3 Online Automation Tools To Free Up Your Time > Online Tools

Automation is going to be the way forward for online businesses of the 21st century. Those that automate are going to be the most successful. There is an automation tool for all possible tasks, from email marketing to paid advertising models. The trick is to find the automation tools that fit into your lifestyle and business model. Here are 3 of the better automation tools out there.

#1 – MailChimp

MailChimp is an email management service that can assist in streamlining email campaigns. MailChimp is a favorite email automation tool for startups and digital nomads. It is known for its ease of use and is the biggest email automation tool out there. Email marketing is still a very lucrative business model. This is because while people may change their social medial platforms, they tend to stick with the same email address. So building up an email list is a great way to keep in touch with potential customers over the long term. Even aside from pure email marketing, it is always a good idea to maintain an email list to keep customers regularly engaged. For example, those who are creating a blog will also need to maintain an email list and MailChimp can assist with this activity.

#2 – HootSuite

HootSuite is the perfect platform to automate social media strategies. It can be used to monitor how your business is doing across different social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. You can see how your brand is performing through the simplified HootSuite dashboard. It is also possible to schedule and update posts as well as to create social analytic reports. The ability to schedule posts is a powerful feature that many freelancers and business owners are starting to take advantage of. It can significantly free up time. HootSuite is free for a basic personal subscription, though there are upgraded premium options.

#3 – Hubspot

Hubspot is an inbound marketing and sales automation tool that is extremely popular within the online business community. Marketing and sales is a difficult part of any business enterprise, and Hubspot can help to ease the burden. It comes with a free customer relationship management (CRM) system and is free to use. It allows for email marketing and automation, lead generation, analytics, meeting scheduling, customer feedback, and ticketing. Hubspot has a massive online community who are very active and this is a very well-regarded automation tool that can streamline marketing campaigns.

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What to Look For in an Online Community > IM Management

If you want to join an online community rather than build your own, it’s important to look at several communities to ensure that you spend your money and/or time wisely before getting too involved. It’s pretty easy to tell quickly if a community is one you want to stay involved in if you know what to look for.

* Uses Real Names – You don’t really want to waste time in a community where everyone is anonymous. You want to make real connections with real people with whom you can conduct business. When you are dealing with a lot of anonymous people that isn’t going to happen; instead you could end up scammed.

* Has Active Discussions – The owner of the group should be working hard to ensure that discussions stay active and productive. If no one has started a new discussion in the last week other than to spam the group, it’s probably not a very good community.

* Offers Plenty of Content – You want to be part of a community that offers informative content to the audience that is helpful to their business. If the content and information that is available is old and outdated, it might not be a community that you want to waste time on.

* Has a Podcast – A really good addition to any online community is a podcast where the host interviews members and also experts in the niche. This keeps everything new and fresh for the members and keeps them coming back.

* Community of Customers – The best community you can join is a community full of potential clients for you. For example if you’re an author’s VA you might want to join a community of authors.

* Community of Colleagues – Alternatively, you might want to learn more about your niche by joining a community full of your actual competition. It can be very enlightening to learn from others who are doing what you are doing.

* Notice Who Is Commenting – When a discussion starts, who is starting it and who is commenting on it? You may notice that the same people are always involved in the discussions. That is okay as long as the comments are well formed, intelligent, and there aren’t a lot of disagreements without someone checking the discussion.

* How Many Blatant Ads Appear? – Some measure of promotion is okay because it’s their community that they started likely to promote themselves, but you want the promotions to be well thought out and not the only thing the community is about.

* Do They Offer Live Events? – Webinars, teleseminars, Twitter parties, and even in-person live events speak to a well-organized and established online community that will continue to grow and thrive.

Choosing an online community to become a regular part of is an important thing to consider, because it takes a lot of time and effort to create value from the experience. You don’t want to spend your time in the wrong place.

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Why It’s Time to Pay Attention to Microsoft and Bing > Online Advertising

If you’re a marketer or a small business trying to be found online, then there’s a good chance that you will currently spend a fair amount of time performing SEO and probably setting up PPC campaigns.

