Flipping Expired Versus Deleted Domains > Domain Flipping Checklist 5

Failure to renew an existing domain name leads to an expiration and subsequent insertion into a 30-day grace period and failure to renew leads to the release of the domain for re-registration. Expired domains (some) are sold at a relatively lower price compared to other domains and they are characterized by less competition. Essentially, unlike newer domain names, expired domains are not characterized by higher bids for purchases since they are re-entering the market and this means that you can buy a potentially valuable domain at a relatively cheaper price.

Expired domain names are more valuable in that they have a history attached to them, are potentially optimized for SEO with properties like domain PA and DA, and are likely characterized by higher traffic. As such expired domains allow you to capitalize on the high traffic and thus potentially increase the price tag when flipping.

Here is a guide for flipping expired domains.

Part 1 – Finding/Buying Quality Expired Domains

1 Search for websites and platforms that sell expired domains

2 Select a website or platform with refined filters for searches

3 Ensure the website filters the expired domain based on language history, anchors, age, and ranking keywords

4 Best website/platforms include GoDaddy, Spamzilla, DropCatch, Moonsy, Domcop

Part 2 – Analyzing the Domain

5 Check the zone availability of the expired domain (preferably the .com extension)

6 Evaluate the domain’s previous traffic

7 Check for the domain’s age; the older the domain, the higher the value

8 Check that the domain’s history is clean

9 Ensure the domain’s backlinks have a natural appearance to boost SEO

10 Analyze the contents of the domain to determine relevance and viability

11 Evaluate the PA and DA scores of the expired domain before purchasing

Part 3 – Ascertaining Viability of Expired Domains

12 Use a Google ban checker to ensure the domain is not blocked or banned from Google

13 Check spam blacklist databases to ascertain the viability of the domain

14 Analyze the archived version of the domain’s website

15 Use Google index to evaluate the domain’s index status

16 Leverage Google AdSense ban to analyze the domain

17 Check the domain for spammed Chinese backlinks

Notes:

  • Use tools such as Ahrefs to validate the domain’s backlinks
  • Consider using either paid or free websites that offer expired domains based on your budget
  • It is important to do due diligence before purchasing expired demands to evaluate their legitimacy and avoid buying domains that have been previously used for criminal activities

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Selecting a Registrar and Transferring a Domain to a Registrar > Domain Flipping Checklist 4

A domain name registrar is an accredited company by the internet corporation for assigned names and numbers (ICAAN) that facilitates the purchasing and registration of domain names. A registrar is authorized by the ICAAN to make modifications to your domain name’s data on your behalf in the database. Further, registrars offer myriad tools and services that create ease in the process of buying and maintaining your domain name.

There are a plethora of domain name registrars to choose from in the market ranging from NameCheap, BlueHost.com, Google Domains, and GoDaddy among others. While the standard role of a registrar is to facilitate the buying and registration of domain names, different registrars offer different services.

Sometimes, domain name holders may need to transfer a domain name from the initial registrar to a new one for reasons such as the need to transfer to a cheaper registrar or discontent with the current registrar.

This checklist provides a detailed how-to guide for the selection of a domain name registrar and how to transfer a domain name to a different registrar.

Part 1 – Selecting a Registrar

1 How reputable is the domain name registrar based on user reviews?

2 Is the registrar accredited by the ICAAN?

3 Does the registrar offer free domain name server (DNS) services?

4 Does the registrar offer privacy options for the Whois database?

5 Are there hidden or extra charges for services such as domain parking, free email, or free ad-supported hosting?

6 Are the registrar’s pricing rates affordable or more expensive compared to others?

7 How secure and trustworthy is the registrar?

8 Does the registrar require verification when transferring your domain name?

9 Are there clear, easy and automated steps for clients wishing to transfer their domains?

10 Is there 24/7 customer support and are their different customer support options?

11 Are there options for add-ons?

12 Are there flexible policies for domain name expiration and grace period?

Part 2 – Transferring a Domain

13 Have you reviewed the details of your contact information in the Whois database?

14 Are you the authorized admin in the registration details?

15 Is the registrar lock disabled?

16 Is your account eligible for a transfer?

17 Have you received an authorization code in your registered email?

18 Is the domain transfer initiated?

19 Have you paid for the domain transfer?

20 Have you approved the transfer manually?

21 Have you created an account with your new registrar?

22 Is your previous service cancelled?

Notes:

Use the following channels to look up your current registration details:

  • Use the web-based Whois lookup services which include DomainTools and Whois.net
  • Consider using the command-line whois program option
  • Use your current registrar

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Analyzing Trends To Identify Opportunities > Domain Flipping Checklist 3

One of the key strategies in selecting a valuable domain name is being conversant with trending and viral news, stories, upcoming technologies, products and services in order to identify opportunities for a domain name that is valuable and has a higher resale value. More subtly, it is important to know what is currently trending, what is likely to continue trending in future, as well as the number of people interested in the current trends.

