SEO tips for Pinterest > Using Pinterest Checklist 12

Pinterest SEO encompasses the application of various practices, approaches and strategies to optimize your Pinterest profile in order to generate increased traffic to your website from Pinterest. Pinterest is characteristically a visual engine and as such, SEO is crucial in driving reach, traffic and sales. Additionally, the high domain authority associated with Pinterest has a positive influence on traffic flow.

SEO optimization for Pinterest is mostly about convincing your ideal audiences to share, comment, like, follow your account and most importantly purchase your products and services. However, Pinterest SEO differs from other search engines such as Google to the effect that with Pinterest being a highly visual platform, SEO entails additional proper formatting of images, videos, and graphics, as well as leveraging Pinterest features such as the save and follow widgets.

This checklist provides insights and tips for Pinterest SEO.

1 Prepare your site for one-tap pins

2 Use different types of Pinterest ads for optimal performance

3 Determine what your target audiences are searching on Pinterest

4 Optimize your Pinterest profile for SEO

5 Check that your pins are keyword heavy

6 Ensure your board name, title, and description are keyword heavy

7 Broaden your keywords to expand reach

8 Engage with your audience

9 Ensure your pins have optimal ratios

10 Prioritize video pins

11 Use rich pins

12 Populate your boards with high quality pins

13 Follow other Pinterest accounts to enhance visibility

14 Use guided search to identify trends in your niche

15 Use the Pinterest tag on your website to track conversions

16 Leverage Pinterest analytical tools to gain actionable insights

17 Optimize your pins for different devices

18 Create a perfect bio for your profile

19 Check that your images are properly formatted

20 Create short and captivating video ads

21 Optimize authenticity and relevance in your Pinterest content

22 Check that your boards are discoverable

23 Claim your website on Pinterest for verification

24 Optimize your images and graphics for visibility

Notes:

  • You can verify your website on Pinterest by either claiming the website or by getting verified as a merchant

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Optimizing Your Images for Pinterest Ads > Using Pinterest Checklist 11

Pinterest is to a bigger extent a visual platform and as such, it goes without saying that your images and graphics need to be of the highest quality for optimal performance and results of your ads. For your content to stand out on Pinterest, your images and graphics must be highly attractive and eye catching to capture the attention of your ideal audience.

Image optimization on Pinterest goes a long way towards boosting the visibility and discoverability of your content. Factors such as the design and format, as well as the sharability and readability of the texts therein affect ranking on search engines. Also, the higher the quality and color of the images, the higher the ability to attract and captivate the attention of your target audience. Markedly, higher quality images are known to boost CTR on Pinterest, as well as in other search engines such as Google.

This checklist is a how-to guide for everything to do with Pinterest image optimization.

Part 1 – Image, Graphics, and Video Specs

1 Use vertical images

2 Check that your images and graphics are the right ratio and size

3 Ensure your images are either in the JPEG or PNG format

4 Ensure your images are in compliance with Pinterest requirements

5 Check that the title and description copies’ character counts comply with Pinterest regulations

6 Ensure your video follows the ideal file size and aspect ratio

7 Check that video lengths are up to the accepted duration

8 Optimize text and background color contrast

9 Minimize texts on your images

General Image and Graphics Optimization Tips

10 Select unique and captivating photos, graphics, and images

11 Check that your images align with the content in your site

12 Use alt texts that utilize keywords

13 Use colors that are vibrant and popular among your ideal audience

14 Add backgrounds to your images

15 Ensure the image text is readable across devices especially on mobile devices

16 Consider customizing descriptions for pinned images

17 Accompany your images with actionable text overlays

18 Tell a story with your videos

19 Check that your image links are in alignment with your content

20 Publish images, graphics and videos regularly for consistency

21 Add your brand logo to your images, graphics or videos

Notes:

  • You can access unique and good-quality photos on sites such as Pixabay and Death to the Stock Photos
  • Mobile devices contribute about 80% of Pinterest traffic and as such, it is important to optimize your images for mobile devices

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Creating Pinterest Campaigns > Using Pinterest Checklist 10

Just like you would in other marketing platforms, start out by creating your campaign on Pinterest. A Pinterest ad campaign is categorized into three levels namely; the campaign, the ad group and the ad, with the campaign being the highest in the hierarchy.

The first step in creating your Pinterest campaign is developing a campaign strategy that entails selecting your objectives in order to determine the appropriate formats to use in your ads. Further, it is important to select an objective that is highly palatable to your goals in terms of reflecting the goals of your campaign, as well as the likelihood of achieving set goals.

