marketing-online-tips.com – Page 46 – Online Marketing Tips, Info and Resources

How to Maintain Passion While Building an Online Business > IM Management

If you don’t maintain passion, then your business is not going to last very long. When running an online business more passion is necessary for success, especially if you are working on a blog. You will need far more passion compared to other business models as the responsibility is all on you and you can’t rely on anybody else to get the job done.

Change Things Up

Every successful business has innovated its way to success. It is not possible to succeed while keeping the same business model all the way through. Being willing to change the business will have two main advantages. First, it could deliver a positive return on investment and bring more traffic to your site. Second, it will actually stimulate your passion. You can get creative with how you expand your business. Building an online business can be fun and creative, though most people can lose their passion and let the business get the better of them.

Have a Clear Focus

You started the business for a reason. And that reason was the fulfillment of a specific desire, most likely a figure sum or a house on a tropical island. Keep focusing on this vision and it can get you through the tough times when passion levels are low. Review your goals regularly and constantly visualize where you want to end up in the future. If you keep working on basic mundane tasks instead of looking at the big dreams, then you will never move from away from the daily struggle.

Relax, Outsource, and Automate

One of the main reasons that online business owners lose their passion is that they get bogged down in difficult issues including workflow management. There is an easy way to deal with this common problem. You should use freelancers and automation tools to do the boring tasks for you, such as email marketing or social media posting. This means that you are free to focus on the aspects of a business that you are really passionate about. Consider that other people might be passionate about the things that you hate, and are willing to do them for a good price. You should also remember to take frequent rest and vacations. There is no point in working too hard, as you will just burn yourself out over the long-term. Everybody needs rest, regardless of their goals or enthusiasm levels.

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Finding Success as a Self-Published Author > Free Product Creation Report

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Selling Private Label Rights > Free Product Creation Report

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5 Mistakes When Working Abroad > IM Lifestyle

Becoming a digital nomad and working as you travel is an incredible experience and something that is certainly worth the time and effort. But it would be remiss and dishonest to try and ignore the potential pitfalls and downsides that come with this type of living.

And some of these trials are very simple logistical challenges. How do you manage a business while travelling? How do you balance work and play?

Here are some of the top mistakes you need to avoid:

1 Not doing your research

It is absolutely essential that you research the destination you’re going to before you head off. This way, you can make sure you’ve identified some places with free WiFi/a power outlet to work from before it is too late!

2 Getting confused by the time

Another big mistake is getting confused by time differences in different countries. You’re going to have to work with people hours behind or ahead of you and this can make life pretty tricky when you’re trying to arrange a Skype meeting or meet a deadline. Make sure that you avoid this mistake by using an app like ‘World Time Buddy’ which will keep you in sync with your business partners and clients.

3 Not having a contingency plan

It’s also crucial that you always have a contingency plan for in case things don’t work out. In other words: know what you’ll do if you get to the café and WiFi is down. And know what you’ll do if you get there and your laptop runs out of battery…

4 Not having the right equipment

Your tools are everything when it comes to working on the road. You need a computer that is light, powerful and has great battery life. And you need a good camera, a good mobile etc. This is absolutely worth the investment and will make all the difference to the way you learn and work.

5 Working too much

Finally, don’t make the mistake of working too much or too hard! Remember: you are out here to enjoy the country you’re visiting and to explore – not to progress your business particularly! If you can do both great, but your objective should primarily be to earn the minimum amount you need in order to make your travel goals possible. This is all about balance and it’s about not being ‘pulled in’ by the temptation to earn more.

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5 Tips for Better Photos on a Camera Phone > Instagram Marketing

Succeeding on Instagram usually means posting lots of beautiful images that you took on a smartphone. It doesn’t have to mean that of course. Some people will have successful Instagram accounts not made up of images at all. Others will use images that they have acquired, or will use a high quality professional camera.
But in MOST cases, it means taking better smartphone photos. Here are some tips to help you do just that.

1 Think About Composition

The composition of your shot means thinking about where the subject is in relation to the other elements. It means thinking about how you’re going to line up the shot, and how you will convey a sense of scale and depth. Don’t just shoot things head on!

2 Add Depth

Speaking of depth, how do you create this? One option is to ensure that you feature something in the foreground, middle ground, and background. These three elements will create that sense of layers. Another tip is to try and ‘lead’ the viewers eye from the foreground into the background, which you can achieve by looking for something like a path or a road.