Also, it is essential to analyze different markets and niches to identify what products and services people are currently interested in, as well as the products and services that are likely to increase in relevance in future.

Here are helpful tips for conducting your market analytics in order to identify viable trends and opportunities for your domain name.

1 Select your niche of interest

2 Use Google trends to identify trending topics and keywords in your selected niche

3 Use search engines to identify currently trending or soon to trend topics/terms

4 Leverage tools such as Google keyword planner to identify trending terms in your selected niche

5 Add multiple blogs within the selected niche to your RSS feed

6 Regularly check your feed for updates, news or trends in your selected niches

7 Check the traffic volume for the targeted trending keywords

8 Closely watch and monitor any disruptive changes in business environments

9 Leverage automated domain research tools (ADRT) to identify currently trending names

10 Narrow down your trend watching activities to a few niches

11 Be on the lookout for burgeoning technologies

12 Avoid being heavily invested in a single trend (some trends lose interest fast)

13 Be on the lookout for trends and topics/ideas that are futuristic

14 Read magazines to familiarize with pop culture

15 Analyze trends in evolving industries

16 Analyze the top selling domain names to identify opportunities and ideas

17 Analyze domain auctions to see what domain registrants are selling

18 Consider sourcing from domain brokers and name experts to identify what is relevant in the Domaining market

Notes:

  •  When it comes to trend watching, avoid focusing on diverse industries. Rather, narrow down your focus to a few (two or three) niches
  •  Google Reader, Bloglines, and Newsgater are some of the popularly used feed readers for identification of new trends and technologies

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Benefits of Starting with Affiliate Marketing > Online Business Models

A lot of people have benefited from affiliate marketing since its invention in the early 1990s. It is considered to be an effective method of earning an income online and one that is ‘passive’ so your contribution can be minimized while still producing maximized results.

While we know what affiliate marketing is, what are some of the benefits of opting for affiliate marketing as a primary or secondary career option? While almost everything comes with risks in today’s world, there are also quite a few benefits that might outweigh them. Here are a few:

What are the Benefits of Affiliate Marketing?

1.Minimal Expertise Required:

While almost any other career choice in the world would require you to have some prior knowledge or education in it, affiliate marketing is one of those where you need not be a know-it-all on the subject matter. You can learn along the way, but its one of those fields that puts the term ‘practice makes perfect’ into use. There are multiple available methodologies and strategies to follow on the internet on how to make affiliate marketing success for you. You can choose the one you resonate with most, or which works best for you and try to go with it. It is merely a trial-and-error based line of work. If you’re already an existing blogger or content creator on the world wide web, you can benefit even more by partnering with a business to be an affiliate marketer!

2.You don’t need a lot of money to start it:

While many people shy away from venturing out into new waters when it comes to changing career paths or finding a new one due to financial constraints or money problems, affiliate marketing is not the same. It is a fairly low-cost business opportunity, and nothing is stopping you from joining it. You don’t need a lot of resources to get started on affiliate marketing compared to other business ventures. All you need is to have access to the internet and some electricity to assist it for you! If you’re tech-savvy, that might give you an upperhand at the game, but it is not essentially a requirement. Similarly, if you’re an existing blogger or content creator on the internet, you might have a head-start, but a lot of people have still made it reasonably well without either of these two skills.

3.It is a Wide Industry:

Affiliate marketing as an industry is one with a lot of depth and width to it. It is pretty far-reaching and profitable, and one which may have over a billion-dollar’ worth in it. Since it is a vast field, searching for products or services you understand well and see yourself working with is fairly easy to do and one that will allow you to understand the whole ordeal better. Due to the fact that you can make your own choices, you can maintain your honesty and sincerity, which comes with it, which would probably help earn the trust of your customers faster. Commission wise, it has been proven that those people who show the most belief and interest in their products are the ones that tend to be more successful than their counterparts.