Pinterest provides you with several campaign objectives to choose from, which include brand awareness, video views, conversions, traffic/consideration, App installs, as well as catalogue sales campaigns. The selected objective influences ad targeting and as such, it is crucial that the selected objective is at par with the campaign’s set goals.

Here is a guide for setting up your Pinterest campaign.

Part 1 – Selecting the Campaign objective

1 What is your campaign objective?

2 Have you defined your target audience for your campaigns?

3 Have you selected your ad group detail?

4 Does your selected objective reflect the goals of the campaign?

5 What are your competitors doing (how are their campaigns run)?

6 Does the campaign contain interests that match the target audience?

Part 2 – Setting your Campaign Budget

7 What is your planned budget for the campaign?

8 How long is the campaign running?

9 Have you set a maximum bid?

10 Does your budget reflect your marketing goals?

Part 3 – Search Engine Optimization

11 Is your campaign description keyword heavy?

12 Have you included queries that are relevant to your topic in your campaign?

13 Are your campaign boards optimized for SEO?

14 Have you established a schedule for the campaign?

15 What are the optimization rules for your campaign?

Part 4 – Monitoring Campaign Performance

16 What is the earned cost-per-impression?

17 Is there a report on the campaign’s total clicks?

18 Are there customized reports that are unique to the campaign?

19 Are there checkout records (including cart abandonment)?

20 Are there reports showing visitor signups, number of searches or page categories?

21 Are there reports on the number of views?

Notes:
> Leverage the Pinterest Ads manager for analytics and metrics that measure the performance of your campaigns

> Use the Pinterest analytics to draw insights regarding your campaign’s performance

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Growing an Engaged Community on Pinterest > Using Pinterest Checklist 9

Growing an engaged community is a sure strategy towards building your brand. It is essential to create working relationships and rapports with your ideal audience on Pinterest in order to garner growing exposure for your business/brand. While strategies such as pin and board optimization, keyword searches, and audience targeting are instrumental in building leads, traffic, and subsequently boosting sales, they are not effective when it comes to establishing relationships and creating a fully engaged Pinterest community for your content.

Continued interactions and engagement with your target audience is the most effective approach towards growing an engaged community in order to create the much sought after buzz for products and services on Pinterest. Creative strategies such as holding competitions/contests are also instrumental in expanding audience engagement.

This checklist is a guide for tips and strategies for growing an engaged audience on Pinterest.

Part 1 – Creating Contests

1 Create a contest

2 Create a buzz around the contest

3 Offer attractive prizes for the contest such as discounts, offers, gifts

4 Ask people to follow you as an entry requirement for the contest

5 Ask people to pin certain items or share your content

6 Consider requesting people to re-pin or save your pins as an entry strategy

Part 2 – Be an Active Pinterest User

7 Be active on other people’s Pinterest accounts through comments

8 Actively save and re-pin other users’ pins

9 Actively interact with more people on Pinterest for increased exposure

10 Engage with audiences on your comments section

Part 3 – Interactive Boards

11 Create and join group boards for more exposure

12 Invite people to pin items on the group boards

13 Check that your pins and boards are audience-centric

Part 4 – Market Testing

14 Ask for your audience’s opinion on your brand

15 Market test new products/services on your Pinterest boards

16 Ask your followers to re-pin, save, or like your photos or graphics of your products

Part 5 – Customer Oriented Boards

17 Ensure that your boards are customer-centric

18 Create boards that link to your customers’ sites or profiles

19 Share photos of your customers utilizing your brand

Part 6 –Schedules and Trends

20 Post fresh content regularly

21 Base your posts on current trends

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Driving Referrals and Traffic to Your Pinterest Account > Using Pinterest Checklist 8

Pinterest has a high domain authority and this significantly contributes to the platform’s ability to drive higher traffic. In order to take advantage of Pinterest’s growing traffic, your focus should be to create pins that appeal to your target audience including your followers and non-followers. Unlike other social media marketing platforms, Pinterest marketing does not necessarily require a large following.

Rather, emphasis should be directed towards the creation of relevant and valuable content that is appealing to your target audience. Higher levels of audience engagement with your ads boosts your visibility and ranking, thus driving more traffic. As such, it is important to identify strategies that can boost engagement.

This checklist highlights factors to address in order to boost referrals and traffic to your Pinterest account.