SEO is ‘search engine optimization’ and is the process of building up your links and your site content in order to make your site more discoverable through Google. This can help more potential customers find your site, which will lead to more people buying from you (at least that’s the plan!).

PPC meanwhile is ‘Pay Per Click’ and is a method of advertising where you only pay for adverts that actually get clicked. Often this will mean paying for adverts that will appear on Google searches, which you do by using the Google AdWords advertising network.

But why should you only focus on Google?

Because actually, there are a lot of reasons to wake up to Bing and Microsoft. Here’s why…

The Current Lay of the Land

The reason that most people will focus the majority of their efforts on Google is that they know Google has by far the largest share of search traffic. This is indeed true but it’s not as much of a majority as you might think.

Because actually, Bing owns 20% of search traffic while Yahoo (which is powered by Bing) earns 10%. If you aren’t paying any attention to Bing then, that means that you’re walking away from a whopping 30% of your visitors. This is something that you would never do in any other area of business, so why do it now?

What’s more, is that Bing is actually less competitive than Google for advertising. Seeing as PPC works on a ‘bidding system’ (whereby you set a maximum amount you’re willing to pay for each click and never pay more than that), this means you’ll end up paying less for the same amount of clicks on Bing.

How much less? 33.5%. That means with the same budget, you can afford 33.5% more visitors! That makes a big difference to your business.

The Future of Microsoft

But more importantly, you shouldn’t be putting all your eggs in one basket and entirely ignoring the possibility that someday this might all change. And there is a lot of reason to suspect that Microsoft might some day have a bigger stake in search. After all, its market share is currently growing and that’s without considering all the steps it’s making in the right direction.

For instance, Microsoft now makes a lot of hardware. The Surface line of computers is very popular and rumors about a ‘Surface Phone’ are also very interesting. Then you have the Xbox One and even things like the Microsoft Band.

All of these use Bing as the default search option and all of them use Cortana. What does Cortana do if it can’t answer a question? It loads a Bing search and puts you on that page!

Microsoft and Bing are continuing to grow, so why not try and get a headstart there now?

 

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What Is Scaled Content? > IM Management

Content is truly the lifeblood of your online presence. Content comes in many different forms from video, to audio, to text and everything in between. There are many different types of strategies you can use to develop your content. One is to create scaled content.

Making the Most of Scaled Content

Scaled content is all about creating the right content for the right audience and delivering it with the right technology. You’ll want different content for product pages, email messages, and marketing collateral that all describe the same thing, and you’ll want to use different words and sometimes different personalities to fit the form and technology you’re using.

In addition, scaled content allows you to continually evaluate how it’s working. For example, do you have a way to tell whether or not the memes you pushed out through Twitter converted to leads or sales? Scaled content requires the technology to be in place to evaluate the effectiveness or ineffectiveness of the content.

Finally, scaled content requires that you have teams in place that can be trusted to make good content decisions – whether it’s real-time content marketing or planning for content being pushed out months from now based on product marketing material. Scaled content is visionary, builds relationships, and is assertive.

Increasing the reach and impact of your content is difficult. But, if you put the right content into the right hands you can increase your reach across marketing channels. One way to do this is to offer affiliates editable content that they can use in their marketing efforts. Another way is to provide content like that to everyone who works in your company that they can use to get the word out. Or you can get colleagues and associates to share your information.

If the content is clear about what your objectives and goals are, while adhering to your company values, then it will work well to do what you want. The point is that you provide awesome content for sharing and commenting and you end up turning the content into more than it was to start with, because more eyes will see it due to more sharing and commenting. If your content is top-notch, they’re going to feel proud to share it.

Focus not only on content creation but on content curation, too. You want to become the hub of the information that flows from all directions about your product, service, and audience. Your affiliates can use the content that you’ve created and add their own voice, as can your co-workers, virtual workers and brand ambassadors. By making it their own, it’s not duplicate, even if the messages are the same.

How to Scale Content

To scale content, you can:

* Curate content
* Revive your original content
* Send one message on multiple platforms
* Provide editable content to affiliates and associates

It can be hard to be relevant multiple times per day on multiple channels when you only have so much time and money to spend on content. But, if you get help via affiliates and those who work with you, as well as from colleagues and friends, then you can make your content work that much harder. Essentially scaling content is about getting the most out of the limited amount of content you can afford to produce.