4.Flexibility and Freedom come with it:

No matter whether your approach at affiliate marketing is for a secondary means of income or primary means of income, it comes with a considerable amount of freedom, independence and flexibility. Unlike any other ordinary job, affiliate marketing lets you make a few decisions on your own, such as choosing your schedule and when you want to work. Similarly, you can take your off days and even decide who you want to partner or work with. The environment and timetable you choose can be by your comfort so you can maximize and optimize your productivity.

5.You can choose it as a Secondary Source of Income:

Affiliate Marketing doesn’t have to be the only way for you to earn an income. In fact, if you already have a job and don’t want to quit it, but still need some extra cash on the side. Affiliate Marketing may be the best option for you! You can use it to make money on the side without any pressure of making it big right at the start since you already have an income supporting you. This means you can be much more relaxed with your venture and can take time to figure out the method and strategy that works best for you. However, if you do choose to make it your primary source of income, it could very well be one and can make you money faster than looking for a job.

These are just a few benefits of affiliate marketing. Of course, since the market is so wide, the benefits that come with it can be just as vast. Even if there may be risks involved, the advantages could work to outweigh them.

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Affiliate Marketing Basic Primer > Online Business Models

Turning into an affiliate marketer is a fantastic system for bloggers hoping to up their present salary or even to start bringing in cash from their blog. There are a few choices with regards to the whole field of affiliate marketing, including tactics and strategies to make affiliate marketing work for you. Before we get started on how to go about making affiliate marketing into a career, let’s learn about some much-needed basics.

What is Affiliate Marketing?

Simply, by definition, affiliate marketing is known to be “a marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals.” If you’re a beginner or new to the term of affiliate marketing, there’s a possibility all of this went completely over your head.

Let’s break it down for you. Affiliate marketing is largely regarded as one of the most modern, quick and effective ways to make money online. While many would quote it to be a ‘side hustle,’ a lot of people successful at it make it their primary means of income. In simpler terms, it is described as the partnership between an individual and a business where the individual creates content, such as blog posts or videos, to market the said business’s products or services. This drives an audience towards the product or service for sale and, in turn, the individual, or the affiliate marketer, earns a commission.

However, this is just a basic description of what the job holds. Affiliate marketers can take upon any method that works best for them. For example, a blogger looking to get involved would probably become an affiliate through an affiliate network and would either place a button, banner or link within their blog posts, which will get their reader’s attention and drive them to the product being marketed. The more social media channels and platforms on the internet utilized, the better the product will be marketed.

History of affiliate marketing

It’s a typical confusion that Amazon was the creator of affiliate marketing. Affiliate marketing started in 1989 by a man named William J. Tobin, who was the world’s first web advertiser and marketer. William J. Tobin also founded PC Flowers and Gifts. He theorized the whole idea of affiliate marketing and propelled his program on the Prodigy Network. The model of affiliate marketing that he created included paying the Prodigy Network a commission on each deal or sale that was being made. By 1993, Tobin’s model on affiliate marketing was producing more than $6 million yearly for Prodigy. This achievement urged Tobin to bring forward his idea to the world in 1996. However, it wasn’t given any status until 2000.

Side by side in 1994, a BuyWeb Program was launched by CDNOW, which revolved around the idea of music websites reviewing different albums of musicians released and then linking them to CDNOW so visitors can head on over to their site and buy the album if they liked them.

And while Amazon is thought to be the starter of affiliate marketing, it brought forth its associates program in 1996, even after CDNOW’s venture. However, even though they first the first to introduce the idea, they were the first ones to grab global attention to the whole idea of affiliate marketing. The model they introduced was similar to the other ones and involved a paid commission to the marketer, which was a certain percentage of the price of the product sold. Since then, this became the general model followed by all affiliate marketers.

The Affiliate Marketing Business Model

The business model of affiliate marketing is one not very easy to understand, but one that can be quite rewarding once you get the hang of. Affiliate marketing is one of the most basic plans of action that nearly everybody who has brought in cash online has some involvement in. It very well may be unfathomably rewarding, yet gives its arrangement of advantages and disadvantages, as each plan of action does.