1 Are your visuals attractive and of high quality?

2 Are your visuals optimized for visibility and SEO?

3 Have you included relevant keywords in your profile name?

4 Are your pins optimized for visibility?

5 How effective are your audience targeting and retargeting approaches?

6 How effective are your audience targeting and retargeting approaches?

7 Are you leveraging group boards for higher traffic?

8 Do your alt tags contain relevant keywords?

9 Have you identified ideal peak hours for your Pinterest ads?

10 Are your image links working?

11 Have you included high resolution images in your pins?

12 Are you engaging with your audience in the comments section?

13 Are your ads showing in audience feeds and search results?

14 Is there a clear and compelling CTA?

15 Are you optimizing Pinterest’s category and audience insights?

16 Have established appropriate and strategic parameters to refine your target audience?

17 Have you created a captivating landing page for your ads?

18 Have you included appropriate hashtags?

19 Is your website verified on Pinterest?

20 Are you uploading pins from your website as opposed to your PC?

21 Are you leveraging Pinterest analytics for insights?

22 Are your boards categorized appropriately?

23 Is your profile optimized for location targeting?

Notes:
> Leverage tools such as Social Champ to schedule Pins and board posting

> Utilize Pinterest analytics to evaluate your marketing strategy

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Optimizing Your Pins > Using Pinterest Checklist 7

One of the advantages of Pinterest pins is that they can be re-pinned severally to continue driving traffic to your site long after the pin is initiated in that they continue appearing on people’s feeds and search results. As such, it is essential to ensure that the pins are optimized to cement their impact even after the completion of a campaign.

One of the goals of any marketer is to optimize pins for higher ranking on Pinterest’s search results and on users’ feeds. To this end, pins that have been optimized for SEO, as well as optimized for enhancing user experience have the potential to rank highly on Pinterest. In addition to ascertaining consistency between the pin and the content in your website in terms of style and keyword usage, it is important to ensure that your pin is optimized for traffic.

Here are points to consider when optimizing your pins for performance and SEO.

1 Check that your pins are saved to your profile

2 Ensure that pins are not saved on secret boards

3 Avoid using third-party videos in your pins

4 Ensure that your pins have destination URLs

5 Use your pin to expand audience targeting

6 Consider including hashtags on your pins

7 Determine the type of rich pin that is suitable for your brand

8 Check that your pin description is keyword-heavy

9 Check that your pin and page are consistent based on style

10 AB test different pin styles and formats to determine the most appropriate for your campaigns

11 Ensure your pin’s description has a keyword-centered title

12 Check that the title focuses on the contents of the pin

13 Avoid using click-bait words in your pin descriptions

14 Use scannable QR codes of your profile to optimize your reach

15 Consider creating a pinning schedule for consistency

16 Ensure your pins are saved on boards with relevant names and topics

17 Use similar keywords in your pins to the board to create more context on the pins saved

18 Check that the text on your pin is optimized for SEO

19 Use keywords to describe objects in a pin’s image

20 Check your keyword relatedness to influence higher ranking

21 Optimize your pin’s engagement and popularity to boost SEO

22 Ascertain that there is cohesion between the pin and the linked content therein

23 Check that your pin is optimized for Pinterest’s Optical Character Recognition

Notes: Leverage Pinterest’s audience insight feature to determine how your audiences are engaging with your pins

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4 Things People Don’t Tell You About Starting a Membership Site > Online Business

Over the last several years, more and more membership sites have started to pop up on the Internet. The idea of launching a membership site is growing more popular among online business owners because of the recurring revenue they can generate. If you are thinking about starting a membership site, it is essential to understand that they take a lot of work to get off the ground. Here are five things that people don’t tell you about starting a membership site.

You Need a Carefully Defined Niche
While this might seem obvious, there are still a lot of people that make the mistake of not having a carefully defined niche. Competition online is fierce, and you have to be able to offer something that can’t be found anywhere else. To accomplish this, you need to look at your own knowledge and strengths as well as determine what is missing in the membership space. Rather than trying to attract millions of people who might be interested in your general topic, you need to keep drilling down until you reach the sweet spot.

Build Your Community First
You can’t expect to nurture a community of members after the fact. You need to take the time before you create your membership site to get your community on board before you launch. Doing this will ensure that you have a good arsenal of supporters already available. This could take as much as a year to accomplish depending on the kind of network you have in place already, but it will be well worth it when you launch your site.

