Securing Against Swipers, Pinchers And Thieves > Domain Flipping Checklist 16

Everyone is looking to make a quick buck on the internet and as such, the number of hackers and thieves online is increasingly high. Pinchers, swipers, and thieves are often on the lookout for security loopholes that can allow them to hack or steal your domain name and this can cost you especially for domain names that are valuable.

In addition to hackers and thieves, it is important to be diligent when using tools to search for potentially valuable domain names because instances of tool providers pinching people’s domain names before they can register are not unusual. Further, there are cases of registrars who are intentionally unresponsive or slow to renew when domain names approach expiration date in order to have the domain names revert back to the registrars. Also, some domain name search tools are known to steal data regarding the users’ searches and purchasing the domain names first.

This checklist guides you on the factors to consider in order to secure your domain name.

Step 1 – Domain Protection Best Practices

1 Check the reputation of a registrar and lookout for any disputes

2 Be swift in registering a domain name to your name

3 Avoid transferring your domain name without payment first

4 Be wary of unscrupulous domain transfer forms

5 Hide your contact info on the Whois form

6 Check that your passwords are unique and strong

7 Change your passwords periodically

8 Always register your domain name for longer durations (say up to 5 years)

9 Check that your registrar offers multi-step authentication

10 Avoid sharing login details for your domain register

11 Request for transfer locks on your domain name from your registrar

12 Frequently check and update emails associated with your domain name

13 Avoid registering with emails that are connected with your domain name

14 Always be on the lookout for spoofed emails to prevent phishing

15 Avoid clicking random links in emails

16 Always update your domain contacts

17 Install antivirus and spyware software in your devices to protect your login details from theft

18 Consider using a VPN to access your domain account

Step 2 – Recovering a Hijacked Domain

19 Contact your registrar

20 Have receipts or evidence authenticating your ownership

21 Contact ICAAN and lodge a dispute

22 Trust the process

Notes:

  • Consider registering variances of your domain name to prevent hackers and thieves from trying to imitate your brand and manipulate potential buyers into providing their contacts

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Internet Marketing – The Maintenance Guide > Free Ebook

Internet Marketing ebook “Internet Marketing – The Maintenance Guide” looks into; Avoiding the Error of Staring the Wrong Way. Correctly Perceiving Your Venture as a Business. Clearly Identifying Your Goals and Objectives. Establishing an Effective Plan for Success. Ramping Up Your Operations for Profitability. Getting the Appropriate Help You Need. Retaining Much of Your Cash with Free Tools and Resources. Personal Use. Click “Internet Marketing – The Maintenance Guide” to download (1.3 MB pdf) this free IM ebook.

Internet Marketing Maintenance Guide

Optimizing Domain Name for SEO > Domain Flipping Checklist 15

To optimize your ranking on search engines, it is imperative that your chosen domain name is SEO friendly. In addition to URL structures, the domain name is an essential element for SEO. Optimizing your domain name for SEO is crucial in expanding the visibility of your domain, as well as boosting your ranking and click-through rates. Better ranking on search engines and higher click-through rates enhance your PA and DA and thus boost your domain’s trustworthiness among potential clients.

In order to rank highly on SERPs, it is imperative to select a domain name or niche that is likely to pique the interests of your target niche and thus boost engagement. Essentially, SEO is central to page ranking and as such, your selected domain name should be optimized for higher ranking in SERPs.

1 Maximize on processing fluency (pronounceable)

2 Optimize typing predictability of your domain name

3 Select a catchy domain name

4 Shorter domain names boost SEO

5 Domain keywords are SEO savvy

6 The .com domain extensions are memorable and good for SEO

7 Use intuitive and simple domain names

8 Maintain a single domain and subdomain for higher ranking

9 Avoid hyphens and numbers in the domain name

10 Check that the name is case sensitive (capitalized words compromise ranking)

11 Avoid trademark typo domains

12 For country targeted domain names, include country-specific ccTLD

13 Consider purchasing aged domain names to optimize your ranking

14 Penalized domain names have lower to no ranking

15 Repeated letters in your domain name affect SEO

16 Consider broad keyword domain names where applicable

17 Select names that appeal to your target niche’s interests

18 Avoid domain names that are similar to existing popular products

19 Check the history for older domain names

20 Evaluate whether a domain was previously penalized

21 Analyze whether a domain was used as a parked site

22 Avoid domain names with previous backlinks from spam, low quality, and malicious sites

Notes:

  • Trademark typo domains will compromise your ranking on search engines especially when you are competing with big brand and highly competitive domain names

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Creating Traffic To Your Domain > Domain Flipping Checklist 14

The ultimate goal for any business with potential for growth is to increase traffic and generate leads with potential for conversion. There are myriad ways for driving traffic to your domain that include both free and paid strategies. Free traffic boosting approaches include search engine optimization, advertising in your social accounts, and blogging whereas paid strategies include leveraging paid ads to drive traffic to your domain.

Keyword optimization remains one of the most effective approach in driving organic traffic to your domain. As such, in addition to leveraging both free and paid traffic boosting strategies, it is imperative to ensure that your selected domain name is keyword-rich or is based on topics, ideas and issues that are currently trending in order to boost ranking.

1 Leverage domain keyword optimization for higher ranking on SERPs

2 Optimize your domain for type-in traffic

3 Place links with relevant anchor texts to your domain in your websites

4 Utilize domain for-sale landing pages

5 Optimize your domain for-sale landing page for SEO

6 Consider email marketing

7 Improve organic click-through rates

8 Create domain names based on viral and trending issues/topics

9 Create an email list for your email campaigns

10 Advertise your domain name across your social media handles

11 Include links to your domain name seller profile in your emails and social media accounts

12 Leverage paid and display ads to boost traffic

13 Source assistance from domain brokers

14 Build quality and relevant backlinks

15 Consider creating relevant content on YouTube

16 Leverage your LinkedIn profile to promote your domain name

17 Check that your domain name is set on auto-renew

18 Optimize your landing page for mobile usage

19 Utilize Google retargeting ads

20 Consider platforms such as Taboola and Outbrain to create traffic to your domain

21 Purchase Facebook ads

Notes:

  • Consider using Google Analytics to track and monitor the source of traffic to your site in order to create targeted ads

Domaining Tips, Strategies, And Techniques > Domain Flipping Checklist 13

Domaining techniques and tips refer to best practices when it comes to domain flipping. Domaining best practices encompass all the optimization strategies involved in every step of the flipping process ranging from domain name selection and purchasing, registrar and marketplace selection process, optimizing domain name ranking on SERPs, domain keywords and domain auctions, as well as domain SEO and creating traffic.

Here are essential Domaining tips, strategies, and techniques for your domain flipping business.

Domain Names

1 Have you conducted a link auditing to evaluate backlinks of an expired domain name?

2 Is the domain name’s DA and PA vetted?

3 Are you utilizing domain tasting?

4 Have you considered creating/buying domains across different niches?

5 Do you have locally sourced domain names?

6 Are your domain names classified based on category and niche?

SEO Strategies

7 Have you considered the multiple domain SEO strategy?

8 Have you evaluated domain name ranking?

9 Does your selected domain extension boost SEO?

Promoting your Domain Name

10 Are you maximizing on 301 redirects?

11 Are there specific campaigns for promoting your domain name?

12 Are you utilizing traffic monitors and predictors?

13 Do you have a social media plan in place for domain promotion?

14 Are you active in Domaining communities?

15 Are there links to your seller profile in your LinkedIn profile?

Domain Marketplaces

16 Have you conducted a comparison of registrars and marketplaces?

17 Have you analyzed the charges/affordability of different registrar?

18 Is the domain registrar agile?

19 Are your domains set to auto-renew?

Protection Against Trademarks and Fraud

20 Is your domain name vetted against trademarks?

21 Are your domain transfers secured?

22 Are you legally prepared? Do you have a legal entity?

Notes:

  • Analyze a domain’s PA and DA through platforms such as Moz’s Open Site Explorer
  • A multiple domain SEO strategy entails creating multiple domains that help boost domain name ranking on SERPs

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How Google is Getting Smarter and What That Means for Marketers > SEO & Traffic

Most of us use Google every single day, and still it finds ways to surprise us. Have you ever gone to search for something in Google, only to find that it does something almost creepily intelligent?