At its fundamental level, affiliate marketing is basically where you join with a business or an organization to sell their items or services. You get paid ordinarily every time somebody either purchases something or performs what was expected from them from the deal made with the business of the organization.

You are paid a commission each time you succeed in closing a deal or making a sale, and this cash is pretty much from the advertising spending plan or budget of the business that you are in partnership with during the affiliate marketing program.

Some businesses also offer rebills, which are an affiliate marketer getting paid for quite some time even after the sale has been made. Expectedly, these products are a little challenging to sell, but with the right kind of approach and expertise, they are rewarding in the long run.

So while affiliate marketing may have become common over time, not everyone can easily make it big in this line of work. However, keeping yourself well informed right off the bat may give you an upper hand.

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Evaluating Your Domain Name > Domain Flipping Checklist 2

When getting in the domain flipping business, one of the best skills to acquire is the ability to spot an undervalued or overvalued domain. The ability to spot an undervalued domain name determines your ability to make profit when selling a domain.

There are several key factors to consider when valuating your domain name such as the amount of traffic associated with the domain and the relevance of keyword(s) used in the domain. When valuating a domain name, leverage platforms that filter the domains based on price range, date sold, and the amount of traffic generated to a domain in a given niche. This allows you to determine the most viable niche for a domain based on the price tags on previously sold domain names in a similar niche.

This checklist analyzes the most salient factors to consider in the valuation of your domain name.

Part 1 – Calculating Domain Name Value

Filter domain names in a given niche based on price range

Evaluate the price tags on domain names based on the keywords used

Analyze the amount of traffic directed to keywords in a given niche

Consider using crowdsourcing filtering to determine the value of a domain name

Determine the domain name’s ranking on search engines

Part 2 – Applying Valuable Filters to Domain Names

Check that the selected domain name is shorter

Ensure the domain name has a .com extension

Check that the domain name has good page authority and domain authority (PA and DA) SEO metrics

Consider using historical names for your domain

Use popular dictionary names for your domain

Part 3 – Maximizing Value for your Domain

Maximize the memorability of the domain name

Optimize on the domain name’s ease in spelling

Consider word combinations that blend

Optimize on the pronunciation of the domain name to increase value

Avoid using words such as ‘my’ or ‘the’ in front of the domain name

Consider using viral names

Research names that are potentially more valuable in future

Notes:

  • Sites such as NameBio, Sedo and Flippas are instrumental in terms of analyzing keywords and traffic for domain names.
  •  The shorter the domain name, the higher the price tag
  • Also, popular dictionary names and historical/older names fetch higher prices

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Purchasing / Selecting A Domain Name > Domain Flipping Checklist 1

Domain flipping refers to the practice of purchasing a desirable or potentially valuable domain name with the intent of selling it at a profit. The first step in the domain flipping process is purchasing and selecting a domain name. In order to have a unique access to a domain, the first thing is checking out whether a name has been taken before registering. In the event that your selected domain name has already been used, it is important to make a bid to purchase the domain.

When selecting a domain, it is essential to ensure that the name is based on topics that are potentially relatable and valuable to your target customers. The most popular top level domain (TLD) is the .com followed by the .net TLD.

This checklist will guide you into the crucial factors to consider when selecting or purchasing a domain name.

Step 1 – Searching for a Domain Name

1 Use software to analyze and search for a domain name

2 Brainstorm to get ideas for unique domain names

3 Check online trends to create a trending name

4 Consider using business owner name domains

5 Combine suburbs and town names to generate geographical domain name ideas

6 Use the dictionary to come up with unique names

7 Generate brandable domain names by leveraging the TV show/movie method or the letter deletion approach

8 Be on the lookout for new patents

9 Be abreast with popular culture to generate ideas for your domain name

10 Consider products/service based domain names

11 Use tools such as domain name search to search for domain names related to particular topics

Step 2 – Evaluating a Domain Name

12 Check whether the domain name is brandable

13 Ensure your selected name is pronounceable

14 Check whether the name is service/product based

15 Check that the name can be associated with trending topics

16 Ensure your selected name is memorable

Step 3 – Purchasing the Domain

17 Check the availability of your selected domain name through sites such as instantdomainsearch.com

18 Contact the owner if the domain is registered

19 Check expiring domain availability through sites such as justdropped.com and stuckdomains.com

20 Select your preferred registrar

21 Purchase the domain

22 Register the domain

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Creating Your Ad Groups > Using Pinterest Checklist 18

The Pinterest ad groups allow you to determine where your ads should appear, as well as who can view the ads and product lines in a given campaign. The campaign objective you select greatly influences the ad group strategies therein. Pinterest will automatically suggest ad group strategies that are aligned to your selected campaign objective.