Have Enough Content for Your Launch
Many people get turned off a potentially brilliant membership site because it didn’t have enough content when it was launched. You can’t start an online course membership site with one course completed and a promise of more. After you’ve launched your website, you won’t have time for a couple of months to develop new content.

Have a Detailed Pre-Publicity Plan
While it would be really nice if people were able to find you themselves and signup for your site in droves the day you launch. Unfortunately, this isn’t how it goes. Make sure you spend time to think about your pre-launch promotion and create a landing page to sign up for the details. Your goal is to get people curious about your site and anticipating the launch.

Creating and running a membership site is a lot of work and not for the faint of heart. Keep these things into consideration as you start your journey to becoming the next successful membership site owner.

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Resale Rights The Alternative > Free Online Marketing Report

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Saving Time And Money > Free Online Marketing Report

Operating an Online Business report “Saving Time And Money” looks into: Working at Home? Time is of the Essence! Wise Time Management Tips for Work-at-Home Entrepreneurs. Outsourcing: How to Get More Done in Less Time. Guerrilla Methods: How to Save Money and Spend Less Than Your Competitors. Click “Saving Time And Money” to download (303 KB pdf) this free online marketing report.

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Using TikTok For Marketing Success – Social Media Marketing

If you want to market your products to a younger audience then there is no doubt that TikTok provides you with a great opportunity to do this. With more than 500 million worldwide users it has surprised many with its fast growth. To get the best out of TikTok you need to know what you are doing and in this article we will explain the best way to approach it.

Understand the TikTok Platform first

Just jumping on to the TikTok platform not knowing what you are doing will turn users away so you need to study it carefully before you get involved. Take a look at the most popular videos on TikTok and work out why users are attracted to them.

You also need to know how to interact properly with TikTok users. If you get this wrong then you will drive users away in droves. It is essential that you realize that TikTok is all about fun and entertainment. There are a ton of mini music videos that do well as well as humorous videos too.

There is no place on TikTok for pushy sales messages. In the United States the majority of users are between 16 and 24 years old and they are not interested in sales pitches. You have to be creative in the way that you connect with TikTok users.

Your Content must be Fun

You have to be prepared to create really fun content for TikTok. Once you get used to doing this you can create really inexpensive videos that have a major impact on the platform. TikTok users are not expecting top quality Hollywood style videos so you can record on your smartphone and this will be totally acceptable. It really is best to keep it simple and not try to be too clever. Create light hearted videos that showcase your products used in an entertaining way. TikTok users will really appreciate this and believe that you are authentic and will trust you.

Use Hashtag Challenges

Many brands and organizations have had a lot of success with hashtag challenges. You create a branded hashtag and then use this to promote a challenge where users participate by creating their own videos using your hashtag.
A good example of this was the hashtag challenge created by Guess Jeans. Their challenge was to ask TikTok users to create videos of themselves wearing their Guess clothes “their way”. Their hashtag was #inmydenim.

Use Influencers

There are already influencers on TikTok that have huge followings of millions. This is a great way to extend your brand reach on the platform. Not all influencers will be willing to work with you. Your brand and style needs to fit with theirs or they will turn you down.

Influencers need to be comfortable with your products. If they like them then they will be willing to showcase them to their audience. Do your homework here and use external tools to check on potential influencer bios before you commit to working with them.

TikTok Ads

Recently TikTok launched their ads program. Here you can pay for different ad types which are all in short form video format to extend your reach. There are four types of TikTok ads:
1. Native Ads (in feed)
2. Hashtag Challenges
3. Brand Takeovers
4. Branded Lenses
By using these ads strategically you will be able to reach out to many TikTok users. There are targeting options for you to narrow down your audience and these will improve over time. Time will tell how effective TikTok ads are.

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Creating a Schedule and Content Calendar > Using Pinterest Checklist 6

After creating your pins, ad groups, and campaigns, always ensure you have a regular schedule and calendar for your content. A content calendar basically contains schedules of your posts, upcoming events regarding your Pinterest account and ads, and content updates among other related activities.

Creating a content schedule and calendar for your Pinterest ads guides you on the appropriate times to post your content and the appropriate frequency for your post. A schedule further enables you to understand your audience better in terms of their activities on Pinterest, as well as active days and most active times during the day to post content for higher engagement.

At its core, a content calendar is instrumental to your Pinterest ads in that it helps boost engagement and by extension increase traffic to your site.

This checklist is a how-to guide for creating an effective schedule and content calendar for your ads.