For example, you might have noticed lately how Google will suggest search terms for you and often get them right. If I search “Ninja Turtles history” and then later start typing “Names of…”, there is a good chance that Google will suggest I finish that query with “…the Ninja Turtles.” Google is now smart enough to recognize that we tend to search more than once around the same topic, and it can help us to save time typing out questions as a result. At the same time, this also provides some encouragement as to what to search, thereby keeping users on Google for longer and benefiting the search giant too.

But take a moment to reflect on just how impressive this is really. Not only has Google understood that you are likely to be looking for more things related to your first search, but it has also understood that the Ninja Turtles have names – that they are a group of fictional characters.

How can it do this? Partly it comes down to a very powerful new feature of the algorithm called rankbrain.

Introducing Rankbrain

Essentially, RankBrain is an algorithm designed to better understand what people mean when they search for something.

Previously, Google worked by looking for exact keyword matches. If someone searched for a phrase such as “buy hats online,” then Google would look for a website that featured that exact phrase somewhere in the text. This was a simple method, but unfortunately it was also flawed. Apart from anything else, it was very easy for website owners to try and “trick” Google.

RankBrain changes this by splitting search phrases up into “word vectors” that categorize search terms by their meaning and their context. This way, RankBrain can then attempt to understand the question and then find an actual answer online.

This also allows Google to avoid making mistakes when looking at words with more than one meaning. For example, if you were to search for “decision trees,” then Google might once have gotten confused between the flow chart, and decisions about trees. The old Google might have brought up an article telling you how to “make decisions about trees.”

The new Google however will look for related terms and phrases in the text, which could include such things as “flow chart” or “choices.”

By recognizing these terms are also in the text, Google will know that the user was asking about decision trees (flow charts) and not tree decisions!

Google is getting smarter all the time, and is becoming increasingly adept at second guessing users and knowing how to provide them with useful answers. This changes the game for internet marketers too though, who now need to think in terms of synonyms and related terms, instead of just repeating the same phrase over and over!

A smarter Google requires smarter marketing!

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Promoting Your Domain > Domain Flipping Checklist 12

Selecting or purchasing a unique domain name is the first step in the domain flipping process. The next step after registering a domain to your name is promoting your domain name to potential buyers and potential domain brokers.

Promoting your domain name is a way of increasing traffic and leads to your domain. When promoting your domain in the marketplaces, it is important to inform potential buyers why your domain name is valuable to boost engagement. In essence, your promotion strategies should further be focused on boosting both inbound and outbound engagements. Marketplaces and domain registrars are some of the most effective promotion sites for your domain name.

This checklist provides tips and guides for promoting your domain name.

Part 1 – Marketplaces

1 List your domain name for sale in major marketplaces such as Sedo, GoDaddy, Afternic

2 Consider listing your domain name in multiple marketplaces

3 Consider listing your domain on brandable marketplaces

4 Brandable marketplaces include BrandRoot, Catchy, BrandBucket, Squadhelp

Part 2 – Social Media

5 Leverage the power of social media to promote your domain

6 Schedule times for your social media domain promotion sites

7 Determine your niche and send targeted social media posts

8 Use hashtags on Twitter, Facebook, and Instagram to promote your domain name

9 Include links to your seller profile in your social media accounts

Part 3 – Registration Streams

10 Use your domain registrar to promote your domain

11 Include a description detailing why your domain is valuable to buyers

12 Include a buy-it-now price in your auction to capture buyers’ interests

13 Include part of your contact in the Whois section to allow potential buyers to contact you

Part 4 – Others

14 Post links of your seller profile in your LinkedIn profile

15 Optimize keywords and SEO

16 Use your website to promote your domain name

17 Source for the services of domain brokers

18 Leverage high value themed auctions as promotional strategies

19 Send promotional content to your email list

20 Leverage online advertising

21 Send requests to your contacts

Notes:

  •  Use viral strategies such as hashtags on Twitter to promote your domain
  •  Consider using hashtags such as #domains and #selldomains on Twitter

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Optimizing Your Domain Name For Selling > Domain Flipping Checklist 11

To optimize the potential of your domain flipping business, it is important that you put thorough research and a lot of thought into your domain name of choice. Notably, most of the shorter, trending, and perceivably valuable domain names have already been taken. However, newer trends, burgeoning new technologies, and innovations especially online pave way for the development of newer domain names. As such, creativity, research, and innovativeness should be at the core of your domain name research in order to come up with domain name ideas that are valuable and have a higher chance of flipping.