Ad groups are instrumental to the effect that they allow for the consolidation of ad budgets in one campaign as opposed to spreading the budget across myriad ads and this is strategic in the sense that it allows marketers to focus more on ad performances as opposed to consuming time in the budget allocation process.

Further, in addition to streamlining campaigns across different platforms, ad groups allow marketers to optimize creative performances.

Ad group settings are broken down into several categories that help in the creation and optimization of ads as demonstrated in this checklist.

Step 1 – Selecting a Strategy

1 Select objective(s) for your add group campaigns

2 Check whether the suggested strategy aligns with the selected objective

Step 2 – Audience Lists

3 Specify your target audience

4 Group users based on engagements for your ad group targets

5 Target users based on their cart activities on your site

Step 3 – Keywords and Interests

6 Target audience for the ad group based on interest

7 Include keywords that the target audience is searching for to refine target audience for the ad group

8 Expand your keywords to optimize visibility and reach for the ad groups

9 Broaden your keyword targets to optimize on placements and sales

10 Tag users based on the pins they interact with

Step 4 – Demographics

11 Refine your target audience for the ad group based on income

12 Use age parameters to narrow down your target audience for the ad groups

13 Use location as part of your ad group targeting parameter

14 Consider language, device, and gender for your ad group targeting

Step 5 – Ad Placements

15 Select where your ads should feature (browsing feeds or search results)

16 Create unique and captivating graphics for your ads

17 Include vibrant text works in the ads

Step 6 – Budgets and Scheduling

18 Set the dates for the running of your campaigns

19 Determine whether to select an end date or run the campaign continuously

20 Select your preferred budget for the campaign

21 Consider setting a lifetime budget

22 Set your maximum bid

Notes:

  • Use the Bulk Editor to create multiple ads
  • It is possible to turn off the campaigns at any point regardless of whether or not the campaign end date has been set
  • Pinterest uses your set budget evenly across your ad groups

This is the final Checklist in the “Using Pinterest” series. For quick lookup of other checklists just type “using Pinterest checklist” in our “search” box.

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Optimizing Pinterest Ad Performance > Using Pinterest Checklist 17

The popularity of Pinterest as a marketing platform especially for brands with products whose target audiences frequent the platform in search of product ideas has skyrocketed in recent years. Creating Pinterest ads is a way of increasing your products’ visibility, as well expanding your market reach and as such, Pinterest ads rank highly among viable social media ads.

To further enhance ad performance and reach, Pinterest continually releases myriad marketing tools and features. A case in point is the addition of story pins and the newly released “AR try on” feature. Similar to ad groups, when creating your Pinterest ads, your goals and selected objectives, as well as the campaign type determine the format of the ad.

With Pinterest being a highly competitive platform, it is imperative that you leverage all the necessary tips and strategies in order to rank highly.

Here are points to consider in order to optimize your Pinterest ad performance.

Image, Videos and Graphics

1 Are your images and graphics in compliance with Pinterest requirements?

2 Do your images contain text overlays with keywords?

3 Are your images, videos, and graphics accompanied by a clear CTA?

4 Are your video ads precise and compelling?

5 Are there GIF formats in your video ads to boost CTR?

6 Are you using high quality images and graphics?

7 Are you using more descriptions to add content to your ads?

8 Are your videos interesting and product-focused?

9 Is your logo included in your ads?

Bidding and Retargeting

10 Have you tailored your bidding for optimization and delivery?

11 Have you utilized the catalogue feature for retargeting?

12 Is your initial maximum CPC bid high enough?

13 Is your content aligned to seasonal moments?

Ad Strategies

14 Have you added the ‘Save’ and ‘Follow’ widgets to your website

15 Is the Pinterest tag added to your site?

16 Are your boards optimized for SEO?

17 Are you leveraging Pinterest analytics for insights on your ad performance?

18 Are you leveraging promoted pins?

19 Are your pins optimized for expanded visibility?

20 Are your pin styles consistent with your site’s look and style?

Notes:

  • Leverage tools such as Pinterest’s Pin Builder Tool to create good quality images and graphics and to edit images, as well as graphics
  • Using a higher initial CPC bid is advantageous in terms of click acquisition

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Pinterest Best Practices > Using Pinterest Checklist 16

With over 400 million users globally, Pinterest has the markings of a potentially effective marketing platform and as such, it is imperative for marketers to devise strategies and best practices in order to expand visibility for their brands and capture the growing audience on the platform.

