first page of search results. These spots get the majority of traffic, so if your site is buried on the second page and beyond, then you’re not going to get much in the way of search engine traffic.

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How to Build an Online Community > IM Management

Building an online community is an important way to build your business online. Online communities usually consist of an information area, members’ area with a message board, perhaps a chat room, and then some members only resources like a membership directory, checklists, white papers, eBooks and more.

* Determine What Technology You Will Use – One of the most important aspects of starting an online community is choosing which technology you will use to build it. There are many options to choose from. Base your choice on your technical knowledge, your budget, and what features you want the community to offer.

* Choose the Niche You’ll Focus On – It’s best if the online community you build is based on one target audience and not too widespread. Just like you focus on a niche with your business, focus on the same niche with the community.

* Create Content Specifically for the Community – Once you have a community it’s important that you create content specifically for that community on a regular basis. Consistency is the key to ensuring that you attract new members and keep the old members satisfied and interested.

* Invite New People on a Regular Basis – You want to have regular new members showing up because it keeps the group fresh and brings in new questions, thoughts, and conversation.

* Connect Your Community to Social Media – Social media is the best way to market your online community. You can even start with an online community first on Facebook with Facebook Groups.

* Be Engaging and Caring to Your Members – Your personality will show through if you participate on a regular basis in discussions with the community. Let them see how caring you are.

* Make It Easy for Others to Promote the Community – Start a referral club or an affiliate program that enables your community members to promote the group to others. Reward them for bringing in new members.

* Interview Members on a Regular Basis – A great way to add content to the community is to choose a special member each month to highlight and interview. You can do these interviews in podcast form and put them on iTunes as well, for another way to promote your community.

* Interview Experts in Your Niche – A great benefit for your community is to be able to learn from movers, shakers and other experts within your niche.

* Promote Members of the Community – Once in a while allow the members of the group to promote their offers by having a something like a yearly fire sale that enables them to benefit from the entire community sharing.

* Keep the Conversation Going – Don’t let the community die down. Keep the conversation going; ask for volunteers to monitor the group and to contribute to the content and discussion.

Building an online community can help you create an entire community of raving fans that are not only ready to purchase your current products but who will also stand in line to purchase your new products. They’ll also promote you to their friends, family and associates. It’s a wonderful way to get to know your audience better and to improve product development.

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3 Methods To Optimize Your Images For The Web > Website Design

Images add plenty of value to a website. Photos can make the difference between potential customers choosing to buy your products or not. Images help put a face to your brand or website. They help tell your story.

The only downside to using images is that these are usually heavy files. If you’re uploading images straight from your camera, then your photos are going to contribute to your website’s slow loading times.

Since we’ve already established that photos are very important to sites, then you’re left with very little choice – either remove your photos or optimize them. Surely, you’re not going to choose the former since optimizing images is relatively easy.

Here are 3 of the best methods to optimize your images for the web:

1. Resize your photos

You don’t need high-resolution photos for your website. In fact, if your images are anything above 2,000 pixels, then you should be optimizing it. This is because most computer screens only have 1080p resolution which effectively means 1920×1080 pixels. If your images are larger than that, then you’re just wasting your bandwidth.

To resize your photos, you can use a photo resizing tool like PicResize (http://www.picresize.com) or download an app like FastStone (http://www.faststone.org/FSResizerDetail.htm). Once you’ve resized your photos, you can then upload to WordPress.

2. Use the appropriate file type

There are many different file types for various images. Some are suitable for the web, while others are better suited for print. For web images, the 3 most popular image file types are JPG, PNG, and GIF.

JPG images is a lossy compressed file format which works great for photographs like ones you take with your camera. PNG is a lossless compression file format which is great for graphics and images which require some transparency in it. GIFs, on the other hand, is also a lossless compression file and is often used in memes. However, the quality isn’t so great since its limited to 256 colors.

3. Use an image compression tool

Image compression won’t change your photo’s dimensions, but it’s going to reduce the file size considerably. What it does is it strips your images of unnecessary metadata and additional color profiles which really don’t add to the image’s quality.

A tool like TinyPNG (https://tinypng.com) is a great option. Alternatively, if you’re on WordPress, you can also use a plugin like WP Smush (https://wordpress.org/plugins/wp-smushit) which works in the background and automatically compresses all image files uploaded to your website.

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