Optimizing your domain name entails creating or buying a domain name that not only appeals to currently trending issues or topics, but is further palatable to people or companies looking to purchase domains, as well as a domain name that is futuristic.

Consider the following in order to optimize your domain name for selling.

1 Domain names with exact match keywords have higher conversion rate

2 Go for domain names that convey meaning

3 Trend domain names are valuable especially based on the amount of traffic

4 Search for domain names that are futuristic

5 Check that the domain name is pronounceable

6 Optimize on domain name memorability

7 Geo-targeted domain names convert at a higher rate

8 Shorter domain names convert at higher rates

9 Consider using niche words

10 Scour sites such as freshpatents.com to identify new patents

11 Search for brandable domain names to maximize profitability

12 Always check that the name is not trademarked

13 Avoid using hyphens in domain names

14 Go for popular domain name extensions mostly .com

15 Registering domain name variants increases the exposure of your domain name

16 Consider using defensive domain registration

17 Include a Country Code Top Level Domain (ccTLD) version of your region

18 Consider using domain name generating tools for options

19 Avoid including numbers or easily misspelled words in your domain name

20 Given the chance, always go for creative and brandable domain names over generic

21 Use tools such as Dot-o-mator.com to search for unique name combinations

Notes:

  • Defensive domain registration entails including domain name variants such as the singular and plural versions of your domain name or other versions of the domain such as .net, .org, .biz
  • Always ensure that you are registered as the owner of the domain name

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Locating Potential Platforms / Marketplaces For Selling Your Domain > Domain Flipping Checklist 10

Domain marketplaces are specifically designed for selling and buying domains through either direct selling or auctions. Marketplaces are instrumental in terms of providing targeted traffic to your auctions in that most domain marketplaces are often awash with sellers, potential buyers, as well as domain brokers.

There are myriad platforms and marketplaces for selling your domain and while the services offered by the platforms are standard, differences in service flexibility, fees, and customer support may differ from one platform to the other. To this end therefore, it is important to carry out extensive research and conduct platform analysis before settling on a particular domain marketplace.

Here are tips and factors to consider when hunting for your ideal domain marketplace.

1 Are there options for online marketplace auctions?

2 Is there a bidder verification process for potential buyers in auctions?

3 Do they offer 24/7 customer support?

4 How affordable is the membership fee charged for bidders?

5 Are there measures for inhibiting fraudulent transactions?

6 How versatile is the marketplace?

7 How flexible is the marketplace?

8 Does the marketplace allow you full control of your auction?

9 Does the site offer tools that enhance auction visibility?

10 Does it allow listing options such as “Premium Domain Name”?

11 How voluminous is the marketplace traffic?

12 Does the marketplace offer exposure to third parties?

13 Does the platform offer crucial filters for the auction such as age, niche, or history

14 Are there options for hiding your ‘Whois’?

15 How popular or reputable is the name recognition of the marketplace’s auction services?

16 Does the marketplace offer direct auction options?

17 Are there charges for transferring your domain name to a different marketplace?

18 Does it offer notifications for domain expiration?

19 Is there a grace period offered for renewal f expired domains?

20 Are there options for free listings?

21 Are there multi listing services offered?

Notes:

  • Reputable domain marketplace options include GoDaddy, EBay, Sedo, NameCheap, Afternic, Flippa, NamePros Forums, NamePros Forums

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Creating Domain Auctions > Domain Flipping Checklist 9

Domain auctions provide opportunities to domain holders to buy and sell their domain names. Domain auction sites facilitate the buying and selling of domain names by providing a platform for the sellers to place their domains for sale and allowing potential buyers to place bids for the domain name, and ultimately awarding the domain name to the highest bidder.