Pinterest is characterized by aggressive competition from brands, companies, as well as influencers looking to establish a following, drive traffic to their websites, boost awareness and conversions in addition to boosting sales.

Pinterest marketing is similar to marketing in other competitive platforms in the sense that in order to establish ground on the platform, it is crucial to adopt effective advertising strategies and marketing best practices. This implies utilizing strategies that boost your ranking on search engines, builds traffic, and increases sales volume. Further, Pinterest is characterized by myriad advertising features which if utilized effectively can propel your brand.

This checklist addresses Pinterest best practices, strategies, and features for your brand.

Optimizing Pinterest SEO

1 Are your board and pin descriptions keyword-heavy?

2 Are keywords utilized in saved pins?

3 What keywords are your target audience searching for on Pinterest?

4 Are you leveraging Pinterest keyword suggestions?

5 Have you analyzed Pinterest analytics to identify high performing keywords in your niche?

6 Are your selected keyword options broad enough for expanded search?

Optimizing Pinterest Profile for SEO

7 Is your profile name optimized for SEO?

8 Does your profile contain a keyword-rich description and an impeccable CTA?

9 Have you included keywords in your URL?

10 Does your Pinterest profile picture contain main keywords and business name in the alt text?

Optimizing your Boards

11 Are your boards optimized for SEO?

12 Have you hidden irrelevant boards to boost engagement?

13 Are you using an updated keyword-rich name for your board?

Advertising Best Practices

14 Is your content visually attractive?

15 Are your posted contents ad-free?

16 Are your targeting and bidding strategies effective for your campaigns?

17 Are your pins optimized for SEO?

18 Are you engaging with your audience?

19 Have you added appropriate interests and keywords to your ads?

20 Have you set metrics for monitoring your campaign performance?

21 Are you using different types of ads to optimize performance?

Optimizing Pins

22 Are your pins set for special seasons or moments?

23 Are you utilizing rich pins?

24 Are your images and descriptions optimized?

25 Do you your video pins tell a story?

Notes:

  • Consider adding keywords/phrases next to your name on your profile for higher ranking
  • Avoid deleting boards that you deem irrelevant because you might lose followers following the deleted board (hide irrelevant boards)

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Targeting And Bidding Strategies For Your Pinterest > Using Pinterest Checklist 15

Targeting is crucial to your Pinterest adds success to the effect that it helps in establishing where to show your ads and who to show your ads. When selecting your targeting preferences, it is important to identify the most effective targeting tactics with the potential to optimize the performance of your ad campaigns.

Targeting the right people will not only boost your sales but further expands your reach. The most popular and strategic targeting approaches on Pinterest include keyword targeting, audience, interest targeting, language, location, device targeting and the automated Pinterest dynamic creative feature.

On the other hand, bidding strategies refer to the payment strategies for actions that you deem necessary and effective on your ads.

This checklist is a guide on the appropriate targeting and bidding strategies for your Pinterest ads.

Part 1 – Keyword Targeting

1 Target visitors searching for specific keywords (related to your products/services)

2 Use the broad match feature to match your keywords to similar searches for expanded reach

3 Leverage exact match/phrase match to target specific and exact keyword searches

4 Use the negative keyword feature to select keywords that your ads should not appear for

Part 2 – Audience Targeting

5 Target visitors who come to your site

6 Upload existing customers from your email list

7 Target actalike audience with similar traits as your audience

8 Target audiences that have had prior engagement with your content

Part 3 – Interest Targeting

9 Include topics related to your ad to reach audience searching for similar topic

10 Target audiences based on the type of pins they are saving

11 Select all the relevant interests and topics to your ad to expand reach

Part 4 – Demographic Targeting

12 Set gender parameters to your ad campaign to target a specific gender

13 Include age parameters to target audiences in a specific age group

14 Set up device targeting to refine your audience

15 Include location targeting

Part 5 – Other Targeting Options

16 Consider expanded targeting

17 Leverage placement targeting

18 Consider targeting based on language for more refined audiences

Part 6 – Bidding Strategies

19 Determine whether to utilize automatic or custom bidding

20 Evaluate the maximum and minimum floors of the selected bidding strategy

21 Consider utilizing the destination view bidding strategy

22 Evaluate the ATC versus checkout conversion when selecting your bidding strategy

Notes:

  • Leverage Pinterest new creative dynamic feature to automate the ad creation and targeting process
  • Leverage the automated bidding option on Pinterest’s Bulk Editor and Ads Manager to automate your bidding

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Creating a Clear CTA for Your Pinterest Ads > Using Pinterest Checklist 14

A call to action button persuades your audience to take a particular action on your ads or content. An effective and compelling call to action is instrumental in lead generation. Further, when optimized, your CTA helps in targeting ideal audience for your content thus boosting traffic and by extension boosting sales.

When setting up your CTA, always ensure that the wordings therein are action-oriented and have the ability to persuade your audiences to take an appropriate action depending on the ad and the goals and objectives of the campaign/ad. When optimized, effective CTAs have a higher conversion rate. CTA strategies boil down to how clear, concise, and compelling a CTA is and this ultimately affects your ad performance. When setting up a CTA for your Pinterest ads, consider the design and texts therein for optimization purposes.

Use this checklist as a guide for everything CTA-related.

Part 1 – CTA Design

1 Is the CTA value-oriented?

2 Does it align with your site’s landing page?

3 Does it offer a clear value proposition?

4 Does it incorporate a contrasting design?

5 Is there an alt text?

6 Is the CTA optimized for all screen sizes?

7 Is the CTA clickable?

Part 2 – Setting up the CTA

8 Does the CTA create a sense of urgency?

9 Is the CTA precise and clear?

10 Is the CTA compelling enough?

11 Are the CTAs personalized for different ads, objectives, and campaigns?

12 Does the CTA offer a solution to an identified problem?

13 Is the whitespace utilized to make the CTA distinguished?

Part 3 – Testing the CTA

14 Have you tested the page designs?

15 Have you AB tested several CTAs to determine the most compelling?

16 Are your CTA links working?

17 Is the CTA placement for the ads strategic?

18 Have you considered AB testing the colors of your CTA?

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How a Chatbot Could Boost Traffic and Sales > Website Design

If you’re looking for a way to bring your website into the 21st century, to potentially increase your sales, and to improve customer satisfaction, then you should consider getting a chatbot.

What is a Chatbot?

A chatbot is a little AI assistant that lives right on your website, or that users can contact through social chat apps such as Facebook Messenger. The idea is that your chatbot will be there to answer questions, give advice, and even suggest recommendations – all without you or your business having to raise a finger.

Users can speak to a chatbot through a chat window, as though it were a real person located in a call center. They can then ask questions using natural language, and the chatbot will respond.

Chatbots are often considered primarily for customer service. The idea here, is that a chatbot can help people with FAQs, or direct them to the page they need. A chatbot can provide advice on what to do if a product is damaged, and on how to contact the company.

All this can improve customer satisfaction, without requiring you to spend large amounts of money. Because while most companies would love to be able to answer every question, that would require a huge support team of staff, which might well be outside of the budget of many smaller companies. But with an automated chatbot, they can filter down the vast majority of issues so that only a few that can’t be answered from a flow chart need to be seen to in person.

Chatbots for Marketing

But where things get really interesting, is when you use chatbots for marketing.

How might this work? One example would be to try and increase conversion rates when a visitor lands on a website. Normally, you might use some sales text, and rely on users following the right links and buttons on your page in order to find the product listing for them. Often this would result in confusion and frustration, and many visitors would leave before having a look around.

Bounce rates are high across the internet.

But with a chatbot, this could be very different. Imagine if the very moment someone landed on your website, a chatbot asked them what they were looking for. When they answered, that chatbot could take them straight to the relevant page ready for them to buy. No searching through the site, no complication.

What’s also great about this, is that even if a visitor doesn’t buy anything, they will have shared their ‘intent’ simply by telling the chatbot what they were looking for. This kind of data can be hugely beneficial for marketers.