3 Tell a Story

Telling a story means not necessarily just taking a photo of the thing you want to ‘say’. Leave something for the viewer to figure out. An empty glass speaks to the presence of a person at some point in town. A party, or maybe a sad lonely drink? Think of the Mona Lisa – which has captivated people for generations by being a mystery!

4 Good Lighting

The phone you choose will have a big impact on the quality of the photos that come out, but so too will the lighting. In fact, it’s arguably better to take a well-lit shot on a cheap camera phone, than it is to take a poorly lit shot on a great phone! Think about the position of the window and where it is in relation to the subject. Think about the time of day. And if possible: invest in lighting equipment.

5 The Right Phone

Finally, do take the time to choose a good camera phone. Know what you’re looking for: while high megapixel counts sound good on paper, they are far less important these days than other features, such as the quality of the lens being used to capture those pixels, the size of the aperture, and image processing.

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7 Reasons to Choose an Online Business Model > IM Management

Setting up and online business is becoming known as the best way to achieve success quickly. Using other models often involves more risk with longer time horizons. There are numerous advantages that an online business has over other models, and here are seven of them.

#1 – It’s Cheaper

By setting up an online business, you have almost no upfront costs. It is free to create a website using a service such as Wix, and all that you pay for is hosting. In contrast, setting up a physical business requires significant expense and possibly even a loan.

#2 – It’s Easier

With online businesses, you can make heavy use of automation and software tools to make your life a whole lot easier. You can automate email responses, social media posts, and marketing efforts. You can also let freelancers do the work for you.

#3 – It’s Open 24/7

Unlike physical businesses, online outlets are open 24/7. This means that customers can purchase from your site or read your blog at all times. You can also work whenever you want, on your schedule. The site is never closed. The people you hire to complete projects can also work while you are asleep or relaxing.

#4 – The Audience is Global

With an online business, people can look at your site from anywhere in the world. According to all the latest statistics, more and more people are going online for purchases. This means that you have a massive audience and many ways to reach them.

#5 – It’s Easier to Scale

Online companies are often far easier to scale compared to physical outlets. The site capacity can be easily increased to accommodate increased traffic. You can also use paid search methods to gain traffic. And with eBooks, courses, and software products, it does not cost anything to duplicate them and keep selling.

#6 – Speed

Online businesses can grow very rapidly with the right marketing methods. Once, it would take decades to become a millionaire or years to simply acquire a good income. But it is possible to earn a good income using the online model is a respectable time frame.

#7 – Freedom and Flexibility

Online businesses are so much easier to manage as there are more options available. Brick and mortar companies are limited to the people in the immediate vicinity in terms of customers. And they are limited to the skills of the employees that they hire. With online businesses, there is more that you can do to expand the business and it is possible to hire freelancers on short term contracts.

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5 Powerful Ways to Promote Your Business > IM Management

Marketing and promotion are vital for the success of an online business. Without a strong marketing strategy, then nobody will know about your brand. Make sure to try out at least one of these ways to promote your business so that you can direct traffic to your site.

Google Ads

Google advertising is one of the most well-known forms of paid advertising. Marketers bid on keywords and these ads show up on Google when a user searches for a particular search term. The advertiser will pay Google when a user clicks on one of the sponsored ads. This is a great way to promote your business. It also works far more quickly compared to typical SEO methods, though it requires a little more expertise to pull it off.

Facebook Ads

Facebook is becoming more and more like a search engine, and people are listing their products and services on this site. Facebook offers a large variety of advertising types to suit every business model. It also offers something called sponsored stories. These stories are a kind of organic marketing technique where advertisers can highlight what users are saying about the brand.

Quora

Quora is a question and answer site that is extremely popular. It is a great way to get your brand out there. All you need to do is answer questions on this site in relation to the topic at hand. So if you have a blog about personal finance, then you could answer questions surrounding this area. Aside from people seeing your logo and brand, you can put in affiliate links or links to your blog.

Collaborations

Collaborating with other businesses is still as important as ever. This is a technique that freelancers and small online business owners do not use often enough. For example, it would be much easier for 5 independent bloggers to examine ways they could collaborate together than for every person to do it all alone.