Running a domain auction provides an opportunity for selling your domain to the highest bidder thus allowing you to make more money depending on the value of your domain name. When selecting a domain auction site, it is crucial to analyze the flexibility of the services offered, as well as the charges for the auction.

This checklist is a how-to guide for creating domain auctions.

Part 1 –Domain Auction Host

1 Select your preferred domain auction site

2 Options in the market include Flippa, Godaddy, Sedo

3 Check that your selected auction site is flexible in terms of auction options

4 Analyze the site’s exposure to third parties

5 Check that the site offers tools such as Domain Price Checker to evaluate the value of a domain

6 Analyze the charges for transfers and escrow services

7 Check for targeted auctions focused on specific domain name niches

8 Check whether the site gives you full control of the auction

9 Ensure the site is reputable

10 Check whether there are requirements for membership payments in order to participate in the auction

11 Check availability of MLS (Multi Listing Service)

Part 2 – Hosting your Auction

12 Leverage tools such as themes to create exclusive auctions

13 Select your preferred auction method from the options offered

14 Most sites offer the direct auction and marketplace auction options

15 Add advanced features to maximize the visibility of your auction

Part 3 – Steps for the Auction

16 Create an account with your selected auction site

17 Set up your domain name auction listing

18 Include a timeline for your domain name auction

19 List the starting price for your auction

20 Include the reserve or minimum price for the auction

21 Consider adding a ‘buy now price’

Notes:

  • When selecting an auction site for your domain, analyze the auction services, as well as fees charged
  • Be on the lookout for hidden charges

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Creating a Vision of Your Startup Online Business > IM Management

Many marketers decide that they require extra cash and that the net is as good a place as any to yield the additional income that they require. But simply having a vague notion that taking in some extra cash from the net may be nice idea isn’t the basis for beginning a business. And, whether you’ve realized it or not, if you’re going to market on the internet in an effort to yield additional money, then what you’re doing is running a business, nothing more and nothing less.

Now, realizing that marketing is a true business might not seem really crucial but it is in fact a vital notion to accept on board. If you don’t accept and comprehend this and approach your internet marketing activities as a hobby or interest, you’ve directly made it endlessly harder to accomplish success.

Trying to make cash from the net is a serious business and ought to be treated per se. It is not a hobby or pastime, as if you treat it as a hobby, then what you wish get in return for your work is a hobby level revenue.
Even if you’re running your internet marketing business on a half-time basis, it makes no difference. It’s a business and must be treated as such from the very start.

How You See It

It’s utterly vital that you comprehend and follow this apparently simple guideline as if you do so, you’ll set yourself apart from the majority of would-be internet marketing millionaires who merely don’t get it. If all the same you treat your marketing actions as a hobby or pastime, then the chances of accomplishing success are almost zilch for lots of different reasons.

Consider it this way. If you were assembling a business in your local shopping center, you wouldn’t treat that as a sideline or interest, nor would you go into it with nothing more than some faint idea about ‘making cash’. After all, arranging a business of this sort is going to cost you many thousands of dollars, so naturally you’d take the whole thing real, very seriously.

All right, so when you arrange a business, you don’t need to spend 1000s of dollars on getting going. Nevertheless, that doesn’t alter the fact that it’s still a genuine business in precisely the same way that it would be if you open a store in the shopping center. When you accept that what you’re doing when you begin generating an internet income is running a business, then an awful lot of additional factors ought to fall into place pretty much directly.
When you comprehend that your internet marketing actions constitute a true business, the next step ought to be obvious. There’s no successful business on the face of planet that’s ever accomplished success without having a business plan in place, and there’s no reason to expect that you may buck the trend by trying to run your net business without having such a plan in place.

Now, the thing here is that before you may put such a business plan in place, the beginning thing that you have to know is how you’re going to make revenue. And deciding how you’re going to gain revenue on the internet is a different hurdle or pitfall that will frequently cause issues for a newbie who is not yet really sure of what they’re doing.

The issue here is that there’s simply too much choice. There are gobs of different ways of making cash from the internet, and 1000s of products that at least in principle teach you how to do so.