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Why Goals Are the Secret to PPC Success > Online Advertising

If you want to be as successful as you possibly can be at PPC, then the most important thing to pay attention to is data. The more data you collect, the more precise and efficient you can be with the way you spend money and the more guaranteed your ROI will be.

And the very best way to collect data? That would be to use goals.

Let’s rewind a little and look at what those are and why they matter so much…

How to Collect Data for Your PPC Campaign

The best way to collect data for your PPC campaign is to make sure you know exactly how much each customer is worth to you. Once you know that, you can then go on to know how much you can afford to spend per visitor and still guarantee profit (or near as).

So to work out how much money each visitor is worth for you, you first need to look at how much your website is currently earning on a regular basis. Perhaps it’s $100 a day, which is a result of having 1,000 unique visitors to your site (unique visitors are more important here than repeat visitors). That’s a very good amount of profit for 1,000 visitors but let’s imagine this for the sake of argument.

So if you are getting $100 from 1,000 visitors, that then means that each visitor is worth 10cents to you. This therefore means that if you pay 9 cents per click then you should always eventually make your money back. You can then set your own budget in order to drive that higher and higher.
Why It’s More Complex Than That

But $100 per 1,000 visitors is unrealistic for most people as we’ve already discussed. You’re much more likely to be making $10 per 1,000 visitors or even $1. So that means you can only spend 1cent, or .1 cent on each visitor…

Or at least that would be the case if it wasn’t for CLV (Customer Lifetime Value) – the fact that some of those customers will become repeat customers.

Likewise, it’s somewhat ignoring the fact that the customers you get through PPC will be worth even more to you. That’s because those customers will have come from highly targeted ads and they will have searched for your products! Of course those people are more likely to want to buy from you!

So the thing to ask yourself instead is what the value of each customer is for each search.
And fortunately, Bing lets you do this by setting up goals. A goal is created by using a cookie that can – for example – be placed on your checkout page. If someone makes it to that page, then Bing will know that that person has completed your goal and therefore they have earned you money.
This then means you can see how much each search is earning you because you can see which advert led to that sale. That in turn means you can workout the maximum bid for each search term and thereby know precisely where to invest in order to grow!

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Using Digital Storytelling to Evoke Emotion > Online Marketing

Good storytelling includes bringing facts to the table along with the extra information that brings the reader closer to the storyteller. The aim is to weave a compelling story that pulls the reader in so that they really care about the outcome of the story. The more a customer cares about your story, the longer they will remain customers and demonstrate brand and product loyalty.

* Create an Email Series – A good way to get your audience primed for an emotional story is to start small and deliver the story in pieces via an email series. Keep each email short, about 350 to 450 words, and to one small point.

* Incorporate Video – Using video for part of or even your entire story can help bring more emotion to the story because people generally feel more emotional when looking at people and images than just by reading text. Using both text and video can be the best of both worlds.

* Include Testimonials – Text and video testimonials from your satisfied customers can evoke emotion from those who haven’t purchased from you yet, because they will want what your satisfied customers want. They will also trust you more when the videos are very authentic and real.

* Put Customers First – In every story it’s important to put your customer first. Get to know everything you can about your customers and incorporate the things they care about within your stories. This shows that you know them well and can speak about the things that concern them the most.

* Get Attention with Negative Stories – Pull the emotional strings to get their attention with negative aspects of a story that will be resolved by using your products or services. You don’t want to traumatize your customers, only evoke emotions.

* Calm Fears with Positive Stories – Tone down the negative with some positive stories of people who have used your products and services with good results. Bring them back up after you brought them down.

* Reinforce with Neutral Stories – Tell them the “who, what, when, how and why” of your products and services using stories to guide the discussion that are less emotional and volatile.

* Recognize the Relationship – When you are telling any story, it’s important to recognize the relationship between you and the receiver.

* Remember the Imagery – It’s important to ensure that the images you use match the emotions you’re trying to evoke, otherwise your story will be confusing to the reader/viewer.