Goals and Content

1 Determine your goals and objectives for posting

2 Set a practical and achievable content ratio

3 Include the preferred duration for posting

4 Set the topic for the ads

5 Decide on the type of content to be posted

6 Set dates for publishing

7 Create schedules for publishing posts across platforms

8 Use the calendar year as a base for your schedules

Frequency, SEO, Reviewing and Time Limits

9 Determine when your target audience is more active on Pinterest

10 Set time limits based on audience activities

11 Set posting times based on your audience’s time zones

12 Set a posting frequency

13 Check that green content is always at hand

14 Make the calendar and schedules flexible to accommodate changes

15 Schedule time for ad reviewing and monitoring

16 Constantly review and update your calendar

17 Set time and date for SEO strategy

18 Stick to your schedules activities for consistency

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Installing the Pinterest Tags on Your Website > Using Pinterest Checklist 5

Tracking user or target audience activities and engagement with your content is an effective strategy in that it helps in creating targeted campaigns, understanding your target audience’s preferences, as well as in ad retargeting.

The Pinterest tag, is a piece of code that allows Pinterest to track targeted users, as well as visitors’ activities and actions to your site after viewing an ad on Pinterest. A Pinterest tag therefore is a code that marketers add to websites to allow Pinterest to monitor and track users and visitors’ engagements and activities on their websites.

The tag comprises of a base (the foundation code) and an events code. Pinterest ads are instrumental in terms of tracking and optimizing your campaign performances and conversions. Further, adding a Pinterest tag to your website marks you as a verified merchant. With Pinterest tags, you are able to gain actionable insights that are crucial to your campaigns.

This checklist is a how-to guide for installing Pinterest tags on your website.

Step 1 – Installing the Tag

1 Navigate to the ads manager on your Pinterest business account

2 Place your base code on your website’s HTML header

3 Check that the optional enhanced match is enabled

4 Check that the Pinterest tag is verified to ascertain its functionality

5 The test events page and the Ads Manager conversions landing page are also effective in verifying the Pinterest tag

6 Check that the base code is added to every page of your website

7 View conversion reporting

Step 2 – Selecting Graph Filters

Edit your graph filters to include the following:

8 A date range of the data you want to view

9 Include the campaign statuses that you want to view

10 Select a conversion window, data and source

11 Check that you can view conversions on your graph

Step 3 – Pinterest Tag Conversions

Ensure that your tag provides reports that include the following:

12 Check that there are ‘Add to cart’ checkout records

13 Records of leads and visitor interests in your products and services

14 Ensure there are page visit records

15 Check that your Pinterest tag records the visitor signups to your products and services

16 Check that there are records based on searches on your website

17 Ensure there are records of video views of your ads

18 Check that the tag provides customized records that are unique to your campaigns or activities

19 Evaluate the records based on views of your category pages

20 Check that there are records of completed transactions

Notes:

Use tools such as the Pinterest tag helper chrome extension to verify Pinterest tag

It is possible to view more than one campaign status

Always update your base code for metadata enrichment

Consider customizing your tag’s base code for optimized performance

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4 Reasons Why You Need to Build a Mailing List > Email Marketing

Why do you need to build a mailing list? A lot of people keep repeating the mantra, “the money is in the list”. They repeatedly say this mantra like some sort of religious duty. It almost borders on some sort of cult spirituality. Well, there is a reason why experienced and seasoned affiliate marketers keep on saying this. After all, where there is smoke, there is fire. People will not risk their professional credibility in saying something that is patently false. They are not liars nor are they rolling the dice with their reputation by steering people wrong. Instead, they are saying the truth. But you need to be clear as to why this is the truth. Here are the four reasons why you should build a mailing list

You won’t convert with ads usually

When was the last time you visited a website, saw an ad, clicked it, read the sales page and whipped out your credit card to buy stuff? I would venture to guess that those times are few and far between.
Usually, ads do not convert. What they do is create some level of familiarity with people. When a link is clicked, then people figure out what the ad is about. They keep seeing the ad. They become familiar with it and eventually click on it again. They read more and ultimately some of them would join a mailing list where they would get marketed to several times. The more you get your offer in front of a person’s eyes, the more chances you get to make your case.

Get them to come back to your site

The vast majority of people who visit a website will never come back. Maybe they just did a one-time Google search. Maybe somebody just referred them via email. Whatever the case may be, they found the website, found it lacking or found the information interesting, but not interesting enough for them to buy stuff. For whatever reason, they bounced out and most of them don’t come back.