The issue is that a lot of these products are contradictory, as they frequently relate the writers or creators own personal techniques of making revenue on the net. Whilst this means that presuming that the product creator is telling the truth, you may follow their techniques and make revenue, this isn’t always the case. Moreover, as there are so many different products available a lot of which tell a different story, it may become incredibly confusing if you’re attempting to find a way of making revenue that suits you.

Take as an illustration the idea of making cash by selling ‘stuff’ on eBay. Given that this is the world’s number 1 auction site, you’d think that making cash by selling something on eBay would be relatively aboveboard and that there would be a reasonably widely agreed, standardized process for making cash doing so. If however you search Google for something like ‘make cash from eBay’, you’ll discover that there’s an awful lot of data available with over seven a half million results indexed.

Take a look at any of the eBay results brought back and you’ll discover the big amount of data and advice, but a lot of this advice will seem to be contradictory. Consequently, it’s very hard to know to do for the best. Because there is so much data available, many fresh internet marketers suffer what is known as ‘analysis paralysis’, or an excess of data in other words. As they’ve too much data available, they get confused as to what works and what doesn’t, with the outcome that they do nothing because they’re scared of making the wrong selections.

This issue is exacerbated by the fact that most fledgling marketers are occasionally a bit gullible when it comes to internet marketing products. As a outcome, many individuals who have just began marketing on the net seem to have complete trust that the next ‘latest and greatest’ product is the one that they’ve been waiting for, the one that’s finally going to shoot them to marketing superstardom.

As an illustration, they may see an info product that promises to show them how they can make $9,000 a day utilizing Google AdSense, so they purchase it. They study it and maybe they begin to put into action the plan about which they’ve just read. If so, the chances are that they’ll not stick with it very long as they wish to begin making money fast and this particular way of doing so doesn’t appear to be working for them.

And naturally, they’ve already signed up for the e-zines of all of the big names in the industry, so a few days later, data about the next wonder product, the one that’s utterly guaranteed to make their fortune, arrives in their e-mail inbox. And naturally, they purchase it and try it, only to discover that they make no more cash with this product than they were with the prior one, therefore they cast it away and purchase something else that’s a ‘assured winner’.

It’s incredibly typical for internet marketing newbies to jump from one product to a different in this way. As they get sucked in by the hype, it’s all too simple for them to trust that the latest product on the market is the one that they have to have, so they purchase product after product in a ceaseless search for something that truly doesn’t exist, and naturally they waste a huge sum of money in their futile search.

And equally obviously, whilst they’re jumping from product to product, they’re not centering their efforts and attention on merely one business plan or technique, which further deepens the calamity. So, having painted a fairly blue picture of what you shouldn’t be doing, now let me provide you an idea of what you ought to do.

The beginning thing is to do a little research so that you may make an informed decision about the sort of online business that you’re going to run with. Whether this is making revenue from eBay, affiliate marketing, producing niche targeted blogs that you monetize with AdSense or whatever, you have to choose one business model and stick to it.

What you’re seeking is a step-by-step guide to doing one thing well, because if you may discover a business strategy that’s proven to work and stick with it, you’ll make revenue. Once you’ve a technique that you’re going to utilize, you’re almost ready to begin producing your business plan, but not quite as there’s still one crucial factor that you have to crystallize before pressing ahead. Create objectives and targets you would like to achieve.

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Believing in Instant Cash Flow & Success Online > Internet Marketing Mistakes

Likely the biggest single issue that internet marketing fledglings have when they decide to attempt marketing or making cash on the net is that they come at this business from totally the wrong angle or position.

Whilst a few individuals who have previous business experience approach the concept of working in the same way as they approached their prior business ventures, the vast majority don’t. It’s therefore no coincidence that these individuals are commonly the ones who are most likely to bomb.

Let me ‘paint’ a fairly common scenario so that you may see why this occurs.

Individuals who begin trying to earn cash online for the first time do so because they require additional cash. Whether this is because they must replace the income that they have lost because of a job loss or whether it’s to yield a supplemental revenue to pay for holidays, better Christmas gifts for the youngsters or whatever, the fact is, they need cash.