Meeting Face to Face

Meeting people face to face is also a key aspect of online success. It brings an increased level of trust and authenticity to the business relationship. You can get to know people on a personal level. While hiring freelancers is great for efficiency, you are going to need a few people to interact with on a tangible level. It can also make the whole process of achieving financial freedom far more enjoyable as you can talk with people face to face instead of messaging platforms.

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Earning Money as a Digital Info Product Creator > Free Product Creation Report

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Achieving Success as an Affiliate Marketer > Free Affiliate Marketing Report

Affiliate Marketing report “Achieving Success as an Affiliate Marketer” looks into: What Does It Mean to Be an Affiliate Marketer? Your Investment of Time and Money, Finding the Best Niches to Earn in as an Affiliate, Creating Product Reviews That Can Rake in Commissions and Increasing Earnings Over Time. Click “Achieving Success as an Affiliate Marketer” to download (184 KB pdf) this free report.

Funding Your Lifestyle as a Freelance Service Provider > Free Freelancing Report

Online Freelancing report “Funding Your Lifestyle as a Freelance Service Provider” looks into: How Working for Others Can Grow Your Income Fast, Finding Projects and People to Secure as Clients, The Most Common Freelance Gigs Available, What Your Clients Expect for Top Dollar Earnings, Getting Follow Up Gigs with Ease. Click “Funding Your Lifestyle as a Freelance Service Provider” to download (183 KB pdf) this free Online Business report.

How to Execute a Simple Instagram Marketing Plan for Personal Trainers > Instagram Marketing

Instagram can be used to sell literally anything, and is one of the most powerful and low-investment tools you can use in order to do so. The only issue, is that many people don’t quite understand how Instagram works, or how to accomplish this. How can a site where you post lots of images, with no links attached, possibly be used to sell anything?

To provide an example, let’s consider how a marketing plan for a personal trainer might work. If you were a personal trainer selling online personal training courses, then your best strategy would most likely be to create a ‘personal brand’. That means turning yourself into the brand, by posting images of yourself training that can be used to demonstrate that you know your subject and that you have something to offer.

At the same time, these images should sell your value proposition, they should help people to imagine life with a six-pack/less extra weight, and thereby get them wanting to use your services. To accomplish this, you should post pictures to Instagram regularly (about 3 times a day), including images of your workouts each day, of your meal plans, and of other aspects of your lifestyle. You might also share the odd story where you talk about things you’re doing.

Ideally, choose a sub niche within fitness – that could be powerlifting, functional fitness (which has the added bonus of being very trendy), or it could be fasting. Each image you post should smartly use all 30 hashtags to create more opportunities for discovery. They should also include descriptions that provide useful tips and advice. This way, people will see a free demonstration of the kinds of knowledge you have. Think of this like a ‘free sample’ that will make the full taste seem all that more tantalizing a prospect.

Each of these posts should remind your audience that they can learn more by looking at your bio. In the bio, you will link to your personal training sales page, where you will make it extremely simple for people to sign up to the training that you’re offering, while also further telling them why they should.

Occasionally post about special offers and deals, and combine this with a website or blog for more in-depth information. Do all this, and an Instagram account can easily generate you large amounts of traffic and sales.

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4 Top Tips for Better Instagram Tagging > Instagram Marketing

No one thing makes a successful Instagram account. Success on Instagram is the result of a smart strategy that incorporates a wide range of different factors.

But with that said, one of the single most important aspects is to consider the role of your hashtags. Hashtags are some of the most crucial elements when it comes to gaining new views, gaining more likes, and generally helping your page to grow exponentially. Here are four tips that will help you use them better.

Use Thirty

You have the option to use up to thirty hashtags, and the most important tip to take away from this? Use ALL thirty. It’s like being able to play the lottery for free. Why would you play just once, when you could enter 30 times and improve your chances of success by x30?

Find the Sweet Spot

When you start typing out your hashtags, you’ll find that you see a little preview with suggestions that have numbers by them. Those numbers tell you how many other people have used that hashtag, and this in turn can be a brilliant clue as to which are the best to use. The mistake? Assuming that the most popular hashtag is automatically going to be the smartest option.

This is a mistake, because you’ll find a hashtag that is too popular gets drowned out by other identical posts and therefore doesn’t stay visible too long. Likewise, you don’t want a hashtag that no one is interested in… so find that sweet spot with around 30,000 posts.

Use a Range

That said, there’s always the smallest chance that if you go for the biggest niche, your image will get picked up by someone influential and go gangbusters. Likewise, if you use an obscure hashtag, it can mean that your image hangs around in search for months and months on end. So use a variety and cover the full range!

Go Topical

News jacking means that you are going to use hashtags that are currently prominent or in the news. This is a great way to get attention and to find people searching for your images. Better yet, is to choose topics that are trending right now in your niche, or that are just becoming big topics but have yet to be inundated with competition.
Follow these tips, post regularly, and you will be on your way to #success!

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5 of the Strongest Online Business Models to Ensure Success > IM Management

The choice of online business model can have a huge impact on future success. So be careful when starting out that you select a model that matches your lifestyle. The following are 5 of the best online business models you can make use of to secure financial freedom.

#1 – Blogging

Blogging is still one of the best ways to make money online. Blogging takes consistency to work, and the results can take a while to materialize. But blogging is still essential. Even if it is not going to be used as the primary form of income, having a blog is a good way to promote your other business or to bolster your reputation. Once a blog generates enough traffic, it can be monetized using affiliate links or paid advertising.

#2 – YouTube

In many ways, videos are taking over from written content. Customers like videos more than written content and video content has the potential to go viral. YouTube is the biggest video streaming platform and it is easier to create a video than is commonly believed. You can use YouTube to build up a following and then market to them. This method is far quicker than blogging in most instances.

#3 – Physical Products and Amazon FBA

It is also possible to sell physical products online with the help of other services. With the Fulfilled by Amazon (FBA) service, you simply ship your goods to Amazon. The sale and processing occur through the Amazon platform, as does delivery of the product itself. Amazon even takes care of the customer service. In other words, Amazon does a lot to complete the business. However, they do take a large share. Other methods of selling physical products online include drop shipping and third-party logistics companies.

#4 – Create an Online Course

If you are an expert on a particular topic, then you should consider creating your own online course. This is not as difficult as it sounds, but you will still be responsible for marketing and promoting your course. Udemy is one of the most well-known online course platforms. With the increase in the price of third level education, more people than ever are turning to online courses for instruction.

#5 – Freelancing

Freelancing is a great way to earn money on the side. You can work from anywhere and leverage your existing skills for compensation. You can also use freelancers to enhance your business and quality of life. Virtual assistants are available and can complete menial tasks such as data entry or email management for as little as $5 per hour.

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3 Reasons to Exclusively Use Freelancers for All Business Projects > Outsourcing

With the rise of the freelance economy, the traditional model of hiring long-term employees has been disrupted. While some might argue that in house employees can have their benefits, these do not stack up compared to making intense use of freelancers. Freelancers are an underutilized resource and come with significant advantages.

#1 – Less Red Tape

One of the benefits of using freelancers is that you can hire them for short-term contracts. This means that you don’t have to go through all the hassle of interviewing a potential employee. Sites such as UpWork showcases the skills of freelancers who will have a long list of reviews and will be given a rating score by the platform. You can filter for the quality of a freelancer and pay exactly what you want to get the job done. Using freelancers is a very easy and safe process, with the typical payment escrow system in place. There is no need to take care of employee insurance, payroll, insurance, or legal issues. The freelancing platform takes care of it all and you are not the employer of the freelancers.

#2 – Find The Exact Skills You Need

When you hire a permanent employee, you are hiring one person with a generic skill set. But an online business often changes and needs different tasks completed. For example, you can find a freelance writer with experience in writing about search engine optimization or short term loans. Or a software developer that specializes in WordPress. You simply hire them for the job that they are proven to be effective at. They do the job, and both parties go their separate ways upon completion.

#3 – Far More Cost Effective

For a number of reasons, using freelancers is more cost effective. The money you pay is going to get you exactly what you want. If not, mediation services are provided for issues in dispute and negative feedback is a serious consequence for freelancers who do not complete the task as specified in the initial contract. Because you are only hiring the freelancers for a one-time project, you do not have to take care of additional expenses. You also don’t have to hire them for a whole year with a fixed wage, regardless of the income of your business. Another benefit is that the freelancer can work on the project while you sleep, as they are located in different time zones across the world. All in all, freelancers are simply a cheaper and more efficient way of getting business projects completed.

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