More Types of Chatbot

Chatbots can also take many other forms. For example, it is increasingly common for chatbots to be used over Facebook messenger. Several restaurants and fast food joints now allow customers to order their food simply by messaging the resident chatbot this way!

Moreover, Facebook chatbots can actually reach out to potential customers and buyers to offer them special deals!

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4 Ways to Futureproof Your Website > Web Design

AI-driven search and digital marketing is just around the corner. So too are newer devices, such as folding phones, and faster-than-ever connections via 5G.

As a webmaster or internet marketer, your work is never finished when it comes to maintaining your website and ensuring it works as it should. In this post, we’ll look at four things you can do right now to futureproof your website and to protect it against future change.

Responsive Design

Of course, your website should already have a responsive design. But if you want to make your site as futureproof as it possibly can be, then it should be really responsive. Folding phones are just around the corner, and these will be used by countless people to view web pages. Don’t think they will catch on? No one thought big smartphones would either!

Your website needs to not only look great on a huge range of different devices, but also to be able to change size in real time. If your theme essentially switches between two versions for large and small sites… that’s not good enough!

Smarter Images

Google looks at images a little right now, paying most attention to the alt-tags and the file-names. In the not-too-distant future though, it will also be able to look at the actual content of the images. This will be possible thanks to machine learning which will give us advanced computer vision.

We can already see this in products like Google Lens, which can tell us things about objects we point our cameras at. Imagine that functionality baked into Google, and you have an even more powerful form of search!

Wiser Wording

Google is getting smarter and smarter all the time. Not only does that mean it’s getting better at discerning high quality and low quality content, but it also means that it’s getting better at understanding context and meaning. Google doesn’t just look for content matches any more, but actually understands what users are looking for, and can find answers within your text.

Google wants more people to search using voice through Assistant, which means we need to write using natural language and semantic markups to help it find the important parts of our content.

Media Rich Design

While you might not want to make any changes like this just yet, it will make sense in the next few years to start adding richer media to websites. As more and more people start using 5G, loading times will get faster the world over. That in turn means that a video or large image will have less negative impact on page load speeds.

There’s no requirement to add large animated backgrounds, or crisp HD images, but seeing as your competition might… it certainly can’t hurt either!

Don’t do this yet, but have a think about how you could upgrade your site for faster connections and then you’ll be ready to embrace this new technology.

Do all this, and your website will survive the coming years with no problem!

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Creating Ads and Measuring Ads Success on Pinterest > Using Pinterest Checklist 13

Pinterest has more than 400 million active users and this makes it a strategically ideal platform for marketing brands. Pinterest ads are much more effective compared to other social media ads in the sense that Pinterest ads target users searching for that particular product and as such, they do not need much persuasion to purchase since they are already in a purchasing mood.

Pinterest ads, also referred to as promoted pins are characterized by myriad perks including boosting brand awareness and visibility, enhancing market reach by building traffic and high conversion rates among other perks. Incorporating Pinterest marketing into your social media marketing strategies is an effective approach towards maximizing the growth of your brand.

Further, because Pinterest is an alternative search engine, brands that are able to effectively utilize the platform gain more traffic, ranking, awareness, as well as increased sales. Pinterest offers tools and features that help analyze and measure the performance of your ads thus guiding you in distinguishing working strategies from the redundant ones.

Consider the following when creating Pinterest ads and measuring performance.

Part 1 – Creating Pinterest Ads

1 Identify your target audience

2 Determine your goals

3 Select objectives for your goal

4 Determine appropriate ad format for your selected goal and objective

5 Create a pin

6 Leverage Pinterest analytics to determine effective pins for your brand

7 Opt for content based pins

8 Test different strategies for your pin

9 Make your ads interactive

10 Select audience targeting approaches

11 Include interests and keywords

12 Set up a budget for your ad

13 Select ad placement

14 Schedule time and frequency for posting ads

Part 2 – Tracking/Measuring Ad Performance

15 Measure the total number of clicks and impressions on your ad

16 Evaluate the average eCPM (earned and non-earned cost-per impression)

17 Analyze the engagement and click-through rates

18 Analyze the eCPC (effective cost-per click)

19 Evaluate the engaged audience versus the total number of audience to determine reach

20 Check out the outbound versus pin clicks

21 Analyze the number of saves and new followers

Notes:

  • Use the Pinterest analytics on the Ads Manager dashboard to measure ads performance

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