A Mistake

Now, let me say directly that if you discover yourself in the same state of affairs, there’s nothing per se wrong with turning to the internet to yield the extra money that you need. Indeed, as pointed out in the institution, there are so many benefits to running a net-based business that if you don’t have any other more obvious lucrative opportunities available, utilizing the internet to generate additional revenue makes a lot of sense.

However, coming at the notion of making cash from the net with no other parameters, guideposts or controls than a vague belief that you’d like to make some extra cash is an almost sure recipe for calamity for one simple reason.
The lucrative side of the internet is a veritable jungle inhabited by thousands of different products all competing for your attention and your cash.

Every one of these products will brazenly proclaim that they’re the key that you require if you’re to unlock your internet fortune. Additionally, a lot of them will make ridiculous, bizarre claims about the amount of cash you may make that will inevitably turn the head of an internet marketing fledgling who sees these claims for the first time.
The fact is, there are 100s of internet marketing products which range in calibre and effectiveness from being outstanding to horrifying. And naturally, as a internet marketing beginner, it’s inconceivable to sort the wheat from the chaff without spending cash on products like these. It’s therefore all too easy to make expensive errors that mean that you end up spending cash on the net, instead of earning it.

Wasting cash in this way (unavoidable as it might be) is an error that will derail your marketing career before it’s even got decently started. You consequently need to think long and hard before you start spending cash, as once you have got the mental side of internet marketing crystallized, the rest becomes relatively above-board.

The beginning thing that you must do is to identify precisely what it is that inspires you, or what it is that’s driving you to run your own internet business. As suggested earlier in this chapter, it might be because your career has gone so you’ve no choice or it may be to put extra money in the bank for the luxuries of life like foreign vacations, a new car or even a new house.

Whatever it is, you must identify this ‘driver’ as each and every day when you’re actively involved in running your business, you have to keep this motivational component in the forefront of your brain as this enables you to remain motivated and focused.

As a matter of fact, what I’d advocate is that if the motivation behind your business activities is something that may be pictured, then why not add a picture of whatever it is that’s driving you to the wall behind your monitor or on the whiteboard that you utilize for business planning?

For instance, if its better vacations that you’re working toward; why not place exotic beach scene pictures in a place where you can’t avoid seeing them each morning or evening when you begin work? If its toys for the children’s Christmas Day, utilize family pictures of Christmases past for precisely the same purpose.

This helps as regardless how thorough your business plan is, you can’t anticipate or foresee each possible eventuality. The unforeseen will occur (e.g. you’re half way through creating a video and your computer crashes) and when it does, it’s often exceedingly frustrating and irritating.

Bearing the motivation in your clear line of sight will help you get over those times when it may be a bit hard to keep going as it won’t allow you to forget what got you began in the first place.

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Monetizing Your Domain > Domain Flipping Checklist 8

Domain flipping has been likened to real estate in the sense that just like real estate, patience is the operative word in domain flipping if your goal is to rake in more money from your domain. However, waiting for your domain to be bought does not necessarily imply that the domain is redundant. There are myriad strategies and opportunities for your domain to make money as will be highlighted in this checklist.

The ability of your domain to make money is highly influenced by the volume of generated traffic in that the higher the traffic, the higher the revenue. Further, the value of the domain name affects the monetization to the effect that a domain name that is potentially valuable has a higher likelihood of earning money while parking or by developing a website as you wait to flip.

Here are some domain monetization strategies to consider for your domain.

1 Leverage type-in traffic on your domain landing pages

2 Consider Google AdSense arbitrage for your domain

3 Domain purchase and resale

4 Invest in a variety of domains to diversify your domain monetization opportunities

5 Consider leasing your domain to interested parties

6 Develop your domain into a website and monetize content therein

7 Leverage affiliate ads on your parked domains

8 Optimize your domain landing pages for more traffic

9 Consider using PPC ads on your domain

10 Develop your domain into an affiliate website

11 Convert expired domains into web 2.0 community sites to maximize traffic

12 Optimize your domain landing pages for PPC

13 Leverage park and go services from sites such as Sedo

14 Leverage your domains into private Adwords or PPC campaigns

15 Purchase niche focused domains to create your own lead generation

16 Redirect traffic from your parked domain to your website

17 Consider redirecting 404 pages

18 Buy targeted traffic to your domain

Notes:

  • Use tools such as Alexa.com and dnscoop.com to analyze keyword ranking and identify the potential of your domain for parking
  • Always check whether your selected registrar has provisions for content and direct advertising on your domain

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Leveraging Domain Search Tools > Domain Flipping Checklist 7

Domain search tools are websites, platforms and software that make it easy for you to select ideal and potentially valuable domain names. The market is abreast with myriad new and innovative tools that are provided either freely or at a fee that help analyze crucial domain stats such as domain name availability, domain authority, cost, traffic volumes, as well as age and history among others.

Domain tools are essential additions in domain flipping in that they help minimize the process of searching and selecting an ideal domain name, as well as analyzing the viability and potential of a selected domain name in a given niche. Further, depending on the tool, some of the domain search tools in the market help secure and maintain the privacy of your domain against hacking and theft.

This checklist analyzes the vast domain search tools in the market and their applicability.

1 Use tools that help with keyword selection for your domain name

2 Use tools to search for name combinations and unique modifications to your selected domain name

3 Check out sites that help filter your name search based on the niche, volume and traffic (options include GoDaddy, Sedo)

4 Consider tools such as (Domainr)that offer real-time availability of domain name options

5 Leverage the power of AI in your name selection through tools such as Looka

6 Check out for typos, synonyms and prefixes to your selected name through the Domainling tool

7 Consider using domain name search engines such as Domain bots

8 Leverage tools that use multiple languages to come up with brandable domain names

9 For domain names with business names, use tools such as NameBounce

10 Leverage Google analytics to identify trends in a given niche

11 Tools such as ExpiredDomains.net and JustDropped.com to identify expired domains and domains that are near expiration

12 Use tools such as Panabee to conduct social media analysis for potential names

13 Sort out domain names using GoDaddy

14 Access auctions through sites such as Sedo

15 Optimize tools such as Scrabblefinder.com to search for TLD based domain names

16 Leverage Twitter and YouTube to identify trending and viral topics for domain name opportunities

17 Use Drop Catching services from tools such as NameJet

18 Consider aftermarket services such as Afternic to list your domain name for sale

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Checking for Blacklisted Domains > Domain Flipping Checklist 6

A blacklisted domain is deleterious to your domain flipping potential to the effect that a blacklisted domain name compromises the integrity of your domain and subsequently affects the reviews therein.

A domain name can be blacklisted for various reasons ranging from technical reasons such as errors from DNS records or server misconfigurations, evidence-based reasons such as the availability of supporting evidence showing that the domain is involved in spam or illegal sites, and reasons to do with policies such as association with a blacklisted internet service provider in a given region. Also, frequent spam complaints associated with a domain name can lead to blacklisting.

This checklist provides a guide for checking domain blacklists, as well as steps in preventing domain blacklists and requesting removal from blacklists.

Part 1 – Checking for Domain Blacklist

1 Consider using blacklist checker tools such as MXToolbox to perform a blacklist check

2 Check out the location of your domain for mapping

3 Check whether the DNS resolves properly

4 Leverage the DNS lookup tool to verify your records and authenticate your domain

5 Check whether the domain shares similar IP with spammers

Part 2 – Resolving Problem Sources

6 Request for a DNS report to analyze the source of the problem

7 Check that the domain host or website is pinged

8 Analyze your domain against safe browsing lists

9 Check that the SSL certificate for the domain is secure and authenticated

10 Resolve your domain’s IP address

11 Consider adding DKIM (DomainKeys Identified Mail) to your domain

Part 3 – Delisting from a Blacklist

12 Check that the underlying issue has been resolved

13 Consider conducting a manual self-service removal

14 Reach out to the blacklist provider and request a removal

15 Use automated options offered by domain hosts to delist

16 Consider automating domain checks to identify problems

Notes:

  • Blacklist checker tool options in the market include Spamhaus, Sender Score, MX Toolbox, and UltraTools.

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