The fact is that emotions drive us to do more than we would like to think. From buying a house, to choosing a book to read on the weekend, we are driven by our emotions more than we are by logic.

However, as you try to evoke emotions in your viewers, it’s important to also bring in elements of logic so that your viewer or reader trusts you to buy what you’re offering. Otherwise, they might feel as if you’re manipulating their emotions too much.

Understanding Customer-Centric Marketing > IM Management

The entire idea behind customer-centric marketing stems from the fact that only customers make money for your business. Because of that, all marketing just like product development and content creating should place the focus on them instead of elsewhere. In order to learn to place the focus on the customer in marketing, it’s important to understand why.

1. Customers Bring All the Money to the Table – It seems like an obvious statement but sometimes companies forget the fact that the only way to make money is to get customers to buy. Customer-centric marketing always remembers this fact.

2. Repeat Customers Bring Most of the Money to the Table – Customer-centric marketing understands that 80 percent of all purchases are made by the same customers and remarkets to these customers via email lists.

3. Customers Can Be Divided in Segments – By segmenting customers into different groups based on various criteria such as demographics and where they found out about your products or which product they entered your product funnel with, you can increase repeat sales.

4. Is Focused on Individuals instead of Groups – The individual is important when it comes to customer-centric marketing. This is led by research into the customers that purchase and by creating personas that represent the customer.

5. Leads to Increased Customer Satisfaction – Customers are more satisfied after their purchases when they made a choice to buy based off customer-centric marketing messages. The messages aren’t hyped, so the customer feels as if they had enough information to make a sound choice.

6. Assists with Developing Long-Term Economic Viability – The importance of customer satisfaction shows in the marketing statements that a business makes to potential customers. They don’t seek to use any of a customer’s behavior to try to sway purchase decisions; instead they craft products that sway decisions.

7. Values the Customer and Respects Their Worth – A company that uses customer-centric marketing knows that the only way to make money is if a customer purchases their product or uses their services. All marketing reflects this fact.

8. Keeps Promises – Companies who participate in customer centric marketing don’t make promises to their customers that they cannot keep. In fact, they always under promise and over deliver. Customers know that when you tell them something, you stand by it.

Customer-centric companies seek to create communities that show how they value the customer above all else. They have an open-door policy with their customers where the customers know for sure that they are important and come first. When customers feel appreciated they end up very loyal to the brand. It’s only when the brand fails to be customer centric that the customer moves on to the competition and loses brand loyalty.

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How to Maximize the Benefits to Your Private Label Content > Using PLR

Private label content is becoming very popular as the webmasters rush to add high quality information to their website. Yes, you can hire a writer from one of the freelance sites but over time, it gets relatively expensive, especially if you are not generating a solid income through affiliate sales or AdSense. Here are some helpful tips to make sure you get the most out of your private label content.

#1 How to Use PLC Articles

The most common way to use PLC articles is to provide useful and interesting content for your website. However, don’t forget about all the other useful things you can do with your PLC. Maybe you need some type of an incentive so that you can get people to sign up for your monthly newsletter. Maybe you want to offer a How to E-book or maybe you’d like to present a training manual. It doesn’t matter what your focus is, because it is very easy for you to tweak the content so that it’s relevant to what your website needs are and what your clients are expecting from you.

#2 Blend Many Articles Into One Long Article

You can give things a whole new look just by blending together two or more private label content articles. This can be really helpful if you find you are with content that doesn’t have enough strength to stand on its own. Private Label Content is not all created equally. Sometimes it is too obvious that the writer was not having an inspirational moment when they wrote the content. Sometimes you want something that’s a wee bit longer and combing two or more articles can easily accomplish this.

#3 It’s About Quality – Hold Out for It!

As PLC becomes more and more popular there number of PLC grows. You can afford to be picky. Take the time to check the quality of the articles that are being offered especially if you are in a niche market. Niche areas like golf are exactly what you want. You don’t want niches that aren’t very popular and therefore have very little traffic. Where you find competition you will find buyers. Look for demand – look for competition – then carve out your own niche.

Private label content offers you an alternative when it comes to having fresh content on your website. It’s an affordable method to always have interesting and relevant content available to your site traffic.

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