When you get people to sign up for your mailing list, you get a chance to direct them back to your website when you send an update. Maybe you posted a new blog post. Maybe you’re launching a new release. Whatever the case may be, you give people a reason to come back to your site. You end up recycling a lot of the “dead traffic” that you could have lost permanently.

Position yourself as a trustworthy expert

When you send out update after update, you are basically telling your mailing list members to pay attention to you because you know what you’re talking about. The more emails they read, the more credible they find you. The more emails they open, the more they are impressed with your expertise and subject matter authority.

The key here is to get them to like you enough for them to feel that you know what you are talking about. If you keep this up, they will trust you and it will only be a matter of time until they trust you enough to buy whatever it is that you are promoting. Of course, this takes time. Some people don’t need much persuasion. You only need to send a few emails for them to buy stuff. Others take a longer time to decide. Whatever the case may be, you put yourself in this situation.

Use a general info list to filter out buyers by offering one-dollar deals

Finally, building a mailing list enables you to convert more of the people interested in your website. These people become mailing list members because they have visited your website. They are interested. Now once they are on your website, send out high quality updates to establish your credibility.

Also, send out a one-dollar offer for a small book or booklet that you have published. You are not going to make money out of the one-dollar-deals. Instead, you are using it as a device to filter buyers from tire kickers. Tire kickers are people who would just want to receive email after email, but they would not buy anything.

When you send out a one-dollar deal, you’re making it very easy for people to segregate themselves. They are signaling to you that they are serious enough to buy stuff later on. You may only be making a dollar from this deal, but once you get them in your buyers’ list, then you can send them offers that charge more money. Your chances of success are much higher because these people are tried and proven buyers.

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Avoid These Instagram Ad Mistakes > Instagram Marketing

Many businesses are now turning to Instagram for new leads and customers. The platform is undergoing significant growth and using Instagram Ads is a great way to reach people that other methods can’t. But a lot of people make mistakes with Instagram Ads so we want to highlight these mistakes for you so that you can avoid them.

Not Aligning with Business Goals

A lot of people that use Instagram Ads do not align their advertising with their business goals. You can create some awesome Instagram Ads but if there is no alignment with your business goals then you are wasting your time.
So think about how your Instagram Ads can align with your overall goals. Do you want to increase the amount of awareness of your brand? Do you want to increase the amount of followers on your Instagram account? Or is your main goal to drive a lot more traffic to your website so that you can generate more email marketing leads?

It is not difficult to create goals for your Instagram advertising campaigns and you must do that. Take the time out to think about what you really want to achieve from your Instagram Ads. To do this ask yourself these questions:
* What results do you want from your Instagram Ads?
* Do you want new customers or existing customers to purchase again?
* Do you want to increase the traffic to your website?

Not Targeting the Correct Audience

You can easily identify your target audience when you use Instagram Ads. But to do this properly you need to have a good idea of who your audience are and what they are looking for. A lot of Instagram advertisers don’t spend enough time on this and end up targeting the wrong audience.

To identify the right audience for your business take a look at the products and services that you offer. Then ask yourself these questions:
* What needs do your products or services fill for people?
* What problems do you solve and what pain points do you alleviate?
* What kind of person would get the most out of your products?

Another good thing to do is to take a close look at what your competitors are doing. Who are their customers?
For your own customer base you need to know the demographics. This includes:
* Age range
* Gender
* Location
* Education
* Income
* Interests

Getting Ad Content Wrong

Even if you really know your audience well (which you must do) it is still possible to make mistakes with the content of your ads and a lot of advertisers do this. You must provide content in your Instagram ads that will connect with your audience.

Your content must accurately reflect your products and services and your brand positioning. Also it is essential that you do not over hype your content and make it too sales orientated. The aim is to provide value and inspire Instagram users.

Your Instagram Ads need persuasive captions. When you are creating your captions be sure that it reflects the image in your ad. Be sure to use the right hashtags and provide a compelling call to action.

Ignoring the quality of Images and Videos

It’s all about the visuals. Advertisers know that Instagram is a visual platform but a lot of them do not pay enough attention to the quality of their images and videos. There is no excuse for this as there are plenty of tools around to make your visuals great.

Pay special attention to the lighting. There are apps available to adjust this. Make your videos interesting by providing different perspectives. Consider what is in the background for your images and videos.

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