All You Need To Know About Instagram Story Ads > Social Marketing

Instagram Story Ads were only introduced in March 2019. This caused a lot of excitement among advertisers as the story format is very immersive. Around 50% of brands that use Instagram have made story posts. Time spent on Instagram rose to around 28 minutes when they introduced the story format.

What are Story ads?

Stories are available to Instagram users at the top of their news feed. An Instagram Story Ad will display inside Instagram stories. Usually you will see a Story Ad as you are transitioning from one story to another. It is not easy to tell a Story Ad apart from a normal story post so they tend to work very well and be accepted by the Instagram community.

As with all ads on Instagram a Story Ad will have the word “Sponsored” on it. Whether you go for an Image Story Ad or a Video Story Ad they will be full screen to the Instagram user. There are around 500 million Instagram users looking at stories every day so you have a huge marketing opportunity with this ad format.

It is best to use Story Ads if you want to promote a limited time offer. Why? Because all stories will disappear from Instagram after 24 hours. You can use a number of different call to action buttons with Story Ads and here is the complete list:
* Apply now
* Book now
* Call now
* Contact us
* Download

When you create a Story Ad you will be able to create a target audience (or use a previously saved one) and also specify how often your audience will see your Story Ad. You can enhance your Story Ad with filters, video effects and add text to make your ad really appealing.

Stories Image Ad

If you choose to go with an Instagram Stories Image Ad then you will be able to add up to 6 images and a swipe up facility that will guide your viewers to a destination URL (your website or online store). The ad will last for five seconds.

Here are the important specifications for a Instagram Stories Image Ad:

* The recommended resolution for an Instagram Stories Image Ad is 1080 X 1920 pixels
* The resolution should be a minimum of 600 X 1067 pixels
* The correct aspect ratio is 9:16
* Image format can be either PNG or JPG
* The maximum size of any one image is 30 MB

One of things that you need to be careful about with Instagram Stories Image Ads is the amount of text that you overlay on any image. If you go to far with this then Instagram will not accept your ad.

Stories Video Ad

When people are browsing through stories nothing captures their attention more than a video. One thing to bear in mind though is that when users are viewing stories they don’t usually turn on the sound. So you need to be able to deliver your advertising message with a Stories Video Ad with or without sound. The video length is 15 seconds.

Here are the important specifications for a Instagram Video Image Ad:

* The recommended resolution for an Instagram Stories Video Ad is 1080 X 1920 pixels
* The correct aspect ratio is 9:16
* Use either the MOV or MP4 movie format
* The minimum resolution of a Stories Video Ad is 720p
* Video size must not exceed 4GB

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Selecting Board Topics and Content > Using Pinterest Checklist 4

A Pinterest board is a feature that allows users to store, sort, upload and save graphics, images, and videos into collections referred to as boards. As such, a Pinterest board is a collection of individual pins that include a variety of styles and formats that range from secret boards, protected boards and group boards, which are also referred to as shared boards.

Each of the boards serve a different purpose and as such, it is important to select boards based on the functionality and your goals/objectives. For instance, if the goal is to engage with users and get user feedback, consider using the group or shared board. The concept behind boards is to provide users with a way of organizing ideas about their contents, products, and services. The key is making Pinterest boards visible to many users in order to achieve the marketer’s goals and objectives.

This checklist is a guide for board selection best practices.

Board Selection

1 Select the board type and format that fits your marketing goals

2 Include a cover for your board

3 Check that your selected board is in the right category

4 Add more sections to your board to optimize Pinterest algorithm

5 Specify the theme or purpose of each board on your profile

6 Rotate boards on your profile to showcase the best boards

7 Consider collaborating with other users having similar boards for optimal visibility

Board Topics

8 Select your board topics

9 Check that your selected board topic is relevant to your brand

10 Ensure that the selected board topic aligns with what your target audience is searching for

11 Consider adding more generic titles to your topics for visibility

12 Check that the pins added to the board are relevant to your board’s topic

Board Names and Descriptions

13 Check that your board names are short and keyword heavy

14 Avoid using clever puns on your board names

15 Use your main keywords in your board descriptions

16 Check that your description is clear about the nature of content therein

Board Posting

17 Create a posting schedule for your boards

18 Weekly posting is strategic to keep your audience engaged

19 Determine the most active time to schedule your posts (preferably on the weekends)

20 Determine your posting tools

21 Consider posting between 3-5 pins a week

22 Consider archiving older boards/content

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Selecting Your Pinterest Pin > Using Pinterest Checklist 3

A Pinterest pin is a visual representation of an idea or product that people bookmark and save on boards for later use. Pins include a link, description, title and an image and they can be saved by other users on their boards. Compared to other social media posts, pins are more effective in the sense that their lifespan is comparatively longer and they can reappear on users’ feeds for longer duration after being created. Further, pins can be re-pinned severally and they have the potential to continue driving traffic to your site, as well as boost sales.

There is a wide variety of pins in terms of format and pin styles to select from Pinterest. As such, when creating a pin, it is essential to select pin formats and style that have the potential to boost your content. To optimize the performance of your pins, it is strategic to include different types of pins for your content.

This checklist provides a guide for selecting your Pinterest pins.

Part 1 – Pin Selection

1 Create multiple pins to expand reach

2 Consider using promoted pins and ads

3 Leverage Pinterest analytics to select the best performing pin

4 Consider prioritizing video pins in your ads

5 Create appropriate rich pins depending on your product/service offerings

6 Include shoppable pins to capture users that have seen your product on your ad or elsewhere

7 Include carousel pins especially when promoting multiple products

8 Consider App install pins if your goal is to increase app downloads

9 Leverage popular scannable pin codes of your profile to optimize reach

10 Consider adding the newly featured story pin depending on your product/service category

Part 2 – Posting your Pin

11 Schedule appropriate times for posting your pins

12 Optimize your pins for SEO

13 Check that your created pins meet the standard recommendations

14 Pre-plan multiple pins at the most optimal time

15 Consider adding text overlays to your video pins to optimize for silent viewing

16 Check that the pin’s description is captivating

17 Including hashtags in your pin can boost visibility

18 Optimize the landing pages that are linked to the pin

19 Include a title in your pin’s description

Notes: Use tools such as Pinterest’s Pin Builder tool to edit your pins before posting them . Video pins have a higher engagement rate compared to other pins.

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Selecting Your Target Audience and Acta-like Audience > Using Pinterest Checklist 2

Selecting your audience on Pinterest is the first step in Pinterest marketing. Audience selection is crucial to your marketing in the sense that knowing your audiences and where to find them greatly impacts the performance of your ads. Audience targeting on Pinterest is broad and ranges from site visitors, actalike audiences, customer lists, as well as engaging audiences/customers.

Actalike audiences are audiences exhibiting similar behavioral traits to your existing audience/customers. Determining and selecting your audience influences your content and ads choices to the effect that it helps you understand your audiences’ intentions and the type of ideas they look for on Pinterest.

When selecting your target audience, it is strategic to go with the audiences with the highest likelihood of engaging with and subsequently purchasing your products and services.

This checklist is a guide into the factors to consider when selecting your target audience.

Part 1– Based on your Customer list

1 Consider uploading your existing customer list to Pinterest

2 Create audiences based on your existing customer list to expand and update the audience list

Part 2 – Based on Engagement

3 Select your audience based on their engagement actions (such as clicks, saves, views)

4 Base your selection on the source of engagement action (whether from ads, campaigns or pins)

5 Base your selection on existing engagement audience

Part 3 – Creating an Actalike Audience

6 Create a new actalike audience with similar traits as your existing audience

7 Search for existing actalike audience on Pinterest with similar behavior to your audience

Part 4 – Audience Selection based on Site Visits

8 Select audiences based on visits to your site

9 Base your selection on visitors’ activities on your pages

10 Select audiences based on the cart

Part 5 – Based on Demographics

11 Base your audience selection on age

12 Determine which gender appeals more to your products and services

13 Use location as a parameter for your audience selection

14 Determine the income level of your preferred audience

15 Use segment personas to send computed traits of your ideal audience for better retargeting

Part 6 – Based on Preference and Activities Online

16 Identify your preferred audience online activities

17 Identify their schedules in terms of social media engagement

18 Select your Pinterest audience based on the keywords they are searching for online

19 Use Pinterest expanded feature to extend the reach of your audience selection

NOTES: When uploading customer lists, use appropriate formats based on Pinterest requirements (e.g. Email files and MAID files). Identify the age group of people that are more likely to engage with your ads.

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Setting Up Your Pinterest Business Account> Using Pinterest Checklist 1

Pinterest is a social media entity that allows users, brands and businesses to advertise products and services on the platform. Pinterest ads target users based on their past activities, interests, and actions. Pinterest ads, also referred to as promoted pins, appear on users’ feeds and impact businesses in ways such as increasing a brand’s awareness, enhancing brand perception, as well as increasing a brand’s favorability among users.

Essentially, Pinterest ads increase visibility and boost reach and are potentially more impactful compared to other social media advertising platforms in the sense that Pinterest combines the power of search engine and social media to create ads that are curated and understand trends and market preferences.

The first step in creating a Pinterest ad is setting up business account on Pinterest in order to access distinctive features that will boost your marketing.

This checklist is a how-to guide for creating a new business account or convert your personal account to a business account on Pinterest

Creating a New Business Account

1 Locate the business login page on Pinterest

2 Fill in your active email address

3 Include your age and password

4 Select the create account button

5 Add a profile picture to your profile

6 Include your business name and website on your profile

7 Complete your profile by adding your language and country

8 Select your business type

Step 2 – Converting your Personal Account to a Business Account

9 Open settings on your personal account

10 Navigate to account settings and select the create account option

11 Click on the ‘get started’ button

12 Select switch accounts

Step 3 – Linking your Personal Account to a Business Account

13 Open settings and go to account settings on your personal account

14 Select the create account button and get started

15 Select the ‘create a linked account’ option

16 Add a profile picture to your linked account

17 Complete the profile by adding language and country

Step 4 – Optimizing your Business Account

18 Include keywords on your Pinterest ‘business name’

19 Make the ‘about you’ section keyword heavy to optimize for SEO

20 Include keywords in your profile’s URL to boost ranking

21 Add an impeccable CTA on your Pinterest profile description

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The Important Components Needed to Build a Membership Site > Online Business

Membership sites have become an incredibly hot topic over the last several years, and it’s no wonder with their potential for creating substantial recurring income for online business owners. However, if you’ve never built or run a membership site before, the process can be a bit confusing. Here are the most critical components that you need to consider before you spend time building your membership site.

Members
Before you can start a membership site, you need to know who your members are going to be. You can define this as specific markets or market segments. You can also define this as to whether you want your membership site to cater to individuals or groups of people in companies or organizations.

Value
You need to determine the products or services that your target audience want that you can deliver with your membership site. Providing value to your members, means that you have an understanding of the content, community, and savings, as well as having the ability to deliver what they need.

Term
You need to figure out when you want the membership period to begin and end. For many organizations, the standard duration of a membership is 12 months. However, many membership models offer a monthly membership option, while others require multiple years for memberships that are typically tied to an event, like certification.

Fulfillment
How do you want to deliver your membership benefits? For years many companies have provided paper-based benefits and even localized in-person benefits. However, most online businesses these days have set up electronic-only memberships.

Price
It is essential to establish how much, if anything, you want to charge for your membership. Memberships can range from just a couple of dollars a month, to tens of thousands of dollars. More and more companies are using the concept of “freemium” membership to help them build a community of loyal customers as a larger economic strategy.

Purpose
You need to know why you want to create a membership site. The ability to create a successful membership model and an economic plan that will sustain it are incredibly important in the planning phase. However, doing what you are deeply passionate about can be an excellent foundation for success.

When you are ready to create your membership site, keep these six components in mind to ensure that you are successful. How you utilize each of these components will help you form a membership site that best fits your company and the needs of your target audience.

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5 Tips for Running a Successful Membership Site > Online Business

If you own an online business, you’ve probably considered starting or converting your existing website into a membership site. There are a ton of advantages in running a membership site, especially if you are selling content. However, not all online membership site has to be limited to providing something digital to their members. Small businesses can link their website membership to a physical product or service, like a book club, gym contract, or mystery box subscription. Here are five tips to help you run a successful membership site.

Tip #1  Offer a Free Membership or Trial Offer
When you offer a free membership or trial period for your premium membership, you provide potential members with a glimpse of what they can expect to get if they sign up for a premium membership. This is a great way to convert your visitors into paying customers.

Tip #2  Offer Several Membership Options
Offering more than one membership option is great for your potential members and users. The number of membership options that you should offer will wholly depend on your business model and what you can provide members with. It is a smart idea to offer various options to match the needs of your target audience that will give them a choice that will not only match their needs but their budgets as well.

Tip #3  Find a Niche
Don’t overcomplicate your online membership site by trying to offer your members everything that you can think of to try and reach a broader audience. If your membership site if for outdoor enthusiasts focus on that. You need to find what works for you and run with it. Not only will this help you build a solid membership community, but it will provide you with the credibility within the target market.

Tip #4  Reward Loyal Members
All businesses should provide their loyal customers with rewards, like exclusive offers and bonuses. Not only is this something nice to receive when you use a product or service regularly, but it can also prompt users to upgrade to a specific membership level to receive the incentives.

Tip #5 Gather Feedback
The success of a membership site is determined by the community that is built around them. Much of the time you spend on building and running your website is trial and error until you find that sweet spot for your members. To reach this spot quicker, reach out to your members and ask them for their feedback.

Membership sites are lovely because they bring like-minded people together, and they’re a great way to generate recurring revenue for your business. Keep these tips in mind as you start the process of building a membership site and reap the reward of generating recurring income for your business.

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4 Strategies for a Successful Launch of Your Membership Site > Online Business

Too often, businesses become so entrenched in the process of creating their membership site that they forget to figure out how they are going to get it off the ground. Having a proper launch plan for your membership site is a must if you want to be successful. A good launch plan needs to increase awareness, raise interests, and build demand. When you can do this, you can put yourself in the best possible position to succeed. Here are four strategies that you can use to make sure that your membership site launch gets off to a good start.

Offer Members a Free Video Training Course
The most well-known strategy for launching a membership site, informational product, or online course is the Jeff Walker Product Launch Formula. The approach requires you to offer a free, three-part course on a topic that is related to your product that is delivered one video at a time over a one to two-week period. The videos that you provide should not only teach the recipients something but should also highlight the need for your product.

Run a Launch Webinar
These days, webinars are incredibly popular, and for a good reason. If your membership site revolves around educational content, it makes sense to start finding new members by tapping into people who want to learn something about your topic. Offering a live webinar is a great way to generate qualified leads while teaching something of value and introducing your product.

Send a Teaser Campaign to Your Existing Audience
As soon as you have a good idea of what you’re going to offer on your membership site, it’s a smart idea to put together some form of “waiting list” so that you can begin to gather leads. When people join the waiting list, make sure you check in with them from time to time to update them on the progress and to help whet their appetites for your forthcoming membership site. As you get closer to the launch date, start sending periodic information to your audience across social media.

Offer Special Launch Prices and Bonuses
Scarcity has been proven to be an incredibly powerful factor when it comes to generating sales. Your launch provides you with the opportunity to leverage genuine scarcity that is worth tapping into for the release of your site.

If you want to have a successful launch for your membership site, keep these simple strategies in mind. Start building anticipation among your target audience well before you plan to launch to ensure